TapClicks

Unrivaled Customization in Order Management and Reporting

Kommentare: TapClicks provides a huge benefit to both us as a company, and to our clients. It is one dashboard where everyone can log into and tell you everything you need to know about a campaign, from it's status, order details, and creative files to the actual campaign data and reporting. This full-cycle tool has made us much more efficient as a company.

Vorteile:

The ability to customize everything from reporting for us and for our clients, as well as in order management. Everything is fine-tuned to our business model, and we are given the tools to make the adjustments we need in real-time.

Nachteile:

As with platforms that house a lot of data, there can be issues with the data imports, causing us to have inaccurate data our dashboard. TapClicks works as quickly as they can to remedy any data issues, but sometimes the turnaround is not quick enough for our fast moving business.

Great Solution

Kommentare: Overall Tapclicks has been a great addition to our reporting workflow.

Vorteile:

TapClicks is a great reporting and dashboard platform that supports many advertising streams. It is easy to use.

Nachteile:

Linking new accounts can take 24 hours or more to populate data, it would be nice if this process was quicker. I would love to see more templates and reporting options on different data, specifically the ability to pull in audiences for display and video campaigns.

Disappointed

Kommentare: We were looking to build campaign based reports for our clients; campaigns typically last anyone from 3-6 months, and typically involved multiple channels. As TapClicks offered a wide array of integrations with the platforms we needed (LinkedIn Advertising, Google Ads, Google Analytics, Adobe Analytics, plus the option to integrate more "manual" data sources via Google Sheets) it seemed like an ideal solution.Unfortunately we found the platform to be not very user friendly, even for some of our more technical users (note: not data scientists, just savvy digital marketers) when compared to a variety of other tools we've used in the past, including Supermetrics, Google Data Studio/Looker Studio, DashThis, PowerBI and so on.TapClicks did offer up a Customer Success Manager to support our implementation several months in, however going on 6 months after beginning support we had yet to have a single usable, accurate report.We did have a discussion about ending our agreement early due to our dissatisfaction as were on a 2 year initial term. We understand that this was a long shot and TapClicks had every right to decline this; what we didn't expect was a rather rude conversation with a member of their C-Suite, which alone would put me off working with this company in the future.

Vorteile:

In principle, TapClicks offers a wide array of functionality and integrations that would make it a fantastic solution.

Nachteile:

Deploying the type of reporting we needed (multi-channel marketing campaign based reporting) proved too challenging, even with going on 6 months of support from TapClick's customer success team. After months of calls and time invested, we still had inaccuracies in the data.

Powerful & Customizable

Kommentare: The TapClicks team has gone above and beyond for us as a company and has allowed up to grow our products and clients quickly and efficiently. We utilize both their TapAnalytics and TapOrders features daily.

Vorteile:

The many features that we can customize, and how often TapClicks updates their product with new features.

Nachteile:

Because TapClicks is awesome with updating their product, when new releases come out, they can break previous settings and other functionality.

Really love working with the programming team

Kommentare: Standardize reporting across all our products

Vorteile:

How its ever-evolving, I like how there are constantly new features coming out that give us ideas on how to better create reports for clients, as well as updates to our RFP/IO portal.

Nachteile:

Occasionally the new releases monthly break our existing products, and we don't know until we find the error ourselves. Its the good and the bad of releases being pushed out monthly.

Frustrated And Looking For New Options

Kommentare: I think this is burdensome to have to find the data views in order to pull in data from the various connected assets. Why can't I just pick the dimensions and metrics I want? Why can't I trust the data it pulls in?

Vorteile:

i like how many integrations it has with other software.

Nachteile:

I don't like the report export options, I don't like the way I can't trust that it pulls in accurately from my assets, I don't like how cumbersome it is to build reports that show the data I want. I don't like how I can only have one dashboard and I can't save versions of it (like from one quarter to the next) for when I'm showing special promotions, etc. I don't like how hard it is to duplicate widgets and then change the data in the duplicated version.

Not the Best Dashboard or eports

Kommentare: We use TapClicks and TapReports to monitor multiple clients campaigns. Not only do these campaigns have multiple parts to them, but we also have to be able to utilize reporting. Their reporting feature is still being tested out as well

Vorteile:

The ability to look at things quickly is super nice. The overall views are simple to read too, but it's extremely elementary.

Nachteile:

There are a lot of problems that arise monthly and the software overall isn't very integration friendly. There's a lot of troubleshooting and things that stop working all the time. For example, now I cannot see my Facebook posts or ads as images. Their reporting suite isn't that helpful either

There is little that I can't have solved when there are problems.

