Hootsuite

Super Tool um alle Channels zentral an einem Ort zu bearbeiten

Kommentare: Insgesamt sehr positiv und im Preis-Leistungsverhältnis sehr gut.

Vorteile:

Die recht einfach Handhabung, die Einbindung jeglicher Channels, und das organisieren der Tasks im Team. Es gibt viele Möglichkeiten der Eigen-Konfiguration

Nachteile:

Persönlicher Geschmack: Es ist etwas unübersichtlich, aber man findet sich schnell zurecht

rundum ok

Vorteile:

Die Möglichkeit der Vorplanung mit empfohlenden Uhrzeiten.

Nachteile:

Die Auswahl an Formaten ist für Social Media Zwecke nicht optimal.

Hootsuite - My Review as a SMM

Kommentare: I think it has been an important tool for us to schedule our content and understand how they are performing. It's annual report (a sum of all SM platforms performance) is absolutely amazing. A touch pricey, but highly recommended.

Vorteile:

The ease of use. Very nice userflow. Impressive Dashboards. Easy to schedule and manage your content. Very nice analytics report. Their free educational resources are very helpful as well!

Nachteile:

It is expensive. Also, one needs to reconnect the SM accounts as it tends to disconnect every now and then. Can't tag Instagram accounts while scheduling.

Easy-to-use one-stop social media marketing platform - but moving out of budget range

Kommentare: Hootsuite has been an excellent tool for me while starting out in the role of marketing and communications for my Library, but given the skyrocketing price, we will not be continuing to use it. I appreciate all the integrations and time saving features, but this is not enough to offset the increase in cost, from my own personal perspective as well as from the perspective of our board's financial team.

Vorteile:

Hootsuite is a cohesive one-stop marketing platform that allows for management of multiple social media channels in one site. I appreciate the ability to create content for multiple platforms simultaneously, while still being able to tailor aspects of it such as post text, hashtags, and images size ratios, to specific platforms. Newly added integration with Canva further streamlined my workflow allowing me to create one design for all marketing for a particular program or service, then use it in print, digital, social, and internal marketing efforts. Hootsuite also offers a customizable analytics dashboard that allows me to see how well marketing efforts have done in a certain time frame, and break it down further by platform.

Nachteile:

The pricing has jumped dramatically, as per an email from the company last week, nearly doubling and making it unaffordable on our nonprofit budget. I am also less than satisfied with the analytics as a whole, as I was struggling to see the performance of particular posts as a single entity, and TikTok and YouTube analytics have not integrated well. I also find that since we have had to disable Facebook comments, I cannot do this in Hootsuite and need to manually go into Facebook after every post goes live and change this setting myself.

Social Media Mgmt

Kommentare: Hootsuite has helped our team get more organized, but sometimes the accuracy of the reports has to be taken with a grain of salt. Hootsuite is a supplemental tool, not the end-all be-all of social media reporting.

Vorteile:

I like the flexibility of the reports you can create that evaluate multiple platforms at once.

Nachteile:

Even though Hootsuite is not ridiculously expensive, I don't like how limiting the packages are, and no matter how much you upgrade, they always want you to upgrade again to unlock more features. Also sometimes data for metrics like followers does not match up to exactly what the platform analytics says.