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Meltwater
Was ist Meltwater?
Die PR-Tools von Meltwater helfen PR-Teams, alle Aspekte ihrer Kommunikationsstrategie zu verwalten, vom Pitching an Journalisten bis hin zur Berichterstattung über Kampagnen.
Die Technologie durchsucht Milliarden von Online-Posts, Artikeln, Podcasts und mehr – alles in Echtzeit, sodass du es nicht tun musst. Finde die richtigen Journalisten für deinen Pitch mit der Medienkontaktdatenbank und gewinne mehr Medienkontakte. Mit sofortigen Warnmeldungen bist du PR-Krisen voraus. Erstelle auf Knopfdruck präsentationsfertige Berichte.
Wer verwendet Meltwater?
SaaS-Lösung, die Kommunikationsfachleuten in allen Branchen hilft, digitale Marketingstrategien zu erstellen, um Medien in sozialen Netzwerken zu überwachen und Influencer-Marketing zu verwalten.
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Bewertungen über Meltwater
best monitoring media software
Kommentare: best tool for monitoring media outlets in latin america!
Vorteile:
sysomos is a great combination of automated software that look into media outlets news in digital and keep a look into social media. Also, they have a robust database of latin america. Before wans't so great but they keep updating it. Now, it is hard to find adicional news outside sysomos.
Nachteile:
i have problems sharing my monitors and querys with other users and customer suppport couldn't help me. Also time to timee they have a breach or something working wrong and you dont receive and alert by email and they are very slow to solve it. I have issues in the past with my clients because of this.
In Betracht gezogene Alternativen:
One tool that does almost everything we need
Kommentare: We've been using it in this office for about 2 years now, and I used them previously at another job, as well. They're very responsive when you need help with something. I like the tool. It's intuitive and does just about everything we'd want it to. I do think their sales tactics were a little heavy-handed sometimes, putting deadlines on offers and whatnot, but when I talked to them about it, they lightened up a lot.
Vorteile:
The dashboard for easy monitoring of our media and social coverage.
Nachteile:
They charge separate pricing for everything, and it seems that every time I turn around they're rolling out a cool new feature they want to share, but it's always extra.
Antwort von Meltwater
vor 4 Jahren
Dede, reviews like this give us motivation and help us ensure we continue to provide high-quality care. Thank you very much for your feedback and are glad you have continued to find value in Meltwater.
One of the top PR database options in the industry
Kommentare: We use Meltwater primarily for social media monitoring as well as for building media lists for our clients.
Vorteile:
Meltwater is one of the top media databases for PR professionals
Nachteile:
No media database is perfect in terms of either staying current with media members and/or as it relates to media monitoring. Can be expensive in terms of number of seats and/or tools used.
Disappointing Tool, More Disappointing Support & Client "Success"
Kommentare: From a services/support/client success perspective, this is where the disappointment continues. Despite messaging our "client success manager" of our desire to not renew and cancel our subscription, we continued to receive a mix of promotional and reengagement emails and outreach. It got to a point where we asked our "client success manager" to please disable our instance of the platform so our team would stop receiving the useless alert emails that were filling up our inboxes. Despite several emails, our CSM never replied to the emails or heeded our request to disable our account. We later interacted with the online chat support to work with a human being to deactivate our account. This time, we were told that our request would be passed on to the appropriate team members and acted upon immediately; however, nothing ever happened. We eventually found the email of a [sensitive content hidden] for client success and forwarded the response. They finally responded and said we had to participate in an exit interview before they would formally close our account. We politely declined given the back and forth that had already taken place and asked for our account to be disabled/terminated. After several weeks, this has still not been addressed, and the [sensitive content hidden] has not responded to any emails since.How you treat your clients when they leave you should be the same as how you treat them the day before they sign with you. It's disappointing to see a company respond (or
Vorteile:
The platform seemed to deliver daily "monitoring" alerts on a daily schedule as promised. While not worth anything to our organization, the emails did come every day as promised.
Nachteile:
As a product/platform, Meltwater was an overpriced, worse alternative to Google alerts and provided no semblance of quality monitoring results for our organization. Their reputation monitoring tool returned highly unrelated results from a majority of click-bait, AI-generated SEO websites. I can't think of how many times our team would look at the "alert" emails and laugh at both the quality of the results followed by the obscureness of the websites it was pulling content from. Separately, we set up basic Google Alerts along with Hootsuite and a handful of other free/inexpensive social media monitoring alerts, and the info from there was far better in quality and delivery than what we had received from Meltwater.In fairness, Meltwater was deployed by legacy employees who did not have a full breadth of understanding of the platform's purpose or potential. However, it appears that there was minimal, if any, implementation and launch support and/or validation from the Meltwater team that the monitoring results were what we were looking for.
In Betracht gezogene Alternativen:
Great for customer engagement and as CRM tool
Kommentare: For the two years that we used Meltwater we increased our media sales and overall agent productivity. This lead to a decrease in our ques and many more satisfied customers. There are better products however Meltwater will definitely get the job done.
Vorteile:
The CRM tool is amazing at collating and managing all social media into a chronological timeline. What I like most about this software is the interface. Very fluid and modern and easy on the eyes. It is also user-friendly, I was able to upskill many agents within 2 days maximum.
Nachteile:
I do feel that the reporting could be a bit more specific or customisable. Especially when pulling agent reports, there is some information which I would like to see which is not there, so perhaps allowing a more in-depth customisable report functionwould be beneficial.
