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Über B2B Intent

Gartner Digital Markets bietet B2B-Absichtsdaten von mehr als 9 Millionen Softwarekäufern auf dem Markt, um die Vertriebskette und die Priorisierung von Konten zu fördern.

Erfahre mehr über B2B Intent

Vorteile:

I love the amount of information available about organizations who might be researching your Gartner profile.

Nachteile:

No integration with our ABM tech yet (6Sense) so it's a little more challenging to act on than other intent sources.

Bewertungen zu B2B Intent

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,1
Kundenservice
4,4
Funktionen
4,0
Preis-Leistungs-Verhältnis
3,8

Weiterempfehlungsquote

7,3/10

B2B Intent hat eine Gesamtbewertung von 4,1 von 5 Sternen basierend auf 32 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (32)

Robert
Sales Operations Coordinator in USA
Non-Profit-Organisation Management, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Buyer Discovery Opened Many More Doors

5,0 vor 3 Jahren

Vorteile:

Gartner Buyer Discovery is very simple to set up and use. The team is always ready to answer my questions, or hop on a call to discuss ways I can use this tool better. They are always open to my feedback, and try to meet any needs I bring their way. Knowing who is shopping around has allowed us to cross reference all of our outbound campaigns and find the companies that received our emails and began looking at our product, but maybe didn't reply back right away.

Nachteile:

Without a contact to know who is searching, we often have to spend time trying to find the right person to reach out to. This isn't something that even could be added as far as I'm aware, but is the only real pain point we have experienced.

Eric
Review Sites Project Manager in USA
Informationstechnologie & -dienste, 501–1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Buyer Discovery makes Intent Data Easy to Understand

4,0 vor 3 Jahren

Vorteile:

The fields that are included in the intent data tables and exported reports are easy to understand and showcase, with variables such as High, Low, or Very High. It makes it very simple to sort and categorize the data.

Nachteile:

To access the data, you have to have a separate login and user interface than the Capterra Vendor backend, which is annoying, especially when other buyer intent platforms incorporate the data into their other features easy to navigate. This isn't a deal-breaker, but it does add a bit of effort to accessing the data.

Trace
SDR in USA
Computer-Software, 201–500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Solid data, but frustrating user experience

3,0 letztes Jahr

Vorteile:

The intent information is great to have access to as you're looking for new accounts or current accounts to prospect to.

Nachteile:

The UI is extremely frustrating. If you alter your filters at all, then it resets the filters you already have in place. The domain names's for the companies are un-clickable and you also cannot copy the domain name to paste it into your search bar. It's almost easier to export the information into a spreadsheet and work off that, which is extra work and adds to the frustrating experience.

Antwort von Gartner Digital Markets

letztes Jahr

Thanks for your feedback, Trace! Your challenges are understandable, and we appreciate you letting us know how we could make the platform more user-friendly for sales reps to prospect from it directly. You'll be happy to know that we're working on a fix for that filter resetting issue as we speak! Keep your eyes peeled for an announcement from our team in the next couple of weeks. If possible, we would also recommend integrating Buyer Discovery with your CRM to eliminate those extra steps.

Abby
Manager, Demand Generation in USA
Computer-Software, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great data but most have process in place to utilize

4,0 vor 2 Jahren

Kommentare: The best experience I had with Buyer Discovery was with [SENSITIVE CONTENT] . She went above and beyond to help our small team ulitize the data but at the end of the day we didn't have enough systems in place to really make a splash with this data. However, [SENSITIVE CONTENT] and her team met with us on many calls to try and help us get our systems down.

Vorteile:

When we used this data for ads we have a higher conversion rate. I liked the filters for the data. I liked the saleforce integration.

Nachteile:

Biggest con was you had to manually upload lists to LinkedIn (however I think there's a feature in beta for this). Another con is I wish there was a way to get contact data in addition to companies.

