Salesforce Marketing Cloud Account Engagement

Marketing software for large companies.

Kommentare: As the company started to handle more complex numbers, it was necessary to have a software according to the needs and this one was able to meet the expectations.

Vorteile:

The number of customers it can handle is surprising, justifying its price. It also allows you to measure the results of each marketing campaign. In the long run it reduces costs to acquire new customers.

Nachteile:

The cost makes it an unviable option for small and medium-sized companies, even with the most economical plan. It is a slightly complex software, so it requires qualified personnel.

Salesforce

Vorteile:

The contacts and customer database personally is a very valuable tool for us for client outreach and pipeline management.

Nachteile:

Requires a decent level f training for new starters as some parts of the system are not the most intuitive to use.

Lot of things can be done, but very slow platform

Vorteile:

I like the Journey Builder - it gives us a lot of options, we can easily make segments and target people, and it's visually pleasing. The Intelligence reports are very good and very significant. It helps us to track data, and have a overview of KPIs.

Nachteile:

The platform can be very slow, bugs are often, the interface looks old, it's not easy to navigate like in Sales or Service Cloud. Even simple thing need to be done in complex way. The platform needs improvement.

You will never go back to any other email marketing software

Kommentare: Very positive we have encouraged other offices to adopt this platform

Vorteile:

For a company that communicates with clients and leads primarily via email this platform has changed the game for productivity and delivering personalized emails

Nachteile:

Always a learning curve when adapting to new software programs but saleforce team was hands on to smooth the transition

Marketing Cloud, a highly customizable email marketing platform

Vorteile:

There is a huge amount of customization and automation that you can do with the Marketing Cloud. And it's connected in with Salesforce, so it can be used to generate new Leads, update Salesforce records, and automate tasks.

Nachteile:

It can be clunky to set up the customer databases and connect the corresponding fields between Salesforce & Marketing Cloud.

Review by MT

Kommentare: Overall, my experience with Salesforce Marketing Cloud Account Engagement was positive. The platform offered a robust set of tools for managing customer engagement and executing marketing campaigns. The ability to segment and target specific customer groups, along with the automation features, streamlined my marketing efforts and improved campaign effectiveness. The real-time tracking and reporting capabilities allowed me to measure the impact of my campaigns and make data-driven decisions. Although the platform had a learning curve and could be costly, the overall experience with Salesforce Marketing Cloud Account Engagement was excellent, enabling me to enhance customer engagement and achieve marketing goals effectively.

Vorteile:

One of the things I liked most about Salesforce Marketing Cloud Account Engagement was its comprehensive set of tools and features for managing customer engagement and marketing campaigns. The platform provided robust customer segmentation capabilities, allowing me to target specific audiences with personalized messaging. The automation features, such as email workflows and journey builders, made it easy to create and automate multi-channel marketing campaigns. The real-time tracking and reporting functionality provided valuable insights into campaign performance, allowing me to optimize my marketing efforts effectively.

Nachteile:

While Salesforce Marketing Cloud Account Engagement had many positive aspects, one thing I liked least was the complexity of the platform. As a beginner, it took some time to familiarize myself with the various features and functionalities. The learning curve was steep, and I would have appreciated more comprehensive onboarding resources and tutorials to help me navigate and utilize the platform more efficiently. Additionally, the pricing structure of Salesforce Marketing Cloud Account Engagement could be quite expensive, especially for small businesses or startups with limited budgets.

Very disappointed

Kommentare: Massive post-sale cognitive dissonance - not saying Hubspot is better, but I'm really regretting this purchase

Vorteile:

Robust, customizable system with many features

Nachteile:

Byzantine and near to no onboarding - we have had it for 3 months with no clear onboarding process - all we get area bunch of random links from our sales executives and sale support - They do a great with their Sales CRM , but fail miserably with their Pardot/Account Engagement

Potential for Good Things, bad execution

Vorteile:

Could potentially be clear to learn, holds a lot of data, seemingly has a lot of functionality

Nachteile:

We didn't know we were paying for a "white glove" service, simply because no one reached out to us. That is - until we informed them we were thinking of leaving them and they tried to collect $8K in invoices that were supposedly unpaid over the course of 3 YEARS, yet no one knew anything. No one informed any active admins of the outstanding balance. No one shut off our access. Only when we were leaving due to non performance did they try to collect on a service we were not getting nor using

Salesforce review

Vorteile:

It’s a very good tool to manage leads and to have a clear visibility on the pipe.

Nachteile:

It’s not really easy to use for beginners

SALE your Salesforce

Vorteile:

Salesforce is best because it can accessed from anywhere and it doesn't require any server and pre and post all the activities can be managed from here.

Nachteile:

The analysis tool can be changed or improved as it doesn't leads to understand by using different filters if could be done in dashboard standards so that it can be used in a more understanding way.

