Oracle Marketing Cloud
von Oracle4.1 / 5 57 Bewertungen
Durchschnittliche Bewertung57 Bewertungen
- Gesamt 4.1 / 5
- Benutzerfreundlichkeit 3.6 / 5
- Kundenservice 3.8 / 5
- Funktionen 4.1 / 5
- Preis-Leistungs-Verhältnis 3.2 / 5
- Startpreis 2.000,00 $/Monat
- Kostenlose Version Nein
- Gratis Testen Nein
Cloud, SaaS, Web
Support während der Geschäftszeiten
Angaben zum Hersteller
- Gegründet 1977
Über Oracle Marketing Cloud
Automatisiertes Content- und Social-Marketing-, Targeting-, Segmentierungs- und Lead-Managementprogramm mit der Oracle- Marketing-Cloud-Lösung.
Oracle Marketing Cloud Funktionen
- Analytik / ROI-Verfolgung
- Anpassbare CTAs
- Dynamische Inhalte
- Lead Scoring
- Sales Intelligence
- Social Marketing
- Zielseiten / Web-Formulare
Die hilfreichsten Reviews für Oracle Marketing Cloud
Bewertet am 15.9.2016
Marketing Campaign Workhorse
Kommentare: Eloqua is on the one side being used as a database tool for our big pool of suspects. On the other hand, we use Eloqua as a full fledge automation tool for email, print and telemarketing campaigns. We are using the full package: emails, landing pages, forms, program builder, data tools and reporting function. Eloqua is the hub of our entire marketing program. Our marketing team is small, but every person we add is added as a user and trained to think about our customer's journey through the buying process. The sales team relies on our outbound programs driven by Eloqua. The integration with Oracle Sales Cloud creates automatic data enrichment. Even though we are fairly simple in our use of the platform, we've created efficiencies and value that we wouldn't have without Eloqua.
The campaign management in Eloqua is a very easy and intuitive tool to send out simple, as well as sophisticated email campaigns. All assets (emails, forms, landing pages, etc.) can be integrated into the campaign, which makes the reporting easy and thorough.
It has all necessary tools for a proper database management, including a good tool for scoring.
The tools available within Eloqua allow us to target our messages to right market segments, and ensures that we can suppress email addresses that have already received a marketing message from us on a given day and unsubscribed through subscription management. We use Eloqua as a full fledge automation tool for all email campaigns and event RSVPs.
Additionally, we have it synced with our CRM so that new contacts are added into the system automatically.
I also think Eloqua University is a great resource.
Sometimes take a while until you can solve together with support your problem. They usually do not go the extra mile.We contracted a 3rd party to help implement some features and support training to maintain since Oracle does not provide those offerings.
I also think lead scoring still needs work. I think they need to increase the amount of documents they allow you to store in their progressive profiling component. Sometimes it takes a while until you can solve a problem with support. They usually do not go the extra mile. We contracted a 3rd party to help implement some features and training documentation to maintain since Oracle does very little in those areas.
Bewertet am 13.11.2018
My Favorite Marketing Automation Platform
Kommentare: I have used Marketo, Hubspot, Pardot, etc. This is by far, my favorite of all of them. In the others, I have had many situations where I had a business problem that I couldn't solve in it. Not with Oracle Marketing.
Vorteile: Very, very powerful. I am very rarely limited by what it can do. I make up for shortfalls in other platforms (ETL, lead routing, data cleansing and standardization) along with all of the good things that a marketing automation platform can and should do. Their WYSIWYG improvements continue to get better as well.
Nachteile: Some of the back end is still the old E-9 platfrom, which is clunky. There isn't much thought in how to keep it clean and maintained - it is difficult or impossible to archive objects like landing pages, emails, forms, programs and campaigns. This leads to a cluttered UI after you have used it for a while.
Bewertet am 8.6.2017
Great marketing automation software once you figure out its quirks
Kommentare: Switching from Eloqua to Hubspot, there are definitely things I miss about Eloqua and in my role Eloqua seemed to fit my needs better. A benefit our company liked about Hubspot over Eloqua was the ability to track social media and get a full picture of campaign performance (versus just reporting on individual emails or landing pages in Eloqua).
Vorteile: Tons of flexibility with segmenting and contacts, easy to create emails and landing pages, visual layouts of campaign workflows, a lot of email statistic reports.
Nachteile: A few things seemed more cumbersome than they should be (like not being able to create a picklist on the fly within a form, or needed to create a separate header each time if you wanted to use it for preview text). Once in a while it seemed to glitch and I'd need to "Save As" and try again to get it to work. However, we've now switched to Hubspot and I've had to do the same thing.
Bewertet am 13.6.2018
A robust marketing automation tool for streamlining digital marketing and contact management
Kommentare: Streamlines email marketing, contact management and our Marketing to Sales processes. We have been able to clean up our database, create new processes that provide Sales with the information they need about our new leads, and report on the metrics that help us making ongoing decisions.
Vorteile: OMC (Or Eloqua as I still call it), it extremely deep in its functionality, features and integrations. If what you want to do isn't out of the box, or a plugin available, you can create just about any program or process within the system.
Nachteile: The reporting is horrible. It is not intuitive, even the customizable reports are clunky to build and take forever to load. There are even instances where there is "too much" data to load a report! How is that possible for an enterprise-level software?
Bewertet am 6.3.2018
Great for complex and unique campaigns and programs.
Vorteile: We use Oracle Marketing Cloud/Eloqua for all of our marketing automation and email marketing communication needs throughout the company, both internally and externally. There's a lot of features and functionalities here and so many choices when building out segments, emails, and landing pages.
Nachteile: The reports sometimes can be a little off and not match with other reports in the same system. When we have large canvases and campaigns, it can be slow to run our segments and thus, can delay our launches.