Profitero Erfahrungen

The go to eCommerce tracking platform

Kommentare: Profitero have been great in helping the account teams unlock some quick wins and really show the benefits of changing certain elements.

Vorteile:

The UX & ease of use, when switching between the elements is super quick and easy. Additionally, the daily scrapes make the platform up to date.

Nachteile:

I would like to create retailer specific logons for the NAMs or manually edit the product categories on Sales & share. Also, when selecting 1P Only for Amazon, the export shows 1P & 3P which is over 2 million rows & crashes.

Short review

Kommentare: Improved images an d conversion. Amazon changes meant the tool paid for itself quickly.

Vorteile:

Ease of use, updated on regular basis. Does exactly what we need it to do. Also the scalability.

Nachteile:

The dashboard could do with an overhaul and bring it upto date/more modern.

Useful software for tracking your product content and availability

Vorteile:

The most useful features are Assortment & availability and Product content. You could easily export out-of-stock products or some content issues and resolve those problems accordingly.

Nachteile:

I do not really like features Ratings & reviews and Placement. They give you some insight on how well your products operate, but you can do almost nothing about it. Therefore, I hardly used them.

More than just software

Kommentare: Profitero is a software, correct. However, it is also a talented team that is striving to help it's customers gain greater understanding of the eCommerce landscape. They host "mini-share group" events and an annual virtual conference to support the broader needs of their customers. I've additionally used their consultation services to solve more complex problems and help me understand how to use the data in ways that are beyond the functionality of the software.

Vorteile:

My use of Profitero is most valuable in sizing the category and competitors. Additionally, I have leveraged the software to understand optimal pack sizes and price points for products in my category. Anytime I have thought something was wrong, the team was able to educate me that it was simply a gap in my understanding of the metric.

Nachteile:

There is a need to continuously review categorization of products, as new products are added as they become available on the platform. The intricacies of data collection and classification is difficult for any software company to deploy with ease. You never stop learning on this platform.

People Powered Analytics

Kommentare: The tool is great but the partnership is extremely valuable. From [SENSITIVE CONTENT], I am extremely pleased with the critical thinking from the team. My account manager is also awesome. She gets it.

Vorteile:

one stop shopping for digital shelf scorecard along with the thought leadership of the team. The tool is great but the support team and the client centric focus is what sets the tool apart from the competition

Nachteile:

Edge is pushing there local availability view. This is not critical to me but several markets are interested in it.

Digital Shelf Analytics Leader

Kommentare: Profitero has been a great strategic partner. Beyond the tool and unique data capabilities, they are integrated into the dynamic digital commerce ecosystem and are thought leaders in this space. Their customer account management investments have improved significantly and are a true strategic partner keeping pace & constantly priorioritizing based on VOC via multiple leadership councils.

Vorteile:

Profitero is a great partner. We chose them 2+ years ago for capabilities, value, and scale of retailer coverage. Since new leadership & open ecosystem strategy, what we most appreciate is that Profitero is not just a tool, but provides us a unique enterprise data set, and is continuing to partner with other key analytic/marketing vendors that need "retail ready" signals for an omni perspective to drive holistic decisions real-time for digital commerce/marketing - and put data in right tools.

Nachteile:

Integration took more than we were prepared for; that said, a lot of that has more to do with evolving structure of our fundamental product data, identifiers, active item lists to input to Profitero. The new ACE system and tech foundation, process work over time has significantly improved. But like any tool - GIGO.

Generally Beneficial with Room for Improvement

Kommentare: Overall, it's a good experience. Sometimes it feels like data overload, but that's the nature of the product. Lots of helpful features we use on a regular basis, but I really would like more autonomy making low-level account maintenance changes without having to send nearly everything to our account rep to implement.

Vorteile:

Wide range of metrics that help us focus on improving our products on various websites. The reports we use make keeping track of multiple products on multiple websites a lot easier than going to each website individually. Also, the account reps are very responsive when we have questions and updates.

Nachteile:

Not a lot of self-service features. The vast majority of changes need to be sent to the account rep for implementation. While I understand the need for account reps to manage URLs and internal changes on their end, there a loads of features that would be more effective as self-service (i.e. which product content metrics to use for each retailer/model).

amazing custom reports

Kommentare: very good would recommend

Vorteile:

full willingness to customize raw data reports

Nachteile:

daily cadence would be preferred over weekly

Really pleased with Profitero and their offering

Kommentare: Very positive. [SENSITIVE CONTENT] and the team that work with us are attentive and react quickly to any issues that arise. It is also great to see how proactive Profitero are at trying to improve what they can offer

Vorteile:

Excellent visual aids and data support particularly with the new dashboards allowing us to focus in at a really granular level. The Profitero team have also been exceptionally helpful when helping to develop customised dashboards and reports that are specific to our company needs and categories. Also really impressed with the deep dive sessions provided by [SENSITIVE CONTENT] & [SENSITIVE CONTENT]

Nachteile:

We have experienced one or two issues with incorrect data pulling through in terms of expected content coming through from Brandbank. However, this is because we have a large product catalogue and it can be difficult to identify issues straight away. This is something both Bayer & Profitero are working hard to improve though

Profitero is Key to Guiding my eCommerce Strategy

Kommentare: Profitero is a good partner in listening to their customers. If there is a cutting technology or another way to look at the business, they are always looking for BETA Testing partners to test-n-learn. You can grow together.

Vorteile:

The Profitero dashboard allows a quick Top Level glimpse of different eCommerce metrics. It quickly provides a dashboard for business health in top KPI's. In addition, I can do a deep dive into the data to find those ecommerce nuggets needed for Strategic Planning.

