Wer verwendet Pardot?
Wenn deine Organisation Online-Marketing für die Lead-Generierung verwendet, bist du wahrscheinlich ein guter Kandidat für die Marketingautomatisierung!
Was ist Pardot?
Die umfassende Lead-Management-Lösung von Pardot bietet alle Tools, die dein Vertriebsteam benötigt, um potenzielle Kunden effizient zu pflegen und zu verwalten. Mit der Marketingautomatisierung von Pardot kannst du die Bewertung und Einstufung von Leads automatisieren, potenzielle Interessenten für relevante Drip-Kampagnen platzieren und alle potenziellen Aktivitäten auf deiner Website anzeigen und verfolgen. Beschleunige die Pipeline, steigere deinen Umsatz und passe Marketing und Vertrieb mit der Marketingautomatisierung von Pardot an. Messe den wahren ROI deiner Marketingaktivitäten mit Closed-Loop-Berichterstattung.
Pardot – Details
Salesforce
http://www.pardot.com
Gegründet 2007
Pardot – Preisübersicht
Pardot bietet keine Gratisversion und keine kostenlose Testversion. Die kostenpflichtige Version von Pardot ist ab 1.250,00 $/Monat verfügbar.
Startpreis
1.250,00 $/Monat
Kostenlose Version
Nein
Gratis Testen
Nein
Pardot – Bereitstellung und Support
Kundenbetreuung
- Support während der Geschäftszeiten
- Online
Einsatz
- Cloud, SaaS, Web
Training
- Persönlich
- Live Online
- Webinare
- Dokumentation
Pardot Funktionen
Kampagnenmanagement Software
- E-Mail Marketing
- Ereignisgesteuerte Aktionen
- Kanalmanagement
- Kontakt-Datenbank
- Leadmanagement
- Mehrere Kampagnen
Leadgenerierung Software
- Daten-Import / -Export
- Kontakt-Datenbank
- Lead Scoring
- Lead Segmentierung
- Lead-Datenbank-Integration
- Lead-Erfassung
- Lead-Pflege
- Lead-Verifizierung/-Validierung
- Pipeline-Management
- Planungs-Tools
Marketing Automation Software
- A/B-Tests
- Analytik / ROI-Verfolgung
- Anpassbare CTAs
- Drip-Kampagnen
- Dynamische Inhalte
- Lead Scoring
- Sales Intelligence
- Segmentierung
- Social Marketing
- Suchmaschinen-Marketing
- Websitebesucher-Nachverfolgung
- Zielseiten / Web-Formulare
Pardot Alternativen
Mehr Alternativen zu Pardot
Pardot – Erfahrungen
Alle Bewertungen lesenGesamtbewertung
Durchschnittliche Bewertung
Kate B.
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Gesamtbewertung5 /5
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Benutzerfreundlichkeit3 /5
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Eigenschaften & Funktionalitäten5 /5
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Kundenbetreuung3 /5
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Preis-Leistungs-Verhältnis3 /5
-
Wahrscheinlichkeit der Weiterempfehlung
- Herkunft der Bewertung
- Bewertet am 29.9.2020
"Pardot delivers on promises"
Kommentare: Pardot has made it easy to understand how our marketing is working, know who is a hot lead versus a disengaged one, and to create content that is easy to share and delivers good ROI. It’s built in many safeguards to keep you from getting in trouble with spam rules and avoid sending emails multiple times.
Vorteile: The software is great for staying in touch with prospects and clients. It makes it easy to set up emails, create content, measure and report on results, and build stronger relationships. It’s fun to use, once you understand how it works.
Nachteile: There’s a long learning curve for adopting Pardot, and if I hadn’t had a consultant to hold my hand through the integration and kick off, I’d be struggling. I find Pardot and Salesforce training to be overly confusing and it’s really hard to find what you’re looking for. It’s a knowledge based system and continually adds more and more information, and it’s not always clear if the instructions apply to you or apply to a different level of service. Other than that I highly recommend it because of all the functionality and way it can dramatically improve your digital marketing.
