Google Ads Erfahrungen

Google Ads - the automated ad manager for websites

Vorteile:

Aside being free the best part is Google finds the targeted audiences for your website according to what kind of ads you have on your website or what kind of products or services you provide. They filter the visitors by age groups and preferences. Google Ads also has an easy to use dashboard that can generate different reports about your ad performances.

Nachteile:

It is a web based application controlled by Google therefore does not allow you to customize it or manage it on your own, for any technical issues you also had to work with Google to resolve which can be more time consuming vs doing it on your own.

A Must-Have Platform, But Pretty Complex

Kommentare: Google Ads does what I need it to do. I am also fortunate to work with a partner agency who spends far more time in the platform than I do. If you plan to spend upwards of $5K/mo on the platform, you should really have a dedicated resource at the controls.

Vorteile:

Google Ads is an industry-standard platform, so in many ways you really have no choice but to use it if you want to reach your audience. That said, I do appreciate that it is fairly intuitive for those who understand digital advertising.

Nachteile:

The features and configuration options are overwhelming. I know that is very likely because Google Ads aspires to be all things to all businesses. When you try to be an essential platform for every business on the planet, it requires thousands of features and options. When you step into Google Ads, it feels like sitting in the cockpit of a commercial airliner.

Google Ads has a high learning curve but is worth it.

Kommentare: Activating Google ads was easy, however once data started coming in, we realized it was not set up properly for our business model. We then reached out to a 3rd party service that was able to configure settings to our needs.

Vorteile:

Google Ads is a necessity for digital marketing. The Ad Manager provides detailed insight into the performance of your campaigns.

Nachteile:

It can be difficult to setup and use if you are not familiar with digital marketing. I would recommend having some familiarity with digital marketing prior to implementing Google Marketing. The results coming out are only as good as the data you have going in.

Use Google Ads to advertise your business and attract customers.

Kommentare: Advertising platform very easy to use and manage campaigns.

Vorteile:

The large inventory of advertising media it has and the scalability it offers in its campaigns at competitive prices.

Nachteile:

The new dashboard design is unintuitive and confusing. They have changed many site functionalities and are difficult to find.

Advertising for Ecommerce

Kommentare: Overall we are making a profit, albeit small at this time.

Vorteile:

I like that you can use performance max to advertise all over Google, websites and YouTube without a lot of work. It is easy to set up and use for my business that targets hunters who need camouflage for turkey hunting, duck hunting, deer hunting and bowhunting.

Nachteile:

The cost per click is always going up and it is hard to make enough on the return on ad spend these days, unless I can get the customer to order a complete bundle of our leafy suit, hat/mask and gloves.

Excellent tool to kick start sales and bring in revenue

Kommentare: Great experience. For every dollar we spend in advertising we bring 7-10 dollars in sales. Excellent return on investment.

Vorteile:

It generates me sales. It helps me drive traffic to my site and expose new people to my products. This along with facebook ads is a MUST for all businesses.

Nachteile:

It can get quite complicated and the redesigns to the site don't help.

Google ads Review from a Google ads expert

Kommentare: I've been using it for over 7 years and I've been able to help several businesses generate over $5m in revenue. I've used it to run search, display, and video ads. It has a ton of features and superb analytics

Vorteile:

Easy to set up Simple and advanced features. It's also accessible with an android app Can run search, video, and display campaigns Can integrate with other Google tools such as analytics and data studio

Nachteile:

Not much but to get the most out of it, it's highly recommended you take the Google ads training and certifications courses that are available for free to get the most use out of it.

It is good so far because I deal with international advertisements

Kommentare: My experience with ads is Jake so far according to the speed of advertising

Vorteile:

What I liked about it is the speed in interacting with the automatic ads

Nachteile:

The least thing I liked about the credibility is the site

Good alternative for medium to large companies, not the best for small start ups

Kommentare: Good experience with the interface and customer supports. However got better results in alternative platforms.

Vorteile:

Amazing customer support to understand better how to select most suitable alternative to set up in campaings. Your can manage maximum money you want to spend.

Nachteile:

Even though the platform has the biggest reach in the market, it can get quite expensive for small businesses

Best advertising agency out there!

Vorteile:

I love that they have made it easy to market and put out advertisment campaigns for your products.

Nachteile:

I dont like that you can end up paying for poor quality clicks.

