--- description: Detaillierte Informationen über BrightLocal zu Benutzerfreundlichkeit, Funktionen, Kosten, Vor- und Nachteilen aus verifizierten Nutzer-Erfahrungen. Lies Ratings & Bewertungen und entdecke ähnliche Tools. image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: BrightLocal Erfahrungen, Vor- und Nachteile – Capterra Deutschland 2026 --- Breadcrumb: [Startseite](/) > [SEO Tools](/directory/30931/seo/software) > [BrightLocal](/software/182621/brightlocal) # BrightLocal Canonical: https://www.capterra.com.de/software/182621/brightlocal Seite: 1 / 13\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/182621/brightlocal?page=2) > Die BrightLocal-Plattform bietet lokale Suchlösungen über Reputation Manager, Local Search Audit und Citation Tracker. > > Bewertung: **4.8/5** von 281 Nutzern. Top bewertet für **Weiterempfehlungsquote**. ----- ## Übersicht ### Wer verwendet BrightLocal? Lokale stationäre Unternehmen. Dienstleistungsunternehmen. KMU (kleine und mittlere Unternehmen). Unternehmen mit mehreren Standorten. Unternehmenskunden. SEO-Agenturen. Marketingagenturen. ## Kurzstatistiken und Ratings | Metrik | Bewertung | Detail | | **Gesamt** | **4.8/5** | 281 Nutzerbewertungen | | Bedienkomfort | 4.6/5 | Auf Basis der Gesamtbewertungen | | Kundenbetreuung | 4.9/5 | Auf Basis der Gesamtbewertungen | | Preis-Leistungs-Verhältnis | 4.8/5 | Auf Basis der Gesamtbewertungen | | Funktionen | 4.7/5 | Auf Basis der Gesamtbewertungen | | Empfehlungsprozentsatz | 90% | (9/10 Weiterempfehlungsquote) | ## Über den Anbieter - **Unternehmen**: BrightLocal - **Gegründet**: 2009 ## Gewerblicher Kontext - **Startpreis**: 39,00 $ - **Preismodell**: (Kostenlose Testversion) - **Zielgruppe**: Selbstständig, 2–10, 11–50, 51–200, 201–500 - **Bereitstellungen und Plattformen**: Cloud, SaaS, webbasiert - **Unterstützte Sprachen**: Englisch - **Verfügbare Länder**: Australien, Deutschland, Irland, Kanada, Neuseeland, Niederlande, Singapur, Südafrika, Vereinigte Staaten, Vereinigtes Königreich ## Funktionen - Alarmfunktion / Benachrichtigungen - Berichterstattung / Analyse - Berichterstattung und Statistik - Dashboard - Geo Rankings - Keyword Monitoring - Keyword-Recherche Tools - Leistungskennzahlen - Reputationsmanagement - Review Management - SEO Audit - SEO-Management - Stichwort-Nachverfolgung - Verwaltung von Auflistungen - Web-Traffic-Berichterstattung - Wettbewerbsanalyse - Wirtschaftsprüfung-Management ## Integrationen (3 insgesamt) - AgencyAnalytics - Google Analytics 360 - Meta for Business ## Optionen für Kundensupport - E-Mail/Helpdesk - FAQ/Forum - Wissensdatenbank - Telefon-Support - Chat ## Category - [SEO Tools](https://www.capterra.com.de/directory/30931/seo/software) ## Ähnliche Kategorien - [SEO Tools](https://www.capterra.com.de/directory/30931/seo/software) - [Local SEO Tools](https://www.capterra.com.de/directory/33515/local-seo-tools/software) ## Alternativen 1. [SE Ranking](https://www.capterra.com.de/software/142169/se-ranking) — 4.7/5 (297 reviews) 2. [AccuRanker](https://www.capterra.com.de/software/149278/accuranker) — 4.9/5 (330 reviews) 3. [Semrush](https://www.capterra.com.de/software/151962/semrush) — 4.6/5 (2316 reviews) 4. [mangools](https://www.capterra.com.de/software/168644/mangools) — 4.8/5 (91 reviews) 5. [Similarweb](https://www.capterra.com.de/software/148472/similarweb-pro) — 4.6/5 (251 reviews) ## Nutzerbewertungen ### "BrightrLocal - Kickied off our second citations campaign" — 5.0/5 > **Dan** | *19. Februar 2026* | Anwaltskanzlei | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: Responsiveness Accuracy Great process and website Patience Excellent staff and support we bsite (pros and cons) > > **Nachteile**: Some quirky website functionality on the mobile platform but otherwise well designed. For example when I tried to customize dashboard, it would not save. > > Just completed the startup process for our second citation builder campaign with BrightLocal. I'm a stickler for accuracy and good process so BrightLocal was an excellent fit for me and our business. Big shout out to Aljon who was very responsive in reaching out to me within 24 hours after I kicked off to campaign to discuss our requirements and work with me to answer all my questions and clarify how various aggregators and listing companies work. We traded back and forth three or four emails - each one with details and recommendations from Aljon on the best way to proceed to enhance our online presence and SEO. There was no upselling - only straight talk and professionalism. After the first campaign, we saw our leads increase so I'm confident we will see better results after we complete the second campaign for our second location. Both campaigns with BrightLocal have exceeded my expectations and the way Aljon and his colleagues work shows me these folks and this company really care about the customer. ----- ### "Long Time User & Fan" — 5.0/5 > **Scott** | *4. März 2021* | Internet | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: The ease of setup when entering a new client is probably my favorite feature, the way you can literally