--- description: Detaillierte Informationen über Skyword zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Skyword Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026 --- Breadcrumb: [Startseite](/) > [Content-Management-Systeme](/directory/10007/content-management/software) > [Skyword](/software/144912/skyword) # Skyword Canonical: https://www.capterra.com.de/software/144912/skyword Seite: 1 / 3\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/144912/skyword?page=2) > Skyword ist eine führende Content-Marketing-Plattform. Skyword schafft und verwaltet digitale Content-Hubs für Unternehmensmarken. > > Bewertung: **4.4/5** von 38 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Skyword? Marketingfachleute in Unternehmen und Medienunternehmen. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.4/5** | 38 Nutzerbewertungen | | Bedienkomfort | 4.1/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.8/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.1/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 3.9/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Skyword - **Region**: Boston, USA - **Gegründet**: 2010 ## Gewerblicher Kontext - **Startpreis**: 5.000,00 $ - **Zielgruppe**: Selbstständig, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Chinesisch (traditionell), Deutsch, Englisch, Französisch, Italienisch, Japanisch, Koreanisch, Niederländisch, Portugiesisch, Russisch, Schwedisch, Spanisch, Türkisch, Ukrainisch - **Verfügbare Länder**: Brasilien, China, Deutschland, Japan, Kanada, Mexiko, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - Anpassbare Vorlagen - Content-Management - Dokumentenmanagement - E-Mail Marketing - Engagement-Tracking - Etikettierung - Inhalt-Bibliothek - Kampagnenanalysen - Kampagnenmanagement - Kampagnenplanung - Konversion-Tracking - Leistungskennzahlen - Multichannel-Kampagnen - Multichannel-Marketing - Optionen zur Inhaltsveröffentlichung - Social-Media-Integration - Terminplanung veröffentlichen - Textbearbeitung - Third-Party Integrations - Versionskontrolle - Volltextsuche - Website-Analytik - Werkzeuge zur Zusammenarbeit ## Integrationen (13 insgesamt) - Adobe Experience Manager - Ceros - Domo - Drupal - Google Analytics 360 - Kaltura Video Platform - Marketo Engage - Meta for Business - Oracle Eloqua Marketing Automation - Outbrain - Semrush - Twitter/X - WordPress ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - Chat ## Category - [Content-Management-Systeme](https://www.capterra.com.de/directory/10007/content-management/software) ## Ähnliche Kategorien - [Content-Management-Systeme](https://www.capterra.com.de/directory/10007/content-management/software) - [Content-Marketing-Tools](https://www.capterra.com.de/directory/30796/content-marketing/software) - [Kalender Software](https://www.capterra.com.de/directory/32297/calendar/software) - [Kampagnenmanagement Tools](https://www.capterra.com.de/directory/30012/campaign-management/software) - [Marketing Automation Tools](https://www.capterra.com.de/directory/6/marketing-automation/software) ## Alternativen 1. [Wrike](https://www.capterra.com.de/software/76113/wrike) — 4.4/5 (2879 reviews) 2. [Bloomreach](https://www.capterra.com.de/software/173203/bloomreach) — 4.8/5 (56 reviews) 3. [monday.com](https://www.capterra.com.de/software/147657/monday-com) — 4.6/5 (5709 reviews) 4. [Salesforce Marketing Cloud](https://www.capterra.com.de/software/7723/salesforce-marketing-cloud) — 4.2/5 (526 reviews) 5. [Canto](https://www.capterra.com.de/software/32191/canto) — 4.5/5 (680 reviews) ## Nutzerbewertungen ### "Excellent Social Media Advice" — 5.0/5 > **Ben** | *9. Oktober 2018* | Medienproduktion | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: They have given us very tangible ways to improve our performance on social media, and they are great at collecting other examples of best practices and comparative data. > > **Nachteile**: I have no complaints. It always does exactly what I need it to do. > > We use it to use data from competitors in our data set to jump on trends and do more effective social media posting. ----- ### "A powerful and flexible content marketing platform" — 4.0/5 > **Rose** | *19. April 2017* | Marketing & Werbung | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Its flexibility -- there are so many different features and settings you can customize within the portal to suit the needs of your content marketing program. > > **Nachteile**: On rare occasions, you may encounter a slight delay in response time or minor glitches when attempting to access the image library. > > Skyword is a very dynamic and powerful content marketing platform with excellent customizable tools that can be applied to any content marketing program. The team of editors that works there is top notch, and they can help shape a unique voice and message that is tailored to each brand. Tech support and customer service are also excellent. You always get a prompt, thorough response to your questions as they come up. Skyword seems to be continually developing and refining its product in response to customer feedback as well, so it's very likely that the platform will continue to improve in the future. ----- ### "Not an ROI oriented vendor…" — 3.0/5 > **Verifizierter Rezensent** | *15. Oktober 2022* | Bildungsmanagement | Empfehlungsbewertung: 3.0/10 > > **Vorteile**: The talent community is rich and content quality is great. The software works well. > > **Nachteile**: - Social features are broken, always reporting bad data; - This is more of an agency than a software vendor. More focused on selling more services than on improving the platform. > > Nice people, does the job, but not a strong platform. ----- ### "Trackmaven experience" — 4.0/5 > **Verifizierter Rezensent** | *12. Juni 2020* | Versicherung | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: It's data analytics capabilities and reporting features are top of its class. we are happy with this tool. > > **Nachteile**: I don't know about cons for trackmaven, because our sales and marketing department hardly make any complaints about it. > > Trackmaven is an excellent tool for any marketing/sales department. Its features and functionalities are very good. We can track our marketing performance on the web and social media platforms and get good analytical insight to see what we are doing right or not ----- ### "An outstanding experience. Helps us in our business every single day\!" — 5.0/5 > **Geoffrey** | *11. Mai 2017* | Sport | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: My favorite feature is the clear way to tag posts. We use it to tag types of content, events they surround, and if they include any of our partners. This has proven to be valubale come end-of-the-year recaps. Also, it provides quick and easy ways to sort posts by quality as well as graph results for not just us, but all of our competitors. > > **Nachteile**: Sometimes, the graphing functionality can be a little clunky. It can be hard to pull results exactly how you want them. Also, it doesn't have a way of excluding certain results from searches (such as posts that we tag DELETED) or do "AND" searches when searching tagged posts instead of "OR" (ex. "this tag" AND "that tag", not "this tag" OR "that tag") ----- Seite: 1 / 3\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/144912/skyword?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.com.de/software/144912/skyword) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | ja | | ----- ## Strukturierte Daten