Wer nutzt diese Software?

ActiveDEMAND ist eine flexible, erschwingliche Marketingplattform, die für Marketingagenturen und SBM-Vermarkter entwickelt wurde.

Durchschnittliche Bewertung

46 Bewertungen
  • Gesamt 4.5 / 5
  • Benutzerfreundlichkeit 4 / 5
  • Kundenservice 4.5 / 5
  • Funktionen 4.5 / 5
  • Preis-Leistungs-Verhältnis 4 / 5

Produktdetails

  • Kostenlose Version Nein
  • Kostenlose Testversion Ja, Kostenlose Testversion
  • Einsatz Cloud, SaaS, Web
  • Training Live Online
    Webinare
    Dokumentation
  • Kundenbetreuung Support während der Geschäftszeiten
    Online

Angaben zum Hersteller

  • ActiveDEMAND
  • https://www.activedemand.com/
  • Gegründet 2012

Über ActiveDEMAND

ActiveDEMAND ist eine flexible Marketingplattform für digitale Marketingagenturen und Vermarkter. Die ActiveDEMAND-Pakete reichen von der voll ausgestatteten Anrufverfolgungsanwendung für kleine Unternehmen bis zum leistungsstarken Marketing-Agency-Portal, das für digitale Marketingagenturen mit Multi-Client-Managementanforderungen entwickelt wurde.
Binde potenzielle Kunden ein und verfolge sie mithilfe des integrierten, umfassenden Anrufverfolgungsmoduls. Nutze die integrierten E-Mail-Vorlagen, Zielseiten und sozialen Medien.

ActiveDEMAND Funktionen

  • Analytik
  • Engagement-Überwachung
  • Fortschrittsverfolgung
  • Kampagnen-Personalisierung
  • Kundensegmentierung
  • Lead Scoring
  • Lead-Pflege
  • Planungs-Tools
  • Zielkontoerkennung
  • Anrufaufzeichnung
  • Anrufer-Identifikation
  • CRM
  • IVR / Spracherkennung
  • Kampagnenmanagement
  • Konversion-Tracking
  • Stichwort-Nachverfolgung
  • Weiterleitung von Anrufen (Call Routing)
  • Data Mapping
  • Erkennung sensibler Daten
  • PIA / DPIA
  • Richtlinien Managemen-
  • Risikomanagement
  • Störfallmanagement
  • Zugriffskontrolle
  • Zustimmungs-Management
  • Dashboard
  • Datenextraktion
  • Datenüberprüfung
  • Formular-Generator
  • Gamifikation
  • Lead Benachrichtigungen
  • Lead Enrichment
  • Lead Scoring
  • Lead-Distribution
  • Lead-Pflege
  • Visitenkarten-/Ausweis-Scanning
  • A/B-Tests
  • Drip-Kampagnen
  • Kampagnenmanagement
  • Lead Benachrichtigungen
  • Lead Scoring
  • Lead Segmentierung
  • Lead-Erfassung
  • Leistungskennzahlen
  • Personalisierung
  • Pipeline-Management
  • Besucher-Identifikation
  • Kontakte entdecken
  • Kontakte importieren/exportieren
  • Lead Scoring
  • Lead Segmentierung
  • Lead-Datenbank-Integration
  • Lead-Erfassung
  • Lead-Pflege
  • Pipeline-Management
  • Planungs-Tools
  • A/B-Tests
  • Customer Journey Mapping
  • Dashboard
  • Kampagnen-Tracking
  • Kanalzuordnung
  • Leistungskennzahlen
  • Prädiktive Analytik
  • ROI-Tracking
  • Social Media-Kennzahlen
  • Website-Analytik
  • Customer Journey Mapping
  • Kanalübergreifende Zuordnung
  • Konversion-Tracking
  • Multi-Touch-Attribution
  • Prädiktive Analytik
  • ROI-Tracking
  • Segmentierung der Audienz
  • Zuordnungsmodellierung
  • A/B-Tests
  • Analytik / ROI-Verfolgung
  • Anpassbare CTAs
  • Drip-Kampagnen
  • Dynamische Inhalte
  • Lead Scoring
  • Sales Intelligence
  • Segmentierung
  • Social Marketing
  • Suchmaschinen-Marketing
  • Websitebesucher-Nachverfolgung
  • Zielseiten / Web-Formulare

Die hilfreichsten Reviews für ActiveDEMAND

Active Demand applied to Industrial Marketing

Bewertet am 30.10.2018
Gerry W.
Marketing Manager
Maschinerie, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
4/5
Gesamt
3 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
3 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: We just signed up for 5 years in a one year subscription model, so I would have to say we are all in.

Vorteile: The main benefit to me/us is the ability to "know" what is going on at all times, in real time. We make a change we see the result, good or bad and can manage a process forward in real time. Lead nurturing is critical and fairly easy to set up. The on-line support/chat function is good, but the people are GREAT. love getting real help from rel people.

Nachteile: Learning curve is challenging, as it some of the trickier back end functions

Antwort des Softwareanbieters

von JumpDEMAND an 31.10.2018

Hi Gerry,
Thank you for taking a moment to review ActiveDEMAND. We appreciate all feedback to help us constantly improve. We just added the Personal Trainer to help ease the learning curve. On the right side of the platform window there is a tab that says, 'Show Me How'. With this tool, it will walk you through each step of a task. It also has links to how-to videos and support articles, without having to leave the platform.
Thank you again for choosing ActiveDEMAND as your marketing automation software.

