Yext

TOP NOTCH

Kommentare: Our experience with Yext has been amazing. Our company had an existing subscription that I took over, so in any other instance I would have been out of luck with training. But our representative was able to walk me through where to find anything and everything I could ever need.

Vorteile:

Customer Service with Yext is TOP NOTCH. Our rep is there to answer questions before I even have the chance to finish thinking of them. There are ample training modules to walk you through exactly what you need. Everything is highly customizable as well, so it's perfect for listing different types of businesses. The analytics are incredibly helpful to show what's working and what's not. I also love that I'm able to reply to any reviews as soon as they're given.

Nachteile:

Because of all of the options and customization, it can be overwhelming. Everything is intricate, which is great, but there's no "let me create this real quick." Changes can be made quickly though.

The Single Best Tool for Listings

Kommentare: Outstanding and I've recommended it to clients time and time again!

Vorteile:

Set it and Forget it. With Yext, you input your listing and confirm via authenticating factors and in just days you see the direct impact. Organic results improve, SEO improves, Adwords quality improves...you name it! The second best part is ease of use. Once your listing is within YEXT, they work to address over 100 listing entities online, building search equity for your site within Google and other platforms to assure that your listing is in fact REAL, ACCURATE, and RELIABLE.

Nachteile:

Would be nice if there was a master feature for advertisers to be able to list multiple entities under one account login and separate payment methods. This could also increase the number of subscriptions to YEXT!

Poor Experience All Around - Please Avoid

Kommentare: When finally attempting to use the software it was unbelievably difficult, not applicable to our needs, and frustratingly unusable. Our first call with support was a joke. The support representative said, to "perform some functions" we had to go up to the URL and remove some text. I couldn't believe my ears. We quickly learned as an "agency" we could not connect GMB (GBP) of our clients to Yext because we were not the "administrators" of the accounts. This was a deal breaker. And, if we're able to get admin access there was a very specific process to connect with Yext, including "emailing their support team" before it could happen. We are currently using (2) competitors to Yext and this step is not required. In an attempt to fix the situation, Yext set up 2 meetings with us, which they canceled both at the last second. I have documentation and witnesses for all of this. I wanted to resolve the situation directly with Yext but their support after the sale has been a painful and poor experience. I am here to hopefully help anyone else to avoid this nightmare. I did an evaluation of 8 competitors in the space, and am frustrated that I got chose the wrong platform; as they will not refund our money. We have not used the platform at all, and are such a small business this hurts.

Vorteile:

I was very excited at first. The sales process was very smooth and the demo they showed was impressive. I also really like the Hitchhiker's idea for education and support. I was very excited, they have an impressive sales team, but unfortunately, that was the end of it.

Nachteile:

-- Onboarding was all over the place. How we had to use the software was laughable. -- Interface (UX/UI) was anything but intuitive. -- Queries were extremely difficult to run without memorizing multiple steps and impossible to train staff on. -- Integration with GBP didn't exist, definitely not a Google Partner.

Great, simple to use software with cool features

Kommentare: My overall experience was good, but like I said, the cost was was irked me.

Vorteile:

I liked most how user-friendly the software was, and how well it worked.

Nachteile:

The price. It is definitely pretty expensive when you compare it to other similar softwares on the market.

Just say Yext!

Vorteile:

Yext offers an amazing product for managing your business location listings, review generation and website location page and schema markup!

Nachteile:

Not much not to like... Yext is constantly addressing business needs ahead of the curve.

Super Simple to use but you can find better options out there

Kommentare: Overall, I was disappointed to say the least. They did NOT deliver what they promised. In fact, there were things the sales rep flat out lied about.

Vorteile:

For someone brand new to citations & business listings, this is a great program...As long as you keep paying for it.

Nachteile:

They claim to keep all of your information current and up to date across your website, social media channels, & 100's of business directories while also suppressing and getting rid of duplicate listings & inaccurate listing information, and they do (kind of). First off, it takes their "Knowledge Manager" an abnormally long time to update all of your owned channels (website, social pages, etc...) & only does so in chunks arbitrarily. This makes it tough for search engines to know what info to show as valid in search. Secondly, they claim that they eliminate duplicate content. This is a flat-out mistruth. They do not eliminate it, they mask it or hide it behind a 302 redirect tag which will work fine for as long as you keep paying your subscription. However, the moment you decide to terminate your contract with Yext they remove those 302 redirect tags and all that "eliminated" duplicate listings content surfaces and plays havoc on your search engine rankings

Easy to Consolidate Your Listings, A Bit Expensive To Do So

Kommentare: Overall, our marketing agency puts all of our local clients on YEXT. It's an easy way to consolidate all your business listings in one place and manage them accordingly!

