Bewertet am 11.12.2017
Brings good results. Not so easy to use but you soon get a hold of it.
Kommentare: Adroll provides an easy way to create and monitor your retargeting campaigns, so your website visitors get tagged with a cookie and start seeing your display ads all over other websites they visit. It's a great tool to get new customers, by pulling them further into the decision-making process making sure your brand is always on their minds.
Vorteile: The whole concept of retargeting is great and Adroll is one of the best platforms for it. It does have a wide network of global websites for ads in English, and it also has some special tools like email targeting and Facebook ads.
Nachteile: Their customer support / account management is a little overwhelmed so we eventually have to wait a few days or about a week to get a problem solved (like banners not being tracked for clicks). They lack media space in countries where English is not the main language, so banners for specific markets take much longer to have the needed number of impressions (and some formats are not even published). I believe the cost is a little high, but I assume these prices are mostly linked to the campaign objective and optimization (clicks / conversions) and market prices for media.
Bewertet am 12.3.2018
Advertising made easy
Kommentare: Being able to take our assets and have them easily implemented onto adroll's platform for retargeting purposes. It's easy for our team to use and we appreciate the ability to track each set to stay afloat our advertising projects. I highly recommend for a team looking for a solid retargeting platform.
Vorteile: I really love the ability to work with our account rep and get help and insight on how our ads are functioning and can do even better the next set of tests. Its really easy in terms of uploading and tracking each ad set. Adroll recently added the ability to target new leads, rather than being a retargeting platofrm only which is great. We are able to retarget on Facebook/Instagram as well not just web. It's easy to use and we use this daily.
Nachteile: The platform can get a bit messy looking. There is a lot to look at sometimes and it looks cluttered to me. I appreciate the navigation tabs for different categories but I do wish it was a bit cleaner looking.
Bewertet am 21.8.2018
Quite straightforward, very little tech background needed, but not always best for small website.
Vorteile: Adroll makes it super easy to jump into retargeting ads with little to no previous experience. I had never run retargeting ads before, and the platform makes it pretty easy to get started by guiding you through the process. They also have pretty great support that will help you along the way to get your ads live. I am fortunate to have a graphic design background, so it's pretty easy for me to design and upload my own high quality banner ads. I believe that they will help you too if you do not have that skill.
Nachteile: There is a minimum ad spend. This doesn't seem like it would be a big deal, but let me explain why it's unfortunate for me. I own a local service business. We only service people in our geographical area. Because of this, I don't have a ton of web traffic compared to an ecommerce website, blog, marketplace, SaaS, etc. I only receive traffic from people in my 50 mile radius. With a minimum ad spend per day, this means that my small amount of local web traffic just gets bombarded by a lot of retargeting ads. Basically, the minimum budget is divided by a small number of website visitors. If I had larger traffic, it wouldn't be a big deal. I wish that I could have a lower budget with my small amount of local traffic.
Bewertet am 31.1.2019
More and more important to our company
Kommentare: With limited time during our day, AdRoll helps us to effectively automate large chunks of our marketing.
Vorteile: We use AdRoll for everything from our retargeting ad campaigns to email marketing. We've found it very effective and reasonably priced. The longer AdRoll has been installed on our site, the better it performs. And not a small thing to mention- their customer service and tech support are outstanding.
Nachteile: Not really a complaint, but there could be more extensive analytics/insight regarding the ad's reach and customer behavior on the site.
Bewertet am 4.1.2019
Third Party Remarketing, is it Necessary in 2019?
Kommentare: I'd recommend AdRoll to new folks, but the added fees when you could use first-party are the main problem here. First party Remarketing in FB, AdWords and the like has come a long way and is easier than ever to implement yourself. For those who are more intermediate to advanced, stick to the first-party solutions.
Vorteile: Adroll has been a early player in the Remarketing Space and for some time, was one of the few choices for FB Remarketing. Since then the marketplace has expanded quite a bit, to introduce many new players. But the real question remains: Is third party remarketing even necessary in today's day and age? Assuming you're making your first foray into the world of remarketing, AdRoll is a great choice for companies who don't have the ability to develop their own creative. AdRoll's design team is competent, and it's a free perk with your account. ROI from AdRoll tends to be good, assuming your tracking is set up correctly. Customer support is quick and attentive. One of their major selling points.
Nachteile: Their UI is dated, and slow. Reporting leaves a lot to be desired in terms of custom reporting on placements, and even more detailed reporting generally. While implentation is easy, it's also easy to set up incorrectly if you're new to attribution and Remarketing. This can lead to some pains down the road with clients / your business.
Bewertet am 17.2.2018
Clunky advertising platform with lackluster customer support and noticeable lack of features.
Kommentare: While we used it, we were able to re-target our site visitors. In the long run though, we weren't able to determine how much of an ROI we were getting (we are brick and mortar primarily, so attribution is difficult).
