Sprout Social

My favorite social media management app for 8 years

Kommentare: Great experience with Sprout. Their customer service is quick to respond and resolve issues.

Vorteile:

It's stood the test of time. Overall I like the smart inbox, reporting, and scheduling options.

Nachteile:

The interactivity/messaging collaboration between teammates. I feel like it could improve.

Makes Social Media Management so Easy!

Kommentare: It's been a great experience so far. They also have a great support team that you can work with to ensure that you're utilizing all of the platform features as best as you can. For teams who struggle to plan and manage their social accounts, I highly recommend Sprout Social. The platform also can help you uncover trends for future planning too!

Vorteile:

No one has the time to sit there and individually schedule out social posts so that's where Sprout Social comes into play! We purchased this software to help us plan and manage our organic social media calendar easily. They also can integrate with paid ads, but that's not something we use it for. I love that you can see a calendar of upcoming posts so I can see if there are any gaps in our calendar. Sprout Social also has very robust reporting for each platform and it has allowed me to have deeper insights into how our accounts and posts are doing. It's been a big lifesaver. Prior to this, I would always forget to post so this has made it easier to make a plan!

Nachteile:

The platform is kind of pricey, especially as you add on more licenses. You can't create any custom reports. However, they have a lot of robust reports so I imagine you don't need to. We haven't needed to yet.

Expensive, Poor Usability, Questionable ROI, and Terrible Customer Service

Kommentare: Unfortunately, we ended up regretting our decision to use Sprout Social. It's very expensive. It has poor usability. Advertised features are often behind paywalls. It delivered questionable ROI (our team often preferred working natively in Meta Business Suite). What really put the nail in the coffin for us was the poor customer service. We missed our automatic annual renewal date by a few weeks, and despite wanting to cancel, they insisted we'd have to pay for the full year, whether we used their software or not. To us, that says everything about the company. If you need to trap people into your product, it must not be that good. Buyer beware. There seem to be superior alternatives, that cost less, and are more customer friendly.

Vorteile:

It has an extensive list of features and integration with all the major social media platforms.

Nachteile:

It's very expensive, has poor usability, hides advertised features behind paywalls, delivers questionable ROI, and provides terrible customer service.

You NEED Sprout for all social needs!

Kommentare: I have used Sprout both for personal and professional reasonings and the platform always exceeds my expectations!

Vorteile:

As a life long social media user and lover, Sprout makes it easy to do task such as social listening, scheduling, and reporting!

Nachteile:

I really don’t have any negatives about the platform other that the price could be a bit better.

Great Social Tool to Manager Multiple Brands

Kommentare: For the most part gives us an all-in-one social media management and creation tool. Perfect for collaboration and the structure of permissions and approvals helps on a team level.

Vorteile:

Allows us to collaborate across our team with members in different locations. Love the notifications and ability to respond directly to social posts within the app. The ability to email posts to certain non-users helps, and being able to tag content types makes organization easy. The including reporting is robust and provides enough information across multiple platforms to make good decisions. The single inbox is ideal and is the reason we continue to use the platform. It's great to know if something was handled and by which user and the sense of accomplishment is there once you clear your inbox.

Nachteile:

The listening tools are a separate cost and for our brands becomes too expensive to commit to. Which it had more feature built in like other platforms to scour and collect keyword mentions across other platforms (not just social).

Simple Social Media Scheduling Tool

Kommentare: Good.

Vorteile:

Sprout Social is an easy-to-use product that allows the Beginner Social Media Manager/Coordinator the ability to save time and be efficient. It has a basic reporting cluster and overall, it's a good tool.

Nachteile:

There was no drap-and-drop ability. This may seem petty but when you're scheduling 60-90 pieces of content per month, having to manually open each desired post to edit the date and/or time so that the posting doesn't clash with another post is quite cumbersome. Furthermore, when you have all of these posts on different days and at different times, it's hard to go into a day and recall which date had which post on which social platform at which time. Seeing all of this in a calendar view and literally moving the desired post and everything that corresponds with it, to another date is soooo easy and pleasant to the mind. The lack of a social queue was a major deciding factor as well.

