Brandfolder

Kommentare: Brandfolder has been invaluable resource for me. I always have the latest and greatest branded assets, without needing to resort to a desktop folder. No longer do i have to send emails to get a hex code for an official brand color, everything is in one consolidated space!

Vorteile: I like most the ability to bulk share and distribute creative assets using brandfolder's incredible share feature. I can share entire brandfolders, selections of creative assets or single assets, which has saved a ton of time. Instead of having monthly emails asking for the same file, I can provide a brandfolder link that updates as I upload to the folder. Great feature!

Nachteile: If the organization is large enough, you're often unsure who has what level of access. As a user on a team that has more broad access than other workgroups, often times I've found myself referring others to a brandfolder that they 'cannot see' because they don't have the right access. Not necessarily a software dislike.

Kommentare: Brandfolder has fixed the communication gap between marketing and sales.
We now no longer have outdated sales sheets floating around. We are able to push out new assets easily and have seen great company adoption. It has made our lives easier in the marketing department.

Vorteile: Brandfolder has changed the way our marketing department runs. We are now able to focus on putting out new materials and not have to spend half of day answering emails and slacks. We now have a single source of truth. It's easy to use and easy to find whatever assets you are looking for. The templating feature is also amazing.

Nachteile: Not as integrated with Google Slides as we'd like, but overall we've found workarounds. However, If we have ever had any issues or things to solve, their support team has been amazing to work with. They will even followup on new features I've requested that end up getting rolled out.

Vorteile: Brandfolder has been a major time saver for our team, letting us easily host and search for image assets and embed them in our marketing communications. We switched from a clunky in-house hosting solution to Brandfolder, and managed to shave off production time AND eliminate storage bloat caused by accidental duplicate files. The platform is easy to navigate and search, gives us plenty of custom organization options, and requires very little prep/training. Brandfolder has been stable and reliable, so we know our files will be there and load when we need them to!

Nachteile: While I appreciate how granular you can get with the permissions in Brandfolder, the majority of our users ideally need full upload/edit permissions. However, the expense of additional Admin accounts is prohibitive, leaving us to shuffle Admin level permissions around from person to person to ensure we have adequate coverage when someone is out of the office. Additionally, the way that permissions levels are listed across several different places in the platform is somewhat confusing. A single, platform-wide permissions screen would be a great feature. Lastly, the templating feature through PrintUI was so confusing to implement that the task has been handed through three different people in our office and we never got it off the ground.

Vorteile: The product has good accessibility for many people in the organization. The platform has cool features such as extracting metadata from images, a good tagging function, and a function where you can disable files that are out of date so they can't be used.

Nachteile: As an "admin" level user, I need to approve other team members uploads before they can embed the image. I'd prefer this not be necessary and it can be a nuisance for the uploader and approver. I don't love the user interface and images can be difficult to locate at times.

Kommentare: Our company is small but we do have a'lot of locations and franchises. Overall we enjoy the Brand Folder experience vs the mess we had before the portal. All our marketing material lives in one space and can be easily used to send files to production. The sections can be updated quarterly for promotion use for download at anytime a user is to wish to use.

Vorteile: I love how user friendly this software is for our franchises & myself. This portal cuts out half the time in email management. Collages learn to use the portal vs spending time calling or typing an email. All in one place, easy search tools and navigation.

Nachteile: Not being able to send out updates to all our franchises at once via email template on Brand Folder direct.