Antwort von Gartner Digital Markets

vor 2 Jahren

Thank you for your feedback, Abby! We appreciate you sharing your experience with your dedicated client partner and the improvements you made to your LinkedIn campaigns. We have a number of advancements to our product and customer experience launching in early 2023 that will help our clients implement the right processes and seamlessly integrate Buyer Discovery into paid media, email, and sales programs. In the meantime, we're excited to follow your continued success at Swoogo and as a demand generation leader!

Ilan
VP of Marketing in Israel
Computer-Software, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Capterra provides high quality intent signals

4,0 letztes Jahr

Kommentare: We have integrated Capterra buyer discovery into out ABM process, is shows great impact and improves the outbound conversion rates.

Vorteile:

High quality intent signals on various medium-high intent level. Based on our analysis most customers review us on Capterra prior to purchase so Capterra intent is a really good indication for the chance of acquiring a specific company as a customer.

Nachteile:

The interface is outdated, and not 100% seamless, requires manual actions to sync new accounts into our CRM.

Joey
Demand Generation Marketer in USA
Computer-Software, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Good Utility from Buyer Discovery

4,0 letztes Jahr

Kommentare: Overall, it's a very nice tool to have to see that your buyers are showing intent. Having that visibility is a way to get a competitive advantage or at least stay on par with your competitors. It allows us to put the right sales and marketing enablement in place to go after these accounts. Finding the right intent filters for your business can be tricky and the model will constantly have to evolve, but overall the tool is helpful.

Vorteile:

Buyer Discovery makes it easy to set the filters of our ICP and see all of the accounts showing intent in your market. It makes it easy to then prioritize how you want to divide and engage those accounts in your sales and marketing plays.

Nachteile:

The filters reset when you need to adjust a filter further up on the page. This can be frustrating because finding the right combination of filters for your business takes a lot of trial and error.

Elif
Sales Operations Manager in Estland
Computer-Software, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Good CS, good insights but limited user options.

4,0 letztes Jahr

Kommentare: It is a useful product to identify audience of your review pages, but it doesn't really bring any value to lead search if you have very specific ICP.

Vorteile:

Good insights on categories and competitor views.

Nachteile:

Interface looks very basic and when it comes to selecting relevant companies and importing them to Hubspot, it is not very practical. Also, it creates bunch of properties on Hubspot after integration that are not in use. I would prefer choosing what information to transfer to the CRM.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Excellent, actionable insights

4,0 letztes Jahr

Kommentare: So far, so good.

Vorteile:

I like the fact that it provides the misisng component for our outbound strategy, which has been timing around purchase intent. We are already seeing higher quality leads coming through much quicker as a result of targeting accounts that we are now are actively researching the software we sell.

Nachteile:

The challenge is that there is still a significant amount of educted guesswork due to the anonymity of individuals researching our software markets. As a result, we still need to deploy a lot of resources to target individuals who feel are within the decision-making unit. This can be quite oneous and time consuming for larger accounts.

VALERIE
Sales Development in USA
Informationstechnologie & -dienste, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great product, great results!

5,0 vor 3 Jahren

Kommentare: Increased lead results, consistency with the lead generation, and quality API setup to maximize integrations.

Vorteile:

I am an end user, but I have had a wonderful experience thanks to many, many lead results.

Nachteile:

The integration process took a little longer than we were expecting, but we were able to get where we needed to be relying on your customer success team.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
E-Learning, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Good data, limited integrations

4,0 letztes Jahr

Vorteile:

The data itself is really good - we've generally seen good value from PPC and PPL perspective from Gartner Digital Markets so this help pull more value from these properties.

Nachteile:

No integration with our ABM tech yet (6Sense) so it's a little more challenging to act on than other intent sources. There are other integrations (like Salesforce) that can solve for it in a roundabout way, but the direct integration would make things much much easier.

Anthony
Director of Lead Development Operation in USA
Computer-Software, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Great Product

4,0 letztes Jahr

Kommentare: The service worked for what we needed, the only main drawback is having to marry the solution with another product to get contact level information to prospect leads.

