Bewertet am 3.7.2019
Indeed a Best-in-Class Marketing Automation Software
Md masoom R.
Kommentare: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.
Vorteile: I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.
Nachteile: I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.
Bewertet am 8.12.2019
Easy to use marketing automation - not the most powerful
Kommentare: It’s easy to use, and if you have pretty straightforward automation needs, it will get the job done.
Vorteile: Marketo is really easy to use. The basic structure of the system is quite easy to grasp because it’s simple. The UI is also very navigable which makes it quick and easy to make your way around the system.
Nachteile: I don’t feel that Marketo is the most powerful marketing automation system out there. If you need super granular targeting or advanced actions, this may not be the system for you.
Bewertet am 19.12.2019
Big Marketo fan here - used it at last company and made sure to bring it to my new company.
Vorteile: Once you understand how to use the tool, it makes automation pretty easy. It also integrates very easily with Salesforce, and our employee benefits tool (makes it easy to manage internal comms now!).
Nachteile: You have to really be mindful of all of the programs you have running so campaigns don't overlap or counteract eachother. It also has a pretty steep learning curve.
Bewertet am 17.12.2019
Marketo - great software for demand generation
Kommentare: We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences.
1. Ease of use
2. Drip campaigns triggered on behaviors of leads
3. Lead management (inquiry to close)
4. Ubiquitous in the 100-1000 employee segment, SaaS business
1. Customer support lacks
2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example
3. Limitations on API use
4. Mobile responsive templates are not mobile responsive!
5. Anything account based related
Bewertet am 12.11.2015
Pros and Cons
Vorteile: Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.
Nachteile: Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.
Bewertet am 18.1.2020
Powerful backend but with an interface that haven't been updated for the past 7 years
- powerful backend
- offers flexible integrations with lots of 3rd parties
- flexible nurturing options
- Marketo or adobe haven't invested in the platform for the past 3-4 years
- the graphics resemble something from the late 90's and havn't been updated (project 'sky' isn't really live across the whole platform )
- no marketing canvas like the other vendors so it's harder to visualise nurturing flows
- support isn't what it used to be (prior to the adobe acquisition )
- unclear pricing, everything is an add-on
Bewertet am 18.11.2019
Easy to learn and very efficient automation software
Kommentare: Overall, apart from the HTML coding window issue (which is required very rarely), the whole system is very easy to use and helps you automate your marketing campaigns.
Vorteile: The software is easy to use. There is a tonne of documentation on how to use various features and the different project folders make it very comprehensive.
Nachteile: In the system, when creating emails, the window where you can edit the HTML code is hard to access.
Bewertet am 15.11.2019
Possibilities are endless
Kommentare: An awesome tool that is allowing us to expand our marketing efforts daily.
Vorteile: There are literally so many things you can do with Marketo. The functionality as a marketing automation tool is almost endless. We use it for email campaigns and lead routing and could not be happier. I am certain our use will continue to expand.
Nachteile: There is a lot to learn. That isn't a con necessarily, but it definitely takes some time to figure everything out.
Bewertet am 12.12.2019
Really well featured - but complicated.
Kommentare: It enabled us to do some basic things well but we also ended up in some cal-de-sacs with the higher complexity campaigns.
Vorteile: There is a lot of amazing things that you can do with this tool and the scoring that is associated with leads is immense.
Nachteile: Super hard to use. I did a two day training course and wasn't able to implement much of what I learned.
Bewertet am 26.11.2019
Great automation solution
Kommentare: Overall really pleased with it. A really good, powerful solution for automation.
Vorteile: First of all it's really simple in terms of tracking all the different steps of engagement. Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Nachteile: Some of the systems can be quite hard to understand at first. And some design options weren't great at first.
Bewertet am 22.7.2019
Flexible and Adaptable, Best for Technical Users
Kommentare: The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.
Vorteile: The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.
Nachteile: There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve
Bewertet am 28.5.2018
My experience with Marketo
Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years.
We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.
- Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce.
- Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better.
- Support: the response time of the standard support is not quick and usually it takes some days to resolve it.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page)
- Reporting: the reports are very basics
Bewertet am 20.12.2017
Impressive and efficient
Kommentare: Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly.
Vorteile: Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team. What I’d like to see is continued product improvement driven by customer voices. I’m excited for the new Mercury UI to debut in 2018!
Nachteile: As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it’s not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE). Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We’ve recently been assigned a new rep and we're making progress.
Bewertet am 6.6.2017
Best-in-class Marketing Automation Solution
Vorteile: Marketo is the "Porsche with a manual transmission" of marketing automation platforms. It's full of cool features and is incredibly powerful. The strengths: 1) Workflow flexibility that is unmatched by other platforms. Building complex data management, lead scoring, and organizational processes (such as lead routing) is very achievable in Marketo. They basically give you every function they can possibly code and let their customers piece them together as they like (more on this in #7). 2) The engagement programs, primarily meant for lead nurturing, are truly best-in-class. It's a little bit of an adjustment at first, but it really simplifies complex nurturing tracks and saves marketers from putting prospects into multiple tracks at once (which happens more than most admit) 3) The vision is impressive. Marketo has a clear, long-term vision that they continually deliver on. Examples being advances in personalization, ABM, ect. I'd bet on them to lead the way (or buy the way via Vista ) to whatever is next in marketing automation, such as AI or machine learning.
