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Optimove
Was ist Optimove?
Optimove ist eine Retention-Automation-Plattform, die auf prädiktiver Mikrosegmentierungstechnologie basiert. Vermarkter nutzen Optimove, um ihren gesamten Cross-Channel-Marketingplan für Kunden zu verwalten und zu automatisieren. Durch die automatische Personalisierung, Ausführung und Auswertung eines vollständigen Systems von kundendatengesteuerten Kampagnen ermöglicht die Software Vermarktern, die Umsätze und den Wert ihrer Kunden zu maximieren.
Wer verwendet Optimove?
Online-Unternehmen in den Bereichen Einzelhandel, Spiele, Fintech, Dienste, Apps usw., die ihr Geschäft mit ihren bestehenden Kunden ausbauen möchten.
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Optimove
Bewertungen über Optimove
Personalized Offers = Greater Conversions
Kommentare: You get more from your existing customers than you ever thought was possible. This platform helps you further understand your customers and helps create efficiencies where necessary as they move through the funnel. Things like activity triggers are very helpful when you are setting up more leads.
Vorteile:
With this software, it is possible to fine tune what is necessary to see more outcomes with leads. While the business might have a pool of good leads, this platform helps increase revenue with truly making offers that customers are looking for. Finding the right offer is tough and is time-consuming, but this tool has been extremely helpful in focusing specifically on converting. This takes the headaches out of finding the right formula to make leads happy.
Nachteile:
I like the setup for seeing the progress of channels, but maybe exporting data could be a little more automated/streamlined.
Really good for conversions
Kommentare: Overall pretty decent. Worth investing the time into it.
Vorteile:
The activity triggers are a really great feature. A great marketing tool for sending out personalised offers.
Nachteile:
Some of the processes could be made simpler. The interface is also quite clunky which is a real shame.
Optimove campaign management
Kommentare: Optimove provide a good platform for managing your overall campaigns, analyze and understand your customers. Great support team to help you whenever you need.
Vorteile:
Optimove platform is easy to use, high quality Recommendation Engine and great Predictive Modeling.
Nachteile:
Make the reporting / exporting data more simpler.