Was ist Iterable?
Iterable ist eine Growth-Marketingplattform, die echte Omni-Channel-Relevanz in großem Maßstab ermöglicht. Iterable versetzt den Growth-Marketer von heute in die Lage, demografische, verhaltensbezogene und Ereignisdaten in Echtzeit zu nutzen, um relevante, personalisierte Nachrichten über alle Kanäle hinweg zu erstellen. Mit Iterable können Marketing-Profis Nutzer erfolgreich segmentieren, Workflows erstellen, Berührungspunkte automatisieren und Strategien in großem Maßstab ohne Engineering-Support testen.
Wer verwendet Iterable?
Das Unternehmen richtet sich an Growth-Marketer in Verbraucherunternehmen in den Bereichen E-Commerce/Einzelhandel, Unterhaltung, Lieferung, Bildung und Rekrutierung.
Wo kann Iterable bereitgestellt werden?
Cloud, SaaS, webbasiert
Über den Anbieter
- Iterable
- Ansässig in San Francisco, USA
- 2013 gegründet
- 24/7 Live-Support
- Chat
Sprachen
Englisch
Iterable Kosten
Startpreis:
- Keine Gratisversion
Iterable bietet keine Gratisversion.
Über den Anbieter
- Iterable
- Ansässig in San Francisco, USA
- 2013 gegründet
- 24/7 Live-Support
- Chat
Sprachen
Englisch
Iterable – Videos und Bilder









Iterable Funktionen
Bewertungen über Iterable

Alan
Fantastic email marketing software with great workflows
Kommentare: Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.
Vorteile:
The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.
Nachteile:
Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.
Verifizierter Rezensent
Leading the marketing automation pack
Vorteile:
There is no one tool in marketing automation that is perfect, but Iterable checks the most boxes today out of any of them. Customer support is fantastic. Segmentation is fantastic. UI is improving. The tool's overall power for users with little technical background is superb.
Nachteile:
I think the reporting tools could be a bit better. Supports MMS through Twilio would also be a huge bonus.
In Betracht gezogene Alternativen: Braze und Customer.io
Zuvor genutzte Software: Klaviyo
Gründe für den Wechsel zu Iterable: Customer support and overall flexibility of the platform
Verifizierter Rezensent
Helpful but a pain
Vorteile:
I can send out mass comms to our customers in a matter of minutes
Nachteile:
Some of the steps and processes do not make sense, and it can be rather tedious to set up a campaign at times
Brent
Iterable - Marketing Automation Review
Kommentare: Overall it is a very good product with good support and with a good product road map it can be top of its class.
Vorteile:
Custom events are scalable and extremely custom
Nachteile:
The reporting needs updated on what can be queried to report on
Verifizierter Rezensent
Easy to use with potential for powerful customization
Kommentare: Overall, I would definitely recommend Iterable. As much as SFMC and others have dominated the market, their data structures and backend setup are more archaic and not easily scalable without custom implementation (SFMC frequently has to shuffle databases around based on client volume since many share instances and the larger ones can take an entire instance down). Although I think Iterable has some catching up to do in terms of more robust customization capabilities, and certain platform capabilities, I still think it's an innovative new tool that has a promising future to bring more powerful function than the old school platforms can keep up with.
Vorteile:
The interface is intuitive and easy to use. Having no prior experience, I was able to jump in quickly and navigate through setting up an email blast within a day. The object based data setup is also easy and intuitive to understand, despite coming from a traditional "relational tables" platform and background.
Nachteile:
There are certain key features of an Email Platform that I find lacking for Iterable. Nothing show stopping, but things that I would have thought would be intuitively built in: no auto-suppression can be applied based on send classification (transactional vs. marketing), basic date comparison logic is not available (should be easy for eng to build, given they just need to set additional functions), no re-usable global content blocks available (think of SFMCs Content Areas, where you can house snippets of code, or static html, and wherever needed pull that content in to multiple emails, without having to recreate the same code over and over again - universal footer, header, etc).