Vorteile: What I liked most about AdRoll was that it is self-service. However, that is a double-edged sword (more on that in a minute). It also has no spend commitments or contracts. It seems like if you have a lot of time, you could get decent CPMs and conversion rates. They have also expanded their offerings to Native and Email retargeting, although I only used the display retargeting portion while I used it so I can't speak to those. There are probably a lot of people that use AdRoll and are happy with the results. However, I'm a sort of swiss-army knife digital marketer for a small business and I don't have time to constantly design, upload, monitor and tweak dozens of ads myself. So for us, it just wasn't a good fit. Now for the reasons why.
Nachteile: We recently discontinued using AdRoll because of several frustrations with the platform. The customer support used to be really good, until they implemented more self-service functionality. Now, talking to someone to get help is much more difficult, and the quality of service I received was very mediocre. If you want creative services, you still have to use their "request" tool, which is clunky and time-consuming to try and get a rest in. You would probably spend just as much time designing it yourself. I never had luck with the Conversion setup, and found that my conversions were always reporting incorrectly. Maybe it was user error. But I had a harder time that I have on other platforms. Also, audience targeting in my opinion is too basic. Why can I only target one page per audience? That limitation made most of my audiences ineffective and useless. So instead you are stuck targeting based on things like "engagement rate" and so forth. Perhaps my biggest gripes are that there is no in-app banner designer and the ad browser is slow and painful for me to try and navigate.
Bewertet am 6.2.2018
Good re targeting software with lots of help!
Kommentare: The ability to reach new audience through retargeting ads!
Vorteile: I love the customer service. It's really easy to get in touch with someone and have them walk you through the campaign. Throughout the year, we always had people that would call us up and help us make decisions for our campaigns. It's also really cost-effective which has been great for our smaller clients.
Nachteile: The set up process does seem a little simple. You can't really get down to the nitty gritty targeting, especially with Facebook. For that reason, we've moved some of our clients out and just set up retargeting through Facebook - now that that's possible.
Bewertet am 6.6.2018
A Great Place to Start for Retargeting
Kommentare: Easy retargeting ads.
Vorteile: It's dead simple to run ad retargeting. The entirely variable spend aspect f their model means that you can start small and grow. The marketo integration means that you can theoretically only target those who match a list in marketo, but we've found that the overlap between adroll tracking and marketo's means a very small list to target.
Nachteile: Can't target based on account (need their new product RollWorks for that). Wehn we target based on a list of individual email addresses (via Marketo sync), we aren't able to serve many ads (match rate too small?).
Bewertet am 9.3.2018
AdRoll allows marketers to reach their audience with personalized messaging along the entire buyer's journey.
- Simple retargeting via integration with Marketing Automation platforms (we use HubSpot)
- Cross-platform ad personalization capabilities (Facebook, Twitter, etc.)
- Simplified campaign management and optimization
- Higher level of support during the technical setup process would really improve the onboarding process
- Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way
- More granular reporting would help with back-end optimization and client recommendations
Bewertet am 10.4.2019
Perfect for chasing your website visitors with ads
Kommentare: Great platform for advertising.
Vorteile: Adroll is pretty easy to set up and manage. Understanding of basic principles is enough to setup campaigns but there's also a lot of depth to it.
Nachteile: Sometimes it doesn't perform as well as facebook ads or adwords but it heavily depends on the niche and campaigns.s
Bewertet am 10.7.2018
Extremely simple to use
Vorteile: I like how it makes retargeting ridiculously simple for anyone to use and utilize. I think retargeting is severely underused for many advertisers.
Nachteile: The costs can quickly add up and if you have a small audience, the cost won't justify the return. You need a bigger audience.
Bewertet am 26.6.2018
Easy to use- and very effective
Vorteile: We've been using AdRoll for years now and always have a sizable ROI. It's very simple to set up and connect to your site. From there, make compelling ads and let it do its thing. One of the best things about AdRoll is that it essentially runs itself.
Nachteile: We would like more granular analytics so that we can better judge which and why certain ads perform better than others.
Bewertet am 19.2.2019
Average retargeting vendor
Kommentare: Adroll helps me to diversify the mix of traffic I get from my campaigns while maintaining a good quality for my advertisers.
Vorteile: Adroll offers vast reach, specifically in Tier 1 countries. The quality of the campaigns is pretty good, specifically for mobile in app.
Nachteile: Its not clear which data points does the algorithm use to optimize. Reports are a bit basic. Would be good to get more granularity. It works a bit of a "black box" technology. It would be nice to get some visibility on why does the platform optimize on which features.
Bewertet am 12.2.2019
Very user friendly
Kommentare: Overall, the software is great. The cost is hardly noticeable and its very easy to use and to measure your results.
Vorteile: It is very user friendly and visually appealing, which makes it easy to use.
Nachteile: In order to upload HTML5 ads, you have to contact support. It's not a time consuming process, but it's still an added step.
Bewertet am 11.11.2016
Adroll is great for Facebook
Kommentare: Adroll provides a great retargeting platform for Facebook, but the general web retargeting is lacking. Also, customer support takes a long time to receive replies, which can be negative if you are running time sensitive campaigns.