Excellent platform for scheduling posts on social media.

Kommentare: Sprout Social has effectively facilitated the optimization of our publication workflows and the efficient management of follower engagements across many social media platforms, owing to its comprehensive array of features and tools.

Vorteile:

I appreciate that the publication process varies depending on the platform, allowing me to better gauge whether or not an image is the wrong size or whether or not I am releasing at the best time of day. It's also great that I don't have to do any extra work to get the reports I pull ready to give to my team members. The Smart Inbox is fantastic since it saves me the trouble of signing into different services just to respond to comments and messages.

Nachteile:

One thing i don't like about Sprout is that I have to create posts twice if I want them to look different on different platforms. I wish there was a dedicated space on the create screen where I could rework the text specifically for Twitter, condensing it while leaving the rest of the message intact.

Good product, expensive for businesses with multiple social channels

Vorteile:

Easy to schedule posts, cool upgrades for tracking & analytics. User experience is great

Nachteile:

No snapchat or Tiktok integration. Also, its really expensive if you have multiple social channels. Reasonable price for 10 channels but since each FB, insta, twitter, Linkedin, Pinterest etc counts as 1 channel, 10 goes fast. Also, Insta & FB are owned by same company and you can push your insta post to FB automatically so why do each count as a channel against your 10? We have 3 brands so that means I would have to pay for 18 channels (6 for each) with insta, twitter, FB, GMB, LinkedIn, Pinterest, that pricing gets crazy.

Great for Posting, Monitoring, and Analyzing Social Media

Vorteile:

Sprout Social is the best solution I've found for managing all social media platforms from one site, including LinkedIn

Nachteile:

It could be easier to respond to social media comments. For example, you can't "reply" to a comment, you can only add an additional comment on Facebook.

Amazing Social Media Management Tool I have ever used!

Kommentare: It was a wonderful experience with the Sprout Social. We have made many automation campaigns which helped our consumers a lot with no manpower needed.

Vorteile:

Sprout Social is the best tool for the social media management, and analytics as comparison to others.

Nachteile:

It's the complete tool we have ever used. We liked the software a lot. It the best with quick analytics, and automations.

Best customer service in this category, hands down. Big win with launch of listening product.

Kommentare: People seek out social media software primarily for automation. But that doesn't solve the workflow and analytics issues that social media and community managers face. Sprout enables us to load content and art into the automation platform as drafts, submit for approval and then automate posting. We also need a competitive edge as an agency, and using this software with the ability to provide more robust analytics than what is provided in the native platforms is a huge win. The biggest improvement we've seen to social media tools in general came from the launch of the social listening tool. However, the pricing model is hindering us from being able to use it. Big bummer. And it can be fixed. We hope you will consider applying the agency model pricing structure that exists for all other functionalities to this particular function. It's essential for us to be able to incorporate it into our new biz process and the current cost structure is preventing us from doing so. Please help!

Vorteile:

The agency model sold us. Big win to invite larger groups rather than paying by the "seat" as previous models and other services demand. The approval process and analytics go beyond what is available in the native platforms which is essential for business use. The social listening is what we've been waiting for--and will be instrumental in our relationship moving forward. With that said, there is a caveat, listed below.

Nachteile:

The social listening is amazing. However, the sales model is seriously flawed. Our clients will not pay every month for each social listener. Moreover, our agency needs to use this as a way to earn new business. We have many pitches in process at any time and it's not feasible for us to pay every month per listener. As such, this amazing service is not available to us on the scale it needs to be. Please come up with a better pricing model so we can use and sell this service. As it stands now, only the really big agencies will be able to afford it. You need the mid-sized agencies like us (about 50 employees). Just like the agency model sold us by not having to pay by the seat, we can't pay per listener. If you made that available to us, say 3 listeners per client in our agency model, that would be a win. It would limit the number so you could up-sell in those cases where big companies want to listen for a lot of different indicators, but it wouldn't prohibit the broader use of the tool for the masses--which will drive significant growth. Additionally, this is a huge differentiator for your business. If you make it out of reach for most clients, you loose your edge. Help us. Help yourselves. Give us this tool! And give it to us in a way that our clients will pay for it.

