Wer nutzt diese Software?

MarcomCentral ermöglicht es deinen Ressourcen im Außendienst (Vertrieb, Regionalmarketing, Partner), Marketingmaterialien online innerhalb der von dir festgelegten Marken- (und Compliance-) Richtlinien anzupassen.

Durchschnittliche Bewertung

81 Bewertungen
  • Gesamt 4.1 / 5
  • Benutzerfreundlichkeit 3.5 / 5
  • Kundenservice 4.2 / 5
  • Funktionen 3.7 / 5
  • Preis-Leistungs-Verhältnis 3.8 / 5

Produktinformationen

  • Kostenlose Version Nein
  • Gratis Testen Nein
  • Einsatz Cloud, SaaS, Web
  • Training Persönlich
    Live Online
    Webinare
    Dokumentation
  • Kundenbetreuung Support während der Geschäftszeiten
    Online

Angaben zum Hersteller

  • MarcomCentral
  • http://marcom.com/
  • Gegründet 2000

Über MarcomCentral Enterprise

Mit einem Marketing-Asset-Portal innerhalb von MarcomCentral lässt sich die Markensteuerung einfach realisieren. Über das Portal können Unternehmensmarketing-Gruppen genehmigte, markengebundene Assets hochladen und mit internen und externen Teams teilen. Der Zugriff auf Assets erfolgt auf der Basis von Berechtigungen, so dass die Benutzer nur sehen, was für ihre individuelle Verwendung geeignet ist. Die Assets können individuell angepasst werden, aber die dynamische Auswahl der Inhalte stellt sicher, dass du immer 100 % konform bist.

MarcomCentral Enterprise Funktionen

  • Distribution von Vollziehungen
  • Kontrolle des Genehmigungsprozesses
  • Kunstwerk-Management
  • Projektmanagement
  • Vermögensverwaltung
  • Veränderungsmanagement
  • Anlagenbeteiligung
  • Berichterstattung / Analyse
  • Bibliothek von Vermögenswerten
  • Dateikonvertierung
  • Kategorisierung von Vermögenswerten
  • Kundenspezifisches Branding
  • Metadata-Management
  • Mobile App
  • Suchen / filtern
  • Versionskontrolle
  • Workflow-Management
  • Automatische Nachbestellung
  • Bau-Tracker
  • Franchise-Intranet
  • Job-Planung
  • Online-Shop
  • Provisionsmanagement
  • Website-Manager
  • Angebotsmanagement
  • Content-Management
  • Dokumentenmanagement
  • Gebietsmanagement
  • Kollaboration
  • Kontaktmanagement
  • Leadmanagement
  • Leistungsmanagement
  • Meeting-Management
  • Präsentation-Management
  • Trainingsmanagement
  • Ziel- / Kontingentverwaltung

Die hilfreichsten Reviews für MarcomCentral Enterprise

Review of MarcomCentral

Bewertet am 10.12.2019
Erinn R.
Marketing & Brand Manager
Immobilien, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
4/5
Gesamt
3 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Overall, our five-year relationship with MarcomCentral has been positive. While we've hit our roadblocks, the team always arises to the challenge. The software helped us create an environment where local markets can autonomously create marketing/event materials, while achieving brand consistency by locking down the branded design elements and incorporating an approval workflow. The platform, however, is not particularly strong with copy fitting, and the rich text editor does not entirely fill the design gap, so most of our more complex brochures have to be custom designed. Over the last 5 years the software has significantly progressed to incorporate our enhancement suggestions and keep up with industry trends, though at times we've experience long turnaround times for work and requests. Though, the new support ticketing system gives greater transparency into the process.

Vorteile: MarcomCentral allows us to maintain brand integrity while giving autonomy of marketing material creation to local marketing admins.

Nachteile: Currently we are experiencing a lot of difficulty migrating from the old to new portal. It does not feel like a thorough QA testing phase was completed with a variety of product types because our products keep turning up new issues. Several integral functionalities were not considered for the new portal, so in some instances, we are taking two steps back in efficiency as a result.

MarcomCentral review for Capterra

Bewertet am 20.6.2016
Randi G.
501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: We've had a wonderful experience from set-up, to launch, to support. We've never felt like we were on our own during any stage.

