Skai

Kenshoo is an astonishing Bidding Platform for different PPC platforms.

Vorteile:

Easy to use. Powerful and it pays it self if the PPC investment is high. Good Support but could be improved in terms of providing market insights and advertisers strategies.

Nachteile:

High Fee and it needs a big amount of statistical information to get the most out of it. It could have a lower fee to reduce its entrance barriers.

Why use Skai

Kommentare: Amazing experience so far, they create a solid partnership with their clients and provide insights and information to help you be successful in your Advertising Strategies.

Vorteile:

Skai has an outstanding customer support team that is constantly advocating for the needs of our team and takes our feedback as actionable. The tools provided on the platform are beyond useful to keep track of keyword and Campaign performance, control budget and manage more than one channel in one place. We are able to complete bidding, keyword and negative creation, sitelinks and Ad Copy in one place with very easy to use API and templates. Their Dashboards are so complete, that you can create a stakeholder presentation just from that view.

Nachteile:

They have so many features that I haven't had time to try them all.

Skai Review: Some Good, Some Bad

Vorteile:

I like being able to pull reports for all retailers in one place and make automated actions.

Nachteile:

The automated actions often have errors and don't always run as planned.

Good Tool but not a Complete Solution

Kommentare: Overall, our Skai experience has been good. When the API and features work there is a time saving element and easier access to insights but I'd say that has been an inconsistent experience. We appreciate that our suggestions have been taken into consideration as the Skai teams continues developing their roadmap of opportunities to improve the product.

Vorteile:

Skai offers a lot of features that make building campaigns typically quicker than doing it in platform. The insights, AI and dashboards are super helpful as well as automated actions and notifications.

Nachteile:

There are several features that are continually rolling out instead of launching as a complete solution, causing us to have to bounce between Skai and native platforms. When investing in a product that is designed for efficiency, we should not be continually needing to complete certain actions in the native platforms. Feature roll outs should be in totality and not piecemeal rollouts.

Couldn't operate without it.

Kommentare: Skai has allowed me to manage 20+ brands retail media spend with minimal stress. I'm able to optimize bidding, implement budget plans, pace for shopping events, and produce actionable insights with much of it offloaded onto their machine learning algorithm. And if I ever have a problem with the software, their team is readily available for assistance and making me aware of the latest features.

Vorteile:

Automated bidding and budgeting, SOV tracking, budget forecasting, keyword harvesting, user support

Nachteile:

Steep learning curve, occasional bugs I need to point out

Love Using Skai

Vorteile:

Skai makes running on multiple platforms and large-scale campaign management very easy. All elements of campaign management from budgets to ad copy are very easy in Skai. Customer Service is excellent, very responsive and knowledgeable. Our dedicated account team is top-notch. Always answers questions, updates us on new releases and are a member of our team.

Nachteile:

So many facets to Skai that it's hard to keep up!

Great performance tool really not user-friendly

Vorteile:

It does what it promises in terms of making large scale PPC campaigns management easier and faster

Nachteile:

The set-up is excruating and the support given is not what it should be considering the difficulty of the task

Solid tool and team, though costly

Vorteile:

The Skai team is great - I'd put them as top-tier from a support perspective. They are exceptionally responsive and will tailor the platform to be what you need for your business. The platform also works, although at times manual intervention is necessary.

Nachteile:

Because we're a low-volume product, we have to use all custom solutions in order to create a bidding model that would work with our data insufficiency. Skai is the highest priced bid management platform in our evaluation of 4 platforms and we will have annual rate increases every year, regardless of the amount of spend we are/are not suing.

Immensely Helps Workflow and Performance

Kommentare: There are a lot of API, workflow, and performance products on market right now, but I want to specifically shout out the team of PEOPLE we work with - [sensitive content hidden] are all absolute rock stars. Thank you!

Vorteile:

The opportunities to automate, optimize, and track all aspects of our campaigns have immensely helped our small team, and every day I learn something new about what Skai can do for us. Looking forward to becoming a full-blown expert in no time.

Nachteile:

There's still some feature adoption we'd like to see on our team, especially that we're working with a number of smaller retailers.

An absolute game changer of a product.

Kommentare: I think it makes the trafficking portion of my account so much easier. I use it daily when we are love with campaigns and couldn't imagine a season without this product.

