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Was ist Act-On?
Act-On ist eine Plattform für Marketingautomatisierung, mit der Marketer eine einzigartig gute Arbeit leisten. Act-On ist der einzige integrierte Arbeitsbereich, der auf die Bedürfnisse der Kunden eingeht ‒ von der Bekanntheit und Akquise über die Bindung und Loyalität für den Mittelstand. Mit Act-On erzielen Marketing-Profis bessere Geschäftsergebnisse und maximieren den CLV.
Wer verwendet Act-On?
Act-On bedient weltweit über 4800 Kunden unterschiedlicher Größe (kleine und mittlere Unternehmen, Unternehmensabteilungen) und Branchen (Finanzdienstleistungen, Gesundheitswesen, Fertigung, Bildung, Technologie).
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Bewertungen über Act-On
Easy to use, but not our top choice
A great marketing platform
Kommentare: I've had very positive experiences with Act-On, the support has been wonderful and the platform has been solid.
Vorteile:
Act-On is a simple to use platform with WYSIWYG editors for emails, forms, and landing pages. You can quickly set up multiple touch point campaigns.
Nachteile:
Act-On recently updated their email composer which made it more cumbersome to design emails. They haven't forced users to use it yet, but eventually it will replace the existing composer.
In Betracht gezogene Alternativen:
Meeting goals and driving leads with Act-On
Kommentare: Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created.
Vorteile:
Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.
Nachteile:
Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.
Antwort von Act-On Software
vor 5 Jahren
Hi Ashley, Thank you for posting a review! We appreciate your feedback. Cheers, Sarah
Buyer Beware!! Not a sophisticated system in the least
Kommentare: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.
Vorteile:
Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.
Nachteile:
Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.
In Betracht gezogene Alternativen:
Wonderful Product. Great Value, Amazing Results!
Kommentare: I've used Act-On for many years and enjoy the ease of use, their great metrics and the intuitive interface. This is a product I can't recommend enough. I use it daily and enjoy the automation as much as I enjoy the social publishing and email marketing abilities.
Vorteile:
Act-On is easy to use and great metrics!
Nachteile:
Nothing I'd change about this software!
Antwort von Act-On Software
vor 5 Jahren
Thanks for the great review, Catherine! We appreciate your feedback and are so happy you're a fan of Act-On. Cheers! Sarah
In Betracht gezogene Alternativen:
Act-on is an easy to use and robust marketing tool.
Kommentare: Our sales team is massively impressed with the capabilities and insights that Act-on provides through the integration with our CRM tool. We have been able to message leads with the right message at the right time easily and are able to have a hands off approach when it comes to funneling leads to our sales team. The value Act-on has added has been worth it.
Vorteile:
Most actions are very intuitive and the tool is easy to navigate.
Nachteile:
Our onboarding experience wasn't the best, but Act-on has since implemented a new onboarding process that involves thorough training and set-up. We went to the bootcamp later and we are pleased that Act-on now offers that at the kickoff for other customers.
Antwort von Act-On Software
vor 5 Jahren
Hi Bethany, Thank you for posting your review! We appreciate your feedback and love that you're a fan of Act-On! Cheers, Sarah
