Wir helfen Unternehmen in Deutschland
seit 15 Jahren bei der Softwareauswahl

Google Analytics 360 Erfahrungen

Über Google Analytics 360

Analytics-Plattform, mit der Unternehmen jeder Größe das Nutzerverhalten nachverfolgen, Marketingeinblicke gewinnen und vieles mehr durchführen können.

Erfahre mehr über Google Analytics 360

Vorteile:

The customer service guidance is pretty solid from Google - guiding through set-up of both search and display ads and helping you understand some performance questions for ads and keywords.

Nachteile:

The user experience is terrible considering this is from Google. You have to be pretty experienced to find the information you are looking for which can be frustrating for some clients.

Bewertungen zu Google Analytics 360

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,2
Kundenservice
4,1
Funktionen
4,6
Preis-Leistungs-Verhältnis
4,7

Weiterempfehlungsquote

8,9/10

Google Analytics 360 hat eine Gesamtbewertung von 4,7 von 5 Sternen basierend auf 7.992 Nutzerbewertungen auf Capterra.

Hast du Google Analytics 360 bereits verwendet?

Teile deine Erfahrungen mit anderen Softwareinteressenten.

Nutzerbewertungen filtern (7.992)

Amin
Amin
Digital Strategist
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Unspecified
Herkunft der Bewertung

Google Analytics User Review

5,0 vor 2 Jahren
Untertitel auf Deutsch sind im Videoplayer verfügbar
Robel
Robel
SEO Manager in Deutschland
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Für jeden Website-Betreiber unverzichtbar

4,0 vor 2 Jahren

Kommentare: Unverzichtbare Einblicke in die Leistung der eigenen Website. Und das ganze völlig kostenlos!

Vorteile:

Am besten gefällt mir die Live-Funktion, mit der man in Echtzeit die Besucherströme auf der eigenen Website sehen kann. Unverzichtbar sind die Angaben zu den Key Performence Indikatoren (KPI).

Nachteile:

Leider werden schon lange keine Angaben zu den Keywords gemacht, über die Nutzer bei der Google Suche auf die Website gelangt sind. Das wäre für die Priorisierung der zu optimierenden Suchwörter sehr hilfreich.

Gregor
Editor in Deutschland
Medienproduktion, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Wohl der Standard bei Webanalytics, aber auch das beste Tool?

4,0 vor 2 Jahren

Kommentare: Insgesamt schätze ich Google Analytics sehr, insbesondere (und immer mehr) aber auch die Search Console.

Vorteile:

Insgesamt ist Google Analytics wohl nicht ohne Grund so verbreitet: kostenfrei, schnell einsatzbereit und ein sehr mächtiges Tool.

Nachteile:

Aber leider auch sehr kompliziert, je nach Anforderung bietet es schlicht zu viel und ist für Nutzer, die selten damit arbeiten, sehr kompliziert. Hier sind manche Alternative, die weniger Tiefe bieten, oft passender.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Computer- & Netzwerksicherheit, 2–10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Zwar tolles Tool, aber nicht DSGVO kompatibel

4,0 vor 6 Monaten

Vorteile:

Es ist ein sehr benutzerfreundliches Tool, das ich zeitweise verwendet habe.

Nachteile:

Ich werde mit der Verwendung aufhören, weil es nicht DSGVO konform arbeitet. Was kommt, wissen wir nicht. Vielleicht Hotjar

Sabine
Leitung HR in Österreich
Maschinenbau oder Wirtschaftsingenieurwesen, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Super Sache

5,0 letztes Jahr

Kommentare: Sehr alltagstauglich, liefert wichtige Informationen.

Vorteile:

Die Hanhabung ist sehr intuitiv und man bekommt, was man benötigt.

Nachteile:

Manchmal etwas verwirrend bei der Analyse.

Meikel
Grafikdesigner in Deutschland
Design, Selbstständig
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Für die Analyse ein wichtiges Tool

4,0 vor 2 Jahren

Kommentare: Top Sofware für Webseiten Besitzer

Vorteile:

Die vielen Funktionen, die dieses Tool hat und man kann damit eine sehr gute Analyse erstellen.

