Oktopost

Oktopost

von Oktopost

Wer nutzt diese Software?

B2B – mittelständische Unternehmen und Unternehmen mit mindestens 200 Mitarbeitern. Vorzugsweise für die Technologie- und Dienstleistungsbranche.

Durchschnittliche Bewertung

56 Bewertungen
  • Gesamt 4.4/5
  • Benutzerfreundlichkeit 4.4/5
  • Kundenservice 4.4/5
  • Funktionen 4/5
  • Preis-Leistungs-Verhältnis 4.4/5

Produktinformationen

  • Kostenlose Version Nein
  • Gratis Testen Nein
  • Einsatz Cloud, SaaS, Web
  • Training Live Online
    Webinare
    Dokumentation
  • Kundenbetreuung Support während der Geschäftszeiten
    Online

Angaben zum Hersteller

  • Oktopost
  • http://www.oktopost.com
  • Gegründet 2013

Über Oktopost

Oktopost bietet eine einzige Plattform für die Verteilung von Inhalten in großem Umfang unter Verwendung mehrerer sozialer Netzwerke und Profile. Die Plattform ermöglicht es B2B-Vermarktern, den tatsächlichen ROI von sozialen Medien zu sehen.

Durch die branchenführende Integration werden deine Leads in bestehenden Marketingautomatisierungsplattformen (Marketo, Act-On, Eloqua usw.) mit einer ganz neuen Ebene sozialer Daten vervollständigt.

Oktopost Funktionen

  • Empfindungsanalyse
  • Gamification
  • Kampagnenmanagement
  • Reaktions-Management
  • Review-Generierung
  • Social Media-Kennzahlen
  • Social Media-Überwachung
  • Überprüfung bewerten
  • Anpassbare Berichte
  • Engagement-Verfolgung
  • Kampagnenanalysen
  • Lead-Zuordnung
  • Multichannel-Datenerfassung
  • Nachterminierung
  • Nachverfolgung von Influencers
  • Wettbewerberüberwachung
  • Automatisiertes Veröffentlichen
  • Berichterstattung / Analyse
  • Content-Management
  • Kollaboration
  • Kundenbindung
  • Nachterminierung
  • Nachverfolgung der Marken
  • Social Media-Überwachung
  • Verwaltung mehrerer Konten
  • Analytik
  • Automatisiertes Veröffentlichen
  • Content-Management
  • Filtern nach Keyword
  • Kontaktmanagement
  • Konversion-Tracking
  • Kunden-Zielgruppenansprache
  • Nachterminierung
  • Verwaltung mehrerer Konten

Die hilfreichsten Reviews für Oktopost

Reporting, conversion tracking, advocacy - complete social reporting!

Bewertet am 7.10.2015
Lucy J.
Head of Content
Internet, 13-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
Quelle: GetApp
5/5
Gesamt
4/5
Benutzerfreundlichkeit
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
4/5
Preis-Leistungs-Verhältnis

Kommentare: Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.

Vorteile: - Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement.
- HubSpot integration and detailed conversion tracking to better assess social effectiveness
- Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter)
- Feedly integration to make sharing industry content easy
- Monitoring sections to view engagement and interaction
- Campaign segmentation for easy use, scheduling and tracking

Nachteile: In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.

Great tool for social media marketers

Bewertet am 11.4.2019
Verifizierter Rezensent
Online Marketing Manager
Informationstechnologie & -dienste, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
5/5
Gesamt
5/5
Benutzerfreundlichkeit
5/5
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
5/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Overall, I love using this platform and it makes my life so much easier.

Vorteile: Oktopost is extremely user friendly. Its easy to create, schedule and get social messages approved. Has some nice collaboration features, and the tracking is great. Allows you to pull analytics by tags, social platforms, users etc. Also has an amazing advocacy platform that integrates into the rest of your social plan and allows you great visibility into who in your company is posting and what their contribution is in terms of how much traffic you get.

Nachteile: I find the feature of scheduling posts a bit annoying sometimes as things can get left in draft mode, and its not super clear until the day has come and gone and your post didnt go out. They also make you reconnect each profile every 3 months which can get tedious.

One of the best social marketing platforms

Bewertet am 5.4.2016
Chris j. B.
Digital Communications Officer
Forschung, 51-200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Quelle des Nutzers 
Quelle: GetApp
5/5
Gesamt
5/5
Benutzerfreundlichkeit
Eigenschaften & Funktionalitäten
5/5
Kundenbetreuung
5/5
Preis-Leistungs-Verhältnis

Kommentare: Social marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions. Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives. Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join. The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign. We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics. The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives. Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.

Vorteile: • Outstanding customer support
• Unique product - the campaign focus is excellent for marketing teams
• Campaign tagging for report filtering
• Reports are best-in-class with important metrics (conversion funnel)

Nachteile: • Basic in-app curation engine (although browser extension improves this functionality)
• Limited social account overview feature in reporting

Good option for social syndication

Bewertet am 22.10.2019
Matt K.
Digital Marketing Manager
Einzelhandel, 501-1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
4/5
Gesamt
4/5
Benutzerfreundlichkeit
4/5
Eigenschaften & Funktionalitäten
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Although we really didn't have much other choice for platforms, this one works for us pretty well.

Vorteile: This is actually the only social platform that is out of box integrated with our marketing automation system, but we still find it effective. You can schedule posts, review stats, and it has a WYSIWYG editor for creating content.

Nachteile: I do wish that you could just enter in the content once. You have to do it for all channels. I also don't really rely on the reporting data, so we just use Google Analytics.

User Friendly - but VERY Basic

Bewertet am 15.10.2019
Verifizierter Rezensent
Marketing Manager
Informationstechnologie & -dienste, 5.001-10.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
3/5
Gesamt
5/5
Benutzerfreundlichkeit
2/5
Eigenschaften & Funktionalitäten
3/5
Kundenbetreuung
4/5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

Vorteile: It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.

Nachteile: It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

Lies weitere Bewertungen