Kommentare: 1 tool to use for reporting, monitoring etc! Its great!

Vorteile:

Ease of use, not only are there multiple different pre-set forms but without it you can still do anything with ease.

Nachteile:

There are still more plugins I would like to see. Whenever there are plugins I want to see, however, TapClicks is always all over either finding ways to make the connection or work on an integration for me.

TapClicks has been a life saver. It saves me over an hour preparing performance reviews for my team.

Vorteile:

The ease of use is great. I love the layout of the system and the assistance if I'm in need of any help from our customer success team.

Nachteile:

I wish they had more templates for me to choose from within the widgets. They say they are getting more but I would like for them to come out already :)

Powerful tool when needing analytics and reporting on multiple accounts

Kommentare: Good experience, but ultimately too expensive for a small agency / free lancer which has less than 10 accounts to provide reporting for.

Vorteile:

Ability to consolidate reporting across multiple accounts (adwords, facebook, analytics, social media, etc.) into a single view.

Nachteile:

Several fields were available for reporting but not enabled. Seems like I could enable some myself, but had to request others to be enabled. It was all very confusing and took too much time to include data in my reports which was available but not enabled.

TapClicks Review.

Kommentare: Overall, I would recommend TapClicks to others as a Google Data Studio (GDS)connector for third party data, TapClick's dashboard capabilities in platform are limited in my opinion, which is why we use GDS for an actual reporting interface / dashboards.

Vorteile:

We primarily use TapClicks as a connector for google data studio. This is a huge benefit to us in building out dashboards to get third party (non-google) data in. TapClicks has many connector options under their 250+ connector.

Nachteile:

I wish you could customize the "channels" grouping as an add on to your existing subscription. There are some problems with channel connectors, like not showing spend for each platform in the connector. Also, spend and impression data will usually be slightly off from what we see in platform, however, the discrepancy is usually minimal. TapClicks also doesn't have a TikTok ads connector yet.

Provides a necessary solution, but I would've expected more improvements by now

Kommentare: We've been using TapClicks for over 2 years now. While it has somewhat solved a major issue for us, I do wish more advancements have been made over this time period.

Vorteile:

It provides a concise way to showcase data among multiple sources. Prescheduled reports have been a major addition to our data story. Data reports are simple enough for customers to understand.

Nachteile:

I think this platform falls short in a few areas. For instance, social media plugins include extremely little data. Data for Instagram only shows follower growth, as opposed to reach/engagement across posts. Plugging in data sources is quite cumbersome and often pull inaccurately. Also customizing reports for individual clients is a hassle and most changes must be made across all accounts- this is a major downfall for any company with many clients.

Marketing reporting and analytics with an easy to use platform

Kommentare: We have used this product to gain insights into the campaigns we run for our clients and it allows us to keep track of many key components that we use to show how effective a campaign is and also where they could use some improvements.

Vorteile:

Tapclicks is a great program for those who want to get more insight into their marketing efforts. This program was fairly easy to deploy and it has a great interface that makes it easy to find the specific information or datasets you are looking for.

Nachteile:

There really aren't many things that I can point out that are an issue with this program. I would say that given the type of program this is, I would have thought there would have been more features and ways to integrate with more platforms than there are.

A great tool for agencies who need a consolidated report

Kommentare: Takes some getting used to, but an easy tool for multi-channel marketing campaigns. Clients in large organisations love it as they can take the information higher up to management in a clean, easy to understand format.

Vorteile:

Much like Data Studio is design and functionality but can do a lot more with API and other systems. Reporting is neat and very easy to understand by clients, help put Google Analytics, FB and Insta + Mailchimp etc data into one simple report

Nachteile:

Quite expensive, definitely worth an investment when compared to Data Studio or having to do GA and Facebook Business Manager reports separately, however maybe not worth the money for some users. Also we are based in Australia which makes communication hard with Tapclicks who are based in USA when we need support.

The best to steamline processes

Kommentare: Overall it has helped us save time and money.

Vorteile:

One of the best things about TapClicks is that you have access to many different features and if they don't have it already integrated into their software they will work with you to get it in place. We use to have to go in and manually create ppt presentations for clients and pull information from other places and once we started working with TapClicks we didn't have to do all of that. With the click of a few buttons that was done within minutes automatically.

Nachteile:

What we liked least about the software is that sometimes you run into small glitches and initially it can be hard to set up.

Dashboard Services for Programmatic

Vorteile:

It imports data from DSPs like Centro, TapClicks, Google - all while featuring data from Google Analytics and other vendors we use for digital services for clients.