One of my go-to SM management tools

Vorteile:

Great user interface (I like it much better than Hootsuite's interface). Customer service is superb! Anytime I had any issues with using SproutSocial, their customer service was a chat or email away. Their customer service seems like a very small team of people, but they are very quick to respond and get to a solution. I've used SproutSocial for several different companies, both large and small, and it works great for managing it all. Analytical reports are clean and better than the ones in Hootsuite. My favorite features are the reports, social listing tools (You can see who's interacting with your company or specific keywords you set up) and being able to 'check off' messages or notifications that you have seen or responded to already. In HootSuite, you cannot do this and sometimes messages can be missed. Another favorite feature in the reporting is being able to compare your company page with competitors and see how you stack up agains the competition. Following/unfollowing accounts on Twitter is another great and useful feature.

Nachteile:

There are a couple social networks that cannot be integrated with SproutSocial, and therefore I have to resort to also using Hootsuite. Things like LinkedIn Showcase Pages, Youtube, Vimeo, LinkedIn groups, Facebook groups to name a few cannot be scheduled or automated. SproutSocial covers the larger social media pages you need to manage like Facebook pages and Twitter. Because it cannot schedule at all social networks, I have to do most of my scheduling in Hootsuite.

Sprout is really user friendly, from both an interaction point and management. Good blogs too!

Kommentare: Using Sprout along side another platform for a different client (their choice) the overall functionality of Sprout is really clear! It is much faster and user friendly.

Vorteile:

Sprout is great for interactions. Having over 1000 pages to look after means we need to be able to access specific pages quickly, and view messages for just the one page in a set profile group - this is really easy with Sprout! In terms of quality reviewing responses from a management point of view, it is great - you can see full threads and who did what. For reporting, you can tailor reports for each clients needs. After using an alternative platform, Sprout is MUCH faster all round - finding interactions and, general interaction in terms of loading and sending messages. In regards to task management, it is really good at making sure that you keep on top of things, as you can add an internal note which is front facing when you click into your tasks. The updates are also handy, as you can now select oldest to newest or newest to oldest - when there is a large number of incoming interactions it means there are less loading issues.

Nachteile:

Sometimes there are bugs, which can cause functionality issues (but this does happen with all software). Because we are a UK company, and Sprout's support team are in the US it does mean that we have to wait until the afternoon on our time for any additional information - although you are able to log the error you are experiencing.

Sprout gives us a competitive edge.

Kommentare: Currently, our marketing department is utilizing the Sprout platform for real-time scheduling, planning, and analysis of our social media presence. Sprout has provided my team with advanced insights into brand conversations across multiple digital spaces.

Vorteile:

I am thrilled with the significant impact that Sprout's collection of analytic tools has had on our social media operations. In particular, having access to key social media engagement metrics has eliminated the guesswork from our social media strategy by simplifying the measurement of the most critical metrics, providing complete oversight of every social media profile linked to our account, and facilitating quick comparisons between our social media performance and that of our top competitors using historical data filtering.

Nachteile:

Occasionally, I have faced minor challenges when attempting to tag company names and locate users directly from the Sprout interface. This bug has been observed solely while engaging with the LinkedIn social space through Sprout.

The Best Social Media Management tool

Vorteile:

1. Scheduling posts 2. Chatbots 3. Social Listening

Nachteile:

1. It is quite expensive 2. Add on features costs more than the tool itself. Other than these two sprout social is a great tool to have.

Love Sprout! I knew nothing and Sprout helped, greatly!