Vorteile:

As a marketing agency, we have a ton of clients that need a listings management service like YEXT. YEXT can help you consolidate all your listings in one place and when your business switches addresses, YEXT is a lifesaver. Their duplicate suppression is also key to doing this job well!

Nachteile:

We do have a bulk package which makes YEXT a little cheaper, but if I were a business just getting YEXT on its own, there are cheaper options. You should also look at all the listings they can create - Not all of them are applicable to every business and every industry, but they do have a good selection overall.

Perfect Local Citation Management Tool for Franchisee

Kommentare: We've been using Yext for our Enterprise SEO clients. Great local citation management tool.

Vorteile:

The software is great and the Yext team always working on improvements. Support is awesome. You can easily manage the most important information for your listings: store hours/business descriptions and hundreds of other options.

Nachteile:

Unfortunately, you can't just simply sign up through the website and start managing your listings while you need to go through the long contract process.

Take care of all your social media account at the same time!

Vorteile:

I love that all our Social Media accounts can be taken care of in one program. I don't have to go to each account to see reviews, stats, and reply to my customers.

Nachteile:

Honestly, and this may be a little petty, but the program is simply boring. It could use a little more color and life.

A must have to keep your internet presence information consistent across all sites!

Kommentare: An improved SEO and ease of managing our business listings on the web.

Vorteile:

This is a one-stop dashboard to ensure that your company's information is accurate and consistent across 140 informational websites. This can be important to search engines and your company's position on the web. Additionally, if you have multiple business branches, this is almost a must to ensure that each location is coming over as accurate on the web.

Nachteile:

Mostly you are left to your own to manage and navigate the program. It could be a bit more challenging for users that are not privy to the importance of internet SEO.

Knowledge Base simplifies listings

Kommentare: Yext solves the problem of having updated accurate information about our stores in front of guests no matter where they are looking on the internet.

Vorteile:

Having a single "source of truth" knowledge base that is pushed to many sites and search engines along with hosted store pages with schema markup have increased search engine results and organic traffic. The API has allowed multiple integrations, making this a good hub for all our store data.

Nachteile:

The social posting tools aren't completely robust--can't boost posts through the platform or have videos natively play. It also takes a long time for them to complete design change requests on pages--you have to design everything and then have them try to copy it.

Great Starter Platform

Kommentare: I've used Yext for over a decade with both for-profit and nonprofit businesses. I think of it as the great teacher and a perfect first step for small businesses.

Vorteile:

The thing I like most about Yext is the hands-on nature of the platform. Using Yext really helps you know and understand your own brand and business. I love the instantaneous nature of listings updates across a large number of publishers. Lastly, I am a huge fan of Yext's update scheduling feature. A key hassle-remover for me that Yext takes care of is listings update to Foursquare. As Foursquare for Business becomes harder and harder to use due to bugs and lack of UX updates (seemingly no updates for more than 5 years now), I've come to depend on the above-mentioned instantaneous nature of Yext listing updates on Foursquare. I often can't use Foursquare directly because of their bugs, so Yext fills a very specific vacuum there.

Nachteile:

As far as listings go, the think I like least about Yext is that it's not intuitive enough to understand which publishers they work with don't support a particular industry. The platform is old enough to have that baked into it and automatically eliminate those publishers from the mix. Another thing that has always perplexed me about Yext is that it doesn't seem to actually do much in the ay of data analytics besides grab readily available information from Google. Aside from having Google data inside the Yext platform, that's not much of a feature. As far as reputation management is concerned, Yext doesn't play well with the way our company uses Yelp, and as a restaurant chain, that's not really helpful.

A need for some. For the rest, expensive.

Vorteile:

Yext is a comprehensive solution that allows for ease of updating multiple platforms. This is helpful for changing an address after a move, a branding change to name or spelling, and even consistency across online profiles for improved SEO rankings. We have used this solution for improving rankings where profiles were not consistently listed with the same name and address. This solution is almost a necessity for those who do not have login access to all of their online accounts. If you plan to manage your reviews online, this solution offers user-friendly reporting as well. User engagement is key for reputation management. This is the most comprehensive solution available.

Nachteile:

Yext is expensive for something you can have intern do over time. If you want to edit profiles, someone can do this one by one by hand. So the cost of this solution can be intimidating. And soliciting reviews and managing can be as simple and sending requests. But this automates the process. Custom support has not been my favorite as well.

