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Activation Studio
Was ist Activation Studio?
Activation Studio ist ein leichtes CDP zur Steigerung der Effizienz der SFMC (Salesforce Marketing Cloud). Verfügbar auf AppExchange.
Die Marketing-Cloud-Anwendung verbessert deinen Workflow und die Markteinführungszeit. Bietet Drag-and-Drop-Segmentierung, ohne SQL (Structured Query Language) schreiben zu müssen.
Benötigst du Lead-Scoring in SFMC? Activation Studio bietet dir eine Lead-Scoring-Lösung für SFMC. Beziehe alle in deinem CRM verfügbaren Daten und das Webverhalten über das Realtime-Engagement-Tracking (Interaction Designer) ein.
Wer verwendet Activation Studio?
Activation Studio ist eine schlanke CDP (Customer Data Platform) für SFMC. Das Unternehmen hat eine SFMC-Lösung für Vermarkter entwickelt, die einen effizienteren Workflow bietet.
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Bewertungen über Activation Studio
Durchschnittliche Bewertung
Nutzerbewertungen nach Unternehmensgröße (Angestellte)
- <50
- 51-200
- 201-1.000
- >1.001
Bewertungen nach Punktzahl finden
Easy to use, affordable, super fast time to value
Kommentare:
Very smooth.
Easy to work with.
No complications about data security, since data stays in Marketing Cloud.
Vorteile:
It's embedded in Marketing Cloud. Light lift implementation. The software is up and running in minutes. No specific training needed, since the interface is very user friendly, and built on top of MC.
Nachteile:
The price increases with the number of MC BUs. It's better to speak with their team to get a dedicated offer if you use multiple BUs.
User friendly and time-saving
Kommentare: We have been working with Activation Studio for more than a year now, and we couldn’t imagine work without it anymore. This app is a great solution for marketeers who want to segment their target audiences and target their communication.
Vorteile:
The tool is very clear and user friendly and saves a lot of time in creating segments, without the need for SQL knowlegde.
Nachteile:
In the beginning there were some bugs when working with automated segments, but the service level of Harvest Digital is high; they respond super quick.
Makes my productivity go trough the roof
Kommentare: It saves me a lot of time which makes me more productive. When starting using Activation Studio I was able to start more and more effective campaigns then before using Activation Studio
Vorteile:
With Activation Studio the campaigns I work on are way more effective. It also saves me a lot of time with coding, time I can spend on creating more campaigns.
Nachteile:
So far I have not found any points that are blocking or slowing down my work.
Easy drag and drop interface for SFMC
Kommentare: - Save time creating segments- Improve segments with the lead scoring capability
Vorteile:
Creating segments for marketing journeys is incredibly easy with Activation Studio. No database/query skills are needed to use this tools. The lead scoring filter improves the effectiveness of my segments significantly.
Nachteile:
The product would be even better with the adoption of scoring tags/labels so I can see combined lead scores for each label.