Nachteile:

The only improvement, which Profitero is working on, is the ability for users to 'self-update' some of the data source's search parameters. Currently changes need to sent to Profitero to update, but a 'self service' interface for some items would be quick and efficient.

The most accurate way to manage my Ecommerce business

Kommentare: The team is super helpful. The training they provide and ongoing assistance with questions or reports is best in class.

Vorteile:

The data that Profitero provides is necessary for us to manage our eCommerce business. We use the reports weekly and manage everything from sales and share for our brands as well as keep a pulse on the competitive marketplace. It also helps us manage our content to set benchmarks as well a keep a pulse on ratings and reviews. It's a one stop shop for every related to managing our eCommerce platforms.

Nachteile:

Occasionally we have issues with the data from Amazon but that is not a Profitero issue.

Importance of Competitive Sales and Share Data in E-Commerce

Kommentare: We utilize our Profitero Team for deep-diving opportunities for our team. When building business strategies we have the data to quantify the "size of prize".

Vorteile:

Capabilities to understand our competitive landscape and identify fast and slower moving products gives us the ability to change strategies against opportunity brands/items. Share growth is key to our business growth and Profitero Sales and Share data gives us a view we cannot get with our internal data.

Nachteile:

The portal could be easier to review trends over time.

Digital Shelf Parnter

Kommentare: Profitero has been a great strategic partner for us. The digital shelf tool is critical to understanding our eCommerce business, but Profitero does more than this. This are constantly innovating and collaboratively working to improve this space. They are frequently provided digital shelf insights and always collecting feedback that they use to fuel improvements.

Vorteile:

The ability to track daily information at our key retailers to keep a pulse on the digital shelf components of our business. The data is easily shared and the dashboards provide ways to get quick answers to one off questions.

Nachteile:

Changes on retailers sites can cause some issues in data collection, but this is an industry wide issue. Profitero gave regular updates on any scraping issues. The main dashboard was not very intuitive but the new versions are much more helpful.

Easy-to-use platform, great team support

Kommentare: Great experience with support above and beyond from our Profitero partners.

Vorteile:

Platform is very user-friendly. One can find many insights at different levels (brand, category, manufacturer, item, etc) that shed a lot of light on performance. Quick way to access information and identify opportunities and concerns.

Nachteile:

The creation of customized categories for sales and share data was a bit rough, but had great support from Profitero partners to simplify.

Moving Digital Shelf to the next level

Kommentare: I have seen such a positive transformation in the last 2 years moving from a software provider to a business insights consultancy company. Client servicing is now engaged and motivated to optimise our digital shelf positioning. Insight services excellent as engaged into business discussions and come with innovative ideas that I am happy to support internally.

Vorteile:

The software is pretty comprehensive as focusing on clear KPIs with easy use for the local teams to understand our performance on an instant t. Clearly actionable for the teams. Daily updates highly appreciated

Nachteile:

Not easy to follow a trend or get a strategic view/benchmark.

Comprehensive tool with an array of information and analytics

Vorteile:

Tool was easy to integrate Easy to navigate Primary interest was on sales and share information

Nachteile:

Took longer than expected to onboard Oftentimes data had to be exported instead of viewed within the tool Product sales data didn't always seem to be correct

E-Commerce

Kommentare: Good

Vorteile:

Product is very easy to use and navigate through.

Nachteile:

Would not make any changes to this software.

Has the potential to be great

Vorteile:

I liked the product content management and inventory management categories the most. They were accurate and valuable to my business. Having this granular visibility and perspective into inventory outages at varying zip codes is unlike anything we previously had access to.

Nachteile:

The pricing and promotions tab was always a bit confusing for me. I found the data to be inconsistent with what was live on site which is problematic when the algorithm is constantly shifting price.

Brilliant tool, and support team

Vorteile:

Easy to use, fantastic support team. Scorecards that can be used across multiple business functions The ideal tool to embed the importance of the digital shelf within the organisation.

Nachteile:

Very expensive compared to other suppliers

New To Digital Shelf Management Profitero Tester

Kommentare: Profitero is definitely an expert in the space and provides a robust and detailed tool to help with -commerce management. Their solution is very good especially for a couple key retailers but expanding it to more retailers and UPCs quickly was a bit cumbersome/costly. My favorite aspect of using Profitero was their industry research and learnings they compile from all their clients and provide to users to grow their business. That was best in class and very useful early on in expanding Ecommerce with our company

Vorteile:

Really robust solution that let you dig deep to store level on key e-com metrics we use to scale our business

Nachteile:

Hard to scale to many retailers and stores without big costs and long lead times

Bayer Review

Kommentare: Excellent customer service and setup from the account team!

Vorteile:

Easy to use, lots of insights ready to use

Nachteile:

Difficult to combine insights across multiple categories/brands

Easy to digest.

Kommentare: positive

Vorteile:

Easy to learn and figure out each dashboard. Data is available at a good rate.

Nachteile:

UI needs some changes. More flexibility on how reports can be pulled and analysis can be done.

Using Profitero

Vorteile:

I like that I can reference the scorecard to get a digestible overview on performance, then use the deep dive tabs as diagnostic tools to drive action.

Nachteile:

Still a little clunky to use. Need more understanding of back-end data and processes.

Great platform

Vorteile:

That I can track competitor placement on Amazon.

Nachteile:

Sometimes functions delete as I go to save and look up certain categories.

Solid Performance Tool

Kommentare: Overall great and reliable tool

Vorteile:

Very easy to use and export large sets of data quickly

Nachteile:

I wish the sales performance data was more real time as it's about a week and a half delayed.