Adobe Campaign

Marketing and sales orchestration tool for faster growth

Kommentare: This is the basic marketing tool that an enterprise should acquire for efficient sales and marketing. It has implemented most campaigns as planned and achieved the targeted performance.

Vorteile:

Most sales and marketing campaigns have been successful with positive returns due to robust engagements with our clients. Adobe Campaign publishes our adverts on social media accounts to reach targeted market and win more customers.

Nachteile:

There are positive gains from most marketing campaigns that we have been launching frequently.

usefull tool for my company!

Kommentare: we used to waist so much time emailing our costumers and this software save us money and time because now we automatice our emails.

Vorteile:

it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience.

Nachteile:

for some of my collaborators was difficult at the beginning but it's worth it

Great for campaign management, analytics should be improved

Kommentare: Adobe Campaign experience is good in day by day campaign management, creation and delivery. The implementation and adoption curve was a little bit more complicated compared to the previous tool. In order to exploit advanced features a constant IT support is required. In order to leverage on campaign insight and kpi we preferred to export raw data on external data visualization tools

Vorteile:

The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks.

Nachteile:

The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics)

Adobe Campaign is great

Kommentare: very happy with this Adobe Campaign and highly recommend

Vorteile:

This software is very easy to use and effective

Nachteile:

the initial set up and registration takes a while but worth it

It is like a Pro tool for Content Marketing Business online

Kommentare: This program is fantastic for automating marketing processes. The tool makes managing customer relationships a breeze.

Vorteile:

It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers.

Nachteile:

The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results

Over-promised; not delivered in the slightest!

Kommentare: The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.

Vorteile:

nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

Nachteile:

Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

Why Adobe Campaign is The Best

Vorteile:

It makes social media marketing easy and also comes with best content marketing features. It also helps manage campaigns and is a great all in one marketing solution for business

Nachteile:

Well, the tool has outperformed and no complaints.

Very good platform for marketing and sales data

Vorteile:

This is a great platform for seeing your marketing and sales data and email management. It’s easy to use and I use it often within my work.

Nachteile:

There is nothing that I dislike about it.

Best Marketing product

Kommentare: I can happily say that I have had great moment from the time I started using this great product. It has led to faster growth of our company and empowered our marketing and sales team effectively.

Vorteile:

This great product enables us to send email with advertisement of our products and services to our customers regularly. We are able to monitor our customers journey and heed to fulfil their needs.

Nachteile:

I have never experienced any challenging situation from the performance of this platform since we deployed it in our organization.

A quite complete marketing tool.

Kommentare: Although there is not a great deal of customer support, the design and structure of Adobe Campaign is easy to navigate, so newbies don't have to worry too much, getting up to speed is quick and the community using this tool is active.

Vorteile:

With this software we can create attractive and easy to do campaigns, very creative and promising, I consider Adobe Campaign one of the best solutions for marketing, outreach and email. Another great advantage is the templates that are ready to use, and if you are familiar with more Adobe products, you can get the most out of this tool. -It combines conveniently with other Adobe products, such as Adobe Target or Adobe Experience Manager, improving the quality of work, communication and getting better results. -Email campaigns are very effective and easy to update to keep customers up to date on products and services. -We can plan effectively with the right customer data, provided through the infrastructure offered by Adobe Campaign. -Streamline sales channels.

Nachteile:

The support is not the best, communicating mainly by email is not the most accurate for a tool like this, solutions and answers are slower this way. Another unattractive aspect is the price, if the customer support was better or at least existing, the balance would be fairer.

social media marketing

Kommentare: I use to market my projects and business.

Vorteile:

Adobe compaign is easy to use to create campaigns for social media and email marketing.

Nachteile:

Integrates with social media such as Facebook to improve on marketing

Perfect all in one marketing platform by Adobe

Vorteile:

It is very easy to use with a great user interface for the platform. Emails and landing pages can be built easily with the drag and drop tool, easy to create workflows for marketing automation, segmenting your audiences is another level of adobe campaign and the reporting feature is simply great. SMS and email marketing are also provided as another level from Adobe campaigns with great personalization features and capabilities.

Nachteile:

The only thing which I dislike the most about any adobe platform is its customer support. They are useless. The only reason that we switched was the lack of support from them. In the beginning, they have been good but soon after that, the customer support is just useless.

