Salesforce Marketing Cloud Erfahrungen

Viele Einsatzmöglichkeiten

Vorteile:

Das Tool hat unser Marketing auf ein neues Level gehoben und sehr viele Prozesse vereinfacht.

Nachteile:

Es ist recht teuer und die Implementierung ist aufwendig.

Top Sales Management Software

Kommentare: Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications.

Vorteile:

The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue.

Nachteile:

More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated.

SFMC is a great tool!

Kommentare: Overall the experience is great. Support is great and quick and it works great for more complex campaigns.

Vorteile:

The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists.

Nachteile:

The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder.

Powerful tool but a steep learning curve

Vorteile:

The platform’s ability to segment audiences and automate marketing workflows is pretty powerful, allowing for precise targeting and engagement across email, social media, and SMS. Its integration with Salesforce CRM also makes it easy to pull insights into customer behavior and preferences.

Nachteile:

Navigating through its interface and setting up campaigns can be time-consuming, especially without prior experience or adequate training. Additionally, some tasks that should be straightforward, like creating email templates or setting up automation workflows, can be a bit cumbersome due to the number of steps involved.

My Remarkable Experience with Salesforce Marketing Cloud

Kommentare: Sales and marketing teams in my organization connect in one place with the help of Salesforce Marketing Cloud.

Vorteile:

With Salesforce Marketing Cloud, I am able to create and customize AI-powered campaigns.

Nachteile:

I face zero flaws when utilizing Salesforce Marketing Cloud.

Salesforce Marketing Tool

Kommentare: Using this program to keep track of pending sales and track completed orders, also able to set reminders to track upcoming sales monitors

Vorteile:

it's easy to keep track of sales and sales opportunities, it is a very intuitive program that helps with sles and marketing.

Nachteile:

Nothing is wrong with this service, I would recommend it.

Salesforce Marketing Cloud - The best in the game!

Kommentare: Salesforce Marketing Cloud gave us insights to customer trends, and the best market segmentation help we could ask for.

Vorteile:

The high level of personalizable customer engagement, along with access to AI tools, and campaign management, and robust analytics as well. The customer service is great also.

Nachteile:

Salesforce marketing cloud randomly has extremely long slow periods, and any updates do take a bit of a while. Not much outside of that

Great Marketing automation tool

Kommentare: We have been using the marketing cloud for the last few years. It has so many hidden benefits to it which helps you elevate your marketing potential. It has out-of-the-world capabilities to track the customer footprint. Perfect for complex marketing journeys

Vorteile:

Great marketing automation tech for complex automation and detailed customer footprint tracking

Nachteile:

It is a complex product and we need to understand the platform before beginning any solution

Salesforce Insight

Kommentare: I appreciate the advanced model of the overall platform. Compared to other Sales CRM's, this has to be the best out right now.

Vorteile:

I like how user-friendly it is and how I am able to create reports easily.

Nachteile:

I don't like how slow it functions sometimes. I have to refresh certain pages to update a contact.

A great CRM solution!

Kommentare: It is a great CRM solution and one that we use to manage Customer relationships and worldwide questions received. We are able to automate the process and make following up and answering the questions so much easier. The cost can be high for small businesses but so far we have made it work

Vorteile:

How easy it was to customize it to fit our needs. We were able to automate a whole process and streamline our worflows.

Nachteile:

Cost-- It was getting expensive to add more users and features to our account. With such a large group that needed access we could not justify the cost.

Salesforce Recommendation

Kommentare: I have enjoyed Salesforce as a way to stay organized with several parts of information within my company and disperse it to other employees easily.

Vorteile:

I enjoy Salesforce as it is a way to stay organized within the company and disperse important information.

Nachteile:

I like lest that at times it can be hard to log in to for employees.

Essential for our marketing efforts.

Vorteile:

We use the Marketing cloud every day for our email marketing efforts. We use a platform native to salesforce called Pardot to send out our actual emails, but build the campaigns themselves, whether they be webinar or email, in Salesforce Marketing Cloud. It's super easy to make new campaigns by just cloning old ones with mutual fields so it takes no time at all.

Nachteile:

It's a pretty comprehensive platform, so it performs a lot of features. This can be overwhelming at first and hard to pick up initially but isn't a con necessarily.

An Amzing Marketing Analytics Solution

Vorteile:

From lead generation to marketing analytics, Salesforce Marketing Cloud has it all and is easy to use It is affordable and makes email automation, campaign tracking and reporting easy

Nachteile:

No issues with Salesforce Marketing Cloud as it meets the need

Great platform for companies already on Salesforce

Vorteile:

If you're already using other clouds on Salesforce, Marketing Cloud is a great cloud to be on to manage campaigns, automation, and track information all within one system.

