Wer verwendet MarcomCentral Enterprise?
MarcomCentral ermöglicht es deinen Ressourcen im Außendienst (Vertrieb, Regionalmarketing, Partner), Marketingmaterialien online innerhalb der von dir festgelegten Marken- (und Compliance-) Richtlinien anzupassen.
Was ist MarcomCentral Enterprise?
Mit einem Marketing-Asset-Portal innerhalb von MarcomCentral lässt sich die Markensteuerung einfach realisieren. Über das Portal können Unternehmensmarketing-Gruppen genehmigte, markengebundene Assets hochladen und mit internen und externen Teams teilen. Der Zugriff auf Assets erfolgt auf der Basis von Berechtigungen, so dass die Benutzer nur sehen, was für ihre individuelle Verwendung geeignet ist. Die Assets können individuell angepasst werden, aber die dynamische Auswahl der Inhalte stellt sicher, dass du immer 100 % konform bist.
MarcomCentral Enterprise – Details
MarcomCentral Enterprise – Preisübersicht
MarcomCentral Enterprise bietet keine Gratisversion und keine kostenlose Testversion. Weitere Preisinformationen für MarcomCentral Enterprise findest du unten.
MarcomCentral Enterprise Funktionen
MarcomCentral Enterprise – Nutzerbewertungen
Zeigt 5 von 84 Nutzerbewertungen
Bewertet am 6.8.2018
Time and Money saved by getting rid of one-off designs
Vorteile: MarcomCentral did exactly what we expected. It helped us automate our design and printing process by creating templates that took the place of our one-off designs. We were at a point where every business card, in a corporation that had 5,000 employees, was created by one of our designers. We had great support with our implementation team and customer service. They are constantly improving their product, which was great.
Nachteile: The templates are not "magic" nor could you expect them to be. The front-end was very easy for users, but the back-end needed to be set up by more tech-savvy marketer/designers.
Bewertet am 10.12.2019
Review of MarcomCentral
Kommentare: Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow. The platform, however, is not particularly strong with copy fitting, and the rich text editor does not entirely fill the design gap, so most of our more complex brochures have to be custom designed. Over the last 5 years the software has significantly progressed to incorporate our enhancement suggestions and keep up with industry trends, though at times we've experience long turnaround times for work and requests. Though, the new support ticketing system gives greater transparency into the process.
Vorteile: MarcomCentral allows us to maintain brand integrity while giving autonomy of marketing material creation to local marketing admins.
Nachteile: Currently we are experiencing a lot of difficulty migrating from the old to new portal. It does not feel like a thorough QA testing phase was completed with a variety of product types because our products keep turning up new issues. Several integral functionalities were not considered for the new portal, so in some instances, we are taking two steps back in efficiency as a result.
Bewertet am 3.1.2018
Creating a more efficient marketing team by reducing one-off creative requests
1. User-friendly portal internal clients are be able to easily adopt and use
2. Template capabilities
3. Designated caregiver access to create and order materials
4. Ability to build in levels of approvals and assign designated approvers of budgets and creative, copy, imagery, etc.
5. Ability to track utilization and costs by department
Vorteile: Marcom Central has created shorter lead times and more satisfied clients. Our non-marketing employees are able to create digital collateral on the spot without having to wait for design time, proofing time and the time it takes to get things scheduled. The system is user-friendly and intuitive. The system means we require fewer employee hours, benefits, etc. due to the automation of routine tasks. It has improved operational efficiency. Most importantly, multiple members of the strategic marketing & communications team have greater job satisfaction because they can spend their time doing more meaningful work rather than making routine design updates/changes.
Nachteile: Customizing the software to fit our workflow was one of our more difficult tasks, however, I look forward to the constant improvements the team at Marcom continues to create to make the user experience better.
Antwort des Softwareanbieters
von MarcomCentral an 4.1.2018
Thank you so much for your review! We are always working to better our product to fit your needs. We appreciate your feedback!
Bewertet am 3.1.2018
MarcomCentral has robust capability. But, from a UX and admin standpoint, needs work
Kommentare: the benefits is having a location for all things brand from Sentry. We want to keep it simple for users to know where to go, and have quick and easy access to what they need to enhance their workplace duties. The software provides the resource for supporting and strengthening our brand.
The capability in a vacuum is awesome. It can do many things, and considers many scenarios that required as part of maintaining a businesses brand. I noticed at the last conference and even in conversations, the desire to listen and consider the challenges customers are facing with regards to system needs.
The recent hire of UX support is a tremendous step in a great direction to understand use and process and enhance from a user perspective.
I mostly enjoy the consideration of the system not just being POD, and instead, being a brand system, with needs for downloads, print, assets, guidelines, templates, videos, etc. This is where MarcomCentral can shine.
Nachteile: The capability in a vacuum is awesome. The product is better promoted than it performs. As the admin, planner, builder, and user, I see all sides. I can see what it can be but struggle with a system with an attitude. Some days, it is so great, and then something stops working or changes and all things go to hell. I need something I can be an ambassador for and believe in. The unpredictability of new releases, adding functionality, changing settings or altering things intended to improve can have unexpected and timely consequences. I can tell the fundamental system was conceived and built by techs, with limited UX exploration or user consideration.
Antwort des Softwareanbieters
von MarcomCentral an 4.1.2018
Thank you Andrew, your comments have been sent to the appropriate teams as we are always looking to improve our platform. We have a new UX and Mobile release coming, which should alleviate a lot of these issues!
Bewertet am 4.1.2018
Marcom has been enjoyable to work with and has really focused on improving the relationship with us.
Vorteile: Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.
Nachteile: I would say the limited variability on the front end UI, without excessive amounts of Dev hours from Marcom or our internal IT team, is a bit of a downside. It did not seem that this was the case during the initial proposal, and we felt a bit misled during the beginning of our relationship with Marcom. However, they have worked with us extensively to mitigate any of the frustrations or concerns we had and continue moving towards a great relationship, and a great overall system. The system is complex, and the organization of the options could use a bit of work, but once you spend some time in the admin portal you are able to get a fairly good grasp of what all of your options are and where everything is located. If you have questions, Marcom's team is always willing to help answer questions or guide you through a process.