Google Analytics 360 Erfahrungen

Für jeden Website-Betreiber unverzichtbar

Kommentare: Unverzichtbare Einblicke in die Leistung der eigenen Website. Und das ganze völlig kostenlos!

Vorteile:

Am besten gefällt mir die Live-Funktion, mit der man in Echtzeit die Besucherströme auf der eigenen Website sehen kann. Unverzichtbar sind die Angaben zu den Key Performence Indikatoren (KPI).

Nachteile:

Leider werden schon lange keine Angaben zu den Keywords gemacht, über die Nutzer bei der Google Suche auf die Website gelangt sind. Das wäre für die Priorisierung der zu optimierenden Suchwörter sehr hilfreich.

Wohl der Standard bei Webanalytics, aber auch das beste Tool?

Kommentare: Insgesamt schätze ich Google Analytics sehr, insbesondere (und immer mehr) aber auch die Search Console.

Vorteile:

Insgesamt ist Google Analytics wohl nicht ohne Grund so verbreitet: kostenfrei, schnell einsatzbereit und ein sehr mächtiges Tool.

Nachteile:

Aber leider auch sehr kompliziert, je nach Anforderung bietet es schlicht zu viel und ist für Nutzer, die selten damit arbeiten, sehr kompliziert. Hier sind manche Alternative, die weniger Tiefe bieten, oft passender.

Zwar tolles Tool, aber nicht DSGVO kompatibel

Vorteile:

Es ist ein sehr benutzerfreundliches Tool, das ich zeitweise verwendet habe.

Nachteile:

Ich werde mit der Verwendung aufhören, weil es nicht DSGVO konform arbeitet. Was kommt, wissen wir nicht. Vielleicht Hotjar

Gutes Tool!

Vorteile:

Wenn man sich einmal eingefunden hat, ist die Software wirklich sehr überschaubar und gibt genau die Informationen, die man für seinen Marketing benötigt.

Nachteile:

Kann am Anfang wirklich etwas schwierig in der Einrichtung sein. Muss man sich rein Fuchsen!

Super Sache

Kommentare: Sehr alltagstauglich, liefert wichtige Informationen.

Vorteile:

Die Hanhabung ist sehr intuitiv und man bekommt, was man benötigt.

Nachteile:

Manchmal etwas verwirrend bei der Analyse.

Kostenlose Testversion Bewertung

Vorteile:

Sehr anschauliche Ergebnisse Gutes Reportingtool

Nachteile:

Programm bereitet sehr viele Daten über den Nutzer auf und speichert es

Für die Analyse ein wichtiges Tool

Kommentare: Top Sofware für Webseiten Besitzer

Vorteile:

Die vielen Funktionen, die dieses Tool hat und man kann damit eine sehr gute Analyse erstellen.

Nachteile:

Es kompliziert bei der Durchführung, man muss sich schon damit beschäftigen.

Schöne Visualisierung, aber für Forschung weniger geeignet

Vorteile:

Daten können schön visualisiert und dargestellt werden.

Nachteile:

Für die Auswertung wissenschaftlicher Datensätze ist die Software nur mäßig geeignet.

Every Agency & Business NEEDS Google Analytics

Kommentare: We have solved the problem of guessing what our true website traffic is. We were able to and continually optimize website pages, pop ups, form content, cta's and more.

Vorteile:

- Easily showcased the relevant data that the client was seeking. This let us gather the stats and place them in a presentable manor for the client meetings. Additionally, the look and feel of Google Analytics 360 functions flawlessly and we show clients the raw data with confidence.- Ability to generate reports, search and filter relevant data points, optimize high traffic pages, geographic and demographic breakdowns, site time usage, page views, user path/journey.- Easy to sync with many popular website builders

Nachteile:

- Sometimes you have to troubleshoot on your own and that takes a while. However, they have a data base that provides you with all the information that you need. Additionally your can use YouTube powered by Google to find a step by step walkthrough for the set up process.

A thorough but overwhelming web analytics platform

Vorteile:

What I like most is the breadth of available reports and dashboards. There are also endless opportunities to customize those reports.

Nachteile:

What I like most is also what I like least. Unless you really know what you're doing and have significant experience with GA, it's not user-friendly and is very hard for a marketing novice to get up and running.

The best in business

Kommentare: With Google Analytics 360 I can do a lot of things for my business. For example, I can check key metrics in built-in reports, I can monitor real-time data, I can compare data ranges and apply filters, save any reports to my dashboard so I can easily come back to them.

Vorteile:

I like that I never lose sight of my website and app performance.