Nachteile:

There are a lot of layers, needs a little onboarding assistance to get the hang of it.

IT IS GOOD BUT COULD BE IMPROVED

Vorteile:

IT IS EASY AND GOOD , BUT SOMETIMES IT HAS ISSUES IN CHROME .

Nachteile:

IS NOT WORKING 100% GOOD WITH CHROME , BUT IT IS OK WITH SAFARI

Good tool if you can build large audiences

Vorteile:

Automatic updates of lists on Facebook or other ad networks. Secure way to share data with 3rd parties

Nachteile:

Weird system of working with reports only, this doesn't allow you to add both leads and contacts to the same audience.

Effective in boosting consumer confidence and gaining new clients and closing more deals.

Kommentare: Salesforce Marketing Cloud improved our communication with new and existing customers, boosting their confidence and ultimately leading to new deals and increased sales.

Vorteile:

Salesforce Marketing Cloud simplifies sales funnel tracking, automates processes, and allows for task creation and reminder scheduling for team members. The intuitive reporting features and customizable dashboards enable the management of a lot of data across interconnected databases. Salesforce Marketing Cloud has helped us achieve positive results in attracting and improving relationships with customers. Contact management is efficient, and the customization and ease of use options provide great organization and search capabilities. Call tracking is also efficient, and creating new tasks after each call ensures easy note-sharing and updates with colleagues for efficient follow-up.

Nachteile:

Although some complications and difficulties have arisen, the good news is that we were able to overcome them quickly. We have encountered errors due to incomplete integration from other applications and issues when adding calendar links to addressed emails for clients.

Knowledge of customer and company information

Kommentare: It is the basis for activity and project information linked to daily reporting information from customers and employees across the company. All Marketing activities can be quantified, and you can easily understand the bottleneck, the cause and what is happening using the dashboard. In addition, because it can be linked to a wide variety of MAs, it is possible to manage customer data collectively. Employees can also query the information from the smartphone app to check all customer information without wasting time, even when they are away.

Vorteile:

It is possible to manage schedules, customers, projects, etc., but it is excellent that it is possible to customize reports and create systems flexibly. The information needed and the management contents differ for each company and center, but I think the service is agile. At first, getting members to enter data is difficult, but as the number of items entered correctly increases, each salesperson's activities become more apparent. Since it has been possible to capture the characteristics of each member, sales productivity has improved in several ways, such as advice on which items to improve and knowledge sharing if things grow.

Nachteile:

Although bugs occur infrequently, they can temporarily disrupt work because they are irreplaceable and essential tools for the business.

Good marketing tool

Kommentare: Its been a grest experience their support team has never let me down.

Vorteile:

Very easy to create and manage a marketing team.

Nachteile:

The pricing is a bit costly compared to other companies.

Amazing tool

Vorteile:

How easy it is to add new marketing items to it

Nachteile:

I dont dislike anything about it. It is very useful

Automate Engagement and Optimize Performance

Kommentare: Overall while this is a very expensive tool you can trigger real-time events while customers browse your website and continually adjust their path based on predictive behavior which ultimately increases revenue.

Vorteile:

The biggest solution this solved for me was increased productivity with customers across email and advertising. I was also able to utilize the comprehensive customer data, browsing behaviours and purchase history to optimize my business.

Nachteile:

The cost is the main issue with this tool as well as getting it implemented and set up because of the vast number of features and customization available.

In Betracht gezogene Alternativen: ActiveCampaign

Zuvor genutzte Software: HubSpot Marketing Hub

Easy-to-Use Email Software

Vorteile:

The drag-and-drop interface of Salesforce Marketing Cloud makes it simple to create emails. This simplifies the process of adding new designs to my email. Furthermore, the ability to change individual content blocks is useful because it means that if I make a mistake, it will not affect the entire email.

Nachteile:

Although the platform is quite expensive, I do not believe my company is adequately compensated for it. Customer service has been at best mediocre. We've had a number of issues that have taken a long time to resolve, leaving me and my coworkers frustrated and unable to assist.

Salesforce is the Best

Kommentare: Overall my experience with Salesforce is great. I think it's a great software and platform for any kind of company to use.

Vorteile:

I like how easy it is to use and to keep everything about the client in one place.

Nachteile:

The features that I saw were missing was being able to call from there. We use another software to make calls.

Salesforce Marketing Review

Vorteile:

For a complex business it allows for greater use and understanding of customer data.

Nachteile:

It is quite difficult to use initially with strong alliance on the company to assist with teething issues.

High functionality, barrier to learn

Vorteile:

Gives you most of the features you need.

Nachteile:

Need a bit of training and learning curve.