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Lead Gen & CRM (formerly SharpSpring)
Was ist Lead Gen & CRM (formerly SharpSpring)?
SharpSpring ist eine umfassende Plattform für Umsatzsteigerung, die mit Funktionen zur Vertriebs- und Marketingautomatisierung ausgestattet ist. Die Anwendung ist eine flexible Plattform und bietet leistungsstarkes, verhaltensbasiertes E-Mail-Marketing, native oder Drittanbieter-CRM-Integration, Social-Management-Tools, Builder für Zielseiten und Blogs, universelle CMS-Kompatibilität und Integration mit Hunderten von Anwendungen. SharpSpring kostet in der Regel weniger als ein Drittel als andere Plattformen und bietet Marketingagenturen ein spezielles Partnerprogramm.
Wer verwendet Lead Gen & CRM (formerly SharpSpring)?
SharpSpring bietet Marketingagenturen und KMUs eine leistungsstarke und kostengünstige Marketingautomatisierung zu einem Bruchteil der Kosten der Konkurrenz.
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Lead Gen & CRM (formerly SharpSpring)
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Bewertungen über Lead Gen & CRM (formerly SharpSpring)
In Betracht gezogene Alternativen:
Full-featured marketing automation on a budget
Kommentare: Prioritizing leads for Salesforce, collecting customer feedback, and better tracking the effectiveness of marketing efforts are the key things we get out of SharpSpring. We are able to collect leads using SharpSpring forms and then deliver them to the right salesperson using their visual workflow tools. We can make lists and campaigns based on ANY criteria in the system, which is super impressive. The Life of the Lead is a revelation: Being able to see all digital interactions of our customers is a complete game-changer for Sales. With Life of the Lead, Sales is more informed and can take on calls armed with the right information to best serve the customer.
Vorteile:
The support is top-notch. They go above and beyond to ensure all questions are answered. If there is a key feature needed in the software, they'll work to make sure that you get that feature or have a workaround. They respond quickly, and they are incredibly knowledgeable. It's hard to list just one thing I like best! It's the most competitively-priced tool on the market... and it's a fraction of the cost of nearly any other marketing automation tool on the market.
Nachteile:
With their constant upgrades, SharpSpring occasionally can be a bit buggy while features get ironed out. Nearly all issues have easy workarounds, and the fixes come fast. It's a minor quibble for a service that is basically as good as it gets.
In Betracht gezogene Alternativen:
A better option to Hubspot and other Marketing Automation solutions
Kommentare: We like the platform as we can track online and email interactions with prospects, customers and partners. This helps us with qualifying lead generation and tracking the stickiness of campaigns. The training of SharpSpring was challenging but we were able to muddle through and figure out a lot of stuff on our own. Customer support has also been great when they are able to help with issues that may arise.
Vorteile:
We like the fact it is much cheaper in cost as compared to HubSpot and other marketing automation platforms. The ease of using the platform has made it easy to early adoption of the end users and we are able to fully track our MQL and ROI.
Nachteile:
SharpSpring has an extremely high demand on email accuracy rate of 98% so quite often we get suspended due to bounced back emails. Sometimes it is difficult to have an almost 100% list when people leave companies. We have as a solution, pay for 3rd party email checker services,to help mitigate this and we also send a larger portion of emails though mailchimp.
Review
Kommentare: Started out fine until we realized that all the report data within SharpSpring was false. We understand that data accountability is an issue in the marketing automation industry as a whole, but SharpSpring is especially terrible at this. The fact that upper management in IT recognizes that email report data is different between what's in SharpSpring email reports, what's in SharpSpring Life Of The Lead, and what's in the exported email report excel list and subsequently admits that none of it is entirely correct is beyond me. The software is meant to provide genuinely insightful feedback to track user activity and potential conversions, however, the development team.
Vorteile:
Marketing automation features are very helpful.
Nachteile:
- There is no escalation process for customer support requests that are above a customer support reps expertise - Email report data is BS and one of the heads of IT at SharpSpring admitted it. The report data within SS differs from the data exported; the excel file has duplicate headline titles with different meanings/data; email data is shit - we sent test emails internally and didn't open them and it shows we opened them 3 times in SS and 4 times in the exported report - Life of the Lead is the most valuable data within SS and yet you cannot automate based on any of it - Life Of The Lead duplicates email "opens" and "clicks" based on how many people are in the chain, giving a false view of engagement from customers - Email clicks are a load of BS - it shows that emails were opened and every link clicked within 10 seconds of sending because of spam bots/filters. SharpSpring doesn't filter this data out, so we can't tell the difference between what's real and what's not. "Can't we export the excel sheet and do that filtering ourselves?" Nope - as stated before, one of the head IT guys at SharpSpring validated our concerns that the excel email report is indeed, shit data. None of it is usable - Rather than creating a backlog of needed updates and releasing them as a batch update on non-business-hours, SharpSpring product development teams push updates during work hours, breaking crucial functionality for 3+ hours/week, leaving our sales staff twiddling thumbs and complaining.
Antwort von Constant Contact
vor 4 Jahren
Chris, we're so sorry to hear about the experience and issues you've had with SharpSpring. We thoroughly appreciate that you have expressed specific concerns and hopefully we have the opportunity to regain your trust. I know the team is actively looking into these issues, but if there's anything additional we can do in the meantime, please feel free to reach out to us at feedback@sharpspring.com.
In Betracht gezogene Alternativen:
Great Solution for a Small Agency
Kommentare: It has been a great enabler for our business and has really become and extension of our capability that we deliver our clients
Vorteile:
We love the fact that we can white label the product and resell to our clients. It adds a new source of recurring revenue for our business that we would not have without this capability
Nachteile:
We’ve had some challenges setting up billing for our managed client accounts - that said, the SharpSpring team has been helpful and very responsive in sorting out our challenges.
In Betracht gezogene Alternativen:
The marketing automation choice when value-for-money matters
Kommentare: We moved from HubSpot to SharpSpring primarily because of the price: HubSpot can be very expensive, particularly if you need to use the CRM and marketing capabilities. HubSpot is the market leader in usability and reporting (in my opinion) so we did notice a difference when moving to SharpSpring, but for 95% of the activities we undertake SharpSpring is at least as good as HubSpot and often better. The grouping of landing pages into funnels is one example of some great SharpSpring functionality that helps make your campaigns more effective.
Vorteile:
SharpSpring does everything you would expect at a competitive price. The tool is a very capable marketing automation system, with good email and automation capabilities, as well as some great tracking and social media features.
Nachteile:
Reporting is good, but not as good as the best (which is HubSpot in my opinion). Although the capabilities don't hold us back, it would be nice to be able to have easy ways to measure the performance of landing pages/funnels.
