Wer verwendet Act-On?

Act-On bedient weltweit über 4800 Kunden unterschiedlicher Größe (kleine und mittlere Unternehmen, Unternehmensabteilungen) und Branchen (Finanzdienstleistungen, Gesundheitswesen, Fertigung, Bildung, Technologie).

Was ist Act-On?

Act-On ist eine Plattform für Marketingautomatisierung, mit der Marketer eine einzigartig gute Arbeit leisten. Act-On ist der einzige integrierte Arbeitsbereich, der auf die Bedürfnisse der Kunden eingeht ‒ von der Bekanntheit und Akquise über die Bindung und Loyalität. Mit Act-On erzielen Marketing-Profis bessere Geschäftsergebnisse und maximieren den CLV.

Act-On – Details

Act-On Software

https://www.act-on.com

Gegründet 2008

Act-On – Preisübersicht

Act-On ist verfügbar ab 900,00 $/Monat. Act-On bietet keine Gratisversion und keine kostenlose Testversion. Weitere Preisinformationen für Act-On findest du unten.

Startpreis

900,00 $/Monat
Preisinformationen

Kostenlose Version

Nein

Gratis Testen

Nein

Einsatz

Cloud, SaaS, Web

Training

Persönlich

Live Online

Webinare

Dokumentation

Kundenbetreuung

24/7 (Live Vertreter)

Support während der Geschäftszeiten

Online

Act-On Funktionen

Account Based Marketing Tools
Analytik
Engagement-Überwachung
Fortschrittsverfolgung
Kampagnen-Personalisierung
Kundensegmentierung
Lead Scoring
Lead-Pflege
Planungs-Tools
Zielkontoerkennung
A/B-Tests
Abonnenten-Management
Automatische Antworten
Berichterstattung / Analyse
Bildbibliothek
CAN SPAM-Compliance
Drip-Kampagnen
Dynamische Inhalte
Ereignisgesteuerte E-Mail
Kundenbefragungen
Mailinglisten-Management
Mobil-ootimierte E-Mails
Vorlagen-Management
WYSIWYG-Email-Editor
Zielseiten / Web-Formulare
E-Mail Marketing
Ereignisgesteuerte Aktionen
Kanalmanagement
Kontakt-Datenbank
Leadmanagement
Mehrere Kampagnen
A/B-Tests
Analytik
Bearbeiten in Echtzeit
Drag-and-Drop
Formularerstellung
SEO-Management
Vorlagen
reaktionsfähig
Dashboard
Datenextraktion
Lead Benachrichtigungen
Lead Scoring
Lead-Distribution
Lead-Pflege
Lead-Qualifizierung
Online Forms
Visitenkarten-/Ausweis-Scanning
Kampagnenmanagement
Lead Scoring
Lead Segmentierung
Lead-Distribution
Lead-Erfassung
Lead-Pflege
Pipeline-Management
Planungs-Tools
Quellen-Nachverfolgung
Verfolgung von Interaktionen
A/B-Tests
Drip-Kampagnen
Kampagnenmanagement
Lead Benachrichtigungen
Lead Scoring
Lead Segmentierung
Lead-Erfassung
Leistungskennzahlen
Personalisierung
Pipeline-Management
Besucher-Identifikation
Kontakte entdecken
Kontakte importieren/exportieren
Lead Scoring
Lead Segmentierung
Lead-Datenbank-Integration
Lead-Erfassung
Lead-Pflege
Pipeline-Management
Planungs-Tools
A/B-Tests
Analytik / ROI-Verfolgung
Anpassbare CTAs
Drip-Kampagnen
Dynamische Inhalte
Lead Scoring
Sales Intelligence
Segmentierung
Social Marketing
Suchmaschinen-Marketing
Websitebesucher-Nachverfolgung
Zielseiten / Web-Formulare

Act-On – Nutzerbewertungen

Zeigt 5 von 245 Nutzerbewertungen

Gesamt
4.3/5
Benutzerfreundlichkeit
4.1/5
Kundenservice
4.3/5
Funktionen
4.1/5
Preis-Leistungs-Verhältnis
3.9/5
Kelsey D.
Ecommerce Specialist
Finanzdienstleistungen, 201-500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    4/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    5/5
  • Preis-Leistungs-Verhältnis
    4/5
  • Wahrscheinlichkeit der Weiterempfehlung
    6/10
  • Quelle des Nutzers 
  • Bewertet am 6.8.2018

"If you take advantage of all of its features, you will succeed. "

Vorteile: We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep.

Nachteile: Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Antwort des Softwareanbieters

von Act-On Software an 8.8.2018

Hi Kelsey,
Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks.

We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly.

Good luck!
Sarah

  • Quelle des Nutzers 
  • Bewertet am 6.8.2018
Ashley S.
Database Administrator
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    4/5
  • Benutzerfreundlichkeit
    4/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    4/5
  • Preis-Leistungs-Verhältnis
    3/5
  • Wahrscheinlichkeit der Weiterempfehlung
    8/10
  • Quelle des Nutzers 
  • Bewertet am 21.5.2019

"Meeting goals and driving leads with Act-On"

Kommentare: Our overall experience has been great as we have been able to drive leads, gain marketing insights, and develop automated programs with easy to use templates we created.