Nachteile: I love Marketo. But, there are some things I don't love. 1) The landing page builder has made improvements but still, leaves some to be desired. Unless a template available for import matches what you'd like to do, you pretty much have to hire a developer to build your templates. 2) The reporting is somewhat overhyped. They REALLY sell revenue cycle analytics, but in reality, it's tough to implement and even tougher to accurately maintain. Since data is essentially timestamped and not stored in an external record (i.e. like Salesforce has for a campaign member), if you mess it up, you're SOL. Marketo's advice to me was "don't mess up."
Bewertet am 9.8.2016
Want to see proven ROI with a marketing automation system?
- UI Usability & design.
- Tracking of programs from creation to execution, including success and engagement across programs like webinars, events, web pages and multi-step or channel campaigns.
- Complex criteria for building out nurture programs based on targeted parameters and real-time interactions.
- Global partitions and platform internationalization.
- Real-time personalization
- Search functionality could be a lot easier with keywords, or created date. I know the platform just updated to search based on URL, but it could use a bit more work to make it easier for newer employees who have tons of legacy items to sift through.
- Speed of platform is sometimes frustrating - it can be great at times...other times it lags beyond belief, when pulling lists, approving emails and landing pages, and just jumping from campaign to campaign. Sometimes I have to even restart or refresh the platform just to get it moving again.
- Campaign calendar layout is not intuitive and leaves marketing teams resorting to a Google Calendar or similar feature to track campaign sequencing and deliverables. It's usable if you spend some time in it, but it definitely could be better.
Bewertet am 19.8.2018
Marketo: An Ultimate Platform for marketing!
Vorteile: The reason why I referred the application as an ultimate platform is that it gathers all information about your digital marketing campaigns emails, online forms, marketing material etc. at a single place. It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything. In this, one can build a variety of things like email templates, landing pages, etc. It supports multi-touch campaigns and multichannel. It is broad and very useful for CRM Integration and most importantly Analytics. It increases efficiency in a variety of ways (like the ability to create a tokenized template) as well as its Lead management process is also brilliant!! Its capabilities are very vast, Comprehensive campaigns capabilities are one of them.
Nachteile: Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them. Most importantly it is not within the range of all types of people, as its rates are little bit higher. Its interface should be improved for new users as well as some software bugs should also be fixed regarding auto-saving. It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough. But at last, I want to say that the major issue with it, is regarding its speed of loading the application which needs a lot of improvement
Bewertet am 11.8.2017
My experience with Marketo
Kommentare: We are using Marketo across the whole organization to improve and automate our marketing activities. We are using it at corporate level as well as in each operation (US, UK, DACH, France, Italy, APAC, etc). We improved ability to attract new leads and the engagement of visitors on our website.
- Workflow: the logic behind the workflows allows to automate manual activities
- Lead gen: we improved the engagement of the visitors on our website and we manage the entire lead generation process on Marketo integrated with our CRM.
- Programs: it is easy to create and manage emailing and nurture programs with the ability to set rules when the email should be sent.
- Forms: we are using Marketo forms and we embedded them on our website.
- Integration with Dynamics: after 3 years we still have some issues on the integration with MS Dynamics... the 2 systems are not well integrated.
- Support: sometimes we had some issues with getting quick replies from support.
- Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page).
Bewertet am 26.9.2019
Our team has found Marketo an essential tool to organize and to optimize new customer relationships
Kommentare: Our review focused on the process of discovery relative to our website and front line presentations to the market prospect visitors. However , Marketo Software covers the complete spectrum of marketing and prospect lead generation. Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Vorteile: We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side. This task is accomplished through their easy to use user interface and dashboard which can report the necessity to upgrade target key search words and title tags. We also employ Marketo's ability to collect information from prospective visitors to our site and with its tools which customize the visitors experience based the application's unique reaction to visitor company size and industry sector as well as inquiry behavior while interacting.
Nachteile: We hoped the customer service hours to be more robust and available as we work late hours and over seas times. This is a small complaint in the over all scheme and we rate Marketo as a fine product . The online support resources are helpful.
Bewertet am 26.3.2015
Great Solution for Salesforce users.
Vorteile: I used Marketo in my last role for about three years and was always impressed. Marketo does a great job of integrating very seamlessly with Salesforce and in a sales role, this is imperative to your success. You are able to track not only your emails, but develop sophisticated campaigns to drive engagement in a particular market or across a broad spectrum. Above all, Marketo gave you the flexibility to develop an idea and execute on it successfully. Additionally, the system was great in providing the engagement reports key prospects had with our organization. As a sales professional, quality leads some times make or break a quota. Marketo feeds you quality leads that you're able to rank based on many algorithms. Having an understanding of what your prospect is most interested in, creates a much more effective first conversation, rather than attempting to connect cold. Overall, Marketo was a crucial part of our sales processes and truly assisted in your achievements as an organization. I would highly recommend.
