MarketSight

MarketSight

von MarketSight

Wer verwendet MarketSight?

Syndicated Market Research Firms, Full-Service Market Research Firms, Management Consulting Firms, and Corporate Market Research Departments.

Was ist MarketSight?

MarketSight offers a cloud-based data analysis and visualization platform and professional design services that empower researchers and data analysts to discover and share key insights within survey data to drive business decisions. MarketSight seamlessly integrates with all major survey platforms and data formats. It is an intuitive and robust reporting solution that offers the unique ability to easily collaborate with colleagues and enterprises anywhere in the world.

MarketSight – Details

MarketSight

https://www.marketsight.com/

Gegründet 2006

MarketSight – Kostenübersicht

MarketSight bietet keine Gratisversion, aber eine kostenlose Testversion. Die kostenpflichtige Version von MarketSight ist ab 119,00 $/Monat verfügbar.

Startpreis

119,00 $/Monat

Kostenlose Version

Nein

Gratis Testen

Ja

Einsatz

Cloud, SaaS, Web

Training

Persönlich

Live Online

Webinare

Dokumentation

Kundenbetreuung

Support während der Geschäftszeiten

Online

MarketSight Funktionen

Datenanalyse Software
Abfrage-Generator
Berichterstattung / Analyse
Dashboard
Daten-Identifizierung
Datenquellen-Verbinder
Datenvisualisierung
Datenvorbereitung in Selbstbedienung
Prädiktive Analytik
Self-Service-Analysen
Storytelling
Suche in natürlicher Sprache
Analytics/Reporting
Content-Management
Custom Dashboards
Gefilterte Ansichten
OLAP
Relationales Display
Simulationsmodelle
Visuelle Entdeckung
Compliance-Verfolgung
Dateispeicherung
Erkennung von Zusammenhängen
Multivariate Statistik
Prognose
Regressionsanalyse
Statistische Prozess-Kontrolle
Statistische Simulation
Zeitreihen
Überlebensanalyse
Benutzerdefinierte Umfrage-URLs
Datenanalyse-Werkzeuge
E-Mail Marketing
Fragen-Verzweigung
Fragenkatalog
Mobile Umfrage
Offline-Antwort-Sammlung
Unterstützt Audio / Bilder / Video
Verzweigungslogik
Website-Intercept-Umfragen

MarketSight – Nutzerbewertungen

Zeigt 5 von 7 Nutzerbewertungen

Gesamt
4,3/5
Benutzerfreundlichkeit
4,1/5
Kundenservice
4/5
Funktionen
4/5
Preis-Leistungs-Verhältnis
4,2/5
Verifizierter Rezensent
Senior Qualitative Researcher
Computer-Hardware, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    3/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    Nicht bewertet
  • Preis-Leistungs-Verhältnis
    Nicht bewertet
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Bewertet am 14.12.2018

"Has become standard tool for data visualization"

Vorteile: It delivers terrific cross-tab visualization capabilities, which are key for sharing neat-looking data with internal and external clients. I'm not sure if older versions had data editing functions within the platform as an available upgrade, but I do like that as well - and also, though I have not had a need for them, the dashboard capabilities look nice. We will be experimenting more with those features to see if the upgraded version is worth it for us.

Nachteile: Rather than as part of an upgrade, I do with that a lot of the data editing capabilities were set in the pro version. It would be a huge time-saver if we could address mistakes right in the platform rather than going back out to clean data and then uploading it again.

  • Quelle des Nutzers 
  • Bewertet am 14.12.2018
Marc H.
Senior Research Manager
Marktforschung, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    4/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    4/5
  • Wahrscheinlichkeit der Weiterempfehlung
    9/10
  • Quelle des Nutzers 
  • Bewertet am 12.12.2019

"Great Software, but needs some new functionality"

Kommentare: Fantastic software. Allows us to put together tabs earlier in the fielding process and has significantly sped up our analysis.

