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Über Google Data Studio

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Erfahre mehr über Google Data Studio

Vorteile:

Google Data Studio has the ability to create your own visualization Community Visualization and ready-made reports can later be used as templates.

Nachteile:

But If you are not a Data Analyst or you are not into data, keep it with the premade dashboards. The options and customizations can appear a little intimidating.

Bewertungen zu Google Data Studio

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,1
Kundenservice
3,7
Funktionen
4,3
Preis-Leistungs-Verhältnis
4,7

Weiterempfehlungsquote

8,6/10

Google Data Studio hat eine Gesamtbewertung von 4,5 von 5 Sternen basierend auf 322 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (322)

Andrew
Andrew
Adtech and SEO Manager
Verifizierter Nutzer auf LinkedIn
Finanzdienstleistungen, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

A Great Free Alternative for Smaller Scale Data

4,0 vor 2 Jahren
Untertitel auf Deutsch sind im Videoplayer verfügbar
Marlyn
Marlyn
Marketing Operations Manager in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

A powerful platform to analyze data

5,0 vor 2 Jahren

Kommentare: Google Data Studio has considerably accelerated our productivity. Previous reports required more time as much time and were not nearly as visually appealing as Data Studio reports. Google Data Studio simplifies the visualization and manipulation of data in comparison to spreadsheets. You may also view real-time data on your sales funnel, allowing you to identify potential issues and prioritize their resolution. It is a platform with great potential since it shows an overview of the performance of Google ads and the search console reports, in order to make decisions based on the data of active campaigns.

Vorteile:

I like how Google Data Studio takes marketing data and visualizes it through a user-friendly interface, in addition to offering free tools that are paid on other platforms, it can work with a large amount of data. The advantage is that it connects natively with all Google products such as analytics, this is very useful when working with the integration of all these platforms since they are compatible. I like the interactive way you present the reports. An advantage of using Google products is that there is a large community that contributes with tutorials and experiences.

Nachteile:

so far I am satisfied with GDS, but would like to see more integrations with other platforms and not be limited to just google services.

Guido
Guido
Data Analysis Consultant in Italien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

A free, comprehensive data visualization application

4,0 vor 2 Jahren

Kommentare: We use it to create ecommerce monitoring dashboards for all the clients of my agency. Dashboards are shared with the clients' teams, who can access them wherever they are.

Vorteile:

It is free. It connects natively with all Google products (Google Analytics, Google BigQuery, Optimize, Google Ads, Google Sheets). It has connectors for most data sources (some are for free, others come at a reasonable price). It lets you develop and draw your own data visualization simply using Javascript. Being a Google free product, you can find a lot of documentation, both proprietary and from end users.

Nachteile:

It is slow (especially when sourcing data from Google Analytics: then you add the slowness of data studio to the slowness of Analytics, Merchant Center, ...). You can create nifty dashboards, but it is not as flexible as other commercial tools (Tableau has many more features and data viz templates, and an analytical & data preparation engine that have nothing to do with the simple architecture of Data Studio)

Ann
Research Analyst in USA
Bildungsmanagement, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Streamlining Data Visualization

5,0 vor 2 Monaten Neu

Vorteile:

It seamlessly integrates with various data sources and other third-party platforms, which users to pull data from multiple sources into one centralized location for analysis.

Nachteile:

The data refresh rate for some data sources may be limited, this leads to delays in updating reports with real-time data.

Virgil
Research and Evaluation Manager and Advisor in Hongkong
Non-Profit-Organisation Management, 10.000+ Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

A viable option for business intelligence automation when your software budget is near zero

3,0 vor 3 Jahren

Kommentare: Overall, after coming to terms with the constraints of DS as a business intelligence automation tool we were a le to design great products for our teams that wouldn't have been possible otherwise. Being able to automate analysis because of the ubiquity of Google sheets connectors made this an incredible free option for a non profit organization.

