--- description: Detaillierte Informationen über Meta for Business zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Meta for Business Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026 --- Breadcrumb: [Startseite](/) > [Social Media Tools](/directory/30781/social-media-marketing/software) > [Meta for Business](/software/213257/facebook) # Meta for Business Canonical: https://www.capterra.com.de/software/213257/facebook Seite: 1 / 96\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/213257/facebook?page=2) > Social-Media-Marketing-Lösung, mit der Unternehmen personalisierte Marketingpläne basierend auf der Zielgruppe und dem Budget erstellen können. > > Bewertung: **4.4/5** von 2372 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.4/5** | 2372 Nutzerbewertungen | | Bedienkomfort | 4.4/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 3.7/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.4/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.4/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 80% | (8/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: Meta - **Gegründet**: 2018 ## Gewerblicher Kontext - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+ - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert, Mac (Desktop), Android (mobil) - **Unterstützte Sprachen**: Englisch - **Verfügbare Länder**: Vereinigte Staaten ## Funktionen - Angebot in sozialen Medien - Automatisiertes Veröffentlichen - Content-Management - Echtzeit-Chat - Etikettierung - Kampagnenmanagement - Medienbibliothek - Social Media-Überwachung - Verwaltung mehrerer Konten ## Integrationen (4 insgesamt) - Instagram - WhatsApp - WordPress - Zapier ## Optionen für Kundensupport - FAQ/Forum - Wissensdatenbank ## Category - [Social Media Tools](https://www.capterra.com.de/directory/30781/social-media-marketing/software) ## Ähnliche Kategorien - [Social Media Tools](https://www.capterra.com.de/directory/30781/social-media-marketing/software) - [Social Networking Software](https://www.capterra.com.de/directory/10043/social-networking/software) ## Alternativen 1. [Instagram](https://www.capterra.com.de/software/210721/instagram) — 4.7/5 (5144 reviews) 2. [Snapchat for Business](https://www.capterra.com.de/software/210733/snapchat) — 4.6/5 (1133 reviews) 3. [Zoho Social](https://www.capterra.com.de/software/159351/zoho-social) — 4.7/5 (3388 reviews) 4. [Twitter/X](https://www.capterra.com.de/software/214056/twitter) — 4.5/5 (1793 reviews) 5. [Hootsuite](https://www.capterra.com.de/software/121701/hootsuite) — 4.4/5 (3795 reviews) ## Nutzerbewertungen ### "Great to learn Media buying" — 5.0/5 > **Etem** | *6. Januar 2025* | E-Learning | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: At first as a Beginner its hard to start With Meta ads but thank to metas Algorithm its a Child Play to set up Ads for you Brand or service > > **Nachteile**: Many Settings bad support at the beginning > > Great to Scale his business from zero to hero ----- ### "A must have for running ads on Facebook and Instagram" — 4.0/5 > **Kim** | *12. September 2024* | Gesundheit, Wellness & Fitness | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Meta for Business is the only tool you can use . The scalability makes it ideal for businesses of all sizes, no matter what the conversion goal is. > > **Nachteile**: The dashboard can be very overwhelming for new users. There are certain features that even after using the tool for several years I don't know what they are for or how to use them properly. ----- ### "Business Suite all the way\!" — 5.0/5 > **Aaron** | *27. Juni 2025* | Non-Profit-Organisation Management | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: I love the ability to manage both our companies Instagram and Facebook all in one location. The ability to schedule our social media content easily is also a big draw for me. > > **Nachteile**: The difference between business suite and the professional dashboard is not always to discern. I find myself struggling to find setting between the two. > > I have been with Meta Business suite for several years and I could not be happier. The updates have been actually useful features. ----- ### "Meta business is a must have" — 5.0/5 > **Melissa** | *20. Juni 2025* | Bekleidung & Mode | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: It’s a one stop shop and has everything you need in one place for social media. Comments, post, messages, analytics > > **Nachteile**: When I schedule videos to post them it doesn’t let me crop them which is sometimes annoying but not a huge deal > > Our consumers are all on social media these days. It’s extremely important that we as a business are too. Meta business makes it easy to manage several pages and accounts at once across more than one social media. It’s very user friendly and does it all. ----- ### "Less and less control on our campaigns" — 3.0/5 > **Jaime** | *16. Juli 2025* | Marketing & Werbung | Empfehlungsbewertung: 5.0/10 > > **Vorteile**: Easy way to generate quality traffic, depending on the market it can be very cheap. Quick way to gain data if you launch a new website. > > **Nachteile**: Day after day we have less control over the audience we target. Everything is becoming more and more dynamic or automatic. > > Like I said earlier. When I strated working with Facebook Ads 6 years ago, we had a lot of control of when, where, how and to who were showing our ads. Now everything has become automatic. Want to target an specific audience? The algorithm takes it as a recomendation. Want to target only Instagram and not all the other placements nobody cares about? Thats going to cost a lot more of CPM You prepare an ad with a lot of care? The algorithm is going to crop the creative, put some horrible music on top and say that doing this is going to improve the performance. ----- Seite: 1 / 96\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/213257/facebook?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.com.de/software/213257/facebook) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | ja | | ----- ## Strukturierte Daten