Uses many targeting parameters to reach wider target audiences

Kommentare: We design websites, create content, and help clients enhance their online presence through marketing campaigns. Google Ads has been a useful tool for us and our clients to reach the appropriate clients. The platform is fairly easy to use, and it provides helpful metrics to make important data-guided decisions and reach more audiences. You can find helpful content online if you don't understand anything or encounter challenges. However, the cost of running campaigns could be high, especially if you have many established competitors using Google Ads.

Vorteile:

I like Google Ads because it allows clients to target the right audience and tailor their campaigns to meet their expectations. It helps reach a more relevant audience based on their behavior, demographics, keywords they use, or geographical location. The PPC option ensures you only pay for what you get. The analytics tool provides helpful information to help a business make sound decisions.

Nachteile:

Competition is a major challenge when using Google Ads. Since it is a popular marketing solution, most businesses are using it. Therefore, you might spend a significant amount of money to get tangible results. You have to learn the basics of using Google Ads and experiment with different campaign targets before you know what works for you. Some people use Ad Blockers to enhance their experience online, reducing the ability to reach a wider audience.

Not looking out for small businesses

Kommentare: Google's changes to Shopping over the last year has killed a lot of small businesses. Ads clearly favor big stores and Amazon. Google outsources their recommendation work so you get constant phone calls from reps with poor communication skills. These managers are never around for more than 3 months. You can't consolidate all your accounts under one rep. Most of the reps are poorly trained. The recommendations they give to merchants are not in the best interest of the merchants. They are geared towards making Google more money at the expense of your business. Products get disapproved in error all the time and it takes a ridiculous amount of resources to get things approved.

Vorteile:

Gets your business in front of customers instantly. Can onboard quickly.

Nachteile:

They change their interface frequently which is confusing for both merchants and marketers. Doesn't play as well with other Google products as you'd expect.

Tough To Learn But Well Worth The Time

Kommentare: I have worked with Google Ads for the past 9-10 years now. I have worked with very small companies and startups, but also large corporations. I have also worked as a consultant in many variations for companies to help them with Google Ads on a day to day basis or as an account strategist. Knowing this tool has allowed me to work in many different industries from classic cars, to health, travel, pets, and so many others. It is a still that can be carried across industries which has given me the ability to grow quickly in my career and learn new markets and industries.

Vorteile:

I like how easy it is to organize your campaigns and understand what is working for your business versus what is not working. If you know what you are doing, you can optimize and optimize until your fingers bleed if you need to. When you get a full understanding of the tool, you will understand that there are many different ways to optimize as well. One thing most people should learn and understand deeply with Google is their bidding settings. Google uses AI to run automated bidding. They will allow you to focus on almost anything you'd like. For example, you can focus on getting the most impressions possible, or driving conversions (sales, leads, etc.) while trying to git a specific acquisition number. There are loads of options and they are always refining them and coming out with more.

Nachteile:

It can take years to master this tool. Which means if you really give it the time and effort, you can have an incredible skill that many others do not have. I have worked with many different people across various size organizations on Google Ads and many people think they know everything about this tool while they still have a lot to learn. There are always new strategies to learn and optimizations to be made, but that can take a really long time to know and understand. Most people think they can just jump into Google Ads and become an expert immediately, and that is just not the case. If you do find yourself wanting to put in the time and effort to know and understand this tool, you will realize what a great skill that can be. It can be used across so many different industries for a wide variety of needs to fulfill. having a deep understanding of this tool will allow you to have the option to work for some of the worlds top organizations.

Good functionality but deceitful practice

Kommentare: Google is an auction house that is trying to get you to spend as much money as it can. The advice they give on how to use their platform is not in your best interest, it's in the interest of getting you to compete for bids regardless of their relevance. The platform can be incredibly useful. Go slow, take a few weeks between strategy changes. It's not as complicated as they try to make it look. Use lots and lots of negative keywords!Understand that google wants to show your product to customers; it's in their best interest to have every product listed, they just also want to milk you at the same time. Caveat Emporium

Vorteile:

They provide an easy insight into the activity of users you are interacting with. I am a layman at this, doing our campaign management while the SEO is done by a consultant. I am able to navigate googles interfaces and become knowledgeable and fairly competent at using it.

