Wer nutzt diese Software?

For businesses of all sizes.

Durchschnittliche Bewertung

19 Bewertungen
  • Gesamt 3.5 / 5
  • Benutzerfreundlichkeit 3.5 / 5
  • Kundenservice 3.5 / 5
  • Funktionen 4 / 5
  • Preis-Leistungs-Verhältnis 3.5 / 5

Produktdetails

  • Preisinformationen Contact IBM for pricing details
  • Kostenlose Version Nein
  • Kostenlose Testversion Nein
  • Einsatz Cloud, SaaS, Web
  • Kundenbetreuung Support während der Geschäftszeiten
    Online

Angaben zum Hersteller

  • IBM
  • https://www.ibm.com/watson/
  • Gegründet 1999

Über IBM Marketing Cloud

IBM Marketing Cloud is the marketing technology provider offering advanced email marketing and marketing automation solutions. IBM Marketing Cloud's products are designed for marketers that want to increase revenue, improve ROI, and operate more efficiently. Marketers using IBM Marketing Cloud can devote time to strategy as well as execution as a result of the company's focus on innovative, easy-to-use technology, simple implementation and services and support.

IBM Marketing Cloud Funktionen

  • A/B-Tests
  • Analytik / ROI-Verfolgung
  • Anpassbare CTAs
  • Drip-Kampagnen
  • Dynamische Inhalte
  • Lead Scoring
  • Sales Intelligence
  • Segmentierung
  • Social Marketing
  • Suchmaschinen-Marketing
  • Websitebesucher-Nachverfolgung
  • Zielseiten / Web-Formulare
  • Arbeitsablaufbogen
  • Ausgabenmanagement
  • Kollaboration
  • Kostenplanung und Prognosen
  • Marketingkalender
  • Medien-Planung
  • Projekt-Nachverfolgung
  • Prädiktive Analytik
  • Präsentations-Tools
  • Zielsetzung / Nachverfolgung

Empfohlene Produkte

Die hilfreichsten Reviews für IBM Marketing Cloud

Silverpop, now IBM Marketing Cloud offers robust marketing automation, dated UI means learning curve

Bewertet am 11.11.2016
Daniel A.
Interactive Project Manager
Religiöse Einrichtungen, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
4/5
Gesamt
3 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
3 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Originating in the Email Service Provider (ESP) space, Silverpop was acquired by IBM and has evolved to become IBM Marketing Cloud. The core feature set still revolves around email with sophisticated features such as "Send Time Optimization" which samples users opens and schedules each contacts mailings for when they are most likely to open your email. Building on a simple workflow system, Marketing Cloud now offers Blueprints for the most common opportunities such as warming campaigns, retargeting and automated responses. A recent rearchitecture has brought the user-interface in line with other IBM Blue Mix and Commerce platforms. The updates also mean that IBM's mix of SAAS such as the new Customer Analytics and the existing WebSphere Commerce content platform. The future looks bright for Marketing Cloud with coming integration with IBM Watson preparing to lead the way with Machine Learning and Artificial Intelligence guiding contact segmentation and product targeting. But its current position places it in steep competition with market leaders such as Adobe Experience Manager and Marketo. The promised integration with Watson and the recent updates with SMS and push notification integration merit Marketing Cloud a closer look when looking for a marketing automation solution.

Vorteile: Flexible integration and reasonable pricing to add a comprehensive feature set for the digital marketer.

Nachteile: Parts of the UI have yet to be updated hiding much needed functionality deep in menus. The reporting module needs to be revisited with an archaic interface and burying much needed web tracking features.

It is a useful tool when you have strategies associated with digital marketing.

Bewertet am 31.3.2018
Verified Reviewer
Gerente de Distrito Regional
Pharmazeutika
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
4/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Definitely the best benefit is reflected in the return on investment, since it uses a digital marketing platform based on the cloud and is more easily integrated with other applications and customer data sources.

Vorteile: Now it's called Watson Campaign Automation (IBM Marketing Cloud) allows you to offer your clients exceptional experiences throughout the purchasing process, using customer data, providing value information extracted from analytics and automating multi-channel interactions. Is a digital marketing automation platform designed to put the power of data in the hands of the marketer. Use behavioral data from any source to create consistent campaigns wherever your customers are through channels like email, web, mobile apps, SMS, social, group messaging and more.

Nachteile: You must have a great knowledge in the area to know how to interpret the data, in the same way the information reflected is quite complex.

Great Product for Mid-Size Businesses

Bewertet am 21.11.2014
Michael H.
Unternehmensberatung
Quelle des Nutzers 
Quelle: SoftwareAdvice
4/5
Gesamt
3 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: Setup of the system and getting everything established is a very quick process, particularly if you have used Silverpop previously. It very quickly allows you to add users (unlimited) and assign permission levels. Mailings are very easy to create, although the WYSIWYG mailing editor isn't the best (an entirely new mailing creation process is going to be implemented in the somewhat near future from my understanding). Hopefully, IBM's acquisition of Silverpop will add some resources to get things done faster and offer some more advanced features. Silverpop also has an annual conference (Amplify) in May each year that is outstanding. It's great, particularly for new users, to really become immersed in the system and learn best practices and how to use some of the more advanced functionality.

Nachteile: There is slow implementation of UI fixes and enhancements. Testing of the automated mailings is daunting and difficult.

A powerful marketing tool let down by clunky interface and difficult integration

Bewertet am 19.3.2018
Grant W.
marketing director
Finanzdienstleistungen, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
3/5
Gesamt
2 / 5
Benutzerfreundlichkeit
3 / 5
Eigenschaften & Funktionalitäten
2 / 5
Kundenbetreuung
3 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: Ability to manage contacts at scale, with very rare outages and reasonable cost versus competing products

Nachteile: Interface is looking increasingly old-fashioned, client support can be hard to reach, and help manuals for integration can be hard to locate

Abysmal failure

Bewertet am 26.4.2017
Peter P.
Systems Integration Programmer
Computer-Software, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
Quelle: SoftwareAdvice
2/5
Gesamt
2 / 5
Benutzerfreundlichkeit
1 / 5
Eigenschaften & Funktionalitäten
1 / 5
Kundenbetreuung
3 / 5
Preis-Leistungs-Verhältnis

Kommentare: Just fine if your emails are not professional grade or missions critical.

Vorteile: They were one of the least expensive options out there. Very hyped up and robust systems. Convinced our marketing department that they could deliver

Nachteile: Many of their basic features don't function as expected. Their hyped up options never materialized. It tooks months of testing to figure out how to get their system to accept what we were sending. Frequent outages shut functions down. They developed a bug that silently stopped responding to hard bounces, which caused thousands of black-list email addresses to build up in our lists. When notified them of the error, rather than fix the error and purge the stale emails, Silverpop's response was to turn off our accounts sending and deny everything. In attempting to work with them we are realizing that we as a customer know more about email systems than their technical employees. Checked Glassdoor review on them to confirm everything I suspected was true

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