BrightEdge

von BrightEdge Technologies

Was ist BrightEdge?

Hilft dir, die Ressourcen zu rechtfertigen, die du benötigst, um die SEO-Initiativen zu implementieren, die für dein Unternehmen am wichtigsten sind.

BrightEdge – Details

BrightEdge Technologies

http://www.brightedge.com

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BrightEdge – Preisübersicht

BrightEdge bietet keine Gratisversion, aber eine kostenlose Testversion.


Kostenlose Version

Nein

Gratis Testen

Ja

BrightEdge – Bereitstellung und Support

Kundenbetreuung

  • Support während der Geschäftszeiten

Einsatz

  • Cloud, SaaS, Web

Training

  • Webinare

BrightEdge Funktionen

  • A/B-Tests
  • Content-Management
  • Dashboard
  • Google Analytics Integration
  • Keyword Rank Tracking
  • Keyword-Recherche Tools
  • Link-Management
  • Lokalisierung
  • Mobile Keywords
  • Wettbewerbsanalyse
  • Wirtschaftsprüfung

Siehe die vollständige SEO Tools Liste

  • Benutzerinteraktion-Nachverfolgung
  • Empfehlungsquelle nachverfolgen
  • Kampagnenmanagement
  • Konversion-Tracking
  • Seitensuche-Nachverfolgung
  • Seitenzugriff-Tracking
  • Stichwort-Nachverfolgung
  • Verwaltung mehrerer Websites
  • Zeit auf der Website nachverfolgen
  • Ziel-Nachverfolgung

Siehe die vollständige Webanalyse-Tools Liste

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BrightEdge – Nutzerbewertungen

Alle Bewertungen lesen

Gesamtbewertung

4,2/5

Durchschnittliche Bewertung

Benutzerfreundlichkeit 3,5
Kundenservice 4,1
Funktionen 4,2
Preis-Leistungs-Verhältnis 3,4

Software bewerten

Teile deine Erfahrungen mit anderen Softwarekäufern.

Eine Bewertung schreiben
Jeffrey N.
Account Executive
Marketing & Werbung, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    5 /5
  • Benutzerfreundlichkeit
    4 /5
  • Eigenschaften & Funktionalitäten
    3 /5
  • Kundenbetreuung
    5 /5
  • Preis-Leistungs-Verhältnis
    4 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Herkunft der Bewertung 
  • Bewertet am 28.11.2018

"Account Executive"

Vorteile: Love how this tool integrates with analytics, and is able to compare our keywords against a short list of our competitors.

Nachteile: It was a bit clunky to use when we first started working with it, but with the help from the Brightedge team, we were able to navigate through it. After a year of use, we are extremely happy with the results.

  • Herkunft der Bewertung 
  • Bewertet am 28.11.2018
Stephanie E.
Marketing Manager
Computer-Software, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    4 /5
  • Benutzerfreundlichkeit
    3 /5
  • Eigenschaften & Funktionalitäten
    5 /5
  • Kundenbetreuung
    Nicht bewertet
  • Preis-Leistungs-Verhältnis
    Nicht bewertet
  • Wahrscheinlichkeit der Weiterempfehlung
    7/10
  • Herkunft der Bewertung 
  • Quelle: GetApp
  • Bewertet am 9.1.2018

"Excellent tool for SEO. Has all the functionality one could need."

Vorteile: Recommendations in the system based on keywords and preferred pages by keyword. Great site health audit check which lays out what needs to be fixed, by importance. (You can even assign value to to pages in Google Analytics, so you get a better idea of what to fix first.) Amazing team behind the product who is always looking for customer input to improve and add options. Assign specific tasks to people by function, such as assign a developer to fix a speed issue or assign a designer to add a meta description to a page. Track the progress of tasks assigned. System will auto mark something done when it detects a task is completed. Just an amazing product in so many ways. Training and certification cannot be beaten. My favorite part of Brightedge is that in the keyword analysis you can find high value, low competition keywords to write about. This helped us attain first page presence for some very high value keywords. We also used their help to start creating pages with Google Schema and had amazing results with that.

Nachteile: Their onboarding is excellent, yet it still takes some time to get used to the entire system of adding researching and adding keywords, mapping a keyword to a preferred page, and then getting and completing tasks. Once you understand it and get used to how it works, it is awesome. However you have to be extremely committed and spend quite a bit of time on a regular basis to make that happen.