Simple Tool for Local SEO

Vorteile:

Yext makes local SEO easier by allowing agencies to manage multiple listings for businesses and individuals. Editing these listings across a wide range of networks and publishers can be done all within the platform and easily.

Nachteile:

The platform can be difficult to learn when first setting up. The UI makes things difficult to find sometimes, as there are many features within the tool itself. Knowing what features are called and under which menu to find things can also be a bit difficult at first.

Great advertising tool

Kommentare: Our company has used them for our website and we love yext we have seen in increase in sales for using yext.

Vorteile:

Our company using Yext for our advertising and so far we love it.

Nachteile:

I can't complain it actually reminds you if you need to work on you profile with them. So whats to dislike??

Great Value for the price

Vorteile:

I have locations that are constantly updating their hours and I can update one platform instead of having to log into multiple platforms. The analytic data is robust and we use it for our monthly reporting.

Nachteile:

Several glitches and bugs when new features are rolled out. If an API breaks or has issues, users are not alerted or have a place to check for issues.

Awesome platform for multi-unit data management!

Kommentare: Overall Yext provides exceptional results at a reasonable cost.

Vorteile:

I love the ability to control multiple entities from one source of truth that then populates out to the various networks/data aggregators.

Nachteile:

The review platform could use some revamping/improvements.

Great to use until you stop paying and they reverse the listings

Kommentare: When you pay you see benefits but once you stop paying and it's reversed you didn't get any value just a headache.

Vorteile:

About five years ago they had a fantastic sales person who provided tons of support and made sure things were quickly resolved.

Nachteile:

Once you stop paying for the service, listing are reversed. I had many conversations with support about this but they just wanted more money and continue paying to fix the issue.

Reputation management made easy

Vorteile:

I went through the Yext Certified Partner training and test, and found them very informative and beneficial. The team took the time to schedule one-on-one calls for training, and quickly responded to any questions I had. The customer service is wonderful and reason enough to use Yext.

Nachteile:

I wish it were more all-inclusive. Or at least have just a few packages. It felt like any time I asked if I could do 'X' or 'Y' the response was to buy an add on product.

I used Yext for over a year and it was a great tool for getting client store information published.

Kommentare: We published all client information to the web using Yext for over a year.

Vorteile:

Great customer service, great and easy to use software that quickly and effectively gets client information published on the web.

Nachteile:

Is not consistent and you are held hostage to paying the monthly fee. Once you stop paying all the work you have put into making sure all client information is published is gone.

Essential Local Listings Tool

Vorteile:

This is an essential tool we use for the majority of our clients. Great for keeping business information consistent across the myriad of online listings.

Nachteile:

No real cons to speak of beyond a couple of technical errors, which were quickly resolved by Yext support.

Mandatory Software for Local SEO

Kommentare: Much like your medicine, you have to take it. Yext is a mandatory tool for local SEO.

Vorteile:

The title says it all- Yext seemingly has a monopoly on local listings, making it mandatory for local SEO efforts. That said, it is quite effective at what it does.

Nachteile:

The pricing is a little prohibitive and we'd like to see some discounted options for bundle purchases. Otherwise it's fine.

Yext for Local Listings Management

Kommentare: We are using Yext to manage all of our local listings and are working to make them our system of record. Our websites and apps now use their APIs to access location data, eliminating the need to update changes in multiple places. This has been a huge help for keeping listings accurate.

Vorteile:

Easy to use and learn. We are able to add, update and delete data for all of our local listings very easily. Additionally, the reporting and analytics are great.

Nachteile:

The only negative has been that some of the additional packages are pricey in consideration of what we are already paying. The base listings and analytics packages are worth the money - scaling additional packages sometimes seems expensive.

Ensure people can find your business online

Vorteile:

Lists your business on hundreds of sites instantaneously and ensures the information is accurate across all these different sites. Yext is a great tool to help people find your business online.

Nachteile:

Responding to reviews on listings that were created by Text can be confusing, but other than that, there's not many bad things I can say about this software.

Great for managing multiple listings

Kommentare: Ease of managing, monitoring and reporting on multiple business locations' local listings, from Google, Yelp, Foursquare and more.

Vorteile:

The ease of use to manage, monitor and report on multiple listings at once. Yext is great, especially if your company has multiple locations.

Nachteile:

Doesn't have EVERY company listing integrated YET, and the analytics need to evolve a bit more. I wish the Yext analytics were integrated with Google Analytics.