Oracle Marketing Cloud

Oracle Marketing Cloud

von Oracle

Was ist Oracle Marketing Cloud?

Automatisiertes Content- und Social-Marketing-, Targeting-, Segmentierungs- und Lead-Managementprogramm mit der Oracle- Marketing-Cloud-Lösung.

Oracle Marketing Cloud – Details

Oracle

http://www.oracle.com

Gegründet 1977

Oracle Marketing Cloud – Preisübersicht

Oracle Marketing Cloud ist verfügbar ab 2.000,00 $/Monat. Oracle Marketing Cloud bietet keine Gratisversion und keine kostenlose Testversion. Weitere Preisinformationen für Oracle Marketing Cloud findest du unten.

Startpreis

2.000,00 $/Monat

Kostenlose Version

Nein

Gratis Testen

Nein

Einsatz

Cloud, SaaS, Web

Training

Webinare

Dokumentation

Kundenbetreuung

Support während der Geschäftszeiten

Online

Oracle Marketing Cloud Funktionen

Marketing Automation Software
A/B-Tests
Analytik / ROI-Verfolgung
Anpassbare CTAs
Drip-Kampagnen
Dynamische Inhalte
Lead Scoring
Sales Intelligence
Segmentierung
Social Marketing
Suchmaschinen-Marketing
Websitebesucher-Nachverfolgung
Zielseiten / Web-Formulare

Oracle Marketing Cloud – Nutzerbewertungen

Zeigt 5 von 58 Nutzerbewertungen

Gesamt
4.1/5
Benutzerfreundlichkeit
3.6/5
Kundenservice
3.9/5
Funktionen
4.1/5
Preis-Leistungs-Verhältnis
3.2/5
Verifizierter Rezensent
Director, Product Marketing
Computer-Software, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    3/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    2/5
  • Wahrscheinlichkeit der Weiterempfehlung
    7/10
  • Quelle des Nutzers 
  • Bewertet am 22.8.2019

"Expensive and Complex, if you're into that kinda thing"

Kommentare: Very good. I like it because I'm very tecchy. Other might find it confusing and difficult to learn.

Vorteile: If you can imagine it, Eloqua in the OMC can build it. Great integration options. The most developed Custom Data Objects in Marketing Automation. Form fields don't have to be mapped to lead fields.

Nachteile: In regard to Eloqua... It's expensive and for anyone who isn't trained in it it's complex. Not super approachable. The email and landing page builders could use some major work.

  • Quelle des Nutzers 
  • Bewertet am 22.8.2019
Amy B.
Marketing Systems Support Coordinator
Bau, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    4/5
  • Benutzerfreundlichkeit
    3/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    3/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    8/10
  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 15.9.2016

"Marketing Campaign Workhorse"

Kommentare: Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.

Vorteile: The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough.
It has all necessary tools for a proper database management, including a good tool for scoring.
The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day and unsubscribed through subscription management. We use Eloqua as a full fledge automation tool for all email campaigns and event RSVPs.
Additionally, we have it synced with our CRM so that new contacts are added into the system automatically.
I also think Eloqua University is a great resource.

Nachteile: Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings.
I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas.

  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 15.9.2016
Verifizierter Rezensent
Marketing Specialist
Computer-Software, 1.001-5.000 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
  • Gesamtbewertung
    4/5
  • Benutzerfreundlichkeit
    4/5
  • Eigenschaften & Funktionalitäten
    3/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    4/5
  • Wahrscheinlichkeit der Weiterempfehlung
    6/10
  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 10.3.2020

"Oracle Eloqua Review"

Vorteile: The integration with other apps made the software favorable.

Nachteile: It is not so much user friendly and difficult to use at first.

  • Quelle des Nutzers 
  • Quelle: GetApp
  • Bewertet am 10.3.2020
Chee L.
Online Marketing & Recruitment Officer
Hochschulbildung, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    3/5
  • Benutzerfreundlichkeit
    2/5
  • Eigenschaften & Funktionalitäten
    2/5
  • Kundenbetreuung
    2/5
  • Preis-Leistungs-Verhältnis
    2/5
  • Wahrscheinlichkeit der Weiterempfehlung
    3/10
  • Quelle des Nutzers 
  • Bewertet am 5.4.2019

"Workhorse, but not UI friendly. "

Kommentare: Running big and multi-step email campaigns with over 10000 contacts is what I have been using Eloqua for.

Vorteile: Setting up email campaigns and landing pages are quick and easy. The A/B testing on email campaigns is a nice feature and that you can set a time range and once that's up, the winning email will be sent to the rest of your contacts.

Nachteile: There's a lot that Eloqua can do, but not many resources you can find to really put Eloqua in good use. The UI changes frequently, so you need to take a moment to familiarize yourself with the dashboard. The text editor provided is atrocious to use - its very glitchy. So if you're familiar with better text editors like Atom, Sublime Text or Dreamweaver - you don't get any options, nothing populates when writing tags etc.

  • Quelle des Nutzers 
  • Bewertet am 5.4.2019
Matthew M.
Computer-Software
  • Gesamtbewertung
    4.5/5
  • Benutzerfreundlichkeit
    4/5
  • Eigenschaften & Funktionalitäten
    4.5/5
  • Kundenbetreuung
    4.5/5
  • Preis-Leistungs-Verhältnis
    Nicht bewertet
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Quelle: SoftwareAdvice
  • Bewertet am 14.11.2014

"Deliver the right message at the right time."

Vorteile: Eloqua empowers us to deliver marketing to our prospects as if we're having real conversations with them. Using a combination of assets, such as landing pages, forms, and emails, it's easy to create integrated marketing experiences that have a clear, unified voice, to progressively gather information about those you're marketing to, and to provide value exchange. And Eloqua (now a part of the Oracle Marketing Cloud) offers first-class training and ongoing support to help you and your team along your way. So, no matter if you're a shop of one or a large team, Eloqua can scale to fit your business needs.

Nachteile: Since the acquisition by Oracle, access to support has changed. It used to be that you could call in and talk to a rep, who would talk you through any problem on the spot. Now it's necessary to submit a ticket through the ticketing system, and most of the interaction is done over the web. They have been able to resolve all problems still, so the process is different, but it's not necessarily better or worse.

  • Quelle des Nutzers 
  • Quelle: SoftwareAdvice
  • Bewertet am 14.11.2014