Was ist Quartile?
Quartile ist ein Spitzenanbieter im Bereich Amazon Werbung. Die PPC-Plattform von Quartile wird von sechs patentierten Technologien für künstliche Intelligenz und maschinelles Lernen unterstützt, um deinen Werbekampagnen auf Amazon und anderen E-Commerce-Marktplätzen zu automatisieren.
Quartile optimiert und verbessert die Kapitalrendite deiner Amazon Kampagnen, einschließlich gesponserter Produkte, gesponserter Marken (ehemals Headline Ads), Amazon DSP (Demand-side Platform) und neuer Produkte wie Amazon Attribution und Sizmek für Amazon.
Wer verwendet Quartile?
E-Commerce-Verkäufer, Amazon-Verkäufer, Marketplace-Verkäufer, Agenturen, D2C-Marken (Direct-to-Consumer), D2C-Aggregatoren
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Bewertungen über Quartile
Great account management by [SENSITIVE CONTENT]. Auto bids alleviate the need to spend time managing the bids manually.
Cost is a bit higher than what it should be especially when the CPC is also increasing drastically squeezing the margin. The business model is not consistent between the traditional Amazon PPC (based on ad spent) to Google and DSP (fixed cost regardless to the spending)
In Betracht gezogene Alternativen:
At ValuePetSupplies, we've used other agencies...
At ValuePetSupplies, we've used other agencies and also managed Amazon ads myself for many years. After a few months Quartile is exceeding prior performance with great efficiency and maximizing ad spend every day. My account rep and simply top notch. Great company!
Took longer than advertised to "learn" to become optimized
Not happy with the results
The weekly calls and updates were appreciated.
The results were very poor. I had better results doing the campaign management myself. I thought that they were "experts".
My biggest business disappointment over the last 1.5 years
Kommentare: Outdated strategy that became obsolete with the algorithm updates in late 2022. Unfortunately, many sellers have not yet caught onto this, as Quartile is exceptional at spending 90% of your ad budget on product targeting ads which do nothing to help your organic rank but will get you sales at high cost. So you can see your sales go up, at the expense (huge) of your profit, and long-term organic search rank for top keywords, which in turn will make your business growth unsustainable. Their software essentially makes your business into a pay to play vending machine with slim to non-existent margin. Their AI tools are a black box, you will never have any input on keywords to target, bid optimizations and placements, and their strategies on these will deplete your bank accounts. Their account managers are great at reporting your performance, but do little to actually improve that performance. Their end-user tool is clunky and looks like it's from 2010.
I left Quartile after almost 5 years of using their software, 4 years directly, and a year prior via an agency. I feel a huge sense of relief to be done with them. De-coupling from their software and their bloated middle management layers was a huge burden and took over a month.
TL;DR - take a look for yourself at my KPIs with Quartile and the new agency I replaced them with: final month w/ Quartile before switch: ACoS: 30.3% TACoS: 21.7% % Organic Sales: 28.5% 3 weeks after leaving Quartile (with minimal optimizations and we're not done yet): ACoS: 25.7% TACoS: 15.2% % Organic Sales: 40.9% Revenue levels stayed the same, only 5% decrease in revenue. Dislike everything at this point. Their billing never improved, have to nag the billing manager not to incorrectly charge my account in advance or to ask for a refund on incorrect charges that take ages to resolve. Much more importantly, their campaign structure and strategy sucks so bad, it pains me to calculate the lost sales and profit over the last 1.5 years from their ads de-ranking us on top keywords, and from the bloated campaigns leaking tens of thousands of dollars. They were more interested this last year on selling me new platforms and services, than actually coming to me with solutions on how to fix the existing campaigns that didn't work well. Classic example of a company that grew too fast, hired too many people at once, and created so much middle management bloat and poor internal communication that eventually their customers caught onto it and are leaving fast.
Rocky start but really happy with the performance now!!
Kommentare: We have been with Quartile about 10 months and have been very happy with the results! The first few months are a little rocky as the system adjusts but if you can wait it out it's really a great system. I assume some categories might work better than others but it's great for Toys and Games! I was just going through our campaigns and there is one specific campaign that performs best of all (almost 1/3 of our PPC sales) and it's on a sponsored product ad on an asin that isn't even in our same category! I have no idea why that one works so well but I know there is no way a human would ever have found that campaign and thus it really illustrates how their system finds opportunities that I don't think even a very skilled PPC expert could find! Fabio is our account manager and he's not only great at account management but also has amazing business sense and almost acts as an advisor on new ideas. Very happy!!
Love that AI finds opportunities that no one else can find in terms of PPC
The onboarding is a bit rocky as it take a number of months for the software to start to perform and I was about to leave as it was taking a while and then it all kicked in and has been able to keep my TACOS under 8% since.
Antwort von Quartile
vor 2 Jahren
Hi Leslie, thank you so much for the positive review - we love to see our clients succeed, especially when the AI discovers new revenues and uncovers gems. I don't know that we could have written it better!