Vorteile:

The ability to identify who is browsing our company profile and reach out to our ICP based on intent levels.

Nachteile:

Company data onlyCost is in the high range

Christelle
CMO in Irland
Computer-Software, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Excellent rapport Qualité / Prix

5,0 letztes Jahr

Kommentare: Pour le moment, nous sommes satisfaits du service.

Vorteile:

1/ Pertinence de l'algorithmePar rapport à d'autres solutions concurrentes, l'algo définissant le niveau de maturité du compte est pertinent. Vu par ailleurs, certains comptes peuvent être définis comme High au niveau de l'engagement et lorsque l'on creuse leurs données comportement (fréquence, récence et type de recherche), ils sont plus sur du Low. Avec Buyer Discovery, les données remontées sont fiables !2/ Intégration avec Hubspot :Au delà de la simplicité d'intégration avec Hubspot ou encore Linkedin Ads, on a toutes les données requises pour faire de l'automatisation et des rapports de suivi assez avancés.

Nachteile:

Les dates envoyées par Buyer Discovery dans Hubspot sont en format texte et non date. Il faut donc créer des propriétés custom, via des workflows, pour avoir une date de 1st record ou d'update.

Lindsay
Sales in USA
Finanzdienstleistungen, 5.001–10.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great Way for Targeting Leads

4,0 vor 3 Jahren

Vorteile:

I love the amount of information available about organizations who might be researching your Gartner profile. Not only if they're viewed your page, but if they've compared you to your competitors and what exact keywords they are searching for. The chart is extremely user friendly and easy to read. The sortable columns make it great for being able to prioritize the data.

Nachteile:

I haven't found the "Engagement", "Awareness" and "Intent" scores to be overly relevant. Meaning, reaching out to organizations who have scored "very high" in any of these categories has not led me to quicker conversations or better leads.

Brian
Head of Marketing in Niederlande
Design, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Ok product horrible support

2,0 vor 3 Jahren

Vorteile:

Nothing great about the product. It provides decent data but we have more success with other types of content.

Nachteile:

Many of the high intent accounts weren't truly high intent. The support from them was, typical Gartner, horrible.

Melissa
Demand Generation Manager in Peru
Informationstechnologie & -dienste, 10.000+ Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Intuitive integration, mixed results

4,0 letztes Jahr

Kommentare: Overall, we surprisingly saw the most lift with low intent/awareness accounts and less engagement from the accounts with high intent/awareness. Our main goal was to layer the audiences from Buyer Discovery with our named account lists to refine our targeting; results were flat between campaigns that utilized intent data and campaigns that did not. While we didn't see any increase to our Cost per Lead, we also did not increase the lead volume as expected.

Vorteile:

It was easy to create multiple audiences based on intent and awareness and had a smooth integration with LinkedIn.

Nachteile:

Nothing was difficult to utilize, it was all very intuitive. I would say I had higher expectations for audience size, and I had to combine High and Medium intent/awareness data to achieve a sizeable target audience.

Marta
Sales in USA
Non-Profit-Organisation Management, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Capterra Buyer Discovery

4,0 vor 3 Jahren

Vorteile:

I like the leads it brings in for us, like the ease of use.

Nachteile:

No, no aspects that were difficult to use, not that I am aware of.

Rahat
Digital Marketing Manager in UK
Informationstechnologie & -dienste, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Really good info, but have a strategy to use it!

5,0 letztes Jahr

Vorteile:

Amazing service and support. Gartner go above and beyond to make you successful and have really good reps.

Nachteile:

I have experienced any cons. Just have a LinkedIn, SDR, ABM strategy before hand and think about how you are going to use the data.

Phil
Demand Generation Manager in USA
Tierarzt, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Surprised me with results

5,0 letztes Jahr

Kommentare: We weren’t initially using Buyer Discovery, we then did a test with it and it came back with amazing results. The proof was in the numbers.

