Wir helfen Unternehmen in Deutschland
seit 15 Jahren bei der Softwareauswahl

Was ist Marcom Portal?

Die Marken-Asset-Management-Technologie von MarcomCentral unterstützt mittlere und große Unternehmen bei der unternehmensweiten Durchsetzung von Markenstandards. Mit der Cloud-basierten Technologie erhalten Nutzer von einem einzigen Standort aus sofortigen Zugriff auf die aktuellsten Markenwerte. Eliminiere markenfremde Assets und stärken deine Mitarbeiter mit MarcomCentral. Erfahre noch heute mehr!

Wer verwendet Marcom Portal?

MarcomCentral ermöglicht es deinen Ressourcen im Außendienst (Vertrieb, Regionalmarketing, Partner), Marketingmaterialien online innerhalb der von dir festgelegten Marken- (und Compliance-) Richtlinien anzupassen.

Marcom Portal Software - 1
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Du bist nicht sicher, ob Marcom Portal das Richtige ist? Mit einer beliebten Alternative vergleichen

Marcom Portal

Marcom Portal

4,0 (84)
1.000,00 $
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Kostenlose Version
Kostenlose Testversion
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3,8 (84)
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VS.
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Preisoptionen
Funktionen
Integrationen
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4,0 (18.383)
4,0 (18.383)
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Die grünen Bewertungsbalken geben an, welches Produkt gemessen an der Durchschnittsbewertung und der Zahl der Bewertungen am besten abschneidet.

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Bewertungen über Marcom Portal

Durchschnittliche Bewertung

Gesamt
4,0
Benutzerfreundlichkeit
3,5
Kundenservice
4,1
Funktionen
3,7
Preis-Leistungs-Verhältnis
3,8

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Bewertungen nach Punktzahl finden

5
33%
4
42%
3
20%
2
5%
Kelsey
Kelsey
Ecommerce Specialist in USA
Verifizierter Nutzer auf LinkedIn
Finanzdienstleistungen, 201–500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Time and Money saved by getting rid of one-off designs

5,0 vor 6 Jahren

Vorteile:

MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers. We had great support with our implementation team and customer service. They are constantly improving their product, which was great.

Nachteile:

The templates are not "magic" nor could you expect them to be. The front-end was very easy for users, but the back-end needed to be set up by more tech-savvy marketer/designers.

Erinn
Marketing & Brand Manager in USA
Immobilien, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Review of MarcomCentral

4,0 vor 5 Jahren

Kommentare: Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow. The platform, however, is not particularly strong with copy fitting, and the rich text editor does not entirely fill the design gap, so most of our more complex brochures have to be custom designed. Over the last 5 years the software has significantly progressed to incorporate our enhancement suggestions and keep up with industry trends, though at times we've experience long turnaround times for work and requests. Though, the new support ticketing system gives greater transparency into the process.

Vorteile:

MarcomCentral allows us to maintain brand integrity while giving autonomy of marketing material creation to local marketing admins.

Nachteile:

Currently we are experiencing a lot of difficulty migrating from the old to new portal. It does not feel like a thorough QA testing phase was completed with a variety of product types because our products keep turning up new issues. Several integral functionalities were not considered for the new portal, so in some instances, we are taking two steps back in efficiency as a result.

Andrew
Production Manager in USA
Versicherung, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

MarcomCentral has robust capability. But, from a UX and admin standpoint, needs work

3,0 vor 6 Jahren

Kommentare: the benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand.

Vorteile:

The capability in a vacuum is awesome. It can do many things, and considers many scenarios that required as part of maintaining a businesses brand. I noticed at the last conference and even in conversations, the desire to listen and consider the challenges customers are facing with regards to system needs. The recent hire of UX support is a tremendous step in a great direction to understand use and process and enhance from a user perspective. I mostly enjoy the consideration of the system not just being POD, and instead, being a brand system, with needs for downloads, print, assets, guidelines, templates, videos, etc. This is where MarcomCentral can shine.

Nachteile:

The capability in a vacuum is awesome. The product is better promoted than it performs. As the admin, planner, builder, and user, I see all sides. I can see what it can be but struggle with a system with an attitude. Some days, it is so great, and then something stops working or changes and all things go to hell. I need something I can be an ambassador for and believe in. The unpredictability of new releases, adding functionality, changing settings or altering things intended to improve can have unexpected and timely consequences. I can tell the fundamental system was conceived and built by techs, with limited UX exploration or user consideration.

Antwort von MarcomCentral

vor 6 Jahren

Thank you Andrew, your comments have been sent to the appropriate teams as we are always looking to improve our platform. We have a new UX and Mobile release coming, which should alleviate a lot of these issues!

Kelsey
Kelsey
Marketing Specialist in USA
Verifizierter Nutzer auf LinkedIn
Krankenhausversorgung & Gesundheitswesen, 1.001–5.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Creating a more efficient marketing team by reducing one-off creative requests

4,0 vor 6 Jahren

Kommentare: 1. User-friendly portal internal clients are be able to easily adopt and use
2. Template capabilities
3. Designated caregiver access to create and order materials
4. Ability to build in levels of approvals and assign designated approvers of budgets and creative, copy, imagery, etc.
5. Ability to track utilization and costs by department

Vorteile:

Marcom Central has created shorter lead times and more satisfied clients. Our non-marketing employees are able to create digital collateral on the spot without having to wait for design time, proofing time and the time it takes to get things scheduled. The system is user-friendly and intuitive. The system means we require fewer employee hours, benefits, etc. due to the automation of routine tasks. It has improved operational efficiency. Most importantly, multiple members of the strategic marketing & communications team have greater job satisfaction because they can spend their time doing more meaningful work rather than making routine design updates/changes.

Nachteile:

Customizing the software to fit our workflow was one of our more difficult tasks, however, I look forward to the constant improvements the team at Marcom continues to create to make the user experience better.

Antwort von MarcomCentral

vor 6 Jahren

Kelsey, Thank you so much for your review! We are always working to better our product to fit your needs. We appreciate your feedback!

Justin
User Experience Designer in USA
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Marcom has been enjoyable to work with and has really focused on improving the relationship with us.

4,0 vor 6 Jahren

Vorteile:

Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.

Nachteile:

I would say the limited variability on the front end UI, without excessive amounts of Dev hours from Marcom or our internal IT team, is a bit of a downside. It did not seem that this was the case during the initial proposal, and we felt a bit misled during the beginning of our relationship with Marcom. However, they have worked with us extensively to mitigate any of the frustrations or concerns we had and continue moving towards a great relationship, and a great overall system. The system is complex, and the organization of the options could use a bit of work, but once you spend some time in the admin portal you are able to get a fairly good grasp of what all of your options are and where everything is located. If you have questions, Marcom's team is always willing to help answer questions or guide you through a process.