Nachteile:

Es kompliziert bei der Durchführung, man muss sich schon damit beschäftigen.

Johannes
wissenschaftlicher Mitarbeiter in Deutschland
Hochschulbildung, 5.001–10.000 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Schöne Visualisierung, aber für Forschung weniger geeignet

4,0 vor 6 Monaten

Vorteile:

Daten können schön visualisiert und dargestellt werden.

Nachteile:

Für die Auswertung wissenschaftlicher Datensätze ist die Software nur mäßig geeignet.

Yahaya
Yahaya
Sales Representative in Nigeria
Verifizierter Nutzer auf LinkedIn
Telekommunikation, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Google Analytics 360 Review for Fund Raising Website.

5,0 vor 2 Monaten

Kommentare: I would rate my overall experience with Google Analytics 360 as beyond satisfactory.

Vorteile:

The thing I liked most about Google Analytics 360 is that there is a feature to see live statistics on the website. The website is very good. I use it daily, and it really helps me track my return on investment.

Nachteile:

I think the thing I liked least about Google Analytics 360 was that it was not very beginner friendly. One has to spend time navigating the platform to get a hang of it. I recommend taking courses to help acclimate to the platform.

Rishav
Rishav
Data Analyst in Indien
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Google Analytics 360 In brief

4,0 letzten Monat Neu

Vorteile:

integration with in-house products, work efficiently on large datasets, and various options.

Nachteile:

complexity level is high,depends on in-house products

Soon Kit
Enterprise Resilience Officer in Singapur
Bankwesen, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Emerging product, yet to be fully functionally

3,0 vor 2 Monaten

Kommentare: Promising product, will need more time for development to reach full functionality

Vorteile:

Has all the necessary basis features, good to start off any activity, stable product

Nachteile:

features are not advanced, need more development

ROB
Operations Manager in USA
Restaurants, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Immediate impact from Dashboards

5,0 vor 3 Monaten

Kommentare: We continue to explore ways to use it and evolve our decision making and goals. This is truly remarkable in a business that tends to look at short range metrics and out put, we have had a whole new world opened up to us.

Vorteile:

Setting up the dashboards allowed us to experiment and learn what we needed to focus on. Once we built them and shared them with our team adoption was almost immediately. From the Lead in the kitchen to the lead on the front of the house floor everyone saw immediately what they needed to focus on. Fantastic!

Nachteile:

That waited so long to implement it. As a small business, any investment in tools like this is a burden but this one has paid for itself through data-driven insights and decision making.

Regina
Manager in USA
Marketing & Werbung, Selbstständig
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Understanding Your Target Audience with Google Analytics 360

5,0 letzten Monat Neu

Kommentare: I have enjoyed getting used to using it, enjoying the helpfulness of the insights it offers into my business and what I hope to achieve.

Vorteile:

I love being able to understand what my audience wants and needs from the content I'm putting out. It is helpful to know what is working and what isn't. Ie, if someone is clicking off content rather quickly, I can understand it isn't working.

Nachteile:

For me personally, it was a bit technical to understand and get going.

Ansar
Ansar
Senior Fraud Analyst in Indien
Verifizierter Nutzer auf LinkedIn
Finanzdienstleistungen, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Google Analytics : Excellent tracking platform

5,0 vor 4 Wochen Neu

Kommentare: I have a positive experience with Google analytics it is a great web analytics solution that provides valuable insights into website performance and user behaviour. with its easy interface and comprehensive features, google analytics allows website owners to track key metrics such as traffic sources, user demographics and conversion rates.

Vorteile:

User friendly interface User can set up custom alerts It offers Detailed site speed reports Users can analyse website traffic by geographic location Easy audience segmentations

Nachteile:

Google analytics can be challenging for beginners Sometime result Limited customer support User may experience occasional downtime issues

Joe
Joe
Co-Founder in USA
Verifizierter Nutzer auf LinkedIn
Non-Profit-Organisation Management, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

My Traffic Increased Immediately

5,0 vor 2 Wochen Neu

Kommentare: I recommend it to everyone. It's an easy learning curve and you can get lost in all the available data you're able to see.

