IBM Marketing Cloud

von IBM

3.5 / 5 19 Bewertungen
IBM Marketing Cloud

Wer nutzt diese Software?

For businesses of all sizes.

Durchschnittliche Bewertung

19 Bewertungen
  • Gesamt 3.5 / 5
  • Benutzerfreundlichkeit 3.5 / 5
  • Kundenservice 3.5 / 5
  • Funktionen 4 / 5
  • Preis-Leistungs-Verhältnis 3.5 / 5


  • Preisinformationen Contact IBM for pricing details
  • Kostenlose Version Nein
  • Kostenlose Testversion Nein
  • Einsatz Cloud, SaaS, Web
  • Kundenbetreuung Support währen der Geschäftszeiten

Angaben zum Hersteller

  • IBM
  • Gegründet 1999

Über IBM Marketing Cloud

IBM Marketing Cloud is the marketing technology provider offering advanced email marketing and marketing automation solutions. IBM Marketing Cloud's products are designed for marketers that want to increase revenue, improve ROI, and operate more efficiently. Marketers using IBM Marketing Cloud can devote time to strategy as well as execution as a result of the company's focus on innovative, easy-to-use technology, simple implementation and services and support.

IBM Marketing Cloud Funktionen

  • A/B-Tests
  • Analytik / ROI-Verfolgung
  • Anpassbare CTAs
  • Drip-Kampagnen
  • Dynamische Inhalte
  • Lead Scoring
  • Sales Intelligence
  • Segmentierung
  • Social Marketing
  • Suchmaschinen-Marketing
  • Websitebesucher-Nachverfolgung
  • Zielseiten / Web-Formulare
  • Arbeitsablaufbogen
  • Ausgabenmanagement
  • Kollaboration
  • Kostenplanung und Prognosen
  • Marketingkalender
  • Medien-Planung
  • Projekt-Nachverfolgung
  • Prädiktive Analytik
  • Präsentations-Tools
  • Zielsetzung / Nachverfolgung

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Die hilfreichsten Reviews für IBM Marketing Cloud

Silverpop, now IBM Marketing Cloud offers robust marketing automation, dated UI means learning curve

Mit Google übersetzen Bewertet am 11.11.2016
Daniel A.
Interactive Project Manager
Religiöse Einrichtungen, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
3 / 5
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
3 / 5
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Originating in the Email Service Provider (ESP) space, Silverpop was acquired by IBM and has evolved to become IBM Marketing Cloud. The core feature set still revolves around email with sophisticated features such as "Send Time Optimization" which samples users opens and schedules each contacts mailings for when they are most likely to open your email. Building on a simple workflow system, Marketing Cloud now offers Blueprints for the most common opportunities such as warming campaigns, retargeting and automated responses. A recent rearchitecture has brought the user-interface in line with other IBM Blue Mix and Commerce platforms. The updates also mean that IBM's mix of SAAS such as the new Customer Analytics and the existing WebSphere Commerce content platform. The future looks bright for Marketing Cloud with coming integration with IBM Watson preparing to lead the way with Machine Learning and Artificial Intelligence guiding contact segmentation and product targeting. But its current position places it in steep competition with market leaders such as Adobe Experience Manager and Marketo. The promised integration with Watson and the recent updates with SMS and push notification integration merit Marketing Cloud a closer look when looking for a marketing automation solution.

Vorteile: Flexible integration and reasonable pricing to add a comprehensive feature set for the digital marketer.

Nachteile: Parts of the UI have yet to be updated hiding much needed functionality deep in menus. The reporting module needs to be revisited with an archaic interface and burying much needed web tracking features.

It is a useful tool when you have strategies associated with digital marketing.

Mit Google übersetzen Bewertet am 31.3.2018
Gerente de Distrito Regional
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
4 / 5
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
4 / 5
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Definitely the best benefit is reflected in the return on investment, since it uses a digital marketing platform based on the cloud and is more easily integrated with other applications and customer data sources.

Vorteile: Now it's called Watson Campaign Automation (IBM Marketing Cloud) allows you to offer your clients exceptional experiences throughout the purchasing process, using customer data, providing value information extracted from analytics and automating multi-channel interactions. Is a digital marketing automation platform designed to put the power of data in the hands of the marketer. Use behavioral data from any source to create consistent campaigns wherever your customers are through channels like email, web, mobile apps, SMS, social, group messaging and more.

Nachteile: You must have a great knowledge in the area to know how to interpret the data, in the same way the information reflected is quite complex.

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