Vorteile:

It seems that every third party SaaS that collects data online has native synchronization support for Google sheets. And this is how Google Data Studio makes itself the best option for non profits and small businesses in need of automated business intelligence. On top of the plug'n'play integration experience, data studio has a unique approach to interactive chart and dashboard design that lets you position elements as if you were working in Adobe Photoshop. You can add shapes, layer elements on top of each other, add text or objects anywhere. This means you can produce the most beautiful and intuitive dashboards and reports ever (or the least if you're more of a Picasso).

Nachteile:

It really is the poor man's business intelligence automation tool. Some key setbacks for data scientists is that data studio can only do 1 type of join/blend (outter left) and when using blended data to create calculated fields it really feel more like art than science, and not always working out. There is also no way to create unions across all data sources or make a file directory a data source. All this means that you really need to do a lot of data prep in Google sheets and find a way to do some automatic data blending in Google sheets as well in some cases. This will keep the complexity of your needs in Data Studio minimal, which seems to work best.

Andrei
Branch Manager in UK
Buchhaltung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Another level of data visualization

5,0 vor 2 Monaten Neu

Vorteile:

Seamless integration with more data sources makes Google Data Studio my favorite reporting software. It is easy to use and has a nice user interface being very intuitive.

Nachteile:

No cons for Google Data Studio, is free and has a tons of features.

Alejandro
Alejandro
General Manager in Argentinien
Verifizierter Nutzer auf LinkedIn
Wein und Spirituosen, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Start using DS, you'll love it

5,0 vor 3 Jahren

Kommentare: Amazing. Couldn't be better!

Vorteile:

I love Google Data Studio... it's quite hard to select one feature, cause all the program is great, from the easy to use tables, the charts tables, graphics, the custimizable layout, the connection with your database...

Nachteile:

Sometimes it gets a little bit slow and the tables or charts bugs... but it's understandable

Kevin
Product manager in UK
Internet, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Easy to use

5,0 vor 7 Monaten

Vorteile:

Easy to connect spreadsheets to do quick data analysis if you are a beginner in data analysis. It's also a very good tool if you're more experienced and need to do more advanced reporting.

Nachteile:

Sometimes it can be slow. Some report fail and it's not always easy to know what is failing.

Filippo
Filippo
Support Specialist in Kanada
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 5.001–10.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Changed the way I can access and build report!

5,0 vor 5 Monaten

Kommentare: My experience is extremely positive, and adopting GDS has been beneficial both at the individual and team level. It allows more flexibility in building and accessing our reports, and the visual dashboards allowed us to share insights without transforming the data in other softwares, greatly simplifying our workflow.

Vorteile:

As an end user accessing Google Data Studio to review performance reports, what I like most is the ability to consolidate different reports in a visually compelling dashboard. The easy to use interface allows to quickly navigate reports and get at-a-glance insights on relevant KPIs and monitor trends.

Nachteile:

Adapting to Google Data Studio has been a learning curve, especially coming from previous reporting software. Interface is clear, but to customize it in order to fits my needs took longer than I expected. Collaborative aspects are beneficial, there was an adjustment period in coordinating with team members who were also learning the platform.

Mallory
Mallory
Senior Digital Marketing Specialist in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

So simple and easy to use compared to other data visualization softwares!

5,0 vor 5 Jahren

Kommentare: Overall it's made it much easier to build robust, flexible marketing dashboards and then share them with my team. It's also helped to extract data from Ad platforms at a level of granularity that wasn't available within the ad platform itself.

Vorteile:

I love how easy it is to put the data points into different graphs and visualizations. The UI is typical of Google. Super intuitive and user-friendly and most aspects of the product behave exactly as a user would expect (which isn't the case in my experience for softwares like Tableau). Ease of use is by far what makes Google Data Studio stand out among the crowd.

Nachteile:

Can be hard to integrate data with certain platforms if they aren't Google owned platforms. There's also minor functionality gaps around not having all of the relevant google ads dimensions and labels accessible within data studio.

Camille
CRM in Frankreich
Fluggesellschaften/Luftfahrt, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Tool to have a big picture of performances

3,0 vor 3 Monaten

Vorteile:

It's a good tool to link different databases and create tables and graphs. We can play on data and create proper dashboards.

