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BrightTALK Central
Was ist BrightTALK Central?
Heutzutage erwarten Fachleute online ansprechendere, interaktivere und menschlichere Erfahrungen. BrightTALK erleichtert dies mit unbegrenzten Webinaren und Videos in modernen HTML5-Playern, die überall eingebettet werden können, sowie einer einmaligen Registrierung und sofortigem On-Demand. Da sie so ein Opt-in-Publikum von Millionen von Profis erreichen, verzeichnen Vermarkter normalerweise ein Umsatzwachstum von 60 bis 90 % im Vergleich zu alternativen Plattformen. Beinhaltet Echtzeitintegration mit führenden CRM- und Marketingautomatisierungsplattformen.
Wer verwendet BrightTALK Central?
Tausende von Vermarktern bei Fortune-500-Unternehmen oder Start-ups nutzen BrightTALK, um mit Webinaren, Webcam-Gesprächen und Videos das Engagement und die Nachfrage zu steigern. Erreiche neue Zielgruppen durch Syndizierung auf BrightTALK.
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Bewertungen über BrightTALK Central
Great webinar tool that gave us access to a built-in audience
Kommentare: We like having access to a built-in audience of HR people. It also curates other audiences besides HR.
Vorteile:
We use BrightTALK to access their large built-in HR audience. When we post a webinar, the tool promotes it to like-interest subscribers. It is like owning a YouTube channel for webinars. It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.
Nachteile:
It does not have all of the flexibility and power of GoToWebinar. There is a 30-second delay. You have to load the slides before the webinar. You have to use Join.me if you want to share your screen as opposed to the loaded slide deck.
A Review for BrightTALK Channels
Vorteile:
It is easy to use and allows you to build a channel of recorded webinars that can be promoted indefinitely.
Nachteile:
BrightTALK Channels is a great software, but not perfect.
BrightTalk is just Ok
Kommentare: We wanted to do webinars at scale. What's happening is that our webinar registrants are now "subscribers" to their channels and get solicited to join irrelevant webinars.
Vorteile:
In theory, BrightTalk could be a powerful webinar tool. By utilizing their platform, you gain access to their communities of subscribers -- so a lead gen benefit.
Nachteile:
BrightTalk falls short. The interface isn't great. The end-user experience is bad. And the brand customization is limited.
Antwort von BrightTALK
vor 5 Jahren
Hi Francesca Thank you for sharing your response. It's our #1 priority that our platform is delivering value for our audiences and clients alike. I will reach out directly to discuss your concerns, but to address your feedback: - Brand customization is one of the areas we shine compared to alternatives, so let's discuss if you're aware of all the functionality in the platform. - We just launched talks, which clients are calling the most modern and intuitive interface for live webinar and video talks they have seen. Again, let's make sure you're using this and getting value from this. - Building a community of subscribers is what drives record-breaking views and repeat engagement for our clients. - Recommendations are AI-powered and based on historical views of a user. The accuracy of the recommendations have generated 2-3x lifts in re-engagement. Our users LOVE the accuracy of our recommendations. So I want to better understand which examples you're referencing. Thank you again!
Great software, but not perfect
Vorteile:
We use BrightTalk for webinars we host in the marketing team. Overall, it offers some nice features and seems to work well.
Nachteile:
I wish it offered some features that GoToWebinar offers, for example, the tracking link portion. Being able to create unique tracking links for different marketing sources was great on GTW, but BrightTalk doesn't offer this yet.
Easy to use and very interactive
Vorteile:
It’s very easy to use as it took me only few minutes to understand how it works. Very useful and helpful during the lockdown period. Display and layouts are quite interesting and creative. Overall experience is satisfactory.
Nachteile:
The price is expensive so for a small project is not really affordable. Although with the quality and result we experienced, it’s still quite accaptable
