Prezly

Vorteile: We were searching for a platform we could work with in order to teach our students how to write press releases in the social media ages. Such was the largely negative response that we received from Prezly's competitors that I funded my own simple app. Then Prezly came along and they recognised that our students could well be customers of the future. Prezly is intuitive, comfortable to use and extremely powerful as a one stop PR shop. Support is excellent. Even when we had a glitch on billing, they restored access at the weekend immediately upon the ticket being raised. I have no hesitation in recommending Prezly to any forward thinking PR agency or indeed trainer like myself.

Nachteile: At first I felt that the contact building element was not quite as strong as the competition, but then again Prezly is GDPR friendly and it is a case of building your own contacts. Otherwise spamming hundreds of contacts is simply unethical and doesn't work as a tactic anyway. Possibly it could be improved with a press release template wizard and maybe the equivalent for feature/blog writing. What is for sure that the team listens and acts. So I am sure these features will come on board eventually if enough of us request them.

Kommentare: the current features are fairly effective for successful PR campaigns and the cost is fairly
reasonable. The backing of support team too is satisfactory.

Vorteile: the contacts building feature of Prezly is fairly modern and effective for a PR platform. Plezly have
understood the importance of this feature (after all communications are with and for people who are our potential customers) and have given a lot of weight on building a profitable client base. Building
relationships with the right contacts eventually leads to broadening the client base through references
by existing contacts. Its good that Prezly have identified the importance of this fact. The media
management feature too is creatively incorporated to publish and share effective and attractive press
releases. Ability to create personalized multimedia pitches and campaigns, news rooms etc. are all
features what are expected of a PR platform and Prezly have professionally incorporated them in order
to conduct awareness campaigns among our prospective clientele thereby maximize our sales revenue.

Nachteile: doesn’t see any feature that we dislike, however in time with the help of customer suggestions
many additional features will evolve for the benefit of the users.

Vorteile: I like the most that I can easily organize my campaigns and use the data from the reports to track how our content is being perceived by the recipients. We use Prezly to distribute press release all the time and we find it a very time saving instrument.

Nachteile: I would like to have more option in creating the content - more editing tools and features.

Kommentare: Prezly makes it easy to pitch EVERY DAY. The service is second-to-none and vastly better than the previous product we switched from.

Vorteile: Prezly is a CRM sales tool for media outreach - I earn more media / close more deals. It is intuitive, the user experience is thought through very well, the campaign reporting function saves me time by showing me which media has engaged with my pitches so I don't waste time following up on the media who haven't, and functions well on mobile devices.

Nachteile: My team has not encountered any problems in our 2+ years using Prezly. I would like to see Prezly develop a coverage recap tool.

Kommentare: For now on, I'm only using Prezly as a database (not as a way to send press releases). Why is it so?
Because I still miss some functionalities to be able to do so.
We're working as a team on different client, and sometimes, I'd like my colleagues to have a look at the list of journalists/bloggers I selected. With Prezly, it is not possible to save a list, make comments and tracked adaptations.
I also miss a place to put the unique visitors/month for a blog (not ideal to use the comments sections).
Anyway, Prezly is really easy to use! Everything is logical and well designed.