Nachteile: We only encountered some occasional problems when uploading smart lists. This would sometimes take quite a long time when Marketo was running updates or changes, that would slow the system.
Bewertet am 20.9.2018
Marketo - great marketing automation for larger marketing teams.
When going through the demos & getting pricing from the Sales team make sure to fully understand their pricing. They've changed their pricing model in the past 18 months to be more a la carte so some features you may really like are additional costs. Depending on the size of your database this can start to really add up.
Marketo is not suitable for small marketing teams as it requires a ton of set up time & ongoing work to fully leverage its capabilities.
Easy to track different engagement programs at every stage across multiple steps.
Robust criteria for building lead nurturing.
Like their lead scoring feature - great way to segment leads based on how they interact with you.
Their real-time personalization feature is impressive. Great feature once it's configured correctly.
The email builder is pretty basic.
Leveraging the full capabilities requires a full-time internal resource.
Steep learning curve. We needed to invest in a Marketo specialist to help with integration.
Marketo is super expensive & that's before taking the extra cost of hiring a Marketo Specialist to help with implementation.
Bewertet am 4.5.2019
marketo user and admin review
Kommentare: works extremely well for the business case we have. integration with salesforce helps us immensely in tracking key business clients and their purchase journey.
Vorteile: best email marketing software in the market. easy to setup lead scoring. integration with salesforce works really well.
Nachteile: some of the functionality is still old school. needs to upgrade the drag and drop interface to reflect modern software design principals.
Bewertet am 20.12.2017
Makes Small Teams Seem Big
Kommentare: The Marketo community is great and one of the highlights of working with this software. The support is robust and effective. While the aesthetic aspects of the forms, landing pages, and emails leaves something to be desired, it is more than made up for in overall functionality.
Vorteile: We have a really small marketing team, but we are able to create quality, complex nurture streams easily with Marketo. It also gives us valuable insight into who is engaging with our website and our emails. We couldn't imagine running our marketing with anything else.
Nachteile: While the functional aspects of Marketo are great, they are lacking in some areas like form design and ease of use for designing emails and landing pages. They have tried to improve all three but continue to fall short compared to other tools. You will have to have someone who knows how to do some basic coding if you want to go beyond their most basic templates.
Bewertet am 19.2.2019
The Big Boy of Marketing Autumation
Kommentare: Overall - Marketo was killer! Onboarding was great and support with issues was helpful. My biggest advice would be to maximize their time on site by building funnels you actually can use!
Vorteile: Marketo allows you to automate anything. Whatever action you want to trigger from - you can. We were a large publishing group sending millions of emails each month. We needed ways to segment and identify the exact user we wanted. Marketo gave us those tools to do that quickly and easily!
Nachteile: Some of our team struggled to understand some of the terms and systems. It came very quick to some of the team and slower with others. I mention this because it seemed more like a mental block than ignorance. I also felt like we needed a developer to help make the dreams happen. It was just outside of our skillset so we needed some extra hands in the early days making all the connections perfect.
Bewertet am 28.5.2019
Efficient tool for marketing automation!
Kommentare: We've found so much success since implementing Marketo. We are able to track and report on our sales campaigns, which allows us to continually improve our content and marketing strategies.
Vorteile: Once you set campaigns and functionality up in the platform, it's extremely easy to clone programs and logic. Managing lists and contacts is very easy to do and the platform offers pretty helpful reporting tools. The Marketo community is full of great resources and you are always connected to helpful tools to help you better use the platform.
Nachteile: Email creation can be difficult. How the email looks when you build it can differ greatly from what you see in the preview test send. I've spent a long time tweaking emails in the platform trying to get them to look good, and without templates, it's extremely difficult at times.
Bewertet am 9.11.2017
Multiple Layers of Useful Features, Steep Learning Curve, Ultimately Worth the Price
Kommentare: I am in the non-profit space, which generally has too few staff trying to do too many things. When used properly, Marketo increases our capabilities beyond what any of us alone could accomplish through a typical email-blast service. That being said, it takes discipline, time, and maybe even a dedicated personnel resource (internal or external) to get it up and running where it begin to really serve your organization's needs.
- Options for Customization of Automation Campaigns and Landing Pages
- Extensive Analytical Tools
- "The Sky's the Limit" on how much your marketing team can do with this tool
- The Email Editor is difficult to use, in my opinion. But if you are comfortable with writing HTML code, you can bypass the drag-and-drop editor. Also, it may not be any more difficult than any other option (I don't have a wide exposure to email builders).
- The learning curve on the whole is steep. If you don't have a dedicated marketing staff person, you may be frustrated by how much time you need to set aside to learn how to use the various tools. But their documentation resources and training tools are very helpful.
- You have to pay extra for full-service tech support.