--- description: Detaillierte Informationen über RO Innovation zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: RO Innovation Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026 --- Breadcrumb: [Startseite](/) > [Referenzmarketing Software](/directory/30679/customer-reference-management/software) > [RO Innovation](/software/129107/ro-enablement) # RO Innovation Canonical: https://www.capterra.com.de/software/129107/ro-enablement Page: 1 / 2\ Weiter: [Next page](https://www.capterra.com.de/software/129107/ro-enablement?page=2) > Nutze deine stärksten Ressourcen: zufriedene Kunden. RO Innovation stellt eine komplette Suite für Kundenreferenzverwaltung für dein Unternehmen bereit. > > Verdict: Rated **4.2/5** by 19 users. Top-rated for **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet RO Innovation? B2B-Unternehmen in den Bereichen Hightech, Software, Gesundheits- und Finanzwesen und mehr. ## Quick Stats & Ratings | Metric | Bewertung | Detail | | **Gesamt** | **4.2/5** | 19 Nutzerbewertungen | | Bedienkomfort | 3.9/5 | Based on overall reviews | | Kundenbetreuung | 4.4/5 | Based on overall reviews | | Preis-Leistungs-Verhältnis | 4.0/5 | Based on overall reviews | | Funktionen | 3.9/5 | Based on overall reviews | | Recommendation percentage | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Upland Software - **Region**: Austin, USA - **Founded**: 2004 ## Commercial Context - **Startpreis**: 10,00 $ - **Target Audience**: 201–500, 501–1.000, 1.001–5.000 - **Deployment & Platforms**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Englisch - **Available Countries**: Albanien, Andorra, Belarus, Belgien, Bosnien und Herzegowina, Bulgarien, Deutschland, Dänemark, Estland, Finnland, Frankreich, Färöer, Gibraltar, Griechenland, Grönland, Guernsey, Irland, Island, Isle of Man, Italien and 34 more ## Funktionen - Aktivitäts-Dashboard - Anwaltsmanagement - Automatisiertes Anfragen von Bewertungen - Bonus-Verwaltung - CRM - CRM Integration - Content-Management - Engagement-Tracking - Inhalt-Bibliothek - Kampagnenmanagement - Kontaktmanagement - Kundendatenbank - Nachverfolgung von Referenz-Benutzung - Performance Management - ROI Tracking - Suchen / filtern - Werkzeuge zur Zusammenarbeit - Workflow-Management ## Integrations (10 total) - Gainsight CS - HubSpot CRM - Influitive - Jive - MS Dynamics - Marketo Engage - Oracle Eloqua Marketing Automation - Salesforce Marketing Cloud Account Engagement - Salesforce Sales Cloud - SugarCRM ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support ## Category - [Referenzmarketing Software](https://www.capterra.com.de/directory/30679/customer-reference-management/software) ## Ähnliche Kategorien - [Referenzmarketing Software](https://www.capterra.com.de/directory/30679/customer-reference-management/software) - [Content-Marketing-Tools](https://www.capterra.com.de/directory/30796/content-marketing/software) - [Advocacy Software](https://www.capterra.com.de/directory/30956/advocacy/software) - [Vertriebsunterstützung Software](https://www.capterra.com.de/directory/30798/sales-enablement/software) ## Alternativen 1. [Bitrix24](https://www.capterra.com.de/software/113540/bitrix24) — 4.2/5 (979 reviews) 2. [Salesforce Sales Cloud](https://www.capterra.com.de/software/61368/salesforce) — 4.4/5 (18760 reviews) 3. [monday CRM](https://www.capterra.com.de/software/1024614/monday-crm) — 4.7/5 (453 reviews) 4. [monday.com](https://www.capterra.com.de/software/147657/monday-com) — 4.6/5 (5701 reviews) 5. [Visme](https://www.capterra.com.de/software/153139/visme) — 4.5/5 (718 reviews) ## Nutzerbewertungen ### "Reference View has been a great too for me. I can keep track of" — 5.0/5 > **Sherry** | *6. Februar 2018* | Computer-Software | Recommendation rating: 10.0/10 > > **Vorteile**: It helps me keep track of our advocates and match them to requests that are a good fit for them. It also allows me to protect them from overuse and recognize them for their contributions. We've grown our advocacy program a great deal over the last 3 years and I can't even imagine trying to do what we do out of a spreadsheet\! Now my information is very organized and