Nachteile:

We've had a consistent issue with importing third party audience data from Centro. It's been something we've desperately needed, but with the last 3 months of updates hasn't been addressed. There's no timetable.

We love having our info all in one place!

Kommentare: My overall experience has been very good with TapClicks. The TapClicks team made it very easy to understand the platform and work out any bugs we've come across. Overall this is a great product for us to use for our clients and for our own internal uses.

Vorteile:

What we like most about this software is being able to log in and look across all platforms and clients. It gives our reporting a clean and cohesive look that is consistent and reflects our agency's brand. We also love that whenever we have a new platform that we want to integrate, the TapClicks team is quick to give us solutions and are willing to work with the platform on our behalf to make it happen if it's not already a connector to the site.

Nachteile:

The reporting studio can be a little clunky when it comes to ease of use compared to just downloading to PowerPoint and editing from there. It's a little difficult to filter specific campaigns and build reports for only one section versus how it auto pulls in the entire dashboard. When you have a lot of reports to make, it becomes annoying to have to delete every section one by one having to click three times each.

The experience was pleasant with great customer support

Vorteile:

What I liked more was the ease of use of the software and how easy it was to request features. Support was always very helpful and open to hearing new ideas and adding them onto the roadmap.

Nachteile:

What I liked least was that the features and functions were slightly limited such as not being able to change colours of graphs.

Great in Theory, Fails in Functionality

Kommentare: I think TapClicks would be a great product if it worked correctly. But after almost two years working with Tapclicks, it seems like they have more and more bugs as time goes on.

Vorteile:

I like that we can use Tapclicks to create an integrated marketing report of all of our efforts for our clients. I like that we can set up custom dashboards for clients to view their data.

Nachteile:

The technology breaks very often. The discrepancies in data from Google and Facebook with TapClicks is unacceptable. We rely on tapclicks to be accurate. Having to compare the data from tapclicks to the data in the Google or Facebook is time consuming. Customer service is lacking as well.

TapClicks Use in Digital Advertising

Kommentare: TapClicks is the answer to multi-platform reporting in the digital world. Would recommend to any agency.

Vorteile:

TapClicks allows us to bring in all of the various platforms our agency uses in one place in order to show transparency in reporting to our clients. We use many platforms such as Facebook, Instagram, Linkedin, and other programmatic DSPs for a singular client and we set them up with a dashboard to they can see their metrics in real time.

Nachteile:

We would like to see more usefulness in visual data. Digital marketing is changing very quickly and just seeing numbers and graphs gets stale and boring sometimes

Thoughts on TapClicks

Kommentare: Giving customers access to their digital stats is a plus

Vorteile:

The system integrates with most major marketing platforms

Nachteile:

Adding new customizations for reporting on Connected TV

Great efficiency but there is definitely some room for improvement.

Kommentare: Great for saving time, better and happier team. Time wasted on formatting reports is now spent on providing detailed and better insights for clients, providing both value and detail.

Vorteile:

The amount of time and manual work to make sure reports are consistent with the same formats etc. The automated reports are great, and clients love it too. Dashboards are good. The automation to pull everything and change all data depending on the client and date ranges.

Nachteile:

Sometimes it can be fairly glitchy and the exporting to PowerPoint format is not the greatest. A lot of the time the document will be different once exported from TapClicks to PowerPoint which is frustrating. Data sometimes is not the most accurate.

Good Concept - Too Many Bugs

Kommentare: None

Vorteile:

The concept of the software is great. I thought it would make reporting simple, quick and virtually hassle free.

Nachteile:

It doesn't work correctly. It is incredibly slow. Manual upload was not working for months on end. Mapping data takes forever and it's a chore.

One of the best Reporting Tools in the market

Vorteile:

The flexibility and the variery of reporting channels, along with the exceptional customer care is what I like most.

Nachteile:

The price. I live with that due to the positive aspects of TapCLicks, but still...

Great tool for sharing campaign results seamlessly

Kommentare: I'm solving the problem of real time campaign reporting and being able to show results quickly and efficiently without tons of red tape.

Vorteile:

I love that we can integrate multiple digital marketing tactics into one reporting platform that our customers can access 24-7. This increases our value proposition to potential clients and gives us a competitive edge over other vendors whose reporting is less transparent.

Nachteile:

I miss being able to scroll down a left nav sidebar to see all of the customers we have live dashboards for - this might be something I can fix in settings but I noticed the change from this to thumbnails and I prefer the way it was.