Wer verwendet Pardot?

Wenn deine Organisation Online-Marketing für die Lead-Generierung verwendet, bist du wahrscheinlich ein guter Kandidat für die Marketingautomatisierung!

Was ist Pardot?

Die umfassende Lead-Management-Lösung von Pardot bietet alle Tools, die dein Vertriebsteam benötigt, um potenzielle Kunden effizient zu pflegen und zu verwalten. Mit der Marketingautomatisierung von Pardot kannst du die Bewertung und Einstufung von Leads automatisieren, potenzielle Interessenten für relevante Drip-Kampagnen platzieren und alle potenziellen Aktivitäten auf deiner Website anzeigen und verfolgen. Beschleunige die Pipeline, steigere deinen Umsatz und passe Marketing und Vertrieb mit der Marketingautomatisierung von Pardot an. Messe den wahren ROI deiner Marketingaktivitäten mit Closed-Loop-Berichterstattung.

Pardot – Details

Salesforce

http://www.pardot.com

Gegründet 2007

Pardot – Preisübersicht

Pardot ist verfügbar ab 1.250,00 $/Monat. Pardot bietet keine Gratisversion und keine kostenlose Testversion. Weitere Preisinformationen für Pardot findest du unten.

Startpreis

1.250,00 $/Monat

Kostenlose Version

Nein

Gratis Testen

Nein

Einsatz

Cloud, SaaS, Web

Training

Persönlich

Live Online

Webinare

Dokumentation

Kundenbetreuung

Support während der Geschäftszeiten

Online

Pardot Funktionen

Account Based Marketing Tools
Analytik
Engagement-Überwachung
Fortschrittsverfolgung
Kampagnen-Personalisierung
Kundensegmentierung
Lead Scoring
Lead-Pflege
Planungs-Tools
Zielkontoerkennung
E-Mail Marketing
Ereignisgesteuerte Aktionen
Kanalmanagement
Kontakt-Datenbank
Leadmanagement
Mehrere Kampagnen
A/B-Tests
Analytik
Bearbeiten in Echtzeit
Drag-and-Drop
Formularerstellung
SEO-Management
Vorlagen
reaktionsfähig
Besucher-Identifikation
Kontakte entdecken
Kontakte importieren/exportieren
Lead Scoring
Lead Segmentierung
Lead-Datenbank-Integration
Lead-Erfassung
Lead-Pflege
Pipeline-Management
Planungs-Tools
A/B-Tests
Analytik / ROI-Verfolgung
Anpassbare CTAs
Drip-Kampagnen
Dynamische Inhalte
Lead Scoring
Sales Intelligence
Segmentierung
Social Marketing
Suchmaschinen-Marketing
Websitebesucher-Nachverfolgung
Zielseiten / Web-Formulare

Pardot – Nutzerbewertungen

Zeigt 5 von 519 Nutzerbewertungen

Gesamt
4.1/5
Benutzerfreundlichkeit
3.8/5
Kundenservice
3.8/5
Funktionen
4/5
Preis-Leistungs-Verhältnis
3.7/5
Garrett G.
Marketing Manager - Technology
Computer-Software, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 7.8.2018

"Fast, Easy, and Powerful Marketing Automation"

Kommentare: I have used Pardot at three different companies now and I love it. It's been one of my most reliable and useful tools in my Marketing Stack over the years and it's continued to get better thanks to the aggressive roadmap put in place by Salesforce. Great for business ranging from small business up to Enterprise.

Vorteile: The number one thing that I love about Pardot is how easy it is to use. If you're on a small marketing team, one person can easily handle the system. If you have a larger team, the functionality scales extremely well - and you can bring in as many users as you need into the system without needing to pay for any additional seats. The software is extremely consistent and reliable. Pages load quickly and properly. The WYSIWYG editor for emails is awesome! The amount of automation you can do in Pardot is fantastic - especially with their more recent addition of repeating automations and drip programs. Awesome update releases thanks to being a Salesforce product.

