--- description: Detaillierte Informationen über Iterable zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Iterable Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026 --- Breadcrumb: [Startseite](/) > [Marketing Automation Tools](/directory/6/marketing-automation/software) > [Iterable](/software/143902/iterable) # Iterable Canonical: https://www.capterra.com.de/software/143902/iterable Seite: 1 / 4\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/143902/iterable?page=2) > Iterable ist eine Growth-Marketingplattform, die echte Omni-Channel-Relevanz in großem Maßstab ermöglicht. > > Bewertung: **4.3/5** von 63 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet Iterable? Das Unternehmen richtet sich an Growth-Marketer in Verbraucherunternehmen in den Bereichen E-Commerce/Einzelhandel, Unterhaltung, Lieferung, Bildung und Rekrutierung. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.3/5** | 63 Nutzerbewertungen | | Bedienkomfort | 4.3/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.4/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.2/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.3/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Iterable - **Region**: San Francisco, USA - **Gegründet**: 2013 ## Gewerblicher Kontext - **Zielgruppe**: 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Englisch - **Verfügbare Länder**: Albanien, Andorra, Australien, Belarus, Belgien, Bosnien und Herzegowina, Bulgarien, Deutschland, Dänemark, Estland, Finnland, Frankreich, Färöer, Gibraltar, Griechenland, Grönland, Guernsey, Irland, Island, Isle of Man und 36 weitere ## Funktionen - A/B Testing - Abonnenten-Management - Anpassbare Vorlagen - Berichterstattung / Analyse - CAN-SPAM Compliance - CRM - Daten-Import / -Export - Drip-Kampagnen - Dynamische Inhalte - E-Mail Marketing - E-Mail-Tracking - Engagement-Tracking - Ereignisgesteuerte Aktionen - Kampagnenanalysen - Kampagnenmanagement - Kanalmanagement - Kommunikationsmanagement - Kontakt-Datenbank - Kontaktmanagement - Kundensegmentierung - Marketing-Automatisierung - Mehrere Kampagnen - Multi-Channel Attribution - Multichannel-Marketing - Push-Benachrichtigungen - ROI Tracking - SMS Marketing - Segmentierung - Social Marketing - Vorlagen-Management - WYSIWYG-Editor - Websitebesucher-Nachverfolgung ## Integrationen (3 insgesamt) - Adobe Commerce - Mixpanel - Segment ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - 24/7 Live-Support - Chat ## Category - [Marketing Automation Tools](https://www.capterra.com.de/directory/6/marketing-automation/software) ## Ähnliche Kategorien - [Marketing Automation Tools](https://www.capterra.com.de/directory/6/marketing-automation/software) - [E-Mail Marketing Software](https://www.capterra.com.de/directory/30013/email-marketing/software) - [Kampagnenmanagement Tools](https://www.capterra.com.de/directory/30012/campaign-management/software) - [Kundenengagement Software](https://www.capterra.com.de/directory/30906/customer-engagement/software) - [Mobile Marketing Software](https://www.capterra.com.de/directory/31308/mobile-marketing/software) ## Alternativen 1. [Brevo](https://www.capterra.com.de/software/132996/brevo) — 4.6/5 (3408 reviews) 2. [Mailchimp](https://www.capterra.com.de/software/110228/mailchimp) — 4.5/5 (17572 reviews) 3. [MailerLite](https://www.capterra.com.de/software/136603/mailerlite) — 4.7/5 (2256 reviews) 4. [ActiveCampaign](https://www.capterra.com.de/software/79367/activecampaign) — 4.6/5 (2561 reviews) 5. [Systeme.io](https://www.capterra.com.de/software/198994/systeme) — 4.8/5 (2126 reviews) ## Nutzerbewertungen ### "Fantastic email marketing software with great workflows" — 5.0/5 > **Alan** | *24. September 2020* | Computer-Software | Empfehlungsbewertung: 9.0/10 > > **Vorteile**: The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well. > > **Nachteile**: Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy. > > Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals. ----- ### "My Experience with Iterable Explained in a Review" — 5.0/5 > **Andrew** | *16. April 2025* | Design | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Iterable enhances cross-channel marketing campaigns orchestration which unify customer experiences in real-time. The availability of robust personalization and segmentation tools is an added advantage since it is easy to segment audiences based on location and behaviors. > > **Nachteile**: There has really been nothing that I encounter as a flaw when using Iterable for graphic designs campaigns. ----- ### "Easy to use tool" — 5.0/5 > **Flavio** | *25. Februar 2026* | Bankwesen | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Nice tool that has an interface really ease to use. Iterable records various customer events, which are visible in two formats - charts and table listing, which helps us to understand better customer's behaviour and target marketing campaigns, also manage targeted emails sent to customers. > > **Nachteile**: Sometimes if the number of messages sent to Iterable are high, their API gets overwhelmed and we can get some error messages returned. > > In overall, Iterable is a nice tool to have in company that allow us to understand better our customer base. ----- ### "Good product, poor aftersales experience." — 3.0/5 > **Naina** | *15. Mai 2025* | Automotive | Empfehlungsbewertung: 6.0/10 > > **Vorteile**: Super flexible, allows lots of customization. Good for scale. Onboarding process was quick and helpful. > > **Nachteile**: - Aftersales service. We signed up for their email and SMS 5 months ago. Our SMS have been blocked twice in the past 1 month, and they have zero accountability for it. They refuse to tell us why they block us, or what we can do to prevent it in the future. - Hidden fee - they charge extra for something as simple as creating new senders, something which is usually self serve in even the most basic tools and they don't tell you this when signing you on. - Reporting - not reliable. You get different numbers when you open different reports. It took us multiple emails to tell them there was an issue when our unique open rates were higher than open rates. > > While the onboarding (outsourced) experience and sales experience was good, I find myself struggling with basic things as setting up new senders. We have been blocked twice from sending SMS, and they don't seem to move very quickly on such business critical issues either. I am weary of signing on new products with them, because I also don't know which parts of the tool will be free to use, and what I would have to pay for after I have signed. You should really probe into that aspect if you're looking to onboard them. ----- ### "Great tool for managing marketing channels at scale" — 4.0/5 > **Tim** | *12. Januar 2026* | Marketing & Werbung | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Iterable is a versatile tool that I've used for 9+ years for marketing campaigns. It's workflow capabilities are by far the most seamless setup compared to the competition. Email and texting all with one tool making campaign setup easy and straight forward. > > **Nachteile**: Occasional support issues and minor bugs that sometime take a bit to get the answers on what happened (nearly every tool will have these problems). > > Great tool hoping it continues to outperform competitors in the space who are ever evolving and improving their product but for now would recommend it as one of the better marketing tools for email and texting. ----- Seite: 1 / 4\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/143902/iterable?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.com.de/software/143902/iterable) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | | nl | | | nl-BE | | | pl | | | pt | | | pt-PT | | | sv | | | tr | | ----- ## Strukturierte Daten