  • Herkunft der Bewertung 
  • Quelle: GetApp
  • Bewertet am 9.1.2018
Ian K.
Digital Marketing Strategist
Marketing & Werbung, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    4 /5
  • Benutzerfreundlichkeit
    2 /5
  • Eigenschaften & Funktionalitäten
    3 /5
  • Kundenbetreuung
    2 /5
  • Preis-Leistungs-Verhältnis
    2 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    5/10
  • Herkunft der Bewertung 
  • Bewertet am 18.11.2020

"Average Enterprise SEO Tool"

Kommentare: I thought the experience with Brightedge was okay. Not great, not horrible, but not worth the money that was being allocated in the contract.

Vorteile: There are two favorite features of Brightedge. The first is Brightedge content, which allows you to do keyword research and then write an optimized post from inside Brightedge. Not only will this content then live on your website, but you can also add custom calls to action for lead gen. This is a really helpful solution if you are using an enterprise CMS that isn't user friendly for regularly publishing content. The other feature that I really like is the in-depth reporting on keyword performance and the ability to see all of your SEO metrics in one view.

Nachteile: The actual product is average. The cons here definitely lay in the costs and customer support. For what you are charged per year, it is quite a hefty amount, and I'm confident that I could have achieved the same ROI on organic traffic from a cheaper tool. The second con is customer support. They have some wonderful account managers, and then there are some that miss the mark. The sub-par account managers have a hard time grasping bigger picture marketing and project management. While this isn't everyone, it is a gamble.

  • Herkunft der Bewertung 
  • Bewertet am 18.11.2020
Gaurav G.
E-commerce Web Analytics & SEO Specialist III
Einzelhandel, 10.000+ Mitarbeiter
Verwendete die Software für: 6-12 Monate
  • Gesamtbewertung
    3 /5
  • Benutzerfreundlichkeit
    3 /5
  • Eigenschaften & Funktionalitäten
    3 /5
  • Kundenbetreuung
    3 /5
  • Preis-Leistungs-Verhältnis
    3 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    7/10
  • Herkunft der Bewertung 
  • Bewertet am 27.1.2020

"Holistic SEO Analytics Tool"

Kommentare: My overall experience with BrightEgde tool has been great when it comes to usability of its interface and the search analytics it provides once the integration with Adobe Analytics tool is successfully implemented. I was able to get quick insights into factors or search signals which are impacting our e-commerce website's organic rankings on Google.com and Bing.com. Based on those insights, I was able to suggest content and internal linking changes to improve product relevant traffic and conversions which lifted the ROI of site.

Vorteile: Using BrightEdge tool, I was able to analyze organic search campaigns holistically. I was able to compare organic search rankings of the landing pages my copy team optimized the content of to themselves over a period of time as well as to competitor sites' landing pages. Additionally, I was using the tool to understand which keywords have high search volume and potential to convert to drive higher sales. By optimizing landing page organic content and keywords for search engines, I was able to improve roi of e-commerce.

Nachteile: BrightEdge tool depends on integration with analytics tools such as Adobe or Google to maximize its potential. Unless appropriate connections between those tools are made, BrightEdge won't be able to show the impact of higher organic rankings for specific search keywords on a website's traffic to landing pages and the revenue being generated from it. Additionally, api from Google search console and Adwords are needed to compare how organic search results are trending versus paid search campaigns performance.

  • Herkunft der Bewertung 
  • Bewertet am 27.1.2020
Verifizierter Rezensent
Director of SEO
Marketing & Werbung, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5 /5
  • Benutzerfreundlichkeit
    5 /5
  • Eigenschaften & Funktionalitäten
    5 /5
  • Kundenbetreuung
    5 /5
  • Preis-Leistungs-Verhältnis
    5 /5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Herkunft der Bewertung 
  • Bewertet am 23.10.2018

"Not just an SEO tool but a business tool"

Vorteile: With BrightEdge, I have been able to prove not only SEO value to clients but use the software to help make decisions that answers questions like "Should we move into this new product market?" or "What is my market share?"

Nachteile: At times the software can take quite some time to load and if you're a multitasker or like getting things done quickly this can be a challenge.

  • Herkunft der Bewertung 
  • Bewertet am 23.10.2018