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Cision
Was ist Cision?
Cision ist der Motor der Geschichten der Kommunikatoren der Welt und bietet Zugang zu den größten
Medien- und Bloggerdatenbanken der Welt. Mit einer Lösung, die den gesamten Arbeitsablauf abdeckt, sind Nutzer
in der Lage, alle Aspekte ihrer Kampagnen auf einer einzigen Plattform zu verwalten – von der Identifizierung und der Einbindung mit
Schlüsselmedien und Influencern zur Kontaktaufnahme mit dem Publikum bis hin zur Überwachung traditioneller und sozialer Medien und
der Analyse von Ergebnissen.
Wer verwendet Cision?
Egal, ob du Kommunikationsexperte oder Mitglied der Medien bist: Cision vereint alle Elemente, die du benötigst, um deine Geschichte zu teilen.
Du bist nicht sicher, ob Cision das Richtige ist?
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Cision
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Bewertungen über Cision
Cision Platform Review
Kommentare: The benefits I received are the open & click rates of my new releases. So if I notice that one of my important editors didn't open it it allows me to resend to that editor.
Vorteile:
The ease of the platform is extremely good! The on-board training I received from account manager was extremely through. Also, sending out emails are very easy.
Nachteile:
I don't really have any cons about the platform.
Still the Industry Leader
Kommentare: Again, Cision still rules the field. Having had experience with several other similar platforms I can say that it remains the most reliable product out there to get the job done.
Vorteile:
While many will say that the platform is a bit dated, Cision remains the gold standard in its field. The reliability, usability, and overall data quality makes me an extremely satisfied customer. Cision certainly excels at obtaining contact information and list building.
Nachteile:
Cision's data analysis could be better. I often find myself using a service like Netbase to get deeper data concerning "what" people are saying exactly.
Cision won't stop billing my company
Kommentare: Cision provides a sub-par product and high prices. The company is holding customers hostage with a completely onerous contract. Avoid this company at all costs!
Vorteile:
My company used Cision for PR management. We did not receive any value.
Nachteile:
Cision will not stop billing my company. Within 24 hours of receiving a contract renewal we sent an email cancelling the contract. Cision did not reply and processed payment anyway. We contacted Cision to end the contract and they responded that we must notify them 5 months in advance to cancel a contract. How would we even know if we wanted to cancel at that time?
The Only Press Release Tool Worth The Time & Money
Kommentare: Cision is an excellent partner for releasing, disributing and getting visibility for press releases. Our news feels seen - in the best way possible - and feels like we have a very effective partner in Cision.
Vorteile:
Cision makes users feel like their press releases and news are being seen and heard by the correct audiences and that such press releases actually make some waves - we have consistenly seen feeback, outreach and other traffic when posting to and using Cision.
Nachteile:
My only complaint with Cision is that their internal search can sometimes qualify or disqualify press releases for certain topics/categories/indsutries into diferent baskets and categories than they ought to belong to, but this has a seemingly minimal impact on a campaign's overall performance.
Great tool for PR
Vorteile:
We use this to help build our media lists to reach out to media with
Nachteile:
I feel like the breadth of reporters on this database is not good as some other reporter databases.