My review Salesforce Marketing Cloud Account Engagement

Kommentare: A great email marketing software to use to make email sales

Vorteile:

We use this software for email marketing. Thanks to this software we make more sales by e-mail

Nachteile:

Our emails are sent without worry everything is to the standard really

Marketing success with Salesforce Marketing Cloud Account Engagement

Kommentare: At last I want to say really this software help me lot in my profession. I recommend everyone to use this software to improve their ability.

Vorteile:

In Salesforce Marketing Cloud Account Engagement I found many features useful. But most useful feature for me contact management. I can easily manage my contacts and needs. Email Distribution features is so good for me. It helps me very lot. Overall I can easily say anyone can grow their business by Salesforce Marketing Cloud Account Engagement.

Nachteile:

Not so many cons about this softwarebut this software price is high. So I request the management team to decrease the price and develop this software and make it very useful.

CRM like no other!

Kommentare: The platform's capabilities has increased productivity by organising, tracking, storing and conveniently accessing crucial client information and also helping with targeted marketing campaigns.

Vorteile:

- The tool is feature rich and comprehensive. It is also more useful in terms of features than any other CRMs I've used- Also suitable for smaller businesses like us- Good customisation options

Nachteile:

- Limited free features and the paid is slightly on the premium side - Needs some getting used to for beginners

It made my work easier

Kommentare: It made my life easier with my job because before I had to use Siebel which is a very complicated software.

Vorteile:

Very intuitive pages, I used it to do gas contracts on the phone so I had to be very quick in filling the forms. It suggested me what to write and I could be successful with the client contract.

Nachteile:

It’s very simple and easy to use so it suits for jobs like customer care.

cloud app

Vorteile:

this program is very useful for companies that use Salesforce and becomes this company with cloud data sales to review with analyze data

Nachteile:

this app is very important for companies of sales to show data to their customer and I know this app with any concern about it like no issue system with it

effective client engagement is made possible by a complete marketing automation application.

Kommentare: The platform gives companies the tools they need to build highly personalised and customised customer experiences, even though it can be complicated and requires a learning curve.

Vorteile:

The platform's account interaction features stand out because they give companies the resources they need to forge enduring connections with their clients.

Nachteile:

In general, the account interaction features of Salesforce Marketing Cloud are an effective tool for companies seeking to increase customer involvement and forge closer ties with their audience.

Pardot - A Simple Marketing Automation Platform by Salesforce

Kommentare: Overall, Pardot has been a great tool for running segmentations, building lists, and crafting simple and sometimes complex drip programs for our prospective clients.

Vorteile:

One of the best thing about Pardot is the bi-directional communication between the Pardot platform and our Salesforce CRM. I am able to send a one-to-one email, leveraging a pre-built Pardot template, directly from our Salesforce CRM. Conversely, Pardot allows me to segment specific prospects based of the criteria I specify—allowing me to create segmented lists that can be leveraged in list email sends or be part of an Engagement Studio program (Drip Campaign).

Nachteile:

I find it very difficult to build landing pages in Pardot. Where most things are pretty intuitive and easy to learn, I find that creating a landing page and dealing with the code is very confusing. I often leverage an internal development resource to assist me when creating a Pardot landing page.

Salesforce integration oversold, but excellent in its own right

Vorteile:

Pardot is one of the better marketing automation/nurturing product aimed at mid-sized businesses. It's greatest strength is its integration with Salesforce (which will be discussed more in "cons"). With relative simplicity, it can be connected to the CRM, so that contacts can easily sync two-ways, and even custom objects can be brought through for segmentation purposes with just a couple of clicks. Tracking and automation is very well thought out and easy to use. The product has a straightforward method of tracking campaign results and attribution, all of which can then be pushed into Salesforce for comprehensive reporting on prospect-to-purchase management and measurement. Pardot's greatest strength lies in its ease of use. No marketing automation software is going to be SIMPLE, but Pardot shines in the consistency between its many functions. Nothing feels tacked-on or different from other tools. If you can create a campaign, you can create a complex segmentation rule, and you can manage your social media posts, as it all works identically. The marketing automation function, Engagement Studio, has gone through substantial recent updates and I consider it best-in-class for ease of use and functionality. If true automation is your #1 concern, this is a great choice. Lastly, support is excellent. Salesforce Trailblazer is fantastic for self-guided-training, the documentation is up-to-date and accurate, and support tickets are answered promptly and knowledgeably. If you are experienced in systems of these sorts, you will quite likely not need to take advantage of any external training (or SF's accelerator options).