Nachteile:

The are constantly trying to push you to spend money that wont get accurate hits. Their bidding system does not have the customers best interest in mind and boarders on deceitful. None of the advice I have gotten from google personnel over the 3+ years i have been using the system is in the best interest of my company. It is all tailored around you spending more money to get more clicks. They are not interested in efficiency or correct value pricing. They simply want to get you competing with other bidders to inflate the price they can get. This might be a useful strategy if you're selling low quality B2C products, but anything that take research or a discerning purchaser the premiums they try to push for first clicks are not worth it. The staff at google are trained to pushed everyone to this style of marketing auction. They do not care about learning your business or efficiently and economically getting you customers.

Google Ads Review

Kommentare: Google Ads is a great tool that has helped me to reach my goal of driving more traffic to my business.

Vorteile:

Google Ads is an incredibly powerful and versatile advertising platform that I enjoy using. I like that it allows me to target my advertisements to specific audiences, so I can tailor my campaigns to reach the right people. I also appreciate how easy it is to set up and use, with its intuitive interface and simple navigation. Additionally, I appreciate the reporting and analytics features, which allow me to track the performance of my campaigns and make informed decisions about my advertising strategies. Lastly, I like that it is cost-effective, enabling me to maximize my budget while still reaching my desired audience.

Nachteile:

The automated settings were not successful in my experience, leading to a lot of wasted ad spend. The keyword research and targeting process was laborious and hard to manage. I also had trouble tracking my results and distinguishing between effective and ineffective ads. Moreover, the pricing structure was more costly than other platforms.

Google Ads help our business to get more customers and increase sales by over 40%

Kommentare: We have a very satisfactory experience. Google Ads is our Go-To Marketing Tool to build a stronger database and reach out to prospects who are really in need of our product offerings.

Vorteile:

Google Ads helps our business to target customers who're real buyers and looking for the solutions provided by us on Google Search and Maps. We have been able to increase our year-on-year sales & revenue by over 40% using Google Ads effectively. It helps us to generate qualified leads, increase our database, create brand awareness, increase our website traffic, and also convert more business orders.

Nachteile:

It's very expensive and there's no sure shot method to confirm which Ad Campaigns will have a higher click-through rate and conversion. Despite A/B Testing, sometimes results of Ad campaigns go haywire. Also, best-performing keywords keep changing and their bidding amount goes very high.

Google Ads Review as a digital marketing channel

Kommentare: Google Ads campaigns are the foundation in the world of digital marketing. And it doesn't really matter if you want to or not. The advantage is that everyone can run a campaign. It's not the case that campaigns run in this way are beneficial for everyone, and not everyone can optimize them.

Vorteile:

Google Ads provides a huge opportunity to reach both new customers, to re-reach as part of a remarketing strategy. I consider the greatest advantage to be the advanced technical possibilities for targeting and campaign management.

Nachteile:

Complications for me are often caused by meaningless rules, incorrectly automatically disapproved ads automatically, complex settings or slow system response.

Probably the first marketing system to set up for online campaigns

Kommentare: Very satisfied. If something does not work for us we just stop it or change the targeting/budget/bids...
As I mentioned above, it is a great tool for online marketing and if you are able to keep positive ROI from the campaigns it does not matter how much money you put there.

Vorteile:

The campaigns in Google Ads are mostly performance ones so the Search Ads, Shopping Ads (for ecommerce), (dynamic) remarketing campaigns should be the first to set up. Great thing is also automatic campaign optimization (target CPA, target ROAS,..) where Google algorithm optimize campaigns for your target KPIs.

Nachteile:

Google is moving campaigns into the sphere of "black box" which is not the bad thing if you are interested in bottom line = reach your target KPIs. Problem is if you also want to learn from the campaigns like who are your most valued visitors, what are their interests etc. For example Universal App Campaign which target for users to install/make action in App is easy to set up but you miss information about demographics/interest/etc information in reports.

Adwords is amazing..

Kommentare: Overall it’s been amazing but the customer service reps and recommendations system leave a bit to be desired.

Vorteile:

I run an agency where our bread and butter is doing AdWords search campaigns for clients. Managing AdWords has literally provided a career and livelihood for me... it’s also given time the ability to generate tens of thousands of leads and well over $10 million dollars in revenue for my clients. Over the years the platform has evolved a lot and in its current iteration it’s more user friendly than ever and I enjoy using it a lot.