Nachteile:

I don’t like that doesn’t exist an filter that have as a default 24 hours data.

Effective Analytics with ease of setup.

Kommentare: Google Analytics have been generally effective to provide insights about your websites and the users and visitors. It is an instrument to identify what needs to be changed and improved on your website.

Vorteile:

Ease of setup. Insight generation. Free of charge. Real time traffic information

Nachteile:

You only have information about users region and not the main area. No access to raw data. No customer support

Google Analytics 360 superpower in data analytics makes it a reliable source of truth.

Kommentare: We got our hands onto the most advanced customers data analytical tool that allows us to get very useful insights to help understand our customers needs and guide in taking actions to meet them. The experience with Google Analytics 360 has been so good and our customers understanding has really grown.

Vorteile:

Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them. The reporting and visualization functions makes it easy for us to interpret our insights and make them reference points for making informed decisions. It integrates so seamlessly with our other products making it easy to collect and import customer data for analysis.

Nachteile:

No cons whatsoever, there could never be any issue with Google Analytics 360.

Google Analytics 360 is a gem that provides accurate a professional business insights.

Kommentare: We have been using Google Analytics 360 to analyze our business data and the experience has been so worthy. It has helped us to get our hands into very important insights that assist us in understanding our business performance as well as making informed decisions to ensure quality delivery of our services to our customers.

Vorteile:

Google Analytics 360 has very powerful data analysis tools which provides us with very precise insights about our customers and business perfomance. Customizing Google Analytics 360 was so simple which assisted us to configure it in accordance with our needs. It has a very robust reporting tool which help us document our insights for referencing.

Nachteile:

Google Analytics 360 is efficiently good in all areas and am proud to say no dislikes experienced.

A champion analytical product that offers eye-opening insights.

Kommentare: It has always been so easy to get it done with Google Analytics 360 and the experience has been less demanding and very productive. Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our performances.

Vorteile:

Google Analytics 360 shows great flexibility and is easy to customize making it adaptable to our various analysis needs. It offers simple reports visualization features that help understand the insights outcomes. It uses advanced AI analytical tools that help dig much deeper into our data for more useful insights.

Nachteile:

There is nothing at all that is disliked about Google Analytics 360. It has proved time and again to be a perfect solution.

Google Analytics 360

Kommentare: Google Analytics is an important tool for everybody who has an website or an app and needs to see who access it. I like the detailed reports and the ease of use.

Vorteile:

I use Google Analytics mainly for campaigns overview. It allows me to easy track the website traffic in real time and very easy. When it comes to export the results everything is easy. Setting up the analytics account and project was very easy. The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything.

Nachteile:

There are no cons for Google Analytics until now.

Google Analytics 360

Kommentare: The best way to track your users from the website is Analytics from my point of view. Offers you all the needed info about it, from demographics to device used.

Vorteile:

When it comes to any website I own Google Analytics 360 are between the first things to implement. Analytics offers you all insights of the website related to users. Also you can track and get the results from ads campaigns with ease. Setting the code is easy and you don't really need any developer help to implement it.

Nachteile:

I would say is not the easiest app to navigate.

Google Analytics 360

Kommentare: Google Analytics is an important tool for every website, it offers all the information about visitors and their journey on the website.

Vorteile:

When it comes to website analytics, this app has it all. Worth mentioning is that it is free and easy to setup. It offers all the insights for my website that I need, from demographics to the devices used. Is easy to get reports for every page and where the visitors come from.

Nachteile:

No cons for Google Analytics 360, is a free product and has all the features you will want from an analytics app.

Identifies Whats Going On With Your Website

Kommentare: Google Analytics gives the maximum idea that what's going on with the website.
I am using Google Analytics for my websites and also my SEO team. Based on my experience, Google Analytics is the most professional and robust tool to analyze website stats and traffic efficiently. The tool allows my SEO team to track the multiple queries like which specific keywords and pages are performing well.

Vorteile:

Google Analytics tells us about the insights of our company or personal website. It also tells us where you are receiving clicks, user's location, website visited history and many more. It provides easy and efficient integration with third-party platforms such as Google Ads and Social Media.

Nachteile:

It is very difficult to stay up with new & upcoming updates and features because sometimes I get lost in the new navigation or user interface. There is a lack of end-user support and difficult to identify the middle part of insights. It will be great if Google Analytics launches a built-in URL builder for the sake of campaign-tracking.

Your only go to analytics tool (FREE). For paid, find your use case.

Kommentare: Our overall experience with Google Analytics is slightly above satisfactory. It has helped us initially to track user data both in terms of analysis and reporting. Basis which we have been able to optimise our performance marketing leading to lower customer acquisition cost, improve our funnels leading to improved conversion and further improving margins, device expansion and off brand marketing strategy basis it's demographic data reports.