Vorteile: This software has truly revolutionized how our sales department can access, customize, order and distribute our marketing material. Although it does still happen, having MarcomCentral has really cut back on the one-off requests that our team used to have to drop everything to address. The system is easy to use and maintain. And, when in doubt regarding anything, we know we have a wonderful support team that we can access at any time.

Nachteile: The start up was a bit daunting. The MarcomCentral team was always upfront about the start-up and the amount of time it would/could take. We were ready to run when we actually had to slow down to a crawl until we got all the back end databases set-up. The team did make all of this much easier and stayed with us through every step until we got way more comfortable and tried everything on our own.

Antwort des Softwareanbieters

von MarcomCentral an 20.6.2016

Thank you for the helpful feedback. You and your team have been a pleasure to work with as well.

Great Software. Less than great support

Bewertet am 15.10.2019
Jason L.
Prepress Developer
Druck, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
2 / 5
Benutzerfreundlichkeit
3 / 5
Eigenschaften & Funktionalitäten
1 / 5
Kundenbetreuung
2 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: MarcomCentral has an incredible product they offer that is very complex. Some of these complexities go a little beyond what the basic user may understand, which can seem to make an easy task or simple template become tedious. While customization can be made with JavaScript knowledge, MarcomCentral very much limits the customizations possible, even with JavaScript. However, MarcomCentral has one of the better variable data Admin tools available as it offers a wide variety of field types, options and the ability to easily make changes.

Vorteile: MarcomCentral makes it easy to create basic static product and variable products for users to create. Many settings are self explanatory and the Support Team at MarcomCentral controls a majority of the main settings before implementation.

Nachteile: MarcomCentral Support controls a lot of the main settings. The support team is almost impossible to reach with emergencies and do not support JavaScript in templates, however they do provide a wizard to help create rules they do not support. Outside of MarcomCentral, there is a JavaScript related forum, but articles are very difficult to filter through and it seems the employees that help out with this do not get paid to do so, so it is completed in off hours.

Creating a more efficient marketing team by reducing one-off creative requests

Bewertet am 3.1.2018
Kelsey D.
Marketing Specialist
Krankenhausversorgung & Gesundheitswesen, 1.001-5.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Quelle des Nutzers 
4/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: 1. User-friendly portal internal clients are be able to easily adopt and use
2. Template capabilities
3. Designated caregiver access to create and order materials
4. Ability to build in levels of approvals and assign designated approvers of budgets and creative, copy, imagery, etc.
5. Ability to track utilization and costs by department

Vorteile: Marcom Central has created shorter lead times and more satisfied clients. Our non-marketing employees are able to create digital collateral on the spot without having to wait for design time, proofing time and the time it takes to get things scheduled. The system is user-friendly and intuitive. The system means we require fewer employee hours, benefits, etc. due to the automation of routine tasks. It has improved operational efficiency. Most importantly, multiple members of the strategic marketing & communications team have greater job satisfaction because they can spend their time doing more meaningful work rather than making routine design updates/changes.

Nachteile: Customizing the software to fit our workflow was one of our more difficult tasks, however, I look forward to the constant improvements the team at Marcom continues to create to make the user experience better.

Antwort des Softwareanbieters

von MarcomCentral an 4.1.2018

Kelsey,

Thank you so much for your review! We are always working to better our product to fit your needs. We appreciate your feedback!

Marcom has been enjoyable to work with and has really focused on improving the relationship with us.

Bewertet am 4.1.2018
Justin J.
User Experience Designer
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
4/5
Gesamt
3 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis

Vorteile: Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.

Nachteile: I would say the limited variability on the front end UI, without excessive amounts of Dev hours from Marcom or our internal IT team, is a bit of a downside. It did not seem that this was the case during the initial proposal, and we felt a bit misled during the beginning of our relationship with Marcom. However, they have worked with us extensively to mitigate any of the frustrations or concerns we had and continue moving towards a great relationship, and a great overall system. The system is complex, and the organization of the options could use a bit of work, but once you spend some time in the admin portal you are able to get a fairly good grasp of what all of your options are and where everything is located. If you have questions, Marcom's team is always willing to help answer questions or guide you through a process.

Lies weitere Bewertungen