Nachteile:

It's sometimes hard to mixed the datas and get the view we had in mind. Representing deep level of campaign is hard.

Thomas
Director in Hongkong
Computer-Software, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Powerful, amazing reports of my web applications and websites, for my customers!

5,0 vor 3 Jahren

Kommentare: Absolutely amazing. It's like I have landed on Mars! I have discovered so many cool features and things I could offer my client "at a cost", for "no cost on me".

Vorteile:

This software can link up with your Google Analytics account and retrieve data from there. So instead of using the slopping reporting function inside Google Analytics, you can make use of the power offered by Google Data Studio. It can make simple, but sophisticated table-based data using columns (or calculated columns), to present your data in many ways. OR, you can choose to use one of the many types of graphics / charts offered in this software. Last but not least, there are tons of community and native reporting templates, you can simply just download and start using. I used to pay Megalytics for really crappy and limited reports. By migrating my deployments over to Google Data Studio, things are free, and does more than ever before. Delivering website / web application reports to my clients is no longer a luxurious thing.

Nachteile:

User identifyiable information cannot be reported when linking up with Google Analytics. This includes things like email address.

Jakub
Founder in Tschechien
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Dashboards for your clients

4,0 vor 2 Jahren

Kommentare: We were using custom reporting forms for our client work but struggled with the currentness of data and new colleagues always needed a lesson or two in understanding where to get data from, how to clean it and how to import it.
Once we started to setup GDS all these things went away. The initial period was the setup of the connectors and report templates, but after that the invested time payed off well.

Vorteile:

Creating reports can be a task which requires a lot of steps and gathering of data from all sort of sources in different formats. Putting the data together in a way that is understadable for client or basically anyone else is a task where Google Data Studio comes in and does just that. Without any hassle - data gets inside the studio and can be vizualised, cross-referenced and presented to anyone without technical knowledge.

Nachteile:

Sometimes you need a special data from an exotic service which means either going back to basics and side-loading some exported data or writing own connector or buying access to a connector. And the system can get slow.

JS
Finance & Operations Manager in USA
Konsumgüter, 2–10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

BEST Data Visualization Tool

5,0 vor 3 Jahren

Kommentare: Data Studio is an incredible tool! It is intuitive to use and I prefer it to other data visualization software on the market.

Vorteile:

Data Studio integrates seamlessly into the Google App Suite which happen to integrate with most platforms itself.

Nachteile:

A lot of the data connection functionality comes from apps that have premium features that you have to pay for.

Katherine
UI/UX analyst in USA
Einzelhandel, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

One of the Best Data Visualization Tools

5,0 vor 3 Jahren

Kommentare: It has been a satisfactorily experience, I do believe there is a lot more we can do with the platform that we haven't explored as of now, but this tool will help to visualize more data from different sources and hopefully we'll it will turn into the platform that you can host different datasources.

Vorteile:

It's one of the easiest data visualization platform tools and super accesible to use right away. You do have to have some basic knowledge and then it's a matter of practice and playing with the different filters, sources, to accomplish the dashboard that will meet your teams goals.

Nachteile:

Once you have created the dashboard and you access it in the preview, or when you share it with your team, since its pulling the data from big datasources, it takes a long time to finally load.

Sasamka
Senior Manager DevOps Lead in USA
Computer-Software, 5.001–10.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Data Studio is awesome

4,0 vor 4 Jahren

Kommentare: Data Studio is an awesome tool to visualize your data
We can get easy and reliable insights quickly on the Big data that we currently have in BigQuery
We are able to make insightful decisions based on data because of Data Studio

Vorteile:

Ability to integrate with Big Query Different charts that are available ability to customize based on dates

Nachteile:

Not user friendly initially has a learning curve to get used to all the awesome features

Shiva
marketer in USA
Marketing & Werbung, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great for marketers who know how to use it.

