Acquisio

Extremely Good Reporting and PPC Software That Comes at a Price

Kommentare: I loved it when I didn't have to consider paying for it. Clients loved it. They loved the reporting and the BBM tool.

Vorteile:

I was an Account Manager at a marketing agency that exclusively used Acquisio. I loved it. the reporting was extremely easy to read and make decisions from as well as guide clients through. And it looked extremely professional. But objectively, the best part about Acquisio is the Bid and Budget Management tool. It analyzes keyword bids 24/7 and automatically makes adjustments using intelligent bidding. This wasn't as important to me as an account manager, but it was a huge selling point for our clients knowing that their ads campaigns were being literally managed 24/7.

Nachteile:

I have since left that agency and started my own. The main thing about the software is the price. If you're a newer agency, it's probably not going to be worth it for you. It starts at [SENSITIVE CONTENT HIDDEN] but it's not listed on their website anymore. It used to be. However, once your agency starts picking up, I HIGHLY recommend this software.

Acquisio Rivew From a Mexican Google Partner

Kommentare: Acquisio is a performance marketing platform that allows you to manage your search, social, and display campaigns and get the most out of local search campaigns. Save time on automatic reporting, get the best optimization tools available, and get higher-performing campaigns than ever before. You shold try Acquisio too or share it with your friends

Vorteile:

I've been using Acquisio for more then 2 years and there is a lot of ways you can improve and optimize your accounts with Acquisio. Te reporting feature is quite awesome becuase my clients can see the repor in a web page and the can also share it and downloade it to PDF. It is quite usefull

Nachteile:

The knowledbase is a little confusing. Full report translations will be awesome for my reports. Make sure to tell when our excecutives has changed

Not Great for Campaigns with Small Budgets

Kommentare: Acquisio has some nice features, but in the end, it didn't work for our company and we had to cancel the service.

Vorteile:

The customer service was good, and we were able to set up regular calls with a representative to answer our questions. Acquisio does have some nice features that would be useful when managing campaigns with large budgets.

Nachteile:

The organization was not great in my opinion. Accounts had to be linked every time a folder was created, and it would have been much easier if you could just link it once. We also had fairly small budgets and as a result, we didn't have enough data to use the CPA bid strategy. We had to use the CPC strategy even though we optimized our campaigns towards a target CPA. If you have larger budgets, this probably wouldn't be an issue, but for us, it was.

The Future Is Now!

Kommentare: I can honestly say "ACQUISIO" is almost the perfect and complete user friendly bid management software solution. Interface in general has always been confusing with platforms however Acquisio's work bench does not have that issue here.
Customised reporting is my favorite feature and the support is always second to none! Keep up the good work!!! Kenshoo helps to change a lot of information to Google and Bing to create campaigns and ad groups. Kenshoo uses filtering in order to sort out data so it depends if you like it or not. Kenshoo has a great profile optimization tool.

Vorteile:

Where do I start: customised reporting tool Budget & Bids feature Support turnaround time Supports both Adwords & Bing Frees up time to optimise campaigns Pulling reports is 100% correct I don't have to jump from one platform to another (one-stop-shop)

Nachteile:

Occasionally, loading time can some time be a pain

I worked in Acquisio extensively. There are definitely pros and cons.

Vorteile:

The thing I liked most is its Bid and Budget Management feature. It is great to keep track of Adwords budget so they dont go over, and it keeps track of your rollover budget for you.

Nachteile:

The thing I liked least is when it came to pausing your campaigns or taking them off BBM, you would have a period of inconsistencies and would have to manually change back your account settings in the platform that you are using.