Nachteile:

The recommendations system doesn’t always give good recommendations for example it will recommend running responsive search ads for basically every ad group but it’s been VERY rare in my experience that responsive search ads have outperformed revalue ads for our clients... worse yet the recommendations system punishes you for dismissing recommendations (including mediocre ones). Also customer support can be pretty awful at times. Minor issues overall.

a fantastic platform for running ad campaigns and targeting customers for your ecommerce site

Vorteile:

I've been using Google Ads for over a year and I love it! I was using Meta for business prior to this but it lacked some key features that Google offers. It's easy to use, has all the features needed for running ad campaigns, and there are even some nifty insights to help with targeting customers. I would definitely recommend this for eCommerce store owners who want to get some good traffic to their site.

Nachteile:

There are a lot of features that take so much time to explore. The learning curve should be reduced for quick implementation

Multi-functional tool

Kommentare: The best for ppc advertising, customer service is not too bad. When you spend enough money then you can have a marketing expert help you.

Vorteile:

It has many features and capabilities to generate traffic and leads for your business. It works much better than Microsoft Advertising.

Nachteile:

With all the functions it's difficult to use them correctly.

The only way to online advertising

Kommentare: Online advertising has been a must for every business area nowadays. Although Facebook uses Instagram and other products to promote its customers, Google Ads is the way to show our products to people who are searching in Internet specifically that kind of electronics, so the target audience is much more focused although the exposure is lower. Also we can get much more info about our target audience with Google.

Vorteile:

We have been working with Google Ads for a long time and it has been a reliable source of advertising for our company since we can track our exposure and decide on a sustainable advertising plan.

Nachteile:

For small operations it is not the best option because it needs more work to find the right audience for advertising.

Google Ads has been great

Kommentare: Over all it is a great program to use. if you are starting you business and you do not have a big budget to start with your best bet to get some traction with you business is google ads. the cost per click is a lot lower than other options and you will still get some sales because there are a lot of people looking up things on google.

Vorteile:

What I like most about google ads is the cost of it is a lot cheaper than other platforms I use to push ads. We promote our services and products on google ads and it keeps our cost pretty low to get enough data to start pushing more expensive ads on other platforms.

Nachteile:

What I like least about google ads is how hard it is to set up certain things in specific google merchant account to google ads. It took me about two weeks to get it set up, after talking to multiple google reps to help me get it set up. I wish I could be a lot easier to set it up and got waste so much time.

An Essential Tool for Digital Marketing

Kommentare: Google ads is a perfect tool for those who want to advertise and boost their online business. It is a complete tool. It makes it possible to advertise products on the internet and it is also very secure to get some leads and prospects for your business. Google ads also gives you the autonomy to work with your campaigns and targets in order to increase and get more leads for your products. It is the number one platform to reach a huge audience on the internet.

Vorteile:

It is a great solution for advertising since it enables one to create app promotion campaigns that effectively help to increase in-app actions made by users. It enables users to run ads as per their requirements and hence generate genuine leads from search campaigns. Additionally, it enables users to define their target audience by giving an option to choose the locations or areas where they want to show their ads. Goole ads helps users to manage their audiences through Google analytics. A very essential feature for this tool that I really love is the call to action button that propel prospects to make an action on their search.

Nachteile:

What I like least about this software is that when starting, it can be costly and you don't get results as quickly and it may be stressful. The budgeting plan is quite harsh. The cost can go way over your pocket and they are the ones to decide whether or not to give you a refund. Another issue is that having to wait for 14 days in order to make changes in your campaigns and also some dubious activities happening like competitors clicking on the ads.

Full control of your PPC campaigns

Kommentare: I use it for many clients of my agency: it proves to be reliable, efficient, effective and really gives a boost to business

Vorteile:

It's free, there is a lot of documentation on the web, the support is responsive and helpful, it's highly effective and you can see the performance in real time, being able to fix errors in your setup or adjust parameters to improve the outcome, there are a lot of metrics that tell you exactly how your campaigns are doing

Nachteile:

It's not as easy and straightforward as many people tell: you have to work with it daily for some time, before you feel comfortable with it. And yet, there are continuous changes in the UX and also in some features (which is good, but it requires that you spend some time to keep up the pace)