Nachteile:

Pardot is a Salesforce product, and its integration is excellent, but it is just that - an integration. Pardot works like a third party service connected with Salesforce, as opposed to a native extension. Lists are synchronized, along with the sort of bugs and frustrations that come with bi-directional synchronization, and some Salesforce functions (notably custom objects) are not as fully fleshed out as one might hope. In some ways, other solutions do a better job synchronizing with Salesforce. That said, Pardot's setup is the simplest I've used, and having unified support for CRM and marketing automation is also a tremendous advantage when I do run into any hang-ups. Also, while Pardot's feature set is great, some of its tools are in need of substantial upgrades to keep up with the competition. Its WYSIWYG email and landing page tools aren't responsive and are far outclassed in ease of use by Mailchimp and other lower cost options (although if you're comfortable with HTML and developing your own templates, it's not bad at all). It is progressively being updated and modernized, but it obviously takes time, and there can be minor frustrations when you see other tools that are smoother or more approachable. But I have never found this to set a limit on what's possible, only an opportunity for things to be faster and easier for less-expert users.

Best tools for collaborating the workflow.

Vorteile:

In a single space I can handle the client, set a resolve, run an investigation regarding the past & present cases.Helps to keep track of my cases & it's status.Ease of maintaining the client's databases, Accounts database, etc

Nachteile:

The whole page is too slow to load.Some times getting bugs which make the schedule busy.

One of the best marketing automation tools you can get!

Vorteile:

This tool it's one of the best marketing automations in the market, there's only two other competitors but the great advantage of Pardot (old name) it's salesforce ecosystem.

Nachteile:

It can be a bit complicated to understand how all works

I use Salesforce Marketing Cloud Account Engagement daily to automate processes

Vorteile:

I like the holistic platform because it helps us automate processes, score leads, send emails, segment lists, and integrate with other platforms.

Nachteile:

Some of the features could use a bit of improving. It would be nice to make cleaner, more modern-looking emails.

The best marketing automation tool if you use Salesforce CRM

Kommentare: On the whole, my experience with Pardot has been a pleasant one, and I'd suggest it to others. A fantastic tool for us, it has helped us create new leads, move prospects through the sales funnel in an automated method, and so on and so forth It's been fantastic for us, and I enjoy the creative aspect of automating processes. Make sure you know that it's not all rainbows and butterflies. We overestimated how long each project would take to complete.

Vorteile:

The lead deck feature provides us with real-time information on the activities of our prospects. Customer service is excellent. It's simple to use, and it's quite customizable. As a Salesforce product, it's really easy to integrate with the CRM.

Nachteile:

Pardot does not have a very educational welcome to learn how to use the program and you have to see tutorials and training on other platforms to learn how to use it. Once you learn it is excellent Pardot

Good but lags behind other marketing automation platforms

Vorteile:

As Pardot is designed to work with Salesforce, it is easy to run campaigns from and ensure that all of the appropriate lead information is captured. Email marketing campaigns are easy to set up and it is an important part of our marketing stack.

Nachteile:

Pardot does not really have the functionality of other marketing automation platforms that we've used in the past. Engagement studio programs are not dynamic, meaning you have to stop and start them if you need to make changes. There is also no option for operational emails (emails without unsubscribe links), meaning you can only use Pardot for marketing purposes.

Excellent in marketing

Kommentare: A multipurpose product has many uses which can work in different ways and solve different types of organizational problems depending on the type of department that executes it and the different purposes that each user gives it. It allows immediate integrations with the Salesforce group, thus giving an integration capacity that results in greater efficiency within the organization.

Vorteile:

There are different characteristics that make Pardot a very interesting product, for example the different drip campaigns that you can carry out from this product triggers and in sales funnel actions and they are generating very good profits in our profit. in turn, the product has an excellent return on investment thanks to the good management of the campaigns it allows.

Nachteile:

Not everything is perfect within the product and has failures that reduce efficiency and the new star usually creates a lot of disagreement and even leads to exasperation, due to the lack of a simple and efficient user interface and that navigation through the platform It tends to be time consuming and make small errors that delay product use.

Expensive and UI left much to be desired

Kommentare: The only reason we've stayed with Pardot this long is because of its connectivity with Salesforce. It helps to have visibility into a prospect's engagement from both platforms. It plays a critical role in our email marketing initiatives and capturing and managing MQLs that come through our website forms. Building and segmenting our audience lists.

Vorteile:

Creating customized email templates and nurture campaigns. Easily setup A/B testing for any email send. The ability to slice and dice your segments so you can get more granular with contact lists. Integrated well with many of the other platforms (GoToWebinar) and social media accounts (Twitter, Facebook, LinkedIn) we used. Obviously with Salesforce too.

Nachteile:

Compared to other email management tools, Pardot is expensive and the UI feels outdated. Unless you spend a lot of time reading their resources and tutorials, it isn't intuitive. The Pardot forms is also confusing. They have forms and form handlers and there should be a better way of combining the two to make things simple.