Vorteile: Ease of use for Facebook purposes.
Nachteile: Customer support and general web retargeting.
Bewertet am 17.7.2019
Staying on the top of our ad campaigns
Kommentare: A great tool for automated remarketing campaigns.
Vorteile: Retargeting made easy - Adroll creates and manages the retargeting campaigns that are the best ways how to increase the revenue by targeting users who have expressed interest in our products but have not yet become customers. Adroll is a platform for getting your brand into your potential customer's minds by showing them your marketing messages and ads over different websites.
Nachteile: The tool works and is effective but it needs some time to get around the platform first.
Bewertet am 8.10.2018
Cheap Conversions, if you already have the traffic.
Kommentare: Good growth channel to get more ROI out of adspend.
Vorteile: Very cheap traffic, generally high quality bar since these visitors are already exposed to your business. Relatively easy to get clicks with minimal work.
Nachteile: Interface could use some work, reporting is a bit clumsy. Sometimes can seem like a black box. For B2B, leads are questionable.
Bewertet am 21.12.2017
Good tool, but at mercy of account managers
Vorteile: Ability to create custom audiences based on site behavior or CRM lists is pretty robust. Custom attribution and credit settings are helpful to assess the true impact of your campaigns. Ad creative support is helpful when things get busy!
Nachteile: The AdRoll's tag allows some third-parties piggybacks, which you don't have any control or easy visibility into. This can be a security issue as you don't know what they are injecting on your site. Numerous changes in account management. Some better than others. This has made it difficult to keep a large account running smoothly. As a result, we've had our share of the ads running at the wrong time ... even an other advertiser's ads running in our account!
Bewertet am 19.10.2018
Good marketing campaigns
Vorteile: With AdRoll it is easy to boost your business through advertising, remarketing is very useful to attract new customers and with the tools that this software offers is possible. Working with AdRoll is simple, it does not take as much experience to track or work with the ads.
Nachteile: Despite spending some time using AdRoll I have not been involved in any problem with the software I am very happy with the momentum that my company has received with your support.
Bewertet am 20.11.2018
Easy Advertising Tool for Beginner Advertisers
Kommentare: Overall, our team has found success in promoting our content marketing efforts through AdRoll. Support is a bit cookie-cutter email support and there could be more self-serve options.
Vorteile: This tool is a great option for beginning display advertising users or busy teams that don't have time to maintain ads constantly.
Nachteile: The facebook advertising features wouldn't work correctly and the team couldn't offer us any reporting. Ultimately, we had to move those campaigns back to facebook directly.
Bewertet am 21.3.2019
Gets the job done, but could be more sophisticated
Kommentare: So far, so good! Customer service is very responsive and the tool is very easy to use. We are already seeing great results only 3 months in!
Vorteile: Very user friendly, customer support pages are actually helpful, integrations are easy to implement, built-in ad creation tool is (usually) very helpful
Nachteile: Sometimes the auto-created ads are formatted weird, and you can't reposition the image. Also, it's not intuitive to add UTM tags to all ad URLs
Bewertet am 9.1.2018
Some parts not intuitive, but customer service makes up for it
Vorteile: AdRoll has THE best chat support I've ever experienced. I've chatted with 3 different reps, and each was extremely knowledgeable. Also, all three went above and beyond by providing additional tips after answering my question, AND following up with more tips in an email.
Nachteile: Some of the setup steps were not intuitive, but chat support guided me through it really quickly. Awesome.
Bewertet am 19.4.2019
Great Starter Retargeting Software
Kommentare: For a brand new to retargeting, as long as you are aware of the pros and cons, this is a decent software to dip your toe into the world of retargeting.
Vorteile: Easy to set up and implement. User friendly.
Nachteile: As with other retargeting software, it's difficult to control where your ads will show up, and what they look like when they do. This is a tough sell for premium brands who are very particular about their identity. Also, their reporting does not line up with Google Analytics, which is because they don't measure last click, their attribution window is MUCH larger. So just be aware of that when measuring performance.
Bewertet am 12.2.2019
Makes retargeting easy, but bugs in the software
Vorteile: I liked that it made it easy for us to set up retargeting campaigns across facebook, instagram, and google display. Customer service is always there and although it can take a while to explain (as is pretty common) they are very helpful.
Nachteile: There were strange bugs that were very frustrating to deal with. For example, when editing an ad, it would show the changes and then when you saved it and went back to the screen where you see all your ads you can see that the changes were saved--for example the picture and headline are different. But once you go into another screen or refresh your screen you'll see that you lost all the work you did. The only way to change an ad was to duplicate it and then work on the newly created one. There were some other little things like this that just needed getting used to and working around.
Bewertet am 21.4.2016
Great to retarget
Kommentare: I have been using Adroll for over a year and it does everything that big companies pay advertising companies to do for them. Easy to set up, they also have great customer service if you have any questions. I would recommend this to anyone who has a site and is trying to retarget to visitors on their site.
Easy to see results,