von MarcomCentral4.1 / 5 81 Bewertungen
Wer nutzt diese Software?
MarcomCentral ermöglicht es deinen Ressourcen im Außendienst (Vertrieb, Regionalmarketing, Partner), Marketingmaterialien online innerhalb der von dir festgelegten Marken- (und Compliance-) Richtlinien anzupassen.
Durchschnittliche Bewertung81 Bewertungen
- Gesamt 4.1 / 5
- Benutzerfreundlichkeit 3.5 / 5
- Kundenservice 4.2 / 5
- Funktionen 3.7 / 5
- Preis-Leistungs-Verhältnis 3.8 / 5
- Kostenlose Version Nein
- Gratis Testen Nein
Cloud, SaaS, Web
Support während der Geschäftszeiten
Angaben zum Hersteller
- Gegründet 2000
Über MarcomCentral Enterprise
Mit einem Marketing-Asset-Portal innerhalb von MarcomCentral lässt sich die Markensteuerung einfach realisieren. Über das Portal können Unternehmensmarketing-Gruppen genehmigte, markengebundene Assets hochladen und mit internen und externen Teams teilen. Der Zugriff auf Assets erfolgt auf der Basis von Berechtigungen, so dass die Benutzer nur sehen, was für ihre individuelle Verwendung geeignet ist. Die Assets können individuell angepasst werden, aber die dynamische Auswahl der Inhalte stellt sicher, dass du immer 100 % konform bist.
MarcomCentral Enterprise Funktionen
- Distribution von Vollziehungen
- Kontrolle des Genehmigungsprozesses
- Berichterstattung / Analyse
- Bibliothek von Vermögenswerten
- Kategorisierung von Vermögenswerten
- Kundenspezifisches Branding
- Mobile App
- Suchen / filtern
- Automatische Nachbestellung
- Ziel- / Kontingentverwaltung
Die hilfreichsten Reviews für MarcomCentral Enterprise
Bewertet am 10.12.2019
Review of MarcomCentral
Kommentare: Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow. The platform, however, is not particularly strong with copy fitting, and the rich text editor does not entirely fill the design gap, so most of our more complex brochures have to be custom designed. Over the last 5 years the software has significantly progressed to incorporate our enhancement suggestions and keep up with industry trends, though at times we've experience long turnaround times for work and requests. Though, the new support ticketing system gives greater transparency into the process.
Vorteile: MarcomCentral allows us to maintain brand integrity while giving autonomy of marketing material creation to local marketing admins.
Nachteile: Currently we are experiencing a lot of difficulty migrating from the old to new portal. It does not feel like a thorough QA testing phase was completed with a variety of product types because our products keep turning up new issues. Several integral functionalities were not considered for the new portal, so in some instances, we are taking two steps back in efficiency as a result.
Bewertet am 20.6.2016
MarcomCentral review for Capterra
Kommentare: We've had a wonderful experience from set-up, to launch, to support. We've never felt like we were on our own during any stage.
Vorteile: This software has truly revolutionized how our sales department can access, customize, order and distribute our marketing material. Although it does still happen, having MarcomCentral has really cut back on the one-off requests that our team used to have to drop everything to address. The system is easy to use and maintain. And, when in doubt regarding anything, we know we have a wonderful support team that we can access at any time.
Nachteile: The start up was a bit daunting. The MarcomCentral team was always upfront about the start-up and the amount of time it would/could take. We were ready to run when we actually had to slow down to a crawl until we got all the back end databases set-up. The team did make all of this much easier and stayed with us through every step until we got way more comfortable and tried everything on our own.
Antwort des Softwareanbieters
von MarcomCentral an 20.6.2016
Thank you for the helpful feedback. You and your team have been a pleasure to work with as well.
Bewertet am 15.10.2019
Great Software. Less than great support
Vorteile: MarcomCentral makes it easy to create basic static product and variable products for users to create. Many settings are self explanatory and the Support Team at MarcomCentral controls a majority of the main settings before implementation.
Bewertet am 3.1.2018
Creating a more efficient marketing team by reducing one-off creative requests
1. User-friendly portal internal clients are be able to easily adopt and use
2. Template capabilities
3. Designated caregiver access to create and order materials
4. Ability to build in levels of approvals and assign designated approvers of budgets and creative, copy, imagery, etc.
5. Ability to track utilization and costs by department
Vorteile: Marcom Central has created shorter lead times and more satisfied clients. Our non-marketing employees are able to create digital collateral on the spot without having to wait for design time, proofing time and the time it takes to get things scheduled. The system is user-friendly and intuitive. The system means we require fewer employee hours, benefits, etc. due to the automation of routine tasks. It has improved operational efficiency. Most importantly, multiple members of the strategic marketing & communications team have greater job satisfaction because they can spend their time doing more meaningful work rather than making routine design updates/changes.
Nachteile: Customizing the software to fit our workflow was one of our more difficult tasks, however, I look forward to the constant improvements the team at Marcom continues to create to make the user experience better.
Antwort des Softwareanbieters
von MarcomCentral an 4.1.2018
Thank you so much for your review! We are always working to better our product to fit your needs. We appreciate your feedback!
Bewertet am 4.1.2018
Marcom has been enjoyable to work with and has really focused on improving the relationship with us.
Vorteile: Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.
Nachteile: I would say the limited variability on the front end UI, without excessive amounts of Dev hours from Marcom or our internal IT team, is a bit of a downside. It did not seem that this was the case during the initial proposal, and we felt a bit misled during the beginning of our relationship with Marcom. However, they have worked with us extensively to mitigate any of the frustrations or concerns we had and continue moving towards a great relationship, and a great overall system. The system is complex, and the organization of the options could use a bit of work, but once you spend some time in the admin portal you are able to get a fairly good grasp of what all of your options are and where everything is located. If you have questions, Marcom's team is always willing to help answer questions or guide you through a process.