Vorteile:

I love the capabilities Skai gives me when it comes to bulk edits and creation. I also think the personas feature is top notch and sets Skai apart from the competitors.

Nachteile:

Sometimes can be a bit slow when making huge edits or you have been on the site for a bit. But it is understandable when making huge change requests.

Skai Team proves success

Vorteile:

The team of developers and coordinators we work with make Skai extremely useful. The team is knowledgeable and willing to track down answers to every question. There are frequent updates to the capabilities which allow our integration with retail media partners to be relatively seamless.

Nachteile:

Occasional lapses in API connection harm reporting and the inability to export as an Excel or CSV file SOV data from the Competitive Insights tab make a critical function of my job more manual, time consuming, and tedious.

Extremely Helpful (But With Glitches)

Kommentare: Again, it's essential to completing the job however I frequently need to pause a task and refresh in an hour to populate data. Specifically Dashboards and AMC.

Vorteile:

Implementing efficiencies and automated actions have saved tons of time on campaign management which can in turn be put to strategy.

Nachteile:

SKAI has frequent issues - charts not loading, metrics not pulling in.

Happy and Satisfied

Vorteile:

I like how in depth SKAI can show results, overall all control of campaigns, and other tools that make my work easier.

Nachteile:

It can take awhile getting familiar with the platform.

Skai does the heavy lifting

Kommentare: A great tool to help get time back in my day to push my brands forward

Vorteile:

Skai helps automate most of the items we need on a weekly basis such as reporting, optimizing the campaigns, and leveraging AMC audiences for the team.

Nachteile:

The UI can be more user friendly and sometimes the servers take a while to load info

Industry standard

Vorteile:

Easy to use interface and ability to use across a wide variety of retailer ppc and systems with consistent reporting and management.

Nachteile:

Not always on the leading edge for any given retailer because of focus on user experience and making sure things work universally. Probably weakest on Amazon given so many other aggressive competitors

Skai's tools increase efficiencies

Vorteile:

Automation of important daily and weekly tasks such as optimizations and keyword monitoring as well as the ability to create customized reports with accurate data.

Nachteile:

Some parts of the interface are not very user friendly or designed properly.

Great Product

Vorteile:

It makes managing all of our campaigns in one spot easy.

Nachteile:

Aesthetically some of the tables could be easier to read/follow if there was more color coding.

Skai is a great tool for your advertising needs

Vorteile:

Skai is a great tool to use to help optimize your advertising strategy in addition to planning budgets, analyzing reports and automate campaigns.

Nachteile:

The interface is a bit plain and sometimes hard to navigate. I wish it looked sleeker.

Skai has been a game changer for our agency

Kommentare: Wonderful - the team we have is awesome and super helpful implementing things and answering questions.

Vorteile:

We love the ease of having all of our clients sponsored search and social campaigns in one spot rather than having to log into multiple platforms each day.

Nachteile:

Set up and training is a LOT - it took a long time and there are so many features its hard to remember them all.

Ideal for PPC Management

Vorteile:

Ability to manage different marketplaces in the same console (Walmart, target, etc).

Nachteile:

The user interface takes some getting used to and isn’t super easy to navigate without initial training.

Early Review - SKAI Social

Kommentare: Good so far, but still learning the ins and outs of the tool.

Vorteile:

The added functionality to what Meta offers for viewing campaign performance, highlighting optimization opportunities, and bid multipliers.

Nachteile:

Not having a consistent solution across all social partners, just Meta.

Great platform for paid social

Vorteile:

My team uses Skai for paid social. We love the features that it offers, like AI tools and automations /alerts.

Nachteile:

The setup for Skai did take several months to link & integrate our client accounts, and there is a bit of a steep learning curve with the platform because of all the features. But it is absolutely worth the time investment for the outcome and capabilities. It has been very beneficial already for our team.

Social Media Review

Kommentare: Positive customer support + custom integrations

Vorteile:

Budget controls Bulk edits via csv Cross-account management

Nachteile:

Need to build out capabilities for social ad creation

Skai Review

Vorteile:

The user interface is friendly and our customer service representatives were fantastic.

Nachteile:

Unable to effectively manage YouTube campaigns, budgets in bulk or optimizations in bulk.

Joes Review

Vorteile:

Its ability to seamlessly integrate multiple platforms

Nachteile:

Can be slightly overwhelming at first with all of the options.