Nachteile: The positioning of all of the various functionality can be a little confusing at times. There are a LOT of menu items that lead to the various different features. Some cleanup/re-organization of these might help new users. The out-of-the-box Marketing templates, while serviceable, could use a reboot. For a startup they're likely sufficient, but if you're running a lot of email campaigns you might want to invest in having a developer custom-build a modular email template for your ongoing use. The built-in mail testing using Litmus is terrible. Often half of the renderings fail to load, and a number of the renderings included are not super relevant any more. I actually never use this feature any more as I prefer to send test emails to an actual mail client rather than trust the renderings.

  • Quelle des Nutzers 
  • Bewertet am 7.8.2018
Verifizierter Rezensent
Enterprise Account Executive
Computer-Software, 10.001+ Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Bewertet am 29.1.2020

"Easy to use , great UI and powerful "

Kommentare: the experience of using pardot was great. it's highly intuitive and powerful which makes the learning curve for less technical yet more visual users really short.

Vorteile: 1) it's a really robust marketing automation platform with lots of capabilities but wrapped around a super easy UI
2) deep integration within the salesforce CRM and echo system (you can also use 3rd party salesforce tools from the app exchange to trigger things such as SMS via the SFDC campaign function )
3) slick customer journey canvas that is highly visual
4) fairly priced (in comparison with the other MA vendors)

Nachteile: 1) only works with Salesforce (professional edition and above ) so if you're using a different CRM that wont really work for you, or rather be a standalone
2) it would be great if there were more native connectors to it.

  • Quelle des Nutzers 
  • Bewertet am 29.1.2020
Lacey C.
Account Executive
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
  • Gesamtbewertung
    4/5
  • Benutzerfreundlichkeit
    3/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    Nicht bewertet
  • Preis-Leistungs-Verhältnis
    Nicht bewertet
  • Wahrscheinlichkeit der Weiterempfehlung
    8/10
  • Quelle des Nutzers 
  • Bewertet am 11.2.2020

"Great email syncing tool"

Vorteile: It syncs all of my emails automatically into salesforce and has good send later and template options

Nachteile: It often makes me refresh my page so doesn't track emails until I do that

  • Quelle des Nutzers 
  • Bewertet am 11.2.2020
Verifizierter Rezensent
Creative and Digital Manager
Non-Profit-Organisation Management, 51-200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    4/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 7.12.2019

"Pardot Helps us Treat Each Donor as an Individual"

Kommentare: Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.

Vorteile: We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.

Nachteile: We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.

  • Quelle des Nutzers 
  • Bewertet am 7.12.2019
Verifizierter Rezensent
Marketing Operations Manager
Computer-Software, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    2/5
  • Benutzerfreundlichkeit
    3/5
  • Eigenschaften & Funktionalitäten
    2/5
  • Kundenbetreuung
    1/5
  • Preis-Leistungs-Verhältnis
    2/5
  • Wahrscheinlichkeit der Weiterempfehlung
    3/10
  • Quelle des Nutzers 
  • Bewertet am 12.12.2019

"Bite the bullet and invest in a better tool"

Kommentare: Horrific. Would never migrate to this tool again and wouldn't recommend to anyone.

Vorteile: Perhaps "simplicity" is one way to put a positive spin on this review. For any Marketing Ops professional who wants to build anything above and beyond Pardot's pre-built functionality -- Good luck. Maybe the simplicity is good for a very small organization, but in that same vein the price point would be nowhere near worth it.

Nachteile: Filter logic is absolutely miserable. There is no Boolean logic in the tool (going back to my point on "simplicity"), which is horrific for building out any type of complex filters for segments. There are even character limits on how much you can enter in one argument field. So, think about if you have to build out a segment to compile all leads from Europe and write out each country.... you would need to split the arguments into 15 or more "or" statements to account for each value. Also, everything is a drop down -- no free text entries for search -- so good luck sifting through 400 different values for a single Salesforce field. This is one seemingly minor example but is a great representation of how overly limited the tool is as a whole. Also their proclaimed "one-to-one" sync with Salesforce is a joke. There is always mismatched or missing data that doesn't align when boiled down into a report.

  • Quelle des Nutzers 
  • Bewertet am 12.12.2019