Vorteile:

The real time tracking of my pages, suggestions on how to improve my site, and what specific areas of my webpage needed help.

Nachteile:

To date, I haven't found anything I didn't like.

Jose
Jose
CEO in Peru
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

The best version of

5,0 letzten Monat Neu

Vorteile:

Analytics 360 is a mandatory tool and this new version has made analysis, creating campaigns, and visualizing data easier.

Nachteile:

The new options can still be a challenge for those who are not used to using them.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Informationsdienst, 2–10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

A Web Developer's Essential Tool

5,0 vor 2 Wochen Neu

Kommentare: Learning Google Analytics 360 can feel a bit like diving into the deep end of the pool, and it can cost a bit too. But if you're serious about making awesome websites, the insights you get are totally worth it.

Vorteile:

Google Analytics 360 is like a super-powered telescope for websites. It helps web developers understand how people use their sites, so they can make them better. One cool thing about Google Analytics 360 is its reports. It shows developers where website visitors come from, what they do on the site, and lots more. It's like peeking behind the scenes to see how people interact with your creation. Google Analytics 360 also plays well with other tools, like Google Ads and Google Tag Manager.

Nachteile:

Google Analytics 360 isn't always the easiest tool to figure out, especially for beginners. It can take some time and effort to get the hang of all its features and how to use them effectively.

Deepak
Deepak
Product Marketing Manager in Indien
Verifizierter Nutzer auf LinkedIn
Informationsdienst, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Best Tracking Tool for Website and Apps

5,0 vor 3 Wochen Neu

Kommentare: Google Analytics is a great way to track our websites users and get complete details about them. It provides report about users profiles, GEO, Devices, and lots more.

Vorteile:

Google Analytics covers all ends to track website traffic and gives an comprehensive analysis on website audience.

Nachteile:

It has not so user friendly mobile app which needs some improvement.

Craig
Small Business Owner in USA
Bekleidung & Mode, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Easy to use Analytics tool for Newbies

4,0 vor 4 Jahren

Kommentare: Using Google Analytics tracking software is easy and provides the analytical insights about my customer traffic, engagement and conversion funnel. So, I can optimize my e-commerce website content, marketing and products to increase sales. But due to limited support from Google and no development or coding experience, implementing enhanced e-commerce tracking was not easy and made me spend more time than I would have wanted before going live. If Google can provide e-commerce tracking developer resource, it would help newbies like me get the best optimization insights in lesser time.

Vorteile:

I implemented Google Analytics tracking on my e-commerce website. So, I could track where traffic is coming from, on what products it is converting and who are my customers. My favorite feature of Google Analytics is Shopping Behavior because it showed me the complete funnel of sessions of customers who engaged with product banners, how many of those customers ended up going to product detail pages, who from those added items to their shopping cart and finally how many bought the products. When I analyzed this funnel, I was able to determine the list of customers I could re-target so they bought more.

Nachteile:

Implementing enhanced e-commerce tracking to correlate customer traffic and engagement with product performance was the most challenging part of Google Analytics implementation. Because I didn't have coding background and I never hired a professional developer. I tried to self serve by reading support documentation on Google's developer portal. Although that portal is pretty comprehensive with examples of code snippets, I didn't feel confident about customizing the code to fulfill my analytics needs. The concept of custom dimensions and custom metrics, scope and how to send data was complex.

Prithviraj
Prithviraj
SEO Consultant in Indien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Best Tool To Interpret the Development of Your Website/App

5,0 vor 4 Jahren

Kommentare: I am using Google Analytics to track the performance of many of our clients.
1- Google analytics, overall is easy to use tool
2- Best thing about Google analytics is its's free
Problems I can solve using Google Analytics
1- I can easily track which page of my client's website is not performing
2- Easy to track traffic, know which pages and content is getting more viewed and further I can improve this pages and content for better conversions
3- Easy to track individual product performance for e-commerce store site
4- Easy to track which page has technical issue by analyzing sales funnel
5- Helps improving landing pages by analyzing the page performance based on traffic, session duration and conversion rate.
Benefits of Google Analytics:
1- I can improve my website's performance by analyzing each and every page performance and upgrading it for conversion.
2- I can easily compare product's performance for e-commerce site and give reports to client about every product sales.
3- I can easily improve my app's performance ans user interface by knowing every screen's performance

