Wer nutzt diese Software?

B2B – mittelständische Unternehmen und Unternehmen mit mindestens 200 Mitarbeitern. Vorzugsweise für die Technologie- und Dienstleistungsbranche.

Durchschnittliche Bewertung

55 Bewertungen
  • Gesamt 4.5 / 5
  • Benutzerfreundlichkeit 4.5 / 5
  • Kundenservice 4.5 / 5
  • Funktionen 4 / 5
  • Preis-Leistungs-Verhältnis 4.5 / 5

Produktdetails

  • Kostenlose Version Nein
  • Kostenlose Testversion Nein
  • Einsatz Cloud, SaaS, Web
  • Training Live Online
    Webinare
    Dokumentation
  • Kundenbetreuung Support während der Geschäftszeiten
    Online

Angaben zum Hersteller

  • Oktopost
  • http://www.oktopost.com
  • Gegründet 2013

Über Oktopost

Oktopost bietet eine einzige Plattform für die Verteilung von Inhalten in großem Umfang unter Verwendung mehrerer sozialer Netzwerke und Profile. Die Plattform ermöglicht es B2B-Vermarktern, den tatsächlichen ROI von sozialen Medien zu sehen.

Durch die branchenführende Integration werden deine Leads in bestehenden Marketingautomatisierungsplattformen (Marketo, Act-On, Eloqua usw.) mit einer ganz neuen Ebene sozialer Daten vervollständigt.

Oktopost Funktionen

  • Empfindungsanalyse
  • Gamification
  • Kampagnenmanagement
  • Reaktions-Management
  • Review Generation
  • Social Media-Kennzahlen
  • Social Media-Überwachung
  • Überprüfung bewerten
  • Anpassbare Berichte
  • Engagement-Verfolgung
  • Kampagnenanalysen
  • Lead-Zuordnung
  • Multichannel-Datenerfassung
  • Nachterminierung
  • Nachverfolgung von Influencers
  • Wettbewerberüberwachung
  • Automatisiertes Veröffentlichen
  • Berichterstattung / Analyse
  • Content-Management
  • Kollaboration mehrerer Nutzer
  • Kundenbindung
  • Nachterminierung
  • Nachverfolgung der Marken
  • Social Media-Überwachung
  • Verwaltung mehrerer Konten
  • Analytik
  • Automatisiertes Veröffentlichen
  • Content-Management
  • Filtern nach Keyword
  • Kontaktmanagement
  • Konversion-Tracking
  • Kunden-Zielgruppenansprache
  • Nachterminierung
  • Verwaltung mehrerer Konten

Die hilfreichsten Reviews für Oktopost

Great tool for social media marketers

Bewertet am 11.4.2019
Verifizierter Rezensent
Online Marketing Manager
Informationstechnologie & -dienste, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Overall, I love using this platform and it makes my life so much easier.

Vorteile: Oktopost is extremely user friendly. Its easy to create, schedule and get social messages approved. Has some nice collaboration features, and the tracking is great. Allows you to pull analytics by tags, social platforms, users etc. Also has an amazing advocacy platform that integrates into the rest of your social plan and allows you great visibility into who in your company is posting and what their contribution is in terms of how much traffic you get.

Nachteile: I find the feature of scheduling posts a bit annoying sometimes as things can get left in draft mode, and its not super clear until the day has come and gone and your post didnt go out. They also make you reconnect each profile every 3 months which can get tedious.

Reporting, conversion tracking, advocacy - complete social reporting!

Bewertet am 7.10.2015
Lucy J.
Head of Content
Internet, 13-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
Quelle: GetApp
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis

Kommentare: Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.

Vorteile: - Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement.
- HubSpot integration and detailed conversion tracking to better assess social effectiveness
- Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter)
- Feedly integration to make sharing industry content easy
- Monitoring sections to view engagement and interaction
- Campaign segmentation for easy use, scheduling and tracking

Nachteile: In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.

One of the best social marketing platforms

Bewertet am 5.4.2016
Chris j. B.
Digital Communications Officer
Forschung, 51-200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Quelle des Nutzers 
Quelle: GetApp
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis

Kommentare: Social marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions. Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives. Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join. The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign. We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics. The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives. Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.

Vorteile: • Outstanding customer support
• Unique product - the campaign focus is excellent for marketing teams
• Campaign tagging for report filtering
• Reports are best-in-class with important metrics (conversion funnel)

Nachteile: • Basic in-app curation engine (although browser extension improves this functionality)
• Limited social account overview feature in reporting

Great Product but Could Use a Couple Upgrades

Bewertet am 23.1.2017
Lauren M.
Community Engagement Coordinator
Krankenhausversorgung & Gesundheitswesen, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: I really appreciate the ease of scheduling social posts in advance but I wish it was easier to copy statuses so I could publish to multiple networks at once instead of Facebook, and then Twitter, and so forth. Maybe you can and I'm missing how to do it but if that's true it's not intuitive.

Vorteile: Ease of scheduling and editing.

Nachteile: Wish it was easier to post to multiple networks with the same status at once.

Antwort des Softwareanbieters

von Oktopost an 23.1.2017

Hey Lauren, thanks for the feedback!

We actually do this on purpose. We believe that each network has its own flavor and language so it is important to speak in the right tone.
Also, some networks have unique message structures (Twitter 140 characters, mentions etc.) it is important to differentiate between the different message types.

Hope that helps!

Great platform for B2B social media marketing

Bewertet am 1.8.2018
Stephanie R.
Event Marketing Specialist
13-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Social advocacy and easy social media management.

Vorteile: Their calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized. I'm a huge fan of the image library that's included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.

Nachteile: There truly isn't much that I don't like about this product. The Salesforce integration works but unfortunuately we haven't been able to take advantage of it too much here.

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