A Complete Campaign management/Email Marketing solution

Kommentare: Adobe Campaign is used as the core email marketing tool in our company. It is used across various departments in our company. Try it, you will definitely love it.

Vorteile:

Easier to navigate, workflow interface is cool. Seamless integration with third party tools like SFDC, Dynamics CRM Web tracking and automated workflows are some of the features that I really love about this product.

Nachteile:

At times it is Slow while starting up. Apart from that, I don't see any issues with this tool.

Great For Automation

Kommentare: We use it for our automation and scheduling of online activities

Vorteile:

A great cross channel marketing solution to automate email, mobile, social, whatever you need online. Plus it is easy to integrate with your other adobe tools

Nachteile:

It is pricey like most adobe stuff and it is not as user friendly as other adobe products but it still gets the job done

All the tools you need under 1 program

Vorteile:

Easy to access apps and tools. The different help screes along the way are great when you are trying to figure out what option to use. The layout os the apps and menus are very user friendly. There seems like there is too many tools but I am sure I do not use as many as others.

Nachteile:

Besides the subscription structure no cons. It would be great if you can flat out purchase the product and pay for upgarde when you need them.

Excellent Full-suite Cloud Platform

Kommentare: For any real marketing department, this is a comprehensive suite and a must have. The capabilities are amazing and worth learning.

Vorteile:

This software was extremely easy to learn. There are multiple free templates available in the App Store as well. There are also numerous tutorials on YouTube and from Adobe. But easy to load and go.

Nachteile:

The price can be a hindrance for small businesses so depends on what you really need. If you’re not going to learn how to use all the features than might be better off with a cheaper option.

Great platform but many flows

Vorteile:

Adobe Campaign is a true development platform. For extremely custom solutions, it can be very powerful (provided the right hardware is chosen for on-premise solutions). The data model provides a lot of flexibility, which gives it a leg up on some of Campaign's direct competitors.

Nachteile:

Lots of bugs, lack of proper documentation and tutorials makes it difficult for users to achieve the results we ultimately need to.

Intuitive program

Vorteile:

I really like how there is so much possibility with this project. Whether for work or for personal use, there are a variety of features for every need. The program is also quite easy to use, and there are so many resources out there to help research something if I don't know how to do it.

Nachteile:

The program is quite complicated and it can be hard to figure out simple tasks without looking up how to do it.

I Love the Creativity

Kommentare: Very good.

Vorteile:

I love the creativity of Adobe software and what it allows me to do.

Nachteile:

There is a steep learning curve but well worth the time investment.

Powerful but complicated tool

Kommentare: Adobe Campaign is used to a client to automate marketing campaign processes.

Vorteile:

It gives you the ability to take full control of your email marketing campaigns. If you know how to use it, it will drive your campaigns.

Nachteile:

There is a huge learning curve. Someone truly has to have experience with the product or look up a lot to be able to fully utilize this tool.

Conveniently track projects

Vorteile:

At Adobe Campaign, I like visual analytics. After creating a project, I easily track the steps. All statistics get to my personal account. I also liked the ability to personalize email newsletters.

Nachteile:

I work as a teacher, and Adobe Campaign is more of a marketing tool. I would switch to a program more suitable for my tasks, but the authorities are against it.

Updates rarely come out

Vorteile:

We use Adobe Campaign for various marketing tasks. We mainly deal with email distribution and SMM. Just one program helps us to completely conduct a marketing campaign and not be distracted by third-party services.

Nachteile:

I believe that Adobe does not pay enough attention to the program. Adobe Campaign is an important marketing tool, but many features work according to old principles. You need to update the program more often and follow the latest marketing research so that the program remains in the lead.

Great for beginning in marketing automation

Kommentare: Overall happy but may move to something more powerful in future.

Vorteile:

Ui and Workflow interface is phenomenal. Workflow has increased productivity since last update.

Nachteile:

My head of marketing had issues understanding the front end. Monthly subscription is always a hassle.

Creative Package in One

Vorteile:

The Adobe Cloud softwares are faster and leaner, with a more modern interface, a new Developer Workspace, and an intuitive experience for marketing and designers who design and market their product.

Nachteile:

Subscription costs........over the years the price will be more expensive than a perpetual license.

A good Adobe product.

Vorteile:

Campaign works nicely with other Adobe products . It helps you centralize your work and distribute tasks .You can also schedule marketing outreaches in advance ,very useful .

Nachteile:

As with most things Adobe, Campaign could be less expensive .