utilize every tool in the shed during a clean click through process. > > **Nachteile**: The fact that their "Citation Checker" shows an ever growing number, and displays a chart giving a false impression of growth when the old citations may no longer exist. When a citation no longer exists, it should come off the report just like a lost link would. The Google Analytics integration is also very basic, and it would be nice to have more data options, but for a basic customer dashboard it's okay. It's going to need an update soon, since new businesses are defaulting to GA4 and I dont think this integrates > > To some degree or other we've used all the different toolsets, and every single local business we've worked with has been entered into the system. For some we've used limited items, like citation building and tracking, and for others we've used the whole suite. The improvements over the years have been impressive, with white label dashboard a few years ago, right up to the recent local rankings grid reports. ----- ### "80% data inaccuracy. 0% customer service." — 1.0/5 > **Caleb** | *16. November 2019* | Marketing & Werbung | Empfehlungsbewertung: 0.0/10 > > **Vorteile**: N/A none at all terrible do not consider you have been warned > > **Nachteile**: This is a reporting tool who's data is 80%+ inaccurate. After working through many automated emails from them, my team and I finally got a meeting with our Brightlocal rep. They literally told us to go in and fix it manually for each and every client. Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription. Here was the reply: Our rep: "As per our Terms and Conditions: Section 6.5) 'If you subscribe to a Subscription Service then you may cancel such Subscription Service at any time. Termination will take effect from the end of the current Subscription Service Period. Subscription Fees will not be refunded for early cancellation or any other reason'." Basically, if you own the annual account for a day, you can't get refunded for the year, even if the product is faulty in nearly every way from a reporting perspective, contrary to what was advertised. I'm sure a representative will comment on this rating and claim that they "taught us how to correct this issue and how to identify reporting mistakes" so here is my preemptive rebuttal: A. - Going in regularly to correct reporting issues completely eliminates the purpose of having a reporting tool. We were not made aware of the potential for reporting inaccuracies until after we were annual customers. B. - With client facing white label reporting, I might be able to identify and ignore faulty information but my client certainly won't. > > abismal ----- ### "An Affordable Way to Build Citations" — 5.0/5 > **Peggy** | *26. Dezember 2025* | Marketing & Werbung | Empfehlungsbewertung: 8.0/10 > > **Vorteile**: Fast response rate from the team when we need assistance. It is a more affordable way to build citations for SEO than many other options. > > **Nachteile**: The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started. You think that you have started building citations, but you have to check back after you first begin the process. > > For the most part, the platform is affordable, effective and the support is helpful. Anytime we have had an issue, someone has responded quickly. ----- ### "Indespensible" — 5.0/5 > **Michael** | *17. November 2021* | Computer-Software | Empfehlungsbewertung: 10.0/10 > > **Vorteile**: The software has nearly everything needed to review, analyze and build Local SEO and digital marketing strategies. This is the first time I've used a tool that covers +90% of our needs. It's easy to setup and use, especially with the extensive and well formed support and training videos and articles provided. Top that off with quick and personal support through calls and chat, and this is a real winner for our organization and customers. > > **Nachteile**: BrightLocal is a multifaceted set of tools, and initially it was challenging understanding what features are included in the plan vs what were paid add-on tools. Add to the complexity a credit system for reporting and other features and understanding the costs can seems nearly impossible until you begin to use the tools. More keyword research tools would be helpful. Adding more niche review sources would also be helpful. > > The experience has been a five star experience. It's a great resource that's easy to use, with excellent support, and very competitively priced. ----- Seite: 1 / 13\ Weiter: [Nächste Seite](https://www.capterra.com.de/software/182621/brightlocal?page=2) ## Links - [Auf Capterra anzeigen](https://www.capterra.com.de/software/182621/brightlocal) ## Diese Seite ist in den folgenden Sprachen verfügbar | Sprache | URL | | de | | | de-AT | | | de-CH | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-IL | | | en-IN | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-AR | | | es-CL | | | es-CO | | | es-CR | | | es-DO | | | es-EC | | | es-MX | | | es-PA | | | es-PE | | | fr | | | fr-BE | | | fr-CA | | | fr-LU | | | it | | ----- ## Strukturierte Daten