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Cision
Was ist Cision?
Cision ist der Motor der Geschichten der Kommunikatoren der Welt und bietet Zugang zu den größten
Medien- und Bloggerdatenbanken der Welt. Mit einer Lösung, die den gesamten Arbeitsablauf abdeckt, sind Nutzer
in der Lage, alle Aspekte ihrer Kampagnen auf einer einzigen Plattform zu verwalten – von der Identifizierung und der Einbindung mit
Schlüsselmedien und Influencern zur Kontaktaufnahme mit dem Publikum bis hin zur Überwachung traditioneller und sozialer Medien und
der Analyse von Ergebnissen.
Wer verwendet Cision?
Egal, ob du Kommunikationsexperte oder Mitglied der Medien bist: Cision vereint alle Elemente, die du benötigst, um deine Geschichte zu teilen.
Du bist nicht sicher, ob Cision das Richtige ist?
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Cision
Bewertungen über Cision
Cision does the work for you
Kommentare: We did a lot of manual grind searching in Google and Bing for opportunities, Cision has helped us quicken that process without worrying if we had a good resource to reach out to or not.
Vorteile:
The ability to reach out and find people for link ops or for content ops is amazing. The reach and database they have built for this is impressive. We've done several "expert pieces" for clients and the fact we can use this to curate the content we have has sped up our process. Cision's quality of reporters is also nice to trust. We know they don't let just anyone in their database and it allows us to pick and chose who we want to work with.
Nachteile:
It's pricey, but you pay for the high quality of resources which benefits you and your clients in the long run.
Cision Platform Review
Kommentare: The benefits I received are the open & click rates of my new releases. So if I notice that one of my important editors didn't open it it allows me to resend to that editor.
Vorteile:
The ease of the platform is extremely good! The on-board training I received from account manager was extremely through. Also, sending out emails are very easy.
Nachteile:
I don't really have any cons about the platform.
I want to like it
Kommentare: I was actually the person who convinced my boss to purchase Cision for a start-up I was at in 2018. It was helpful, but I'm not sure if it was entirely worth the expense. In part, it was because I didn't have buy-in from necessary stakeholders and there was a significant time investment to sifting through to find contacts. In my current position, I inherited Cision from a predecessor. Again, I feel the money could be better spent elsewhere. Again, it's probably because less the platforms fault and more because we don't have the internal resources to fully dedicate to PR. I've always found the customer service there to be incredibly friendly and helpful.
Vorteile:
The HARO subscription that comes with this product is incredibly handy. The contact database is useful, especially when I was trying to find blogs willing to review a new product.
Nachteile:
The search felt a little cumbersome at times, and I've come across some outdated data. It's very labor intensive to sift through to find valuable contacts and establish a rapport with them. The software doesn't replace a PR professional with solid industry contacts. It bothers me that I can't set up my own listening devices and had to reach out to our rep any time I wanted to make a change. I've yet to come across anything in their that didn't pop up on other alerts I have set up in other platforms, so that piece of the software felt redundant for me.
The Only Press Release Tool Worth The Time & Money
Kommentare: Cision is an excellent partner for releasing, disributing and getting visibility for press releases. Our news feels seen - in the best way possible - and feels like we have a very effective partner in Cision.
Vorteile:
Cision makes users feel like their press releases and news are being seen and heard by the correct audiences and that such press releases actually make some waves - we have consistenly seen feeback, outreach and other traffic when posting to and using Cision.
Nachteile:
My only complaint with Cision is that their internal search can sometimes qualify or disqualify press releases for certain topics/categories/indsutries into diferent baskets and categories than they ought to belong to, but this has a seemingly minimal impact on a campaign's overall performance.
Great tool for PR
Vorteile:
We use this to help build our media lists to reach out to media with
Nachteile:
I feel like the breadth of reporters on this database is not good as some other reporter databases.
Ok media database, good monitoring, and everything else is disappointing.
Kommentare: Ok media database, good monitoring, and everything else is disappointing.
Vorteile:
The Cision database is fairly complete. If you know who you are looking for, you can usually find their name and contact information there. The news monitoring function — alerts which track news published online — does a fairly good job of giving me a heads-up about coverage. If you want to track coverage by source type against particular names or keywords, Cision monitoring will sometimes produce sources that Google alerts will not, and it will usually beat the alerts by a day or so.
