Marketo Engage Erfahrungen

Marketeo engage – improve your customer engagement

Kommentare: What I like most is its marketing automation feature, which streamlines our email campaigns and allows for in depth customer analysis. This means we can provide personalized content to each user, ensuring effective communication.

Vorteile:

I've been using Marketo Engage and it's been helpful for our email campaigns. This platform offers a variety of tools to properly target our audience, create emails with visually attractive landing pages and analyze the results of the campaign, this gives us a better visualization of performance. The best part is that it is quite intuitive, making it accessible to both new and advanced users.

Nachteile:

The cost can be high, which could be a concern for smaller businesses. Additionally, the wide range of features can be a bit daunting for newcomers as it takes some time to learn and get used to.

Awesome solution for managing marketing campaigns all form one place

Kommentare: Marketo's made it so much easier to run, monitor, and report on our marketing efforts. We have it synced with our social channels, ad channels, and email and SMS platforms. It's main benefit has definitey been the time we've saved with it. Without it, we'd have to design and run our campaigns all by hand, whereas now, you can just whip up a campaign and run it across several platforms with one click. Other than that, it performs relatively well, has a lot of integrations, and isn't too overly priced. Would definitely recommend overall.

Vorteile:

1. We didn't have to set up a single API connection to integrate Marketo with our marketing platforms. We were able to connect our tools with it very very quickly thanks to the native integrations. 2. The campaign monitoring works great and has a lot of customization options. We can easily navigate between campaign types and we were able to add a lot of additional metrics onto the reports that weren't available out of the box.

Nachteile:

There's the odd issue with reports syncing late or not workng properly, but other than that, we haven't had anything that caused much trouble so far.

Basic Use Cases are Great. Integrations with other systems, - less so

Kommentare: Basic use case has been great. Integrating with other systems - less so.

Vorteile:

Basic email marketing and marketing automation tasks can be accomplished with minimal assistance from the technical team.

Nachteile:

Pricing is by record in the DB, so you have to either pay for records that you are not doing anything with, or build a mechanism to move them in and out.Integrations with other systems are troublesome and rarely work as expected. For example, Microsoft Dynamics has a connector, but it only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo then has to be a hand-coded affair. Very annoying.

Good enough but not amazing

Vorteile:

It's fine but not as powerful as other tools in the space

Nachteile:

It was a bit clunky to build from templates

Pros and cons of Marketo Engage

Vorteile:

i like that the tool is scalable and has a load set of comprehensive features which helps us deal with email marketing and customer engagement.

Nachteile:

The user interface is relatively not friendly and might be challenging for new users.

Effective and centralized email marketing and engagement tracking solution

Kommentare: The experience has been superb and we have been able to reach a wide audience in email marketing and tracking our engagements.

Vorteile:

I like that Marketo Engage is easy to use and effective in reaching a wide audience in email marketing and tracking engagements.

Nachteile:

The only downside is that customizing templates might require some level of expertise and experience.

The best marketing solution-Marketo Engage

Vorteile:

I I like the flexibility that comes with the tool which helps us to scale our marketing activities

Nachteile:

The tool works perfectly and we have not encountered any technicalities

Marketo's a fantastic tool to consolidate all our ads efforts

Kommentare: Marketo's truly a must-have if you have ad operations spread out over many channels. It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and it produces great-looking charts to boost decisin-making. A great tool overall

Vorteile:

Marketo's campaign analytics features are great. It can handle large volumes of campaign data without stuttering, and can easily chart tables with a dozen custom metrics

Nachteile:

The interface is very fresh. It doesn't tak elong at all to get to grips with it. I was able to start using it confidently in less than two weeks

Provides a comprehensive solution for creating and managing sophisticated marketing campaigns

Kommentare: Adobe Marketo Engage provides a robust marketing automation platform that excels in dynamic customer segmentation, personalized communications, and real-time analytics, enabling marketers to create highly engaging and effective campaigns. Its user-friendly interface and comprehensive support make it accessible, though its high cost and complexity can be challenging, especially for smaller businesses or those new to marketing automation. Despite some limitations in customization and integration, its scalability and powerful features make it a valuable tool for businesses aiming to enhance their marketing efforts through advanced personalization and data-driven optimization.

Vorteile:

Dynamic segmentation and tailored communications enhance engagement. Immediate performance metrics for optimizing campaigns on the fly. Effective management of email campaigns and multi-channel integration. Suitable for businesses of all sizes with extensive integration options. Intuitive design with extensive training and support resources.

Nachteile:

High price point with potential additional costs for advanced features. Steep learning curve and time-consuming implementation. Requires technical expertise and can present integration challenges. Some limitations in template options and feature flexibility. Variable quality and response times in customer support.

A fair platform for CRM engagement

Kommentare: A fair tool overall for all CRM needs
This helps multitasking with other tools.

Vorteile:

1. Easy to use and deploy 2. AI command is good 3. Mobile friendly 4. Safe to use keeping GDPR in mind

Nachteile:

1. UX is average 2. Hard to integrate 3. Frequent updates required

OMG! Best Software for Email Automation

Kommentare: My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing.