Vorteile:

1- Ready Reports Generation 2- Real-time analysis of a website 3- Analysis of variety of site

Nachteile:

1- Few complications in combining dimensions and metrics 2- Few methods are tricky for setting up filters and segmentations

Julianna
creative director / sr. project manager in USA
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Google Analytics as a First Time User with No Experience

4,0 vor 4 Jahren

Kommentare: My overall experience with Google Analytics is pretty positive. They make it easy for various people in a company to access and use whether they are administrators or not. That is important to me because surprisingly a lot of programs have many restrictions on the amount of accounts or users that can access that kind of data, making it more difficult for a boutique company who may play more than one role.

Vorteile:

The integration of Google Analytics was extremely simple and easy for tech novices to setup. As a user of wix for the company website, G.A. (google analytics) made it easier than wix on how to setup their tracking. However, I wish Google gave a simpler yet more comprehensive guide on how to read / understand the data. Sometimes I feel as if I'm missing part of the process as it takes me a long time to research each segment of services G.A. offers and then to apply that understanding to the data in front of me. I also want to know more on how to use this kind of data from Google to my advantage, especially when it comes to S.E.O and meta tags.

Nachteile:

Again, the features that I feel are missing are more instructional tools than anything else. I wish there was a guide given by Google for beginners on how to break-down the data, understand the numbers and charts and how to use it for my advantage.

Ravi
Sr. Product Manager in Indien
Bekleidung & Mode, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Your only go to analytics tool (FREE). For paid, find your use case.

4,0 vor 3 Jahren

Kommentare: Our overall experience with Google Analytics is slightly above satisfactory. It has helped us initially to track user data both in terms of analysis and reporting. Basis which we have been able to optimise our performance marketing leading to lower customer acquisition cost, improve our funnels leading to improved conversion and further improving margins, device expansion and off brand marketing strategy basis it's demographic data reports.

Vorteile:

Impactful features: - GA has a freemium pricing model wherein you get a lot of functionalities in the FREE version which is majority of smaller organisation or start ups, more than sufficient. It's a go to tool for all the new products and mostly the first analytics tool to be integrated in their product. - Wide array of system reports: GA makes it easy for its user to track and analyse their users by providing access to a lot of system reports like audience demographics, acquisition reports, behaviour reports like pages visited, bounce rate, time on site etc. These reports have been helping us to do primary analysis of the users and their behaviour on the website. - Easy initial integration with detailed one for event tracking: For getting primary user data points like what pages user visits, time spent, bounce rate, unmarked acquisition channels etc, GA provides a very easy integration which is to simply put the GA pixel or script on every page of the website. This can be done by both GTM or by manually placing it in the code. - Google ecosystem: GA is part of the Google ecosystem which makes it integration with other Google products seamless. The best use cases for us are creating and exporting audiences to Ad Manager and integrating Google Optimize (AB test tool we use) with GA for detailed insights on the AB test experiments.

Nachteile:

Features to improve: - First and foremost is speed of data extraction which needs to be improved a lot. GA takes a lot of time to pull out data, even on system reports. Now this becomes really critical when we are analysing a data set or trying to troubleshoot a problem. This breaks the momentum and sometimes is frustrating. - Custom reports to be made easy: In custom reports we have to first create the structure of the report, save it and then only we can if the report fetches any data or not. This needs to be improved so that reports can be validated right there and then. - Lack of core implementation for publishing and lead-gen websites: The way GA provides e-commerce integration, it lags in providing an implementation for lead-gen websites as their use case, many-a-times, is more than a simple lead, but there are various types and qualities & qualification of leads.