Nachteile:
Reporter discovery is hard. Beat designations within Cision seem very rudimentary and “thick”— reporters listed as “Technology,” for instance, might cover “artificial intelligence” or “embedded analytics” or “machine learning” or some combination of the three. Given the fact that an off-beat pitch can easily result in a communications representative being added to a reporter’s spam list, it’s critical that you know exactly what a reporter is writing about, or risk having no way to contact a reporter ever again. For media search, I needed Boolean search. Cision promised that functionality but, without getting too far into the limitations of their archiving, their provider agreements, and their search functionality, I found it a very clunky and inefficient way to search coverage on the fly. It's also super frustrating to be told that a publication is "in the database" but isn't searchable, because of licensing covenants.
Used it during Vocus/Cision transition
Vorteile:
Access to tens of thousands of journalists is useful as a PR practitioner. It also does a great job of tracking insights like tone and monitoring where your organization appears in the news.
Nachteile:
We constantly found journalists who hadn't been at their newspaper for over two years. Contact information is frequently outdated. The cost is practically that of a full-time employee. The PRWeb newswire they advertise frequently sends releases to websites with zero traffic, but counts it as a hit. And while their analytics are useful, I'd often go back to a prior month and run the same search string as before and be returned different numbers than the first time. It's hard to trust data that doesn't remain constant.
Clunky Compared to Competitors
Kommentare: Overall I would not recommend Cision because of the issues we experienced, but some of their tools are strong and it could be worthwhile depending on what you need. Our predecessors had chosen Cision, and while we did renew a couple of times due to the poor timing of making a transition, we eventually switched to Meltwater to consolidate our vendors and have a more user-friendly tool.
Vorteile:
Cision's reporter database is much more robust than Meltwater's, as they have trade/niche publications and more complete staff listings. You could also do more customization with the e-blasts.
Nachteile:
We had a terrible experience with the constant switching of reps, but even worse was that it took literal hours to pull metrics for our Board of Directors. I
Can't live with it, Can't live without it
Kommentare: When it comes to media databases, none are really amazing. Cision is one of the top contenders and a necessary evil for PR.
Vorteile:
Cision works when you want to find a specific reporter's email; i.e. you know their name and publication. It's also helpful in figuring out the email formats of different publications.
Nachteile:
It's not very intuitive. If you type in the name of an outlet, for example, all outlets that have any part of the words used in the query will appear. Results require a lot of manual sorting to figure out what is relevant to your search and what isn't.
Cision
Kommentare: While its a business necessity for my line of work, Cision could be a smoother experience overall and could be more user friendly.
Vorteile:
Cision is a great resource to have when evaluating media outlets and using it as a database to access contacts of these media outlets
Nachteile:
Hard to navigate, UVM seems overly inflated, and not all the outlets are accessible online. Also, when searching for outlets its hard to navigate because the online version of news is considered a separate outlet from the paper or magazine version, when they're owned by the same entity.
Good tool for media contacts.
Kommentare: You need the contacts, Vocus has them.
Vorteile:
Lots of great media contacts for all categories from technology to finance, consumer products to juvenile goods and everything in between.
Nachteile:
It's expensive. I get that it is hard to keep these lists current with all the movement and magazine closings...
Cision Sucks in Every Possible Way! DON'T BUY THIS PRODUCT.
Kommentare: Virtually none.
Vorteile:
I worked with Vocus for years and loved it. They had a massive, easy-to-search database, great integration and awesome customer service. But Cision is a sham. Their database is a joke. I usually have to manually add the outlets I want to reach. Their customer service reps are very poorly trained and can't answer simple questions, and parts of their site are often down. The company seems to have been broken into small parts that are not integrated. It's clunky, ineffective and a waste of money.
Nachteile:
Yes. The search function is needlessly complicated. The database is very shallow. Cision and PRweb are not really integrated. And customer service is virtually nonexistent.
Serves a purpose but I don't love it
Kommentare: It can be useful if you just need your release "published" so you can point to it and you don't want this to just occur on your own site. After sharing a few from here I have since decided to simply post them to my own site and then push out via my own audiences.
Vorteile:
If you need a press release "published" (even if just to Cision) this is a good option. I've used the lowest level a few times for this reason. It can create a professional page to share but don't expect any real pick up from putting out on Cision (at least on the least expensive level).
Nachteile:
We didn't get any pickup. (to be fair, I didn't expect much as I used the lowest level they offer) Also, the interface is pretty dated.
we decided to end our subscription and opt for HubSpot instead
Vorteile:
I liked our ability to send press releases and manage social media from the same account. However, other software offered more options and automation features in one central location.
