Brandfolder

Kommentare: Brandfolder has fixed the communication gap between marketing and sales.
We now no longer have outdated sales sheets floating around. We are able to push out new assets easily and have seen great company adoption. It has made our lives easier in the marketing department.

Vorteile: Brandfolder has changed the way our marketing department runs. We are now able to focus on putting out new materials and not have to spend half of day answering emails and slacks. We now have a single source of truth. It's easy to use and easy to find whatever assets you are looking for. The templating feature is also amazing.

Nachteile: Not as integrated with Google Slides as we'd like, but overall we've found workarounds. However, If we have ever had any issues or things to solve, their support team has been amazing to work with. They will even followup on new features I've requested that end up getting rolled out.

Kommentare: As mentioned above, as our organization has grown to ~500 employees worldwide, brand alignment has become increasingly challenging. Brandfolder has allowed our team at HQ to disseminate on-brand materials quickly and efficiently to not just Marketing teams around the world, but to every employee. It has been hugely successful overall and after six months we have barely scratched the surface with its potential.

Vorteile: First off, the sales and set-up process was top notch. The team at Brandfolder was super attentive and patient with us from the get-go. They were the clear standout in that regard compared to other DAM platforms we considered. Set up was a breeze. I was the lead admin to implement and organize our Brandfolder structure and I never really ran into any trouble figuring things out. The tagging system was very intuitive and the instructions sent by the Brandfolder team were very clear. Prior to implementing Brandfolder, my colleagues and I at HQ would get inundated with photo and resource requests. Since launching Brandfolder, we very rarely get those requests and usually now when we do, we just say "it's on Brandfolder". Making out teams self-sufficient has been a huge time saver and has forwarded our goals of brand alignment worldwide.

Nachteile: There are certain features we need that seem obvious to our team that do no exist. The Brandfolder team is very responsive to feedback and are constantly releasing new features, but one of our main gripes has not been implemented yet. I would also argue that the Brandguide feature leaves a lot to be desired. That was the one area I felt was a bit clunky to use and had a lot of back and forth with the Brandfolder team.

Kommentare: Brandfolder has helped us unify our global brand across 30+ markets. It has made sharing resources and updated materials seamless, whereas before rolling out these changes to nearly 500 staff across the world required extensive communication. It has saved my team, our central marketing team, a huge amount of work.

Vorteile: Brandfolder has allowed us to seamlessly manage a global brand across 30+ markets, and ensure that everyone both on marketing teams, and throughout our entire organization, is using the most up to date materials and can access essential resources and photos, all managed centrally by our team. It has truly been a game changer for us. The Brandfolder team was great in helping us migrate our assets from dropbox and organize them on the new platform. They're also extremely responsive to feedback. Onboarding our team here was easy, thanks to a user friendly interface. Really can't say enough good things.

Nachteile: I really don't have anything negative to say about Brandfolder. We have been using it for a little less than a year now, and every time our team has hit a snag, the Brandfolder team has come through with a solution. The only use case that has been a little bit of an obstacle for us is with photo crediting. We use the platform to store many event photos, and there isn't a super seamless way to make sure that the photo credits are integrated into the actual photo files themselves.

Kommentare: It is a easy to use and implement system. They are very helpful and willing to help put together training for your employees. They answer questions and resolve issues very quickly, if not the same day. The system is easy to use and can support all file formats we have needed.

Vorteile: This product is much easier to use than our old system. We love the search and filter feature! Our franchise system rarely used our old system due to the lacking search feature. With Brandfolder we were able to limit the folders and sub-folders and focus on the search and filter tools.

Nachteile: We have a few glitches with the templating feature a few months after we sent it out to out franchise system. It only affected a few of our franchisees, but it didn't look good with our system. Brandfolder started working on the issue right away and everything was up and working that same day.

Kommentare: We use Brandfolder to share with a large network of distributors, plus international subsidiaries and other internal stakeholders - A great way to have everything in one place.

Vorteile: 1) Really simple to use and requires next to no training when giving our distributors access to assets.
2) Ability to embed assets on website - reducing the time required to update multiple CMS systems
3) Pins - Great way of showing all assets for products

Nachteile: We use this for multiple brands - the only improvement i could think of at this stage is if you could create a collection that was fed from the different brands. So that when we are pitching with combined brands we can have a collection that is specific to that client.