Quartile

Great results

Vorteile:

Great account management by [SENSITIVE CONTENT]. Auto bids alleviate the need to spend time managing the bids manually.

Nachteile:

Cost is a bit higher than what it should be especially when the CPC is also increasing drastically squeezing the margin. The business model is not consistent between the traditional Amazon PPC (based on ad spent) to Google and DSP (fixed cost regardless to the spending)

The best AI powered ad agency in the industry.

Kommentare: I've been a Quartile customer for over 4 years. Year in, year out I can rely on them to hit the returns on ad spend I expect. I've had other agencies do my advertising before, and Quartile is by far the most sophisticated, impactul and the greatest value out there. Their Account Managers are very knowledgeable and are more than willing to adjust campaigns according to my expectations as a client. I was able to build a multi 7 figure brand in a massively competitive niche because of Quartile. Every dollar spent on advertising gave me multiple digit returns across different products of ours. I couldn't be happier with the results and I recommend them to everyone I talk to who's in the e-commerce space.

Vorteile:

Quartile's AI algorithm and the expert hands on help they provide are an integral part of our business, their impact on our revenue was immediate and they continue to deliver outstanding results year after year for us.

Nachteile:

Nothing. My experience (which is now ongoing for over 4 years) has been outstanding.

My biggest business disappointment over the last 1.5 years

Kommentare: Outdated strategy that became obsolete with the algorithm updates in late 2022. Unfortunately, many sellers have not yet caught onto this, as Quartile is exceptional at spending 90% of your ad budget on product targeting ads which do nothing to help your organic rank but will get you sales at high cost. So you can see your sales go up, at the expense (huge) of your profit, and long-term organic search rank for top keywords, which in turn will make your business growth unsustainable. Their software essentially makes your business into a pay to play vending machine with slim to non-existent margin. Their AI tools are a black box, you will never have any input on keywords to target, bid optimizations and placements, and their strategies on these will deplete your bank accounts. Their account managers are great at reporting your performance, but do little to actually improve that performance. Their end-user tool is clunky and looks like it's from 2010.

Vorteile:

I left Quartile after almost 5 years of using their software, 4 years directly, and a year prior via an agency. I feel a huge sense of relief to be done with them. De-coupling from their software and their bloated middle management layers was a huge burden and took over a month.

Nachteile:

TL;DR - take a look for yourself at my KPIs with Quartile and the new agency I replaced them with: final month w/ Quartile before switch: ACoS: 30.3% TACoS: 21.7% % Organic Sales: 28.5% 3 weeks after leaving Quartile (with minimal optimizations and we're not done yet): ACoS: 25.7% TACoS: 15.2% % Organic Sales: 40.9% Revenue levels stayed the same, only 5% decrease in revenue. Dislike everything at this point. Their billing never improved, have to nag the billing manager not to incorrectly charge my account in advance or to ask for a refund on incorrect charges that take ages to resolve. Much more importantly, their campaign structure and strategy sucks so bad, it pains me to calculate the lost sales and profit over the last 1.5 years from their ads de-ranking us on top keywords, and from the bloated campaigns leaking tens of thousands of dollars. They were more interested this last year on selling me new platforms and services, than actually coming to me with solutions on how to fix the existing campaigns that didn't work well. Classic example of a company that grew too fast, hired too many people at once, and created so much middle management bloat and poor internal communication that eventually their customers caught onto it and are leaving fast.

Quartile is Great!

Kommentare: Working with Quartile has been awesome! [sensitive content hidden], our rep, has been super helpful and always quick to respond when we need something. He really knows his stuff and makes everything easier for us. The whole process has been smooth and we’ve definitely seen great results. Highly recommend Quartile, especially if you get to work with [sensitive content hidden]!

Vorteile:

The work and dedication they put towards improving our Amazon accounts.

Nachteile:

Nothing, Quartile is great and I recommend them to anyone looking to manage an Amazon account with large inventory.

Rocky start but really happy with the performance now!!

Kommentare: We have been with Quartile about 10 months and have been very happy with the results! The first few months are a little rocky as the system adjusts but if you can wait it out it's really a great system. I assume some categories might work better than others but it's great for Toys and Games! I was just going through our campaigns and there is one specific campaign that performs best of all (almost 1/3 of our PPC sales) and it's on a sponsored product ad on an asin that isn't even in our same category! I have no idea why that one works so well but I know there is no way a human would ever have found that campaign and thus it really illustrates how their system finds opportunities that I don't think even a very skilled PPC expert could find! Fabio is our account manager and he's not only great at account management but also has amazing business sense and almost acts as an advisor on new ideas. Very happy!!

Vorteile:

Love that AI finds opportunities that no one else can find in terms of PPC

Nachteile:

The onboarding is a bit rocky as it take a number of months for the software to start to perform and I was about to leave as it was taking a while and then it all kicked in and has been able to keep my TACOS under 8% since.