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VerticalResponse
Was ist VerticalResponse?
VerticalResponse bietet E-Mail-Marketing-Tools, mit denen kleine Unternehmen mit ihren Kunden in Verbindung bleiben können. Sendet professionell aussehende E-Mails wie Newsletter, Angebote und Werbeaktionen und lädt ohne Designer oder HTML-Code ein. Wähle aus einer Vielzahl von Vorlagen, die sich automatisch so anpassen, dass sie gut aussehen, egal ob sie auf PCs, Handys oder Tablets gelesen werden. Und mit ein paar Klicks erreichst du noch mehr Menschen, indem du die gleiche Nachricht auf Facebook und Twitter teilst.
Wer verwendet VerticalResponse?
Kleine Unternehmen und Non-Profit-Organisationen weltweit.
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Bewertungen über VerticalResponse
Great looking e-newsletters!
Kommentare: There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.
Vorteile:
With VerticalResponse I was able to go from a spreadsheet of member names and email addresses to send my first e-newsletter in less than an hour. Easy to use templates guide content creation and offers flexible scheduling options that include social media posting. List management lets subscribers opt in and out without manual intervention and includes tools to build landing pages and links for subscription. Simple reporting is included in the free system and shows delivery/open rates. Advanced reporting allows a deeper dive into the analytics of your mail campaigns.
Nachteile:
I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read!
The best email marketing for budget conscious organisations
Kommentare: Once our team was up to speed in how to use the platform we found it functional and fit for purpose of sending out updates and newsletters to our supporters. The fact they offer there platform unrestricted and for free to charities is a huge benefit to us as other platforms charge huge amounts which eat into our fundraising budget substantially.
Vorteile:
This software is free for charities and NPO and does not have a limit to the number of contacts which can be uploaded or contacted, we can send 10s of thousands of newsletters and email each month for free which on other platforms would cost us hundreds of dollars.
Nachteile:
It is not as user-friendly as mailchimp and there appear to be more newsletters and campaign emails ending up in peoples spam folders. But this has to be weight up against the price savings when compared to using other platforms, and we have found it to still be cost-effective.
In Betracht gezogene Alternativen:
Longtime user, might not be the best option anymore
Kommentare: On the whole it does what I need it to, but I always contemplate searching out something cooler.
Vorteile:
For the money, it gets the job done. We use VR to send out corporate newsletters and special offers a half dozen times a year.
Nachteile:
I think the interface is lacking and really hasn’t been vastly improved since 2008 when I started using it. Basically, I’ve built my own HTML templates outside of VR and I just change copy and pictures as I need to and avoid using VRs WYSIWYG editor. Their editor and stock templates really aren’t very good.
Easy to use, great intro price and hard to integrate in a fast manner to lead pages.
Kommentare: Personally I did not receive any benefit but that's not to say that there's not a place for it in the marketplace. For a small business or maybe a small church or small nonprofit doesn't need integrative approaches which I think everybody should but if they don't use them then this would be a wonderful email client for that sort of consumer.
Vorteile:
They offer a great free option and their layouts are attractive and really easy to use. I had used them in the past and a decade later I return to using the product however although I enjoyed the templates the relationship was short-lived.
Nachteile:
With one click integrations and the open API there are solutions out there that are much more effective at an integrated approach. I mainly use word press and I have found some great integrations out there but VerticalResponse is not one of them. Further they do not give you a lot of functionality and placement of the web form that collects data and then automates the email chain. Maybe I was missing work to do so, but it was frustrating that the web form only was in one vertical type of a set up and aesthetically it did fit the area on the website that it was dedicated to be placed. So for that reason alone I just continued use and return to a more familiar email client.
Easy To Use
Kommentare: My overall experience has been great. Outside of a few emails being blocked. But, that means the system was being protective and allowed us an opportunity to do additional cleaning of our lists.
Vorteile:
What I like most about Vertical Response is that it's really easy to use. Once my contacts were imported, we were up and running. They offer many templates that can be used for various types of emails and eblasts. The entire process is simple and you can easily track how your emails are performing. They offer a lot of value for the price.
Nachteile:
What I like least about Vertical Response is that the platform is limited. It's great for a startup business, but when your needs start to get more complex as your list grows, there's not much room for growth with appropriate features to match. Additionally, the features to allow new subscribers to your lists from outside sources were a challenge and didn't always work.