Vorteile:

One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails.

Nachteile:

Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners.

Marketo powers our entire marketing team

Kommentare: Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.

Vorteile:

It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.

Nachteile:

It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.

Powerful but steep learning curve

Vorteile:

Salesforce sync is more robust and configurable than hubspot. Ability to assign period costs to marketing campaigns

Nachteile:

The interface for a full featured product is very complicated. UI could be improved with quick wins streamlined ui

Marketing on another level.

Vorteile:

Benn using this marketing tool for a while now and i know it would be a real hussle without it.

Nachteile:

It is a little pricy but if you can afford it is worth.

Marketo Engage has helped me streamline my marketing efforts and improve customer engagement.

Vorteile:

The software offers robust automation and personalization features, making it easier to nurture leads and drive conversions.

Nachteile:

The reporting and analytics features could be more user-friendly, as navigating through data can be overwhelming at times.

Adobe Marketo Engage is the world's leading marketing automation platform.

Vorteile:

This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share content and much more.

Nachteile:

It is not recommended for new businesses just starting out, as it is costly.

Marketo Engage

Kommentare: My overall experience with Marketo Engage has been positive, as it provided a powerful marketing automation solution that enhanced our ability to deliver targeted campaigns and track their performance. Despite the initial complexity and cost considerations, it significantly contributed to our marketing effectiveness and customer engagement.

Vorteile:

One aspect I liked most about Marketo Engage was its robust marketing automation capabilities, allowing for personalized and targeted marketing campaigns across multiple channels. The platform's advanced lead management, email marketing, and analytics features provided valuable insights and improved customer engagement.

Nachteile:

One drawback I experienced with Marketo Engage was the complexity of the platform, requiring a learning curve and technical expertise to fully leverage its functionalities. Additionally, the cost of the software and associated add-ons could be a deterrent for small businesses with limited marketing budgets.

good comprehensive marketing automation software

Vorteile:

Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to enhance data sharing and workflow efficiency

Nachteile:

May require customization to fit specific business needs, which can be time-consuming and costly

A Marketing Automation Tool with good functionality but not user-friendly

Kommentare: It was brutal

Vorteile:

It had the features essential for marketing automation

Nachteile:

The interface was not user friendly, and often you had to go into the code to make any changes in the pipeline

Marketo Engage - best automation tool to date

Kommentare: Excellent overall, can be the engine of the marketing department and best support for sales if used properly

Vorteile:

best automation/database management tool to date. Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem.

Nachteile:

No batching of operations, editor of emails can be improved

I think it's a tool that has enough features to power marketing activities.

Kommentare: It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content.

Vorteile:

Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

Nachteile:

When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

Marketo Looks Simple but Isn't

Kommentare: We leverage Marketo mostly for marketing operations. From an email deployment standpoint or form conversion standpoint it's been sub par. It's hard to work with and has a lot of bells and whistles that I'm not truly convinced are worth while.

Vorteile:

I like how the folder system keeps all elements of a campaign together and allows you to easily replicate similar types of campaigns. I also like how easy it is to see the success indicators all rolled up into one space. The ability to A/B test and the like is simple to set up.

Nachteile:

Every feature has a quirk that you might only find out after the fact and becoming a power-user is nearly impossible without hiring a consultant to help you. The trainings on Marketo are superficial and LONG and really don't help much from an onboarding prospective.

The best marketing automation system but becoming dated

Vorteile:

Marketo is a robust platform built to scale. It is highly flexible and packed with integrations and features to helps you orchestrate your marketing strategy and automate the execution and tracking of many campaigns.

Nachteile:

Other competitors are fast becoming more innovative solutions, with Marketo every new feature is an add-on that costs yet more money.

Great tool!

Kommentare: Marketo is an astonishing apparatus that boosts the speed of your advanced showcasing work. You'll be able to assist the level of your endeavors by utilizing such curious vice. The instrument has numerous applications that give awesome offer assistance in making your promoting procedure more viable. You'll be able to increment the number of leads and it'll offer assistance in upgrading the volume of your deals.

Vorteile:

Marketo is a successful and solid apparatus for computerized showcasing with simple methods and applications. Marketo makes a difference in showcasing methodologies of the trade with different apparatuses and it moreover grows the exercises over numerous channels. This makes a difference in making more leads. You'll be able moreover join yourself with different apparatuses that can provide you best results.

Nachteile:

You would like to have training from any experienced identity sometime recently utilizing Marketo since it isn't a straightforward way of doing showcasing. It incorporates numerous basic apparatuses and applications that ought to be caught on to begin with and after that, you'll apply.

Easy and effective saas marketing

Kommentare: Honestly, it’s great. Most of my colleagues agree it’s very streamlined and intuitive!

Vorteile:

I love how it’s all of the necessary tools for data collection and customer engagement in one place. The workflow is extremely easy to follow as well. Also, the setup was quick; so we were off and running quicker than I expected.

Nachteile:

I would say that the reporting would be the biggest drawback. Honestly, it meets our needs. However if we needed more detailed analytics, we might hit a few snags.