Nachteile:
The limited capabilities. We really needed something that automated more of what we do (email, social media, press releases, blog writing, analytics) all in one place. We ended up only using Vocus to send press releases, which wasn't worth the high price.
Cision is popular - but I find it hard to use for simple basics
Vorteile:
Cision is the most popular media database out there. It has the ability to do a lot of things. You can search for all types of media contacts, build lists, etc.
Nachteile:
My experience is mixed, however, as I find it a bit hard to use for basics like searching or building a list. It's also expensive. I'd consider alternatives before purchasing.
Cision is an industry leader for a reason
Vorteile:
I love the new capabilities that Cision rolled-out about a year ago, including a new user interface. I really like that, as a press person, I can easily search using multiple criteria - this really helps when I'm looking for press in a very specific industry.
Nachteile:
The only con about Cision that I see is its high price - I think that there should be an option that allows smaller companies to buy-in to some of Cision's basic functionalities for a lower price.
Incredibly robust database
Vorteile:
Cision has an incredible database of editorial contacts. Distributing press releases was also always a smooth process.
Nachteile:
We had to partner with other media groups to split the costs. Definitely not inexpensive.
Nice for reaching variety!
Kommentare: It's definitely nice to use for press purposes, I just wish it had a few more bells and whistles!
Vorteile:
I like that I can mass pitch, search journalists and distribute press releases easily.
Nachteile:
With certain packages, you can no longer rush press releases and have to plan way in advance. I also don't like how you can't be more specific when targeting when distributing press releases.
A great addition at a price.
Kommentare: I have been a user for 2 years now and it amazes me how much data it can pull for my brands.
Vorteile:
Easy integrations. The set-up is simple and the solution is in-depth in terms of what marketers need.
Nachteile:
Can be pricey. But if you are willing to invest in the technology, it is def. good value for money. Great ROI.
Way Oversold, Barely Usable
Kommentare: Not many.
Vorteile:
PRWeb and PRNewswire market share drove our usage (we got upsold into trying Cision Cloud). There is some value in having filterable media contact lists....but not at their price points.
Nachteile:
Horrifically bad value for money - our worst software purchase of 2017. We left. "Unified cloud" was 100% overhyped. Rolled out with unclear UX, broken features Too many of the media contacts emails bounce. Many of lists are poorly scrubbed - you end up with random contacts that don't fit the segment you are targetting. "Account managers" are useless at solving issues - lots of back and forth by email with no resolution.
PRweb with Cisiion
Kommentare: Great experience! We are able to push out PR posts to PRweb quickly and in a timely manner. It has helped us get visibility as well.
Vorteile:
The ability to get out a press release, the ease of posting a press release, its easy-to-use posting UI, customer service, boosting posts, and visibility reporting direct to my email.
Nachteile:
The contact of reporters and bloggers information isn't always up to date. The UI of the list builder function can be difficult to use.
Easy-to-use and intuitive features
Kommentare: I like Cision so far, I like that it didn't come with the pressure that is usually attached to learning a new tool. It's easy-to-use, user-friendly, and efficient. I look forward to learning it more in-depth and using it more often.
Vorteile:
I am only just beginning to use Cision but I like how easy it is to navigate through it. Learning the ins and outs is easy because the tool itself makes sense. It's intuitive, it has everything that one may need for PR activities. I also like that they enable access to educational resources and videos about features and functionalities.
Nachteile:
The analytics side of Cision is not the greatest, kind of hard to break down and digest. But that is currently the only "flaw" that I can find.
Grow Your List Of PR Contacts
Vorteile:
It's a great way to grow your list of media contacts from a very large database. You can filter by criteria like location, industry, subject, etc, allowing you to tailor a media list depending on your specific needs.
Nachteile:
The database willingly includes contact information for media who do not want to be contact by PR professionals. If you do not pay attention to this included information, you risk contacting these individuals and hurting your brand's reputation. At times you will find errors or duplicates in your list, so it's best to download and review in full to weed out any discrepancies.
A Known Name in the PR Biz
Vorteile:
Reputable and relatively easy to use. I use for finding press releases, breaking news and emails for relevant contacts.
Nachteile:
A little bit of an eyesore to look at when others are building more navigable news and press aggregators
I have been a Cision user for about a month. I really like the media contact section.
Kommentare: My ability to an attach a press release to an email to make it more personal to our specific editors.
Vorteile:
The media contact section - while this is the section I've used the most the email functionality is fantastic as well.