Oracle Marketing Cloud
von Oracle4 / 5 45 Bewertungen
Durchschnittliche Bewertung45 Bewertungen
- Gesamt 4 / 5
- Benutzerfreundlichkeit 3.5 / 5
- Kundenservice 4 / 5
- Funktionen 4 / 5
- Preis-Leistungs-Verhältnis 3 / 5
- Startpreis 2.000,00 $/Monat
- Kostenlose Version Nein
- Kostenlose Testversion Nein
Cloud, SaaS, Web
Support während der Geschäftszeiten
Angaben zum Hersteller
- Gegründet 1977
Über Oracle Marketing Cloud
Automatisiertes Content- und Social-Marketing-, Targeting-, Segmentierungs- und Lead-Managementprogramm mit der Oracle- Marketing-Cloud-Lösung.
Oracle Marketing Cloud Funktionen
- Analytik / ROI-Verfolgung
- Anpassbare CTAs
- Dynamische Inhalte
- Lead Scoring
- Sales Intelligence
- Social Marketing
- Zielseiten / Web-Formulare
Die hilfreichsten Reviews für Oracle Marketing Cloud
Bewertet am 13.11.2018
My Favorite Marketing Automation Platform
Kommentare: I have used Marketo, Hubspot, Pardot, etc. This is by far, my favorite of all of them. In the others, I have had many situations where I had a business problem that I couldn't solve in it. Not with Oracle Marketing.
Vorteile: Very, very powerful. I am very rarely limited by what it can do. I make up for shortfalls in other platforms (ETL, lead routing, data cleansing and standardization) along with all of the good things that a marketing automation platform can and should do. Their WYSIWYG improvements continue to get better as well.
Nachteile: Some of the back end is still the old E-9 platfrom, which is clunky. There isn't much thought in how to keep it clean and maintained - it is difficult or impossible to archive objects like landing pages, emails, forms, programs and campaigns. This leads to a cluttered UI after you have used it for a while.
Bewertet am 8.6.2017
Great marketing automation software once you figure out its quirks
Kommentare: Switching from Eloqua to Hubspot, there are definitely things I miss about Eloqua and in my role Eloqua seemed to fit my needs better. A benefit our company liked about Hubspot over Eloqua was the ability to track social media and get a full picture of campaign performance (versus just reporting on individual emails or landing pages in Eloqua).
Vorteile: Tons of flexibility with segmenting and contacts, easy to create emails and landing pages, visual layouts of campaign workflows, a lot of email statistic reports.
Nachteile: A few things seemed more cumbersome than they should be (like not being able to create a picklist on the fly within a form, or needed to create a separate header each time if you wanted to use it for preview text). Once in a while it seemed to glitch and I'd need to "Save As" and try again to get it to work. However, we've now switched to Hubspot and I've had to do the same thing.
Bewertet am 13.6.2018
A robust marketing automation tool for streamlining digital marketing and contact management
Kommentare: Streamlines email marketing, contact management and our Marketing to Sales processes. We have been able to clean up our database, create new processes that provide Sales with the information they need about our new leads, and report on the metrics that help us making ongoing decisions.
Vorteile: OMC (Or Eloqua as I still call it), it extremely deep in its functionality, features and integrations. If what you want to do isn't out of the box, or a plugin available, you can create just about any program or process within the system.
Nachteile: The reporting is horrible. It is not intuitive, even the customizable reports are clunky to build and take forever to load. There are even instances where there is "too much" data to load a report! How is that possible for an enterprise-level software?
Bewertet am 6.3.2018
Great for complex and unique campaigns and programs.
Vorteile: We use Oracle Marketing Cloud/Eloqua for all of our marketing automation and email marketing communication needs throughout the company, both internally and externally. There's a lot of features and functionalities here and so many choices when building out segments, emails, and landing pages.
Nachteile: The reports sometimes can be a little off and not match with other reports in the same system. When we have large canvases and campaigns, it can be slow to run our segments and thus, can delay our launches.
Bewertet am 14.11.2014
Deliver the right message at the right time.
Vorteile: Eloqua empowers us to deliver marketing to our prospects as if we're having real conversations with them. Using a combination of assets, such as landing pages, forms, and emails, it's easy to create integrated marketing experiences that have a clear, unified voice, to progressively gather information about those you're marketing to, and to provide value exchange. And Eloqua (now a part of the Oracle Marketing Cloud) offers first-class training and ongoing support to help you and your team along your way. So, no matter if you're a shop of one or a large team, Eloqua can scale to fit your business needs.
Nachteile: Since the acquisition by Oracle, access to support has changed. It used to be that you could call in and talk to a rep, who would talk you through any problem on the spot. Now it's necessary to submit a ticket through the ticketing system, and most of the interaction is done over the web. They have been able to resolve all problems still, so the process is different, but it's not necessarily better or worse.