Prezly

Vorteile: We were searching for a platform we could work with in order to teach our students how to write press releases in the social media ages. Such was the largely negative response that we received from Prezly's competitors that I funded my own simple app. Then Prezly came along and they recognised that our students could well be customers of the future. Prezly is intuitive, comfortable to use and extremely powerful as a one stop PR shop. Support is excellent. Even when we had a glitch on billing, they restored access at the weekend immediately upon the ticket being raised. I have no hesitation in recommending Prezly to any forward thinking PR agency or indeed trainer like myself.

Nachteile: At first I felt that the contact building element was not quite as strong as the competition, but then again Prezly is GDPR friendly and it is a case of building your own contacts. Otherwise spamming hundreds of contacts is simply unethical and doesn't work as a tactic anyway. Possibly it could be improved with a press release template wizard and maybe the equivalent for feature/blog writing. What is for sure that the team listens and acts. So I am sure these features will come on board eventually if enough of us request them.

Kommentare: the current features are fairly effective for successful PR campaigns and the cost is fairly
reasonable. The backing of support team too is satisfactory.

Vorteile: the contacts building feature of Prezly is fairly modern and effective for a PR platform. Plezly have
understood the importance of this feature (after all communications are with and for people who are our potential customers) and have given a lot of weight on building a profitable client base. Building
relationships with the right contacts eventually leads to broadening the client base through references
by existing contacts. Its good that Prezly have identified the importance of this fact. The media
management feature too is creatively incorporated to publish and share effective and attractive press
releases. Ability to create personalized multimedia pitches and campaigns, news rooms etc. are all
features what are expected of a PR platform and Prezly have professionally incorporated them in order
to conduct awareness campaigns among our prospective clientele thereby maximize our sales revenue.

Nachteile: doesn’t see any feature that we dislike, however in time with the help of customer suggestions
many additional features will evolve for the benefit of the users.

Kommentare: We stumbled across Prezly when searching for a way to execute SEO link building with a PR-style broadcasting model. We needed something that could deal with powerful multimedia, management of contacts and a personal touch. Prezly was everything we needed.

Vorteile: Prezly is a fantastic bit of kit that takes out all the pains of managing a traditional PR operation. Dealing with hi res images, links, videos, assets and copy has never been so easy, both for the PR team and the influencers on the receiving end of the release. The CRM functionality also means that keeping track of relationships is swift and effective.

Nachteile: There's not much I dislike. Prezly is still feels like a start up so may not have all the functionality of other PR systems like Cision or Bullhorn but it's also 1/10th of the cost. Not just that but the Prezly team are very receptive to feedback and we've had great responses to our development suggestions.

Vorteile: The possibility to check your campaign in real time, who receive your Pr, who is interested and who is not.
It simplify a lot all the recall phase after the sending. Moreover, the possibility to upload content like video or images, without sending heavy emails!

Nachteile: If i have to indicate something, the system to introduce the contacts in the platform, even if is quite simple and fast.

Vorteile: I like that I can add all or most of our digital assets to the Story as I create it and that I can continually update it as our productions run.

Nachteile: There's just two things to note. One change I would make. The ability to design the emails that are sent out as stories. Depending on the release sometimes it's more important to highlight different assets within the Story. Two - Not-for-profit pricing. I know other not-for-profits who have looked at using Prezly but it was too pricey. I was under the understanding that when we signed up there was going to be a not-for-profit rate but I believe we are paying full price.