ActiveDEMAND allowed me very quickly to deploy my first email campaign delivering measurable results

Bewertet am 5.6.2017
Mark G.
Director
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: The ability to set up and deploy professional-looking campaigns very quickly.

Vorteile: The abilities of Active DEMAND appear to be only limited by my imagination or the courage of my Clients to use them. The process of Lead Nurturing with sophisticated logic and decision making, while I or my clients are sleeping is a huge labour saving feature. Automated reporting with my Agencies branding help me get credit where its due without ambiguity. The ability to Copy/Clone campaigns, emails processes from one account to another is a hugh time saver when getting an account up and running.

Nachteile: Ther are several areas where the terms used are quite technical or ActiveDEMAND specific that could do with some contextual help on the screen to assist the newcomers to digital marketing. There a few key features, especially on the account, set up page that need to be right to deliver results. New users should book a Q&A Support session as soon as they sign up and I suggest AD labour several key points about the account set up.

Antwort des Softwareanbieters

von JumpDEMAND an 13.6.2017

Hi Mark! Thank you for taking the time to review ActiveDEMAND. We really appreciate your insights and comments.

Outstanding features

Bewertet am 7.11.2018
Andy Z.
Director of Inbound Marketing
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Quelle des Nutzers 
5/5
Gesamt
3 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: It's a one-stop shop for all your marketing automation needs. I have not found any other platform that has all of the features that ActiveDemand does at the price they offer. It's a great option for marketers who want the full-range of marketing automation activities that are possible.

Vorteile: ActiveDemand incorporates all features you want in marketing automation: landing pages, forms, email, anonymous visitor tracking, integration with CRM, and custom workflows (in addition to all of the baseline marketing automation: lead scoring, contact tracking, etc.). It's very easy to implement on any website via JS or Wordpress plugin-- so you can work independently of the website if you don't have access to the backend (great option for marketing agencies). VERY competitive on pricing as well.

Nachteile: There is a little bit of a learning curve when starting out. But once you get a feel for where things are and how they operate in the platform, you'll have everything you want at your fingertips. Putting a little bit of time in learning the platform greatly pays off in the long run (and they have great support!).

Antwort des Softwareanbieters

von ActiveDEMAND an 16.11.2018

Hi Andy,
Thanks for taking a moment to review ActiveDEMAND. We appreciate all comments and feedback and we are happy you are getting value from the platform. We are always working to make the on-boarding experience easier and have added an in-platform assistant to walk you through tasks. And thanks for the shout out to our support team. We agree...they are fantastic.

Might be great software, but...

Bewertet am 1.11.2018
Jeff H.
Sales Director
Computer-Software, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
3/5
Gesamt
2 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
3 / 5
Kundenbetreuung
2 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: It provides us with email marketing analytics and helps us understand contact rating in our engagement model.

Nachteile: I'm not an Admin of this system. I'm just a user. We have it hooked up to our CRM, which is where I spend most of my time. My opinion is that this might be great software for someone who is an admin trying to track analytics for a big company, but we are small and when we hooked this thing up to our CRM, there were a number of things that were either over-looked by the ActiveDemand Implementation Consulting team or my company cheaped out and didn't want to spend the necessary money that was required to make this thing work right... so, in the end, it's screwed up a bunch of my CRM data and I've been spending a bunch of time stumbling across bad data and duplicates then need to be removed, merged, including contacts who get re-mapped to other account owners or even the wrong account! Additionally, there are a ton of meaningless data entries now gumming up the running history in my CRM so that it's near impossible for me to find my last meeting notes... It's been a mess, so we had to delete a bunch of those system automated data entry notes in the CRM history, as well, and then turned off ALL live connection to CRM and do a simple "Post to CRM" from ActiveDemand and I'm a happy camper, again. Also, the Chrome extension runs too much interference on my processor when I am doing other research or hitting other web sites. Caching like crazy until I turned off the extension.

Antwort des Softwareanbieters

von ActiveDEMAND an 1.2.2019

Hi Jeff,
Thank you for the honest feedback. One of the main reasons people choose ActiveDEMAND is our deep integration with CRMs. There is a lot of information that can pass between ActiveDEMAND and the CRM and back again, thus it does require planning to ensure the integration is meeting the business requirements. Turning everything on and pushing everything ActiveDEMAND has into the CRM is technically possible, but not recommended. Sales people need information, not data. Most people are not used to having the capability of driving so much information into the CRM (like we provide) ... someone thought it would be useful to get EVERYTHING into the CRM (like ice cream, a little is great, a lot must be AWESOME!) which caused your early issues. We do not charge for CRM integration services, our consultants are always available to review an integration. Please take advantage of our exceptional support staff, we are here to help.
The ActiveDEMAND team.

We use this religiously

Bewertet am 2.11.2018
Adam P.
Production Manager
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
4/5
Gesamt
4 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: Active Demand is some pretty great software for a lot of our clients. We consider it an important part of our analytics stack to help our customers understand and grow their business.

Nachteile: There are occasionally server-side issues that prevent the plugin from working, but the team is usually quick to remedy these. It's just a matter of keeping an eye on our sites.

Antwort des Softwareanbieters

von ActiveDEMAND an 16.11.2018

Hi Adam,
Thanks for taking a moment to review ActiveDEMAND. We are happy you like our software and are using it for your customers to grow their businesses. Your comments are helping us build a better platform every day...so thanks again!

Lies weitere Bewertungen