Prezly

"Great platform for PR trainees, students and seasoned professionals alike."

Vorteile: We were searching for a platform we could work with in order to teach our students how to write press releases in the social media ages. Such was the largely negative response that we received from Prezly's competitors that I funded my own simple app. Then Prezly came along and they recognised that our students could well be customers of the future. Prezly is intuitive, comfortable to use and extremely powerful as a one stop PR shop. Support is excellent. Even when we had a glitch on billing, they restored access at the weekend immediately upon the ticket being raised. I have no hesitation in recommending Prezly to any forward thinking PR agency or indeed trainer like myself.

Nachteile: At first I felt that the contact building element was not quite as strong as the competition, but then again Prezly is GDPR friendly and it is a case of building your own contacts. Otherwise spamming hundreds of contacts is simply unethical and doesn't work as a tactic anyway. Possibly it could be improved with a press release template wizard and maybe the equivalent for feature/blog writing. What is for sure that the team listens and acts. So I am sure these features will come on board eventually if enough of us request them.

"Prezly earns you more media (closes more deals) and keeps your clients happy."

Kommentare: Prezly makes it easy to pitch EVERY DAY. The service is second-to-none and vastly better than the previous product we switched from.

Vorteile: Prezly is a CRM sales tool for media outreach - I earn more media / close more deals. It is intuitive, the user experience is thought through very well, the campaign reporting function saves me time by showing me which media has engaged with my pitches so I don't waste time following up on the media who haven't, and functions well on mobile devices.

Nachteile: My team has not encountered any problems in our 2+ years using Prezly. I would like to see Prezly develop a coverage recap tool.

"Prezly is a communications pro's best friend"

Vorteile: The software is incredibly user friendly and intuitive. The Prezly team is really quick and always available, which was a huge help during my onboarding. The ability to manage and update contacts, develop content and issue press releases all on one platform is great. This is truly an all-in-one, streamlined PR solution.

Nachteile: The one area that could use improvement is the search functionality within the coverage tracker. This is a brand new capability, so I imagine it will be improved soon.

"Prezly is the easiest solution to manage press and bloggers data"

Kommentare: For now on, I'm only using Prezly as a database (not as a way to send press releases). Why is it so?
Because I still miss some functionalities to be able to do so.
We're working as a team on different client, and sometimes, I'd like my colleagues to have a look at the list of journalists/bloggers I selected. With Prezly, it is not possible to save a list, make comments and tracked adaptations.
I also miss a place to put the unique visitors/month for a blog (not ideal to use the comments sections).
Anyway, Prezly is really easy to use! Everything is logical and well designed.

"User-friendly system that makes keeping in touch easy peasy"

Vorteile: Prezly is a very user-friendly system. Uploading lists that you have made over the years, making attractive press files, selecting and contacting journalists, the system does it all. It's quick, it's updated regurlarly, the help desk is swift and friendly if ever you need them.

Nachteile: In the beginning (4 years ago), there were items that didn't feel very fluent. The help desk helped sort this out, and prezly changed those items over the years. I'm happy with this software.