5,0 letztes Jahr

Kommentare: I can tell you that Google Data Studio is a popular business intelligence tool that is widely used by organizations of all sizes to create professional-looking reports and dashboards. Many users appreciate its ease of use, integrations with other Google products, and customization options. However, some users may find that it lacks advanced features and support compared to other business intelligence tools, and may be dependent on other Google products to fully utilize it.

Vorteile:

Easy to use: Google Data Studio has a user-friendly interface that makes it easy for even non-technical users to create professional-looking reports and dashboards.Integrations: Google Data Studio integrates seamlessly with other Google products, such as Google Sheets, Google Analytics, and Google Ads, making it easy to pull in data from multiple sources.Customization: Google Data Studio allows users to customize their reports and dashboards with a wide range of visualizations, such as charts, maps, and tables.Collaboration: Google Data Studio has built-in collaboration tools, allowing multiple users to work on the same report or dashboard at the same time.Sharing: Google Data Studio allows users to easily share their reports and dashboards with others, either by embedding them in a website or sharing a link.

Nachteile:

Limited data sources: While Google Data Studio integrates with many popular data sources, it doesn't have as many integrations as some other business intelligence tools.Limited customizability: While Google Data Studio allows users to customize their reports and dashboards to a certain extent, it doesn't offer as much customization as some other tools.Lack of advanced features: Google Data Studio doesn't have as many advanced features as some other business intelligence tools, such as predictive analytics or machine learning capabilities.Dependence on Google products: To fully utilize Google Data Studio, users may need to rely on other Google products, such as Google Sheets or Google Analytics, which may not be suitable for all organizations.Limited support: While Google Data Studio has a large user community and extensive documentation, it may not offer as much support as some other business intelligence tools.

Benjamin
IT Manager in Kanada
Metallabbau, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

If you already have Google Workspace the go to BI tool

5,0 vor 2 Jahren

Kommentare: If you have the data already transformed and edited in a way so you can prepare your presentations its the go to tool. However, if you need to modify the incoming data, it's not the best tool.

Vorteile:

It's available free for use with Google Workspace and it gives you all the important charts and implementations you could think of and know from other BI tools like power bi. It integrates well with literally any other software that has an API or dedicated connector (hundreds available).

Nachteile:

The biggest disadvantage is really the data preparation, sometimes it is not possible to have the data come in in the way you would like to present it, however in DataStudio it's crucial to have the data sources provide you the data in the format you require for the report. Editing data and transforming data is only possible to a certain point, other tools like PowerBI do a much better job in that way.

Anoop
Anoop
Senior Analyst in Indien
Verifizierter Nutzer auf LinkedIn
Einzelhandel, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Best for Quick Visualization

5,0 letztes Jahr

Kommentare: Overall the interface is simple to use and intuitive. Integration with various data sources and data import that is seamless. Team members' collaborative sharing and editing is easy. It is free to use and can connect to a variety of data sources.

Vorteile:

Google Data Studio is an incredible asset for making staggering and intelligent reports. The simplified connection point makes it simple to use for clients, everything being equal, and the capacity to work together progressively has made it a significant resource for our group.I love the way adaptable Google Data Studio is. The capacity to make custom layouts, add marking components, and coordinate with different information sources has permitted us to make lovely and viable reports that really address our image.It is a reasonable and simple to-utilize revealing device that has had a major effect in our business. The capacity to rapidly make custom reports and dashboards has assisted us with pursuing information driven choices and work on our main concern.

Nachteile:

Though it can be used as a quick tool for reporting, it cannot handle large amount of data and thus gets stuck while processing it. Occasionally there are few bugs and glitches that slows the performance of the dashboard. It has limited options of advanced analytics.

Michelle
Producer in USA
Musik, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Google Data Studio Makes Reporting Easier

5,0 vor 3 Jahren

Kommentare: I had to find a cheap way to provide reporting for a client that would pull in data from a lot of different sources but the client didn't want to pay for a subscription to any of the commercially available options. I found Data Studio by mistake about three or four years ago and I haven't used any other "reporting" tool since discovering it.

