Salesforce Marketing Cloud Erfahrungen

Viele Einsatzmöglichkeiten

Vorteile:

Das Tool hat unser Marketing auf ein neues Level gehoben und sehr viele Prozesse vereinfacht.

Nachteile:

Es ist recht teuer und die Implementierung ist aufwendig.

Incredibly Powerful Cloud-Based Marketing Automation Platform

Kommentare: Using Marketing Cloud, we can simply keep tabs on all of our social media profiles, Facebook updates, and email automation tools. Even if this platform is already a part of our website, it integrates with the services of other companies and applications with relative ease. Despite the fact that Marketing Cloud has an email solution, we continue to rely on Mailchimp to assist with channel management.

Vorteile:

It is an extremely adaptable and comprehensive application that provides everything you need to efficiently manage your connections with customers. I liked that I could find out a lot of stuff, like what they were doing online, about the people I was trying to sell to. It gave me a comprehensive understanding of their habits, tastes, and contacts with my company, allowing me to make smarter choices and give superior service. In conclusion, if you're wanting to simplify your sales and marketing operations in a strong and user-friendly method, this CRM system is what you need.

Nachteile:

It is always frustrating how long it takes for an email activity to load in Journey Builder. Sometimes the platform will indicate that you have been idle even if you have been working on it continuously.

Marketers can quickly and easily create campaigns, track performance, and measure

Kommentare: I have been using Salesforce Marketing Cloud for a few months now and overall I am very pleased with the software. I find it easy to use and its suite of features has helped me create more effective campaigns and track performance more accurately. The segmentation and personalization tools have allowed me to deliver a tailored experience to my customers, and the detailed analytics reports have helped me measure the success of my efforts. The only downside for me is the cost, but I feel like it is worth it for the features it provides.

Vorteile:

The best thing about Salesforce Marketing Cloud is its comprehensive suite of tools and its ability to automate customer interactions. The platform integrates a variety of marketing channels, including email, SMS, social media, and web, making it easy to create and track campaigns. Additionally, its segmentation and personalization features help marketers deliver a tailored experience to customers. Finally, the platform provides detailed performance metrics, allowing marketers to measure and optimize their efforts.

Nachteile:

One of the drawbacks of Salesforce Marketing Cloud is its cost; the software can be expensive for small businesses. Additionally, the platform can be difficult to learn and requires a lot of time and effort to master all its features. Finally, some users have reported that the software can be slow and unresponsive at times.

SFMC is a great tool!

Kommentare: Overall the experience is great. Support is great and quick and it works great for more complex campaigns.

Vorteile:

The best features of SFMC is the integration with SFDC and the flexibility in creating audiences. It allows us to use SQL to build audiences in a very data driven manner vs a drag and drop (which SFMC does have) feature to create lists.

Nachteile:

The speed for SFMC can sometimes be questionable. Some days it moves faster than others. The other feature that tends to be frustrating is the speed or actions when having multiple splits in their journey builder.

Expensive and cumbersome with little support

Kommentare: Love what the product is capable of doing. But it takes a significant amount of time and money beyond the cost of the product to set it up and maintain it. I am dissatisfied with the representatives of SF who have zero customer service skills and can’t even answer a question when asked. They are rigid and not willing to work with clients to provide solutions. They just want the contract. I will not be renewing with them.

Vorteile:

It’s capabilities once it’s configured which takes a significant amount of time and money by hiring outsourced vendors to help set it up. SF offers little or no support and sends links in response to your questions.

Nachteile:

They sell the product speaking in terms of monthly payments hen switch it to annual payments when you purchase the product. They do what’s in their best interests not the client’s. They sell you products that you don’t need but you won’t figure that out until you learn how to use them and set them up which takes a few months with the help of a consultant that you must pay for separately because it’s nothing included in the price and the products are not intuitive by any means. You will also need at least one employee dedicated to setting it up and maintaining the program. The very consultant that SF recommended that I hire at an extra fee to set up the program told me that I didn’t need six of the accounts that SF insisted I needed. They simply do not care if you ever use the products or are satisfied with the products until it’s time to renew your contracts. There are too many other alternatives from companies that actually care about having a long term relationship who will sell you what you need now and help you build the platform as you grow. SF has no such interest. I will not be renewing with them.

Top Sales Management Software

Kommentare: Through the use of granular criteria and personalization, we have increased user engagement across all modes of communication, including Email, SMS, WhatsApp, and Push Notifications.

Vorteile:

The effectiveness and manageability. You may control automated email sending and collecting contact information for hot leads. Its talents help the company expand by a factor of two. Bringing down the lead time for security matters. Separation of live and dead wires. Automating routine tasks saves time and effort. Boosts the company's growth and revenue.

