Brightcove

Good video management platform that could use better reporting

Vorteile:

Easy to use video hosting platform. Many upload customization options, and a great one-click landing page option. Easy to implement on landing pages and track within playlists.

Nachteile:

Reporting methods are hard to get video-to-video comparison reports without using workarounds that involve a ton of manual work.

Amazing solution to upload and track video marketing metrics

Kommentare: Overall I have had a very positive experience and Brightcove as a product has really exceeded my expectations as far as user interface, video uploading process, reporting by individual video content and metrics sharing and exporting.

Vorteile:

The ability to quickly and efficiently upload larger video files and mp4 files, create a video library and copy video embed code that content can be leveraged and published across other platforms. It is a very modernized and robust solution that stands out from similar tools in the market.

Nachteile:

The ability to customize user permission and settings is something that I would like to see improved. I would like to have the ability to create customized permissions based on roles like marketing, content creator and admin roles.

Good except for the reporting functionality

Kommentare: I'd give it a 3 out of 5. The basic functionality of video hosting is acceptable but the reporting is poor. I was hired into this organization and Brightcove was the video hosting platform in use. I have previously used Wistia and had a reasonably good experience with it.

Vorteile:

For the most part, it allows me to host & edit the videos that I embed on the web pages that I create.

Nachteile:

I find your reporting interface to be pretty horrible for my use case. If given the opportunity, I would ask Brightcove or one of your UX people, who your intended customer base is and how you expect a customer with many videos to navigate through your reporting functionality? Being able to visualize the most popular videos is helpful but not the only question I'm trying to answer. Also, there doesn't seem to be a way for me to customize my interface. Again, for instances with many users and videos, what is your expectation of how these disparate users will engage with the platform?

Acquistion to Unbeatable Platform

Kommentare: We used Ooyala, then it was bought out by Brightcove. They initially wanted us to jump from Ooyala to the Brightcove platform, but didn't have all the feature we needed. Instead of just telling us, "this is how it's going to be" Brightcove connected me with their engineering team so that they could build what we needed in fuctionality so that we would be able to move off of Ooyala to Brightcove instead of moving to a different company. This has been the case ever since. If another company can offer something Brightcove can't they just build it for us, and usually build it better. And if a company comes in cheaper, Bightcove has always beat their competition's pricing. So while I have had moments of frustration with Brightcove, they always make it right and do it quickly.

Vorteile:

Brightcove is the only platform that we have found that checks all of our livestreaming and video needs in a single platform. And the needs they didn't meet in the beginning they quickly developed to beat out the competition.

Nachteile:

Everything I didn't like about Brightcove, they have made a conscious effort to develop, fix, or improve. I wish it was a little cheaper, but it's still a great price and cheaper than their competitors for what we get.

Easiest video platform ever

Vorteile:

I use Brightcove daily as a Digital Production Manager. The entire interface is intuitive and user-friendly, from uploading videos to creating playlists to manipulating players. Their gallery players are my favorite aspect because it layouts playlists in a clean, modern player and easy to integrate into landing pages. Also their customer support is top-notch. When I have trouble with customizing a player or troubleshooting why a set of them weren't working on my webpages, their engineers provided quick, thorough support.

Nachteile:

What I like least is the limited analytics available. Most often than not, our clients want to know how many unique views they received or how many people viewed the video at specific time markers. Brightcove, unfortunately, doesn't supply this data.