Kommentare: I took over a Student-Housing Apartment community a couple of years ago and found myself having to handle social media all by my lonesome. I knew enough to know that Twitter/FB/Instagram, etc... were all completely different platforms that required different strategies, but I needed something that would help me manage to post at various times/days - especially when I was home (weekends).
I discovered Sprout.Sprout was SO much more intuitive and helpful. As someone with moderate social media savvy and perfect computer literacy, Sprout made vastly more sense for my needs. I added team members I could allow to post or schedule posts. I could set up tweets to go out on campus orientations so I could pop up in the feeds of those searching for apartments. It was a godsend. I couldn't begin to fathom doing it any other way. On the plus side, I increased my own twitter following by a few hundred people just by setting quotes to post at random times/days throughout the year. I was always the worst about tweeting, but this lets me look like an accomplished tweeter, without the investment in time around the clock. Why would I care? In this brave new world, being socially savvy goes a long way in interviews - having followers bolsters my street cred, so to speak.

Vorteile:

Ease of use. Super intuitive. Far better than Hootsuite.

Nachteile:

Honestly, struggling to find anything I don't like. I never attempt paid ads through FB or Twitter, but I don't recall if Sprout would facilitate those.

Worst decision we have made for a marketing platform

Kommentare: Terrible. One of the worst decisions we have made. Now that they are still charging us, we asked for support and they said they can only send articles and videos. Nobody can talk to us.

Vorteile:

The "pros" didn't turn out to be pros at all. We wanted our clients to be able to use the link from Sprout and review posts. Turns out, they had trouble with it and never used it. Every other feature can be found in systems 1/10 the price.

Nachteile:

They will not let me out of the contract. They auto-renewed me after a year for another year and we have since moved all our accounts elsewhere but they are still charging us $400/ month.

Delightful

Kommentare: Sprout Social has simplified, automatized and organized our work with middle and huge social media communities. We are delighted and strongly recommend it.

Vorteile:

The smart inbox is Sprout Social defining feature. It sets Sprout Social apart from its competitors. You can manage every type of interaction (direct messages, mentions, likes, comments, replies, etc.) of all your social media profiles in one single feed which integrates functions as important as task assignment to members of your team. The smart inbox can be "splitted" into as many inboxs as necesary, depending on your needs, the size of your team, or just for getting more organized your social media feeds and timelines.

Nachteile:

The listening features are in a transition period after Sprout Social has acquired Simply Measured. I understand they're integrating both platforms but the "deep listening" features are not available as of July 2018. Having said that, the "Reports" feature is more than enough for providing the metrics and analytics you need in your day to day work. Also, when you're working with teams of more than five or ten people, you'd like to see a thumbnail pic of them to assign tasks and stuff like that. Well, Sprout only allows the teams members to upload their personal pics through a external WordPress-based platform, Gravatar, which is a bit annoying (we're used to upload profile pics directly from our computers files). It's a minor setback, though.

Sprout Social is the easiest and most intuitive way to monitor multiple social media channels

Kommentare: Saves tons of time by having all notifications for all social platforms in one place, saves even more time by letting you respond to them as needed directly from Sprout, helps me stay organized by allowing me to archive completed notifications, scheduling for all platforms and a hybrid scheduling option for Instagram (which is amazing), intuitive analytic reports that are easy to read and understand

Vorteile:

Smart Inbox: this is the best feature I have come across in social monitoring platform. You choose what results you want to see and it shows you all of them from every platform you choosing in one convenient space, and allows you to respond to any comments/messages, follow back, like, delete, etc. without leaving Sprout's website. I have never had a notification slip through the cracks and it helps immensely with interacting with people on multiple channels

Nachteile:

They are a little slow on offering features to utilize updates on social media platforms. They almost always eventually add features, but a nice compromise would be to put out an article or email saying "we know about the update, here's what you need to know, we're working on implementing it on our platform".

social network management solution

Kommentare: it's a quite nice and afordable solution.