Nachteile:

More automated components for plug-and-play building of user journeys would be preferable, as much of Automation Studio as possible must be implemented in SQL, which can get complicated.

SFMC

Kommentare: This is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.

Vorteile:

In addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.

Nachteile:

Some of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.

Good marketing tool

Kommentare: Its been a grest experience their support team has never let me down.

Vorteile:

Very easy to create and manage a marketing team.

Nachteile:

The pricing is a bit costly compared to other companies.

Best of the best

Vorteile:

The experience so far on the platform has been outstanding. As the platform increased in the level of engagement, we needed to introduce the right market tools to the business and this is were salesforce comes in. The campaigns were able to reach the right audience. The email functionality is great as well.

Nachteile:

The only con will be the pricing as it is a bit on the hefty side.

Excellent tool for marketing and more

Vorteile:

is a flexible tool that, when connected to the Salesforce CRM, allows you to easily create campaigns, automatic messages and more.

Nachteile:

Integration is easy if done on the Salesforce CRM but always requires a system integrator.

Great software

Vorteile:

Allows us to send the same email to multiple people at once

Nachteile:

I wish there were more integrations with our CRM to record bounced/unsubscribed emails

Terrible product, terrible support

Vorteile:

The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Nachteile:

Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.

Marketing Cloud is the optimal integration for our Salesforce-powered website

Kommentare: We love the integration with our current Salesforce Commerce Cloud website and the ability to track everything within and not worry about dozens of different integrations to accomplish the same thing. Because Salesforce is a larger company, you can expect great support, knowledgeable account managers, and constant improvements.
As with any platform, there are things we'd like for it to be able to do, I'm confident that in time, many of those things will become available. And anything that doesn't, we'll continue to use 3rd party integrations.

Vorteile:

As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy. There's not much additional setup or any big learning curve to start using it. The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions. Because this platform is integrated with our website, it's still very easy to have outside vendors and software solutions that integrate with it. An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software.

Nachteile:

The main disadvantages of using this software are pretty much the same disadvantages of any of the Salesforce platforms and/or integrations. For the uninitiated those are: - Some of the most costly software that accomplishes the same tasks as other platforms - Can be a bit complicated to navigate due to the sheer possibilities + abilities you have using the Salesforce platform. If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it!

A heavy hitter, but work to be done in UX

Kommentare: Despite being somewhat clumsy in real-world use, Marketing Cloud is a powerful, high quality suite for those looking to pursue robust, personalized digital campaigns.

Vorteile:

This is an outstanding product for 1:1 engagement with an existing audience. We're still somewhat new to it, but are quickly coming up to speed. Best modules are open APIs, Journey Builder (basically pulls the entire suite together to build repeatable workflows), Audience builder (works hand/glove with Journey Builder), and Mobile Studio. It will take time for us to gather enough behavior and other attribute values to really put this to work. But it has plenty of horsepower and data tools and really get us to advanced personalization and performance analysis.

Nachteile:

The suite is a set of modules cobbled together via the original product (ExactTarget) and new apps purchased by SFDC (e.g., Social Studio, which as Radian 6). This makes it cumbersome to assemble an entire campaign because you're constantly pinging back and forth through different modules (via a tabbed interface) to get things done. It's probably too late now for a truly unified, campaign-based UI, so it will have to do.

The best marketing tool for integrating Salesforce CRM

Kommentare: With the help of the powerful CRM SalesForce, corporate firms can use account and customer information to enhance customer relationships, boost marketing and sales, and extract business data. The integration with SF is seamless and fluid. Automations that are both clever and unique are possible.

Vorteile:

Awestruck by the platform. My marketing campaigns were set up and customised without much difficulty because to the user interface's excellent usability and intuitiveness. Particularly helpful has been my ability to divide up my audience into several groups and tailor the content for each one. The Salesforce CRM connectivity is one of my favourite features. It enables smooth data analysis and transmission, which has improved my ability to target customers and develop a deeper understanding of them.

Nachteile:

As it is among the most effective in this sort of industry for the functions it provides and is also fairly simple to comprehend and include into business equipment, I have nothing unfavourable to say about it.

Lots of options, hard to find the one you need

Vorteile:

Salesforce is a powerful CRM tool that is widely used in a variety of industries. It has a lot of features and integrates with many other types of software.

Nachteile:

Data entry can be cumbersome. The system is not intuitive and neither is the layout of screens, though some of that can be customized. When it comes to running reports, there are a lot of pre-built ones, but most of those aren't useful. I usually find myself having to build my own, and that process is cumbersome and not at all intuitive. There are many different types of reports and it's hard to find the one needed to get the data that I seek. Also, it does not do a great job of tracking contacts who are associated with multiple accounts (such as a representative of multiple companies), and there is not a way to show affiliations between multiple accounts (such as divisions of a large company).

