Muck Rack

Muck Rack

von Muck Rack

Was ist Muck Rack?

Ein Tool, das die Entdeckung und den Aufbau von Beziehungen mit den richtigen Medienvertretern für deine Produktwerbung optimiert.

Muck Rack – Details

Muck Rack

http://muckrack.com

Muck Rack – Preisübersicht

Muck Rack bietet keine Gratisversion und keine kostenlose Testversion. Weitere Preisinformationen für Muck Rack finden Sie unten.

Kostenlose Version

Nein

Gratis Testen

Nein

Einsatz

Cloud, SaaS, Web

Muck Rack Funktionen

PR-Software
Artikel der Autoren-Datenbank
Automatisches Aktualisieren von Medienlisten
Digitales Vermögens-Management
Direktes Mailmanagement
E-Mail-Verteilung
Erstellung von Pressemitteilungen
Kampagnenmanagement
Kommunikationskalender
Kontaktmanagement
Presse-Überwachung
Presseausschnitte verwalten

Muck Rack – Nutzerbewertungen

5 von 13 Nutzerbewertungen angezeigt

Gesamt
4.6/5
Benutzerfreundlichkeit
4.5/5
Kundenservice
4.4/5
Funktionen
4.5/5
Preis-Leistungs-Verhältnis
4.7/5

Great for personalized pitches

Bewertet am 14.3.2019
Christine J.
Associate Publicist; Crown, Hogarth, and Random House
Verlagswesen, 5.001-10.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
5/5
Benutzerfreundlichkeit
5/5
Eigenschaften & Funktionalitäten
4/5
Kundenbetreuung
5/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Muck Rack is great for PR outreach and finding contacts outside of our usual pitching list. I've fostered relationships with media contacts using Muck Rack by referencing specific works or commenting on a subject that the contact cares about, which has resulted in more effective pitching than cold email blasts to an extensive list.

Vorteile: Muckrack makes it easy to create specific, tailored pitches to appropriate media contacts. It's so helpful that it's not just name, title, and contact info - it provides examples of recent journalism that writer has done, and specific beats that they focus on. This makes it easy to figure out how to pitch them from an angle that will resonate, and connect with media contacts on a personal level.

Nachteile: The UA could be simplified a little bit - looking at campaign searches can be a bit overwhelming when a bunch of less specific results show up.

A great tool for assisting with outreach to journalists

Bewertet am 8.12.2016
Diana O.
Media Research
Non-Profit-Organisation Management, 5.001-10.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
4/5
Gesamt
5/5
Benutzerfreundlichkeit
4/5
Eigenschaften & Funktionalitäten
4/5
Kundenbetreuung
5/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: I love that this software is based around Twitter. This gives you real time information to understand what journalists are talking about as well as seeing what they are sharing, what have they written, how they like to be pitched, etc.

Vorteile: I like that this software allows for relationship building instead of cold pitching. Journalist can also build a profile on Muckrack and upload articles they've written , and fill out a bio. There is also the capability to search by beat, publication (though not all publications are represented) as well as country. This is extremely useful when trying to connect with foreign media.

Nachteile: If a journalist you are trying to reach out to doesn't have a twitter page, or doesn't keep their twitter updated it won't help you. Also, not all publications are represented, I have also searched for several journalists' information (knowing definitively they work at said outlet) only to find no information.The other problem I have noticed is in exporting. Some times the tweets don't export you in the reports I create. That's really annoying. A few flaws but overall I would still highly recommend.

Great way to find relevant media outlets

Bewertet am 22.8.2019
Adam D.
Digital Marketing Coordinator
Medizinische Geräte, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
5/5
Benutzerfreundlichkeit
5/5
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
5/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Muck Rack has made it much easier for me to find journalists that cover topics relevant to the products my business offers. I now spend less time searching for the right press contacts and I upset less people because I'm not pitching them stories they have no interest in.

Vorteile: Muck Rack makes it much easier to find journalists based off what they cover and what their interests are. It's an easy way to save time and make sure your pitches are reaching the right people.

Nachteile: There is nothing I dislike about Much Rack. It is a great software tool for marketing and PR professionals.

Good, but not the best PR software out there

Bewertet am 2.6.2018
Verifizierter Rezensent
Owner
Verwendete die Software für: 1-5 Monate
Quelle des Nutzers 
3/5
Gesamt
3/5
Benutzerfreundlichkeit
3/5
Eigenschaften & Funktionalitäten
3/5
Kundenbetreuung
3/5
Preis-Leistungs-Verhältnis

Vorteile: It's relatively easy to use, and anyone with a few years' PR experience should be able to navigate the site well.

Nachteile: It's certainly not the Cadillac of PR software, and I used it for a few months before I just stopped using it altogether. I don't think they update their media lists as frequently as some of the others.

Muck Rack is a great service for boutique public relations firms

Bewertet am 12.3.2019
Verifizierter Rezensent
Office Manager
Öffentlichkeitsarbeit und Kommunikation, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
5/5
Gesamt
4/5
Benutzerfreundlichkeit
5/5
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
5/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: From the very beginning I took the demo our goal was to get the service. Muck Rack has saved us so much time. We were wary because we had subscribed to so many services before. We need to keep track of what freelancers are writing about since a lot of print publications have reduced their staff. Their staff is very helpful in working with us to set up alerts and update the contacts.

Vorteile: We are a public relations firm that specializes in hospitality and lifestyle clients. Most of our contacts are freelancers. Muck Rack was made for us! We can keep up our contacts are writing about and easily pitch our clients to the right person.

Nachteile: I wish they had a clipping services to go along with the coverage report. Some of our clients still like to see their clips to show their investors, management, etc.