Vorteile:

Sprout Social is one of the best social network management solution. Monitor the performance and management of the community

Nachteile:

Some features are not free of charges. I hope they will update this

Great Reporting and Social Media Management Suite for Agencies

Kommentare: Overall, SproutSocial is easy to use and there is not a steep learning curve for users. I have been using SproutSocial for 5+ years and would not look elsewhere for our agency's needs.

Vorteile:

I think the Reporting looks highly polished and professional for presenting to clients. For Facebook, Instagram, and Twitter it offers an excellent scheduling and social media management solution.

Nachteile:

I think the price is prohibitive for small businesses, and the software is more geared toward agencies. I also wished there was integration with Pinterest and YouTube.

Excellent platform to plan the publication of content on social networks and more

Kommentare: Since its deployment, it has been great; it has allowed us to save time while maintaining the social networks administered by the company. The report generator has performed well, making it easy to schedule content publishing, track it in depth with little to no fuss, and increase decision-making in digital marketing.

Vorteile:

Because of its usability, high level of intuitiveness in its user interface, integrated functions, and established metrics for reports, Sprout Social is well-liked in my organization when managing social networks and all the content intended for them. It is well-liked because it is one of the most comprehensive on the market. The solution is fantastic for small, medium-sized businesses and freelancers; it is outstanding and lacks complexity; it is simple to teach new users how to use; and it offers exceptional customer support.

Nachteile:

There were only two aspects of Sprout Social that I didn't particularly like. The first was the price because it is so exorbitant. On the other hand, the support staff is slow to respond.

We LOVE Sprout Social!

Kommentare: From the beginning, the Sprout team that has worked with us has been friendly, easy going, fun to talk to, and answered all of our questions. Their chat, customer service, and account managing team is great to work with.

Vorteile:

This is practically a "do-it-all" tool. As long as I've been in the social media marketing business, we've been looking for a tool that has everything we need in one. Sprout Social certainly gets close with it's ability to produce, schedule, and post our content, store images in a library, organize our clients in folders and teams, produce reports and share analysis and metrics that are important to us. We're currently looking into using it's listening capabilities and then we'll pretty much have all we need.

Nachteile:

We've noticed different team members have to use different web browsers to access full functionality of Sprout. Some of us are good on Chrome, while others works better with Safari or Firefox. Haven't had this issue with any other tools we use, but noticed it in particular about this one.

Overall, Sprout is a wonderful tool, but lately, there have been issues that have arisen.

Vorteile:

The ease of navigation and publishing, I like the added feature of optimal send times, and that Pinterest is now added.

Nachteile:

Recently, we have been having trouble with photos from links not populating in the photo field when already published causing us to have to go directly into the platforms and edit/correct or add again when we realize this, because it appears to be there when we are publishing. Very time consuming. Also, we have been having issues with photos being cut off when they are published on the platforms, but seem normal when we use the eye tool to check. We always have to re-size photos elsewhere because the editing tool is insufficient, especially with regard to Twitter and LinkedIn. Before, we could use the normal FB size photo for all and be done, but as of May 2018, not the case. Also, we are having problems with notifications. When someone leaves a comment in the approval section, and you respond, the original sender does not get notification that you have responded via email, they have to manually check the software. Also, the fact we are unable to tag as before, but that's a FB privacy issue.

Excellent, continually improving social media management platform

Kommentare: Simplified, user-friendly social media monitoring and management tools--and great reporting! I forgot to mention that. Having used HootSuite for a while before this, I feel that Sprout is a much better match both for me and my clients, and it continues to get better all the time.

Vorteile:

I like its ease of use (particularly the ViralPost feature). Sprout Social is clearly designed to make the life of a social media manager or consultant as easy as possible, and they are continually releasing new features and improvements. They actively solicit feedback on how their product could be improved, and they act on that feedback too. Sprout's tech support is also top notch. They are great communicators and always available via chat to answer your questions.

Nachteile:

I think content discovery is still a little challenging within the tool (and I don't mind so much because it's not a main feature that I was looking for when I chose Sprout), but I believe Sprout is working on ways to enhance this.