Vorteile: User-friendly, easy to learn and allows us to start making tabs during the fielding process (prelim). This has totally shifted the work from the end of projects to the start. The ability to carry over variables and tabs from previous waves of a tracker is a huge time saver. Additionally, the functionality of having a labelling template where we can clean up our variable codes has been great for sending tabs to clients. Customer service is fantastic and we really enjoy how the software continues to be updated.

Nachteile: Some shortfalls in functionality. These are namely: 1) Cannot weight by segment. I have to weight all respondents in the file.
2) Append respondents function is complicated and messy, and often doesn't work. We often just have to upload a completely new file, rather than appending additional respondents. This takes a lot of additional time.
3) Respondent-level editing (data view) is still not that great of a functionality. It is difficult to code or change responses, as there are no functions like in Excel here (sort, filter, move columns, vlookup etc.)
4) Charting function is completely useless to us. We have very customized PowerPoint presentations, and thus have to enter the data manually still. It would be better to have a better link between PPT and the software.
5) Not clear on a roadmap of additional functionalities. What additional functionalities are in the pipeline

  • Quelle des Nutzers 
  • Bewertet am 12.12.2019
Julie M.
Sr Manager
Marktforschung, 13-50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
  • Gesamtbewertung
    3/5
  • Benutzerfreundlichkeit
    3/5
  • Eigenschaften & Funktionalitäten
    3/5
  • Kundenbetreuung
    Nicht bewertet
  • Preis-Leistungs-Verhältnis
    Nicht bewertet
  • Wahrscheinlichkeit der Weiterempfehlung
    7/10
  • Quelle des Nutzers 
  • Bewertet am 15.5.2020

"Met the needs we had"

Kommentare: Overall a helpful product and met the needs we had. We didn't explore it much beyond that.

Vorteile: I used this product a couple years ago when I was an analyst at my market research company. We would use this software to see if our results were statistically significant. This software was able to quickly and efficiently conduct this analysis for us.

Nachteile: I didn't use this software for too much else. I also know that this software was acquired by Dynata and that relationship confuses me a bit.

  • Quelle des Nutzers 
  • Bewertet am 15.5.2020
Felicia C.
Research Analyst
Marktforschung, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    4/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    3/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 12.12.2019

"MarketSight"

Kommentare: Creating tabs for internal reasons as well as client delivery is incredibly easy with the use of MarketSight.

Vorteile: It's a much easier platform than SPSS, especially for tracker projects. MarketSight allows us to set up tabs and analyses before the project has even come out of field, and allows for more time for analysis and story telling rather than pulling numbers.

Nachteile: Right now they have started implemented advanced statistical analysis, but it can still be improved. I am looking forward to the day that I can easily run a regression on MarketSight.

  • Quelle des Nutzers 
  • Bewertet am 12.12.2019
Ross J.
Director of Research
Marktforschung, 13-50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    5/5
  • Wahrscheinlichkeit der Weiterempfehlung
    10/10
  • Quelle des Nutzers 
  • Bewertet am 8.8.2018

"MarketSight is a game changer!"

Kommentare: MarketSight is a game changer for us! It allows us to analyze data many magnitudes more efficiently than any other software my company has used previously. It also automates tasks we used to do manually, which reduces room for human error and makes quality control much easier. I’ve worked in survey research for years and never seen a platform so well-designed and custom made for market researchers!

Vorteile: MarketSight is custom made for survey researchers. It allows you to upload survey data files easily to its platform, and run analysis on the results with lightning speed. It's very intuitive to use, and only takes a short time to learn. It is especially great for running crosstabs. It has really great customization options, including different ways to highlight statistically significant differences and the ability to net options together quickly.

Nachteile: No cons to mention really. There are a few things I've thought would make it even better if they integrated them into the platform, but all minor things, and their customer support has been very receptive to new feature requests, which they come out with pretty often.

  • Quelle des Nutzers 
  • Bewertet am 8.8.2018