Vorteile:

What I like most about Google Data Studio is that it's free. Honestly, that's the main reason I use it, because I consult as a part-time gig with one-off projects and I simply cannot afford to buy into anyone else's "business analytics," "business intelligence," or "reporting" software tools. The fact that it works, is customizable, and is fairly easy to figure out if you've ever worked with web-based, data-driven visualizations are just icing on the cake.

Nachteile:

Getting started with it can be a challenge, especially if you've never worked with "connectors" for database-driven projects before. The initial walk-through provided by Google is just enough to get you completely lost. I think more companies would use this tool if they provided a better introduction to how to properly set up your projects.

Sarah
Performance Marketing Analyst in USA
Konsumgüter, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Perfect for data visualizations and analysis

4,0 vor 2 Jahren

Kommentare: I mainly use it to build dashboards to analyze Google Ads data. I am able to create overall, weekly, monthly, and daily dashboards that automatically update with the Google Ads data integration.

Vorteile:

I like how everything is customizable so that you can easily analyze and visualize data.

Nachteile:

I wish there was a similar official integration with TikTok ads. There are third-party integrations, but I would feel safer using an official one.

James
James
Marketing Specialist in Singapur
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Unified data visualization platform

4,0 vor 10 Monaten

Kommentare: Google Data Studio has enabled my team to innovate and discover most beneficial analytics for managing data. There is more growth on sales with positive ROI. This is great product that I could totally recommend to other business enterprises.

Vorteile:

The data visualization interface provides powerful data analytics that helps in planning and decision-making. Integration with other data management applications was quick and productive. Customer data insights from our websites helps us to plan and execute reliable marketing programs.

Nachteile:

The learning curve gave me few challenges after first set up process. The production capacity has been positive.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

A lot more than analytics

5,0 letztes Jahr

Kommentare: From using it to show google analytics reports to use it to show even cashflow scenarios.

Vorteile:

Datastudio is an incredibly powerful data analytics tool. It's so much more than just a tool for Google Analytics dashboards: it allows you to quickly create stunning visualizations, set up automated reports and monitor key performance indicators in real-time when connected with simple data sources as google sheets. If I need to analyze complex datasets and share meaningful insights quickly, I use it.

Nachteile:

When it comes to create particular data cards, it is handy to use pre-calculated values. Wich can be tricky!

John
Lead Analytics Engineer in USA
Musik, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Great for the Price

4,0 letztes Jahr

Kommentare: Google Data Studio is a fine lightweight product but I do not think it is a top-tier analytics tool. It is probably fine if you are working with small to medium size datasets and you are primarily concerned with data visualization.

Vorteile:

Data Studio is a great choice if you are already on a Google stack. It is (or can be) virtually free and it offers plenty of flexibility for light analytics or old-fashioned data profiling. I have used it with some success for enterprise-grade analytics, but it is easy to run up against data limitations. It's generally very quick (especially with BI Engine) and it works well with other Google tools (such as GA).

Nachteile:

The product feels a bit cheap compared to its competitors. I found it difficult to manage assets across multiple teams. We ran into multiple issues with ownership (granted, our own fault) that we wouldn't have encountered with, e.g., Power BI or Tableau.

Camila
Product Operations in Brasilien
Informationstechnologie & -dienste, 201–500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Fulfills the purpose

4,0 letztes Jahr

Vorteile:

I see that it is a tool that fulfills what it proposes to do, it allows very easy integrations, it is easy to manage and organize data, it allows the visualization of dashboards and the management of sharing is easy.

Nachteile:

In terms of building dashboards, it could have more features that would allow customizing dashboards for a more visual build. I feel that there are still few resources for this front.

Bryan
Director of Operations in USA
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Google Data Studio For Marketing Reports

5,0 vor 6 Monaten

Vorteile:

Google Data Studio is free and pretty easily connects to all of the Google platforms that we use when reporting to clients.

Nachteile:

We had a few issues with the reports not loading properly when downloaded as a PDF (Blank pages when there should have been data) and the only solution that we have found is repeatedly downloading and/or waiting a few hours to try again.