Vorteile: Act-On offers automated program templates, all of which are completely customizable to meet our needs in driving leads in our marketing plan. The ease of use which is visually appealing with drag-and-drop, list segmenting, lead scoring options and integrations all work for our organization on both the user level and administrator level.

Nachteile: Pricing as this tool is at the higher end of some marketing resources. Also, the inability to schedule integrating segment runs at the earliest of four hours has caused issues with some of our marketing aspects.

Antwort des Softwareanbieters

von Act-On Software an 22.5.2019

Hi Ashley,
Thank you for posting a review! We appreciate your feedback.
Cheers,
Sarah

  • Quelle des Nutzers 
  • Bewertet am 21.5.2019
Verifizierter Rezensent
Director of Digital Marketing
Gastgewerbe, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    3/5
  • Eigenschaften & Funktionalitäten
    5/5
  • Kundenbetreuung
    Nicht bewertet
  • Preis-Leistungs-Verhältnis
    Nicht bewertet
  • Wahrscheinlichkeit der Weiterempfehlung
    7/10
  • Quelle des Nutzers 
  • Bewertet am 25.2.2020

"Great but with a learning curve"

Kommentare: It’s been a great tool but because we couldn’t utilize all the features internally, we had to hire a consultant.

Vorteile: This is a very robust email marketing program with marketing automation capabilities. We switched to Act On to be able to take advantage of setting up automated campaigns based on user behavior both in our emails and on our website.

Nachteile: Because the automation capabilities are so robust, this software has a very steep learning curve. It would not have been feasible for us to use this for marketing automation in-house without a full time person just using Act-on. We had to hire a consultant to be able to use this software.

  • Quelle des Nutzers 
  • Bewertet am 25.2.2020
Sarah H.
Marketing Manager
Gastgewerbe, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
  • Gesamtbewertung
    5/5
  • Benutzerfreundlichkeit
    5/5
  • Eigenschaften & Funktionalitäten
    4/5
  • Kundenbetreuung
    3/5
  • Preis-Leistungs-Verhältnis
    3/5
  • Wahrscheinlichkeit der Weiterempfehlung
    7/10
  • Quelle des Nutzers 
  • Bewertet am 14.1.2020

"Would Recommend For Basic Marketing Needs "

Kommentare: Act-On has supplied us with a platform to create quality looking emails and marketing materials with ease.

Vorteile: Act-On is an extremely easy to use software. It is mapped out in a user friendly fashion to where you feel you are utilizing as much as possible from the program.

Nachteile: We have encountered a few deliverability issues with sending our email campaigns and I've felt that at times Act-Ons customer service has not always been the most responsible or understanding. They provide help but not necessarily in correlation with the severity of the matter.

Antwort des Softwareanbieters

von Act-On Software an 6.2.2020

Hi Sarah.
Thanks so much for your feedback. We really appreciate it. I've flagged your deliverability concerns for your Account Manager who can follow up and connect you with our Deliverability Services pros. They should be able to help.
Thanks!
Sarah

  • Quelle des Nutzers 
  • Bewertet am 14.1.2020
Abbie D.
Director of Marketing
Computer-Software, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
  • Gesamtbewertung
    1/5
  • Benutzerfreundlichkeit
    1/5
  • Eigenschaften & Funktionalitäten
    1/5
  • Kundenbetreuung
    1/5
  • Preis-Leistungs-Verhältnis
    1/5
  • Wahrscheinlichkeit der Weiterempfehlung
    0/10
  • Quelle des Nutzers 
  • Bewertet am 18.10.2018

"Buyer Beware!! Not a sophisticated system in the least"

Kommentare: The worst. Beware - do NOT fall for this "automation" system. Go with something that actually supports the workflow of marketers in 2018.

Vorteile: Absolutely nothing. I came from using Pardot at my previous company and then was stuck with this poor excuse for an automation system for two years. Luckily we're in the process of switching back to Pardot at the moment.

Nachteile: Pricing Model Not Built to Scale: They think that the "pay for contacts" pricing model is a pro, but it is not! For any marketer with a growing database this is a pure nightmare given that they are basically unresponsive when you need to add more contacts. We are actually currently in a situation where we can't get ANYONE to respond to help us add more contacts, which means that I cannot execute on a very large campaign that we were set to launch yesterday. Customer Service: As mentioned above, good luck getting anybody to actually call you back or fix your issues. If you have any level of sophistication in your marketing programs and automation, it's just a matter of when you're going to run into issues with Act-On, and half the time, they don't even know why the system doesn't work. I just got a call back a few days ago about a support ticket I submitted in JULY (it's October 18 right now). Product: Act-On does not have a contacts database. So if you need to look up a contact and see every list that they are on, every automation program they are in, or to manage their subscriptions or lists, you cannot. That's right - there is no way to globally search for a contact in Act-On. This is absurd. There is no way that you can call yourself an automation system in 2018 and not have this most basic of capabilities.

  • Quelle des Nutzers 
  • Bewertet am 18.10.2018