Vorteile:

Impactful features: - GA has a freemium pricing model wherein you get a lot of functionalities in the FREE version which is majority of smaller organisation or start ups, more than sufficient. It's a go to tool for all the new products and mostly the first analytics tool to be integrated in their product. - Wide array of system reports: GA makes it easy for its user to track and analyse their users by providing access to a lot of system reports like audience demographics, acquisition reports, behaviour reports like pages visited, bounce rate, time on site etc. These reports have been helping us to do primary analysis of the users and their behaviour on the website. - Easy initial integration with detailed one for event tracking: For getting primary user data points like what pages user visits, time spent, bounce rate, unmarked acquisition channels etc, GA provides a very easy integration which is to simply put the GA pixel or script on every page of the website. This can be done by both GTM or by manually placing it in the code. - Google ecosystem: GA is part of the Google ecosystem which makes it integration with other Google products seamless. The best use cases for us are creating and exporting audiences to Ad Manager and integrating Google Optimize (AB test tool we use) with GA for detailed insights on the AB test experiments.

Nachteile:

Features to improve: - First and foremost is speed of data extraction which needs to be improved a lot. GA takes a lot of time to pull out data, even on system reports. Now this becomes really critical when we are analysing a data set or trying to troubleshoot a problem. This breaks the momentum and sometimes is frustrating. - Custom reports to be made easy: In custom reports we have to first create the structure of the report, save it and then only we can if the report fetches any data or not. This needs to be improved so that reports can be validated right there and then. - Lack of core implementation for publishing and lead-gen websites: The way GA provides e-commerce integration, it lags in providing an implementation for lead-gen websites as their use case, many-a-times, is more than a simple lead, but there are various types and qualities & qualification of leads.

GA 360 for bolder and more elaborate analytics

Kommentare: Overall, I have pretty nice experience with GA. I even install it in all of my project websites. Basically, it's a handy tool in every website I create to give my clients heads up of their businesses online presence.

Vorteile:

What I like most about GA are:- the straight-forward WordPress integration. No hibby-gibbies few clicks and you're all set.- straight-forward reporting. No complicated numerics in front of your face.- clean and clear data presentation.

Nachteile:

The things that I abhor until now with GA are:- the analytucs proper are way to complicated even for seasoned developer. I guess, it has to be like that. - the GA proper needs a little learning curve. As easy as it is to incorporate to your website, the complicated it is to set on the GA proper. - some tutorials are making it more confusing. All you see are textblocks that are not straight forward. Lots of yadah yadah.

An ally for our web pages

Kommentare: I work in a telecommunications company and we manage different websites. In particular, in our communications management we administer a website that can only be viewed by internal audiences and another site that is directed to the external public of the company and the community in general. For example, this tool has allowed us, in the case of the internal page, to know the interests of our workers regarding the news published by the company. Knowing what you want to know about our organization and has allowed us to detect that the news that reports on labor benefits, promotions and salary adjustments are the most visited month by month. In the case of our external website, the tool allows us to visualize that the community that visits our site does so to obtain information about plans and services, as well as top-ups for their mobile devices.

Vorteile:

Using Google Analytics is essential when managing a web page. Since this tool allows you to have a comprehensive statistical analysis on traffic and the general behavior of our website, free. - The first benefit of this tool is that it is free. - It is easy to install or apply to our website. - This tool is great to have a daily record of how many people visit our website. - It offers detailed statistics about each of the URLs of our site that are most visited. - Generates daily navigation reports, visiting hours and busiest places. - Shows the number of visits to the site in real time on each of the pages. - It details the average duration of each visit, something that allows you to analyze the contents published there to make improvements. - Register the bounce rates of our website.

Nachteile:

- I found it difficult to provide access to new users so that they can also review the statistics on the website. - Only the person who has access can see, online, the statistics that the tool shows. This has generated that in our daily practice only one person must export the reports to present them to the managers of the company. - If an account is disabled all the registered information is lost. That's why the tool forces us to take care of that initial registration as if it were gold.

The Best in Digital Analytics

Kommentare: As a Google Analytics certified professional, I am a true proponent of the product. It can be used by anyone (even absolute novices) to monitor site visitors and general ups and downs related to performance, be it from paid or organic. A typical Analytics user is the business owner who doesn't know much about the product or digital marketing, but can still use the product to keep an eye on things - ease of use is sufficient.
On the other hand, we have all the professionals - digital marketers or even hard core data analysts that can solve very complex business problems, some of which are unknown to the business before looking at the data.