it's pretty easy for me to pull the information I need out of it. The RO team is very responsive and easy to work with. > > **Nachteile**: There are a lot of features/fields that we don't use, so there's some clutter, but it's not a problem to work around it. > > I'm able to organize information about or advocates that allows me to match them to requests, protect them from overuse, reward and recognize them for their contributions. I've been able to report trends and the impact that our advocates are having on our bottom line. ----- ### "RO Innovation puts the entire company rolodex of customer advocates into the hands of every employee" — 5.0/5 > **Chuck** | *7. Februar 2018* | Recommendation rating: 9.0/10 > > **Vorteile**: I've used 3 different customer reference management platforms over the past 12 years and RO Innovation has proven to be the most impactful one for getting customer advocates into the sales teams hands. As an administrator, the simplicity of the platform allows the reference team to focus on curating new advocates vs. administrative tasks. The integration into Salesforce is a key part of the platform for sales users, giving them access to RO Innovation via a tool they already use daily. With a large sales team, this self service aspect is key. Overall, the responsiveness of RO Innovation employees is incredible and they are a valued partner. They also give back to the customer reference community by hosting a can't miss annual thought leadership conference. > > **Nachteile**: As my companies product lines evolve, I find myself tweaking the RO Innovation instance to include new dashboards, filter functionality and hosting training sessions. RO Innovation is not "a set it and forget it" platform. It has many capabilities and one has to be thoughtful of how RO Innovation can adapt to support new needs from your business. ----- ### "Decent starting point for young reference programs" — 2.0/5 > **Katie** | *6. Februar 2018* | Computer-Software | Recommendation rating: 5.0/10 > > **Vorteile**: RO provides a nice framework for a company who is getting started with a reference program. The search functionality to search for customer and/or content by criteria such as use case, industry, key competitor, ex... is very helpful. > > **Nachteile**: Admin reporting requires a bit of manual attention before it is useful. Email notifications triggered by the system are a poor user experience. > > We are not using the content/spotlight features, although I wish we were. Without leveraging this functionality, I am not sure that the software is worth its cost. It is helpful to organize and track reference notes, but reporting is challenging. ----- ### "Best in class, but needs work." — 4.0/5 > **Verifizierter Rezensent** | *31. Oktober 2018* | Informationstechnologie & -dienste | Recommendation rating: 8.0/10 > > **Vorteile**: RO Enablement is the best in class reference management platform available. Full featured, flexible, and many, many options. RO has options for not only reference management, but Content (Marketing Asset) sharing, and sales ennoblement tools. > > **Nachteile**: Does not live up to the sales pitch in many areas. The User interface is dated (even the new Responsive design). Reporting is clunky. Total lack of modern "Dashboard" views. ----- ### "RO Innovation is an excellent customer advocacy tool that I use daily" — 5.0/5 > **Amy** | *7. Februar 2018* | Computer- & Netzwerksicherheit | Recommendation rating: 10.0/10 > > **Vorteile**: Ease of use and for both the advocacy team and sales team. Easy to find out who the contact person is an what they have done. Great for tracking > > **Nachteile**: Not as easy to build custom requests on the fly. But the engineering team is awesome and will help build your request and meet your needs > > Finding reference customers ----- Page: 1 / 2\ Weiter: [Next page](https://www.capterra.com.de/software/129107/ro-enablement?page=2) ## Links - [View on Capterra](https://www.capterra.com.de/software/129107/ro-enablement) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | nb | | | pt | | | pt-PT | | | tr | | ----- ## Structured Data