Vorteile:

This tool helps not just with sales but also marketing and customer retention.

Nachteile:

It wasn’t a massive task but setting it up in your Salesforce does take skill.

Briana
SDR in USA
Internet, 201–500 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Captera is great for SDRS

5,0 letztes Jahr

Vorteile:

I liked how accurate the information was, and it was recommended by some of my colleagues.

Nachteile:

I think I'd use it more often if there was a chrome extension. I usually forget to use it

Antwort von Gartner Digital Markets

letztes Jahr

Thanks for your feedback, Briana! We'll take that idea for a chrome extension under consideration. In the meantime, we recommend integrating with Salesforce or Hubspot to ensure you and your fellow reps always have the most active prospects at your fingertips. If that doesn't work, we can propose some other workflows to get the most use out of this highly predictive intelligence. Looking forward to following your success with Buyer Discovery!

Susy
Marketing Ops in Kanada
Computer-Software, 501–1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Intent Data & Integrations

4,0 letztes Jahr

Vorteile:

I appreciate the data providing different engagement levels and purchase intent (e.g. High, Low, Medium). Recently leveraging Buyer Discovery intent signals within Demandbase where our teams are able to create Lists and build segments.

Nachteile:

In the beginning, the biggest con was having to manually upload intent into Demandbase.

Matt
Demand Generation Manager in USA
Computer-Software, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Buyer Discovery Helps Identify the Right Accounts

4,0 letztes Jahr

Vorteile:

Buyer Discovery is easy to set up to help identify the right accounts in market. The tool is easy to use to create filters based on your ICP, create a LinkedIn audiences for advertising, and exporting the list. I've used several intent-based software and Buyer Discovery seems to unearth more accounts than average - TBD if these turn into sales yet.

Nachteile:

Buyer Discovery doesn't integrate with my ABM solution like other intent sources do, which makes the data difficult to action upon without creating an independent workflow. There are also shortcomings with firmographic data. The blank data for some accounts creates a challenge to know if the account is in my ICP or not.

Ahmed
Senior Digital Performance Marketing Specialist in Kanada
Transport/Güterfrachtverkehr/Schienenverkehr, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Gain Competitive Advantage

4,0 letztes Jahr

Vorteile:

easy to use with good features and filters, 7/10 times desired results were attained

Nachteile:

Integration was easy but more filters/information on customers could prove to be useful

Brian
Director of Business Development in USA
Non-Profit-Organisation Management, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Great Intent Data

5,0 vor 3 Jahren

Kommentare: Buyer Discovery has been essential for our business. It is our #1 source for leads for our outbound prospecting team, and has proven to help us greatly surpass our quotas.

Vorteile:

The leads provided are converting at a high level.

Nachteile:

It would be nice to have more granular filter options for intent leads in the user interface.

Renae
Manager - Outbound SDR Team in USA
E-Learning, 1.001–5.000 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Gartner Digital Markets for Outbound

4,0 vor 4 Jahren

Kommentare: Great experience, the information is great and mostly accurate. Our CSM [SENSITIVE CONTENT HIDDEN] is amazing and has made the implementation process very smooth.

Vorteile:

It helps us customize and be strategic about accounts we target

Nachteile:

That you have to export your list as CSV to see specific website traffic

Rola
ABM in USA
Computer-Software, 5.001–10.000 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Highly Recommended

5,0 letztes Jahr

Kommentare: Excellent Team!

Vorteile:

The team is really great in following up, the process is easy and the quality of data we get is awesome.

Nachteile:

Filtering through the data can take some time, but we do it weekly with ADRs and that keeps everyone involved and aware with real time reporting.

Antwort von Gartner Digital Markets

letztes Jahr

Thank you, Rola! It's great to see this level of cross-team collaboration, and our team is excited to be a part of your success. If you haven't already, be sure to ask our team about setting up account alerts in your CRM. Account alerts can help you easily notify reps when new accounts matching your ICP are created in their territory and match the best contacts/leads for prospecting.