TapClicks

There is little that I can't have solved when there are problems.

Kommentare: 1 tool to use for reporting, monitoring etc! Its great!

Vorteile:

Ease of use, not only are there multiple different pre-set forms but without it you can still do anything with ease.

Nachteile:

There are still more plugins I would like to see. Whenever there are plugins I want to see, however, TapClicks is always all over either finding ways to make the connection or work on an integration for me.

Excellent for Some Things, Opportunities to Improve in Others

Kommentare: They are aware of the shortcomings of their Live Call functions, and they are receptive to feedback. We appreciate being part of their beta testing to improve the platform. We are concerned about the future with TapClicks as we prepare for Google Analytics 4.

Vorteile:

We like that we are able to aggregate data from multiple sources easily into a single dashboard. Client permission management and user management is very easy, and data connection is usually easy. We also like the easy drag/drop functionality of the widgets.

Nachteile:

For some connections, namely Google Analytics, TapClicks is lacking because the store data in a Data Warehouse and siphon metrics into Data Views. We understand the reasoning, but it does lead to discrepancies in certain metrics, forcing us to pull from the native source for certain things. We greatly dislike trying to hunt down specific metrics under various data views, or not having a metric in a particular data view.

Disappointed

Kommentare: We were looking to build campaign based reports for our clients; campaigns typically last anyone from 3-6 months, and typically involved multiple channels. As TapClicks offered a wide array of integrations with the platforms we needed (LinkedIn Advertising, Google Ads, Google Analytics, Adobe Analytics, plus the option to integrate more "manual" data sources via Google Sheets) it seemed like an ideal solution.Unfortunately we found the platform to be not very user friendly, even for some of our more technical users (note: not data scientists, just savvy digital marketers) when compared to a variety of other tools we've used in the past, including Supermetrics, Google Data Studio/Looker Studio, DashThis, PowerBI and so on.TapClicks did offer up a Customer Success Manager to support our implementation several months in, however going on 6 months after beginning support we had yet to have a single usable, accurate report.We did have a discussion about ending our agreement early due to our dissatisfaction as were on a 2 year initial term. We understand that this was a long shot and TapClicks had every right to decline this; what we didn't expect was a rather rude conversation with a member of their C-Suite, which alone would put me off working with this company in the future.

Vorteile:

In principle, TapClicks offers a wide array of functionality and integrations that would make it a fantastic solution.

Nachteile:

Deploying the type of reporting we needed (multi-channel marketing campaign based reporting) proved too challenging, even with going on 6 months of support from TapClick's customer success team. After months of calls and time invested, we still had inaccuracies in the data.

Great Solution

Kommentare: Overall Tapclicks has been a great addition to our reporting workflow.

Vorteile:

TapClicks is a great reporting and dashboard platform that supports many advertising streams. It is easy to use.

Nachteile:

Linking new accounts can take 24 hours or more to populate data, it would be nice if this process was quicker. I would love to see more templates and reporting options on different data, specifically the ability to pull in audiences for display and video campaigns.

Good for standard reporting

Vorteile:

I like the intuitiveness about setting up widgets.

Nachteile:

There are issues with implementing custom conversions from platforms like Facebook or Centro-Basis. The export feature also isn't perfect and sometimes cuts off widgets that you have a scroll bar in.