Bizible

"I love using Bizible. It is the only tool that allows us to see end to end marketing attribution"

Vorteile: Bizible is an awesome integration with salesforce. It gives us the ability to do end to end attribution, so we understand how leads move through the funnel based on different marketing interventions.

Nachteile: The app is very slow and sometimes unresponsive. We have it plugged into Salesforce to do auto-reports so we don't have too much trouble, but sometimes performance is wonky.

"Needed for any marketer running multi-touch campaigns"

Kommentare: I would highly recommend it. It's a leading software in its industry.

Vorteile: It's changed how our marketing team runs demand generation. Now that we can see each touchpoint (organic, email, organic again, PPC etc.) we can put our creative resources to good use because we know what channels provide the most net new leads. Bizible integrates easily with SalesForce.

Nachteile: It's not very intuitive. You have to have a very strong understanding of Salesforce and your contact fields in order to run any type of report.

"The Attribution Model for B2B Businesses"

Vorteile: We needed this for our marketing programs and this has changed how we look at campaigns and leads. Bizible is an attribution model tool that integrates with various platforms like Salesforce so you can see exactly where the revenue is coming from and at what stage. Often times, a lead needs multiple touches before becoming an opportunity and Bizible tells us exactly what led them to their conversions. Super helpful and helps us plan our campaigns better!

Nachteile: Bizible analytics are not always the most accurate or the easiest to use.

"Powerful solution for attribution "

Kommentare: This is probably one of the strongest B2B attribution tools out there. being able to look back and understand and optimise the customer journey over a long sales cycle across all the various touchpoints is priceless

Vorteile: If you're a data analyst this tool would make your life so much easier.
Great insights into the right customer journey to optimise your marketing mix towards revenue (very hard to do within long B2B sales cycles. )
Collects every touchpoint
Seamless integration into MS Dynamics / SFDC

Nachteile: Although the tool is very robust it takes a while to learn how to operate it and to integrate it so there's a learning curve.
In addition the UI could be a bit better

"Excellent Tool for Attribution and Getting that Lead Source Data to Your CRM!"

Kommentare: Helped us understand where our leads were coming from including adword data to our CRM.

Vorteile: Easy to use, easy to set-up, does what it's supposed to and great customer support! Gets you the data you need into your CRM for every touch point.

Nachteile: Not many Cons that I can think of, although in their earlier stages, they didn't integrate as well into other tools like they do now.