- Herkunft der Bewertung
- Bewertet am 29.9.2020
Saurabh T.
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Gesamtbewertung5 /5
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Benutzerfreundlichkeit5 /5
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Eigenschaften & Funktionalitäten4 /5
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Kundenbetreuung4 /5
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Preis-Leistungs-Verhältnis5 /5
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Wahrscheinlichkeit der Weiterempfehlung
- Herkunft der Bewertung
- Bewertet am 25.7.2020
"The best Marketing Automation tool out there!"
Kommentare: The experience so far has been nothing short of exceptional. We have been using Pardot since the last 5 years and have been able to facilitate amazing co-ordination with the Sales and Marketing teams. The automation Pardot provides also helps generate reports to measure Campaign ROI and overall lead generation.
Vorteile: Pardot is unmatched in its ability to automate your marketing activities. The Engagement Program features it offers is probably the best in the market and allows you to design Customer journeys with customization based on the customer attributes as well as engagement. The WYSIWYG builder allows you to build beautiful email templates and Landing pages for Lead generation and Lead nurturing. It also integrates seamlessly with Salesforce CRM and a wide variety of 3rd party applications.
Nachteile: Pardot allows you to create multiple leads with the same email address. This is a compulsory feature and causes issues with duplicate and bad data. You need to make sure the data is cleansed regularly.
- Herkunft der Bewertung
- Bewertet am 25.7.2020
Carolina K.
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Gesamtbewertung4 /5
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Benutzerfreundlichkeit3 /5
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Eigenschaften & Funktionalitäten5 /5
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Kundenbetreuung4 /5
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Preis-Leistungs-Verhältnis5 /5
-
Wahrscheinlichkeit der Weiterempfehlung
- Herkunft der Bewertung
- Bewertet am 17.12.2020
"Pardot is a good automation tool when connected to Salesforce"
Kommentare: My overall experience with Pardot is great and it is allowing our company to scale contact with our customer base segmenting the messages according to Account/Contact information.
Vorteile: I really enjoy creating engagement email cadences with dynamic content. In my case, I use it to send the same message in different languages.
Nachteile: I would like to have more tools to create the design of emails without needing HTML.
- Herkunft der Bewertung
- Bewertet am 17.12.2020
Verifizierter Rezensent
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Gesamtbewertung2 /5
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Benutzerfreundlichkeit3 /5
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Eigenschaften & Funktionalitäten2 /5
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Kundenbetreuung1 /5
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Preis-Leistungs-Verhältnis2 /5
-
Wahrscheinlichkeit der Weiterempfehlung
- Herkunft der Bewertung
- Bewertet am 12.12.2019
"Bite the bullet and invest in a better tool"
Kommentare: Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.
Vorteile: Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.
Nachteile: Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.
- Herkunft der Bewertung
- Bewertet am 12.12.2019
John M.
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Gesamtbewertung4 /5
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Benutzerfreundlichkeit4 /5
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Eigenschaften & Funktionalitäten4 /5
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Kundenbetreuung4 /5
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Preis-Leistungs-Verhältnis3 /5
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Wahrscheinlichkeit der Weiterempfehlung
- Herkunft der Bewertung
- Bewertet am 13.12.2019
"Pardot is perfect for marketing from Salesforce CRM"
Kommentare: Overall its been a good experience (if you / your client doesnt mind the cost of using it). If choosing to use Pardot, ALL Salesforce CRM licences need to upgraded to the highest cost level (Enterprise), even if its only small teams / individual groups that require the Pardot element. This seems a bit unfair.
Vorteile: It's a perfect 'marketing output' tool for Salesforce, which has been adapted to natively fit without having to use 3rd party marketplace plugins for marketing output. Pardot has been a gamechanger for outputting Marketing directly from Salesforce.
Nachteile: It doesnt integrate Social Media management (scheduling, Ads, etc.) - so you still need to use a Social Media tool such as hootsuite. So, while it's the most 'integrated marketing tool' for Salesforce, it's not a complete integrated marketing solution.
- Herkunft der Bewertung
- Bewertet am 13.12.2019