Expensive but not worth it

Kommentare: Disappointing. Don't waste your money, there are better tools out there.

Vorteile:

This product poses itself as top of class, but that's only in pricing. It is complicated and not marketing friendly. The interface is not userfriendly and the tool does not support multiple brands without a heavy pricetag.

Nachteile:

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.

Saves Time and Time is Money!

Vorteile:

As a day salesforce user this makes time management easy. I can respond to emails right in the platform which saves me time. Very advanced system that can do almost everything if you are willing to learn. I found the learning curve to be somewhat of a challenge as the is very unique to any other marketing software but anything in salesforce is unique which is what sets it apart from its competition. Overall the customer reps are helpful and training is endless making this software something that you can alter to work for your needs.

Nachteile:

This can be costly for smaller companies and can offer many features that may never be used if not implanted or trained properly.

Salesforce Marketing Cloud Review

Kommentare: I love Salesforce products. I think investing in the cloud solutions was one of the best decisions my team has made. We are able to manage our social channels with ease.

Vorteile:

If you are using other Salesforce Cloud solutions this easily integrates into your overall marketing strategy. The support team is very helpful and answers question in a timely fashion. They are great to work with!

Nachteile:

If you don't use other Salesforce Cloud solutions you won't get all the benefits of this tool. It really helps to use all Saleforce products if you want synergy among all of your initiatives. It is a costly investment, but if you are willing to spend the money the cloud solutions can really help grow your business and make your team more efficient.

Campaign Management and Email Marketing Management with SFMC

Kommentare: Saleforce Marketing Cloud is a marketing automation leader in the market. One best thing about salesforce marketing cloud is that it has all features of automating all your marketing campaigns for Email, SMS, Direct mail and push notification.

Vorteile:

My overall experience with Salesforce Marketing Cloud is really great, because it is user friendly and easy to use marketing automation platform available in the market and with the help of it I am able to create Email campaigns, SMS campaigns, Direct mail campaigns and push notification campaigns. We also have purchased its Email studio, SMS studio and Push studio license.

Nachteile:

I do not have any dislike for this platform.

Powerful Marketing Solution

Vorteile:

When you connect all the different pieces of Salesforce software that are applicable to your organization, the results are astonishing. Having used other CRM and Marketing Softwares and having to integrate the two was far more difficult than using the various aspects of Salesforce. It is fantastic to have it all in once place. It connects easily to Google Suite apps and is overall easy to use for the technically inclined and after a little training your less technically inclined employees will have no problem with it.

Nachteile:

For those that are not technically inclined, the learning curve can be difficult. The integration of a large business application can be extremely lucrative, however the kick starting period can be a turn off. For small businesses that have multiple solutions to the problems that Salesforce can solve, the transition period can be difficult to cope with.

Greatly disappointing

Kommentare: Ultimately we are switching from Marketing Cloud because the price is too high for all the headaches and because we use a limited amount of the functionality anyway since we just need the email marketing component.

Vorteile:

The email builder is very easy to use and the ability to specify a preheader was greatly appreciated.

Nachteile:

Hard to pick what was worst - terrible customer service, despite paying for Premiere Support it often took days to get problems solved (and updates were constantly causing new problems), or the fact that the answer to every question was either no or an upsell.

Really helps us keep our drip campaigns running smooth.

Kommentare: Pick a good vendor, that is the crucial aspect of the roll out. With a bad vendor, the turnover is dangerous to your projects completion date and it's bottom line.

Vorteile:

The whole baked out process is easy to understand and roll out, using the tool to manage email campaigns and other selling tools is a real revenue generator!

Nachteile:

As with anything Salesforce, it looks good until you sign the contract, then you see all the hidden add-ons and expenses you need to get the tool actually doing what you want. Be prepared to spend more than they tell you!

Salesforce Marketing Cloud - the best of the best

Kommentare: A great piece of software that possesses all the functionality out of the box to make you successful

Vorteile:

Salesforce continues to maintain its leadership position in this space by constantly bringing new & improved functionality to the table that meets it users needs. Additionally there are 3rd party products that work hand in hand with Salesforce that enrich its capabilities

Nachteile:

Salesforce is somewhat pricey but if you utilize all of its functionality it will deliver an ROI and help you scale by automating a number of your key functions

Gets the job done, but with minimal user experience

Kommentare: It gets the job done with email, but the reporting is less than ideal and there is not a good level of customization available within the email builders.

Vorteile:

Once you get used to it, it is an easy to use platform. Tracking is laid out in an easy to digest way. Spam blockers are efficient.

Nachteile:

At-a-glance reporting is not as robust as in other platforms. Things like spam by email, which is essential to track, needs a custom report built rather than it being available with all other tracking. There are also a lot of nuances within the emails and the way they render for email platforms, like Outlook. For example, links do not show as bold.