Vorteile:

The sheer number of ways you can look at data. Most often I've found myself needing to check traffic from a particular channel - whether it has been organic when analyzing SEO results, or paid when trying to verify PPC campaign reporting, get an overview of all paid channels, or dig deeper and actually segment data from PPC campaigns to gain additional insight. Google Analytics provides you with everything needed to analyze where your traffic is coming from and what it is doing on your website. You can typically answer all of the following questions by using Google Analytics - are there any particular pages that cause my visitors to leave more often than others, which are the pages that are driving most of my desired actions (conversions or goals), why is my site getting +50% more traffic like reported by my digital agency, but we're not getting anywhere near the increase in bottom line results. Behavioral flow is something in particular which is worth noting as a major pro. I haven't seen other platforms that offer this functionality and although it is quite hard to get your head around at first, one you do there is no limit to the amount of insights one can generate to assist with conversion rate optimisation or just improve flow through the website as needed.

Nachteile:

There is a bit of a learning curve involved, but that is not a con of the product. Google even have an Academy where you can learn about Google Analytics and even get certified.

Analytics solution that grows with your project

Kommentare: I have been using Google analytics for several years both for professional enterprise software as well as personal projects. Google analytics is different from some other competitive products in that with GA, you get an aggregate view of the user behavior. Generally, this has been sufficient for new and growing apps, where I am trying to understand use behavior as a whole. I am extremely grateful that Google has offered this product for free to developers with lower traffic rates. The information I can learn from analytics is absolutely vital in the early stages when trying to understand what is working and what is not working; long before the operation becomes profitable. I have some projects that steadily get thousands of hits per day and others that get near 0 hits, but in both scenarios the analytics software works perfectly as expected even when the audience size scales. Some of the great features of google analytics are not discoverable until you have significant amounts of traffic, but I can attest the product overall is extremely helpful at that point. Most recently I added Google Analytics to my project yesterday. after several years of usage it is still - and will continue to be - my #1 go to product when choosing an analytics package.

Vorteile:

Google Analytics offers lots of great features that make me choose it over competitive products: - Easy setup and customization; I have used it with websites rendered on a server and single-page apps - Ability to observe user behavior in real time - Web interface has excellent tools for creating custom reports and dashboards - Native apps let me check on the data when I'm away from my desk -- in fact the mobile app is my favorite way to study the data - When working with multiple apps, the program does a good job keeping everything organized - The free quota is very liberal, and this is very helpful and necessary when launching new bootstrapped apps and when funds are limited

Nachteile:

Here are some of my pain points with Google Analytics: - When I add new projects in the mobile app, I must spend a lot of time to set up the reporting views. The app comes with built-in views, but I prefer my own. I have setup these custom views for other projects before. I wish I could easily clone my previous report view into the new project. If this feature does exist, it is too difficult to find even though I am a frequent user. I would like to see Google implement this feature. - Sharing reports and views in the GA web application works well between two or more projects that I own; however, sharing dashboard template with team members who are collaborating with you on a project has always been challenging. I have tried a couple of times and so far I have not been able to do this successfully

Web analytics of international class

Kommentare: Overall, Google Analytics is the best web analytics tool when compared to other tools available in the market. It gives us more valuable data and the user interfaces of GA are very user-friendly. Even I can make customized dashboards according to my needs. So I would like to recommend GA for anyone who is looking for a web analytics tool.

Vorteile:

As a whole, people have many positive demonstrations with Google analytics. We especially like this since we can download our PDFs from our traffic reports and to our web pages. So, you can print out a hard copy. It helps you to recreate a hard and stable copy of the numbers and the demographic data and details of the customers. Your Google Analytics gives you the necessary data regarding yourself for your business clients and customers. The ones who need to know you and the ones who do not know you. It secures your position among customers and your respect in the meantime. We were working with SEO for several years. And our keywords have improved and started to be more catered to the proper demographics. All these are based on Google Analytics and its report. Now we will discuss the pros and cons of using Google analytics. You need to know these to make an optimum use from it. Many people love the google analytics platform. It is because it is thoroughly detailed. And the most broken traffic tools and this also shows you things with specific details like information including the number of people using your web page and the time they spend on your web page. Even the pages they load are given in detail. All these support you to be in touch with the potential customers according to their demographic range and ways of doing some trigging and catering. Statics and the proved from are examples.

Nachteile:

The cons of this are something hard to say. This is the second most loved Google product after Gmail. It is extremely tough to take a rep call or an actual call from the phone to get technical help through Google Analytics.