Alfredo
Alfredo
Gerente de Comunicaciones Internas in Venezuela
Verifizierter Nutzer auf LinkedIn
Telekommunikation, 5.001–10.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

An ally for our web pages

5,0 vor 6 Jahren

Kommentare: I work in a telecommunications company and we manage different websites. In particular, in our communications management we administer a website that can only be viewed by internal audiences and another site that is directed to the external public of the company and the community in general. For example, this tool has allowed us, in the case of the internal page, to know the interests of our workers regarding the news published by the company. Knowing what you want to know about our organization and has allowed us to detect that the news that reports on labor benefits, promotions and salary adjustments are the most visited month by month. In the case of our external website, the tool allows us to visualize that the community that visits our site does so to obtain information about plans and services, as well as top-ups for their mobile devices.

Vorteile:

Using Google Analytics is essential when managing a web page. Since this tool allows you to have a comprehensive statistical analysis on traffic and the general behavior of our website, free. - The first benefit of this tool is that it is free. - It is easy to install or apply to our website. - This tool is great to have a daily record of how many people visit our website. - It offers detailed statistics about each of the URLs of our site that are most visited. - Generates daily navigation reports, visiting hours and busiest places. - Shows the number of visits to the site in real time on each of the pages. - It details the average duration of each visit, something that allows you to analyze the contents published there to make improvements. - Register the bounce rates of our website.

Nachteile:

- I found it difficult to provide access to new users so that they can also review the statistics on the website. - Only the person who has access can see, online, the statistics that the tool shows. This has generated that in our daily practice only one person must export the reports to present them to the managers of the company. - If an account is disabled all the registered information is lost. That's why the tool forces us to take care of that initial registration as if it were gold.

Stanislav
Stanislav
Digital Marketing Specialist in Bulgarien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

The Best in Digital Analytics

5,0 vor 5 Jahren

Kommentare: As a Google Analytics certified professional, I am a true proponent of the product. It can be used by anyone (even absolute novices) to monitor site visitors and general ups and downs related to performance, be it from paid or organic. A typical Analytics user is the business owner who doesn't know much about the product or digital marketing, but can still use the product to keep an eye on things - ease of use is sufficient.
On the other hand, we have all the professionals - digital marketers or even hard core data analysts that can solve very complex business problems, some of which are unknown to the business before looking at the data.

Vorteile:

The sheer number of ways you can look at data. Most often I've found myself needing to check traffic from a particular channel - whether it has been organic when analyzing SEO results, or paid when trying to verify PPC campaign reporting, get an overview of all paid channels, or dig deeper and actually segment data from PPC campaigns to gain additional insight. Google Analytics provides you with everything needed to analyze where your traffic is coming from and what it is doing on your website. You can typically answer all of the following questions by using Google Analytics - are there any particular pages that cause my visitors to leave more often than others, which are the pages that are driving most of my desired actions (conversions or goals), why is my site getting +50% more traffic like reported by my digital agency, but we're not getting anywhere near the increase in bottom line results. Behavioral flow is something in particular which is worth noting as a major pro. I haven't seen other platforms that offer this functionality and although it is quite hard to get your head around at first, one you do there is no limit to the amount of insights one can generate to assist with conversion rate optimisation or just improve flow through the website as needed.

Nachteile:

There is a bit of a learning curve involved, but that is not a con of the product. Google even have an Academy where you can learn about Google Analytics and even get certified.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Computer-Software, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Analytics solution that grows with your project

5,0 vor 5 Jahren

Kommentare: I have been using Google analytics for several years both for professional enterprise software as well as personal projects. Google analytics is different from some other competitive products in that with GA, you get an aggregate view of the user behavior. Generally, this has been sufficient for new and growing apps, where I am trying to understand use behavior as a whole. I am extremely grateful that Google has offered this product for free to developers with lower traffic rates. The information I can learn from analytics is absolutely vital in the early stages when trying to understand what is working and what is not working; long before the operation becomes profitable. I have some projects that steadily get thousands of hits per day and others that get near 0 hits, but in both scenarios the analytics software works perfectly as expected even when the audience size scales. Some of the great features of google analytics are not discoverable until you have significant amounts of traffic, but I can attest the product overall is extremely helpful at that point. Most recently I added Google Analytics to my project yesterday. after several years of usage it is still - and will continue to be - my #1 go to product when choosing an analytics package.

