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seit 15 Jahren bei der Softwareauswahl

Was ist Act-On?

Act-On ist eine Plattform für Marketingautomatisierung, mit der Marketer eine einzigartig gute Arbeit leisten. Act-On ist der einzige integrierte Arbeitsbereich, der auf die Bedürfnisse der Kunden eingeht ‒ von der Bekanntheit und Akquise über die Bindung und Loyalität. Mit Act-On erzielen Marketing-Profis bessere Geschäftsergebnisse und maximieren den CLV.

Wer verwendet Act-On?

Act-On bedient weltweit über 4800 Kunden unterschiedlicher Größe (kleine und mittlere Unternehmen, Unternehmensabteilungen) und Branchen (Finanzdienstleistungen, Gesundheitswesen, Fertigung, Bildung, Technologie).

Act-On Software - 1
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Du bist nicht sicher, ob Act-On das Richtige ist? Mit einer beliebten Alternative vergleichen

Act-On

Act-On

4,3 (254)
900,00 $
Monat
Kostenlose Version
Kostenlose Testversion
100
48
4,1 (254)
3,9 (254)
4,3 (254)
VS.
Startpreis
Preisoptionen
Funktionen
Integrationen
Benutzerfreundlichkeit
Preis-Leistungs-Verhältnis
Kundenservice
50,00 $
Monat
Kostenlose Version
Kostenlose Testversion
103
231
4,3 (5.857)
4,2 (5.857)
4,4 (5.857)
Die grünen Bewertungsbalken geben an, welches Produkt gemessen an der Durchschnittsbewertung und der Zahl der Bewertungen am besten abschneidet.

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Bewertungen über Act-On

Durchschnittliche Bewertung

Gesamt
4,3
Benutzerfreundlichkeit
4,1
Kundenservice
4,3
Funktionen
4,1
Preis-Leistungs-Verhältnis
3,9

Nutzerbewertungen nach Unternehmensgröße (Angestellte)

  • <50
  • 51-200
  • 201-1.000
  • >1.001

Bewertungen nach Punktzahl finden

5
43%
4
41%
3
11%
2
4%
1
2%
Andrew
Senior Program Manager
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 1.001–5.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Easy to use, but not our top choice

4,0 vor 2 Jahren
Untertitel auf Deutsch sind im Videoplayer verfügbar
Jared
Jared
Marketing Specialist in USA
Verifizierter Nutzer auf LinkedIn
Maschinerie, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

A very customizable software that allows us to carry out high-level marketing.

5,0 letztes Jahr

Kommentare: Since Act-On came to our company, we have noticed that we have had a positive impact on our clients, we have improved the attention to their needs, since we can segment clients, automate email advertising and maintain good advertising strategies with the help of the functionalities of this software.

Vorteile:

We like to use Act-On to have a bigger impact on our clients, the personalization is very good, it empowers our sales force, it keeps the marketing automated which allows us to maintain a good interaction with our clients, good detailed reports. It allows us to segment our clients to design specific marketing strategies.

Nachteile:

Our expectations with Act-On have been exceeded as we have increased our sales and customer acquisition, we have achieved good ROI with this software, the implementation was easy and it has great technical support.

Catherine
Sr. Marketing Manager in USA
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Wonderful Product. Great Value, Amazing Results!

5,0 vor 5 Jahren

Kommentare: I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.

Vorteile:

Act-On is easy to use and great metrics!

Nachteile:

Nothing I'd change about this software!

Antwort von Act-On Software

vor 5 Jahren

Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On. Cheers! Sarah

Abbie
Abbie
Director of Marketing in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Buyer Beware!! Not a sophisticated system in the least

1,0 vor 5 Jahren

Kommentare: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Vorteile:

Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Nachteile:

Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

Bethany
Marketing Automation Manager in USA
Bildungsmanagement, 201–500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Act-on is an easy to use and robust marketing tool.

5,0 vor 5 Jahren

Kommentare: Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.

Vorteile:

Most actions are very intuitive and the tool is easy to navigate.

Nachteile:

Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.

Antwort von Act-On Software

vor 5 Jahren

Hi Bethany, Thank you for posting your review! We appreciate your feedback and love that you're a fan of Act-On! Cheers, Sarah

Kelsey
Kelsey
Ecommerce Specialist in USA
Verifizierter Nutzer auf LinkedIn
Finanzdienstleistungen, 201–500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

If you take advantage of all of its features, you will succeed.

5,0 vor 6 Jahren

Vorteile:

We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep.

Nachteile:

Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Antwort von Act-On Software

vor 6 Jahren

Hi Kelsey, Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks. We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly. Good luck! Sarah