Vorteile:

Google Analytics offers lots of great features that make me choose it over competitive products: - Easy setup and customization; I have used it with websites rendered on a server and single-page apps - Ability to observe user behavior in real time - Web interface has excellent tools for creating custom reports and dashboards - Native apps let me check on the data when I'm away from my desk -- in fact the mobile app is my favorite way to study the data - When working with multiple apps, the program does a good job keeping everything organized - The free quota is very liberal, and this is very helpful and necessary when launching new bootstrapped apps and when funds are limited

Nachteile:

Here are some of my pain points with Google Analytics: - When I add new projects in the mobile app, I must spend a lot of time to set up the reporting views. The app comes with built-in views, but I prefer my own. I have setup these custom views for other projects before. I wish I could easily clone my previous report view into the new project. If this feature does exist, it is too difficult to find even though I am a frequent user. I would like to see Google implement this feature. - Sharing reports and views in the GA web application works well between two or more projects that I own; however, sharing dashboard template with team members who are collaborating with you on a project has always been challenging. I have tried a couple of times and so far I have not been able to do this successfully

Chamath
Chamath
Chief Technology Officer in Sri Lanka
Verifizierter Nutzer auf LinkedIn
Computer-Software, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Web analytics of international class

5,0 vor 4 Jahren

Kommentare: Overall, Google Analytics is the best web analytics tool when compared to other tools available in the market. It gives us more valuable data and the user interfaces of GA are very user-friendly. Even I can make customized dashboards according to my needs. So I would like to recommend GA for anyone who is looking for a web analytics tool.

Vorteile:

As a whole, people have many positive demonstrations with Google analytics. We especially like this since we can download our PDFs from our traffic reports and to our web pages. So, you can print out a hard copy. It helps you to recreate a hard and stable copy of the numbers and the demographic data and details of the customers. Your Google Analytics gives you the necessary data regarding yourself for your business clients and customers. The ones who need to know you and the ones who do not know you. It secures your position among customers and your respect in the meantime. We were working with SEO for several years. And our keywords have improved and started to be more catered to the proper demographics. All these are based on Google Analytics and its report. Now we will discuss the pros and cons of using Google analytics. You need to know these to make an optimum use from it. Many people love the google analytics platform. It is because it is thoroughly detailed. And the most broken traffic tools and this also shows you things with specific details like information including the number of people using your web page and the time they spend on your web page. Even the pages they load are given in detail. All these support you to be in touch with the potential customers according to their demographic range and ways of doing some trigging and catering. Statics and the proved from are examples.

Nachteile:

The cons of this are something hard to say. This is the second most loved Google product after Gmail. It is extremely tough to take a rep call or an actual call from the phone to get technical help through Google Analytics.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Bekleidung & Mode, 1.001–5.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

In Betracht gezogene Alternativen:

It's hard to complain about free

4,0 vor 4 Jahren

Kommentare: It's pretty great for what it is. A free, easy to use product that will help you make better, quicker decisions. Again, it's hard to argue with the value proposition.

Vorteile:

The product is incredibly easy to use. For the basic features, you can train up someone to do reporting within less than a day. There are lots of different pieces of data and reports in there - you could spend tons of time going through it and still not hit everything. The basic model (which is all 90% of businesses really need) is free. Implementation is straightforward and about as simple as can be. Documentation (while sometimes a bit hard to parse) is readily available. Alerts are easy to set up. Very simple to make different views and properties so that you can keep distinct reporting separate plus have a raw data backup.

Nachteile:

Because it is free, it is one of the lower priority areas for development for Google. There's one particular (fairly minor) bug in it that drives me crazy that has been there for at least 3 years, and I know there is basically zero chance it gets addressed. You have no direct support or customer service, so you need to be good at self-help and googling your own answers to questions (which is luckily pretty easy). You have to deal with sampling for larger reports on the free version. A lot of the new additions which have been hyped up have been pretty weak once released (User ID view, etc).