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Über Traackr

Laut Anbieter der Standard für Influencer-Marketing. Alles, was du brauchst, um wirkungsvolle Influencer-Programme in großem Maßstab durchzuführen.

Erfahre mehr über Traackr

Vorteile:

Price, reports, easy to use, influencer database.

Nachteile:

Because there is a lot of information on the platform, navigation is sometimes a little confusing.

Bewertungen zu Traackr

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,6
Kundenservice
4,8
Funktionen
4,3
Preis-Leistungs-Verhältnis
4,5

Weiterempfehlungsquote

8,8/10

Traackr hat eine Gesamtbewertung von 4,6 von 5 Sternen basierend auf 32 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (32)

Haley
Haley
Associate Director, Influencers in USA
Verifizierter Nutzer auf LinkedIn
Konsumgüter, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Data driven marketers- this one's for you!

5,0 letztes Jahr

Kommentare: I have been using Traackr for 8 years and I cannot do my job without it! My experience with Traackr has grown in-line with my experience in my career in general- it has evolved into something data first, agile and creator-driven- just like influencer marketing has! Plus- the team at Traackr is super trail blazing when it comes to quantifying influencer marketing success- so it feels like having thought leaders as partners.

Vorteile:

I love the robust analytics included within this platform- from footprint analytics, to audience analytics and through to your campaign's conversion and performance analytics- there is no platform with more in platform data available to users.

Nachteile:

The campaign workflow can be clunky, especially if you are running campaigns for niche and one-funnel purposes, (i.e. top funnel campaign may not even needs links, bottom funnel campaign may not require so many soft analytics steps).

Antwort von Traackr

letztes Jahr

Haley, thank you so much for your review and honest feedback. We're glad to hear you are taking advantage of the full analytics. Setting up a campaign in Traackr can be as simple as you want it to be whether you're running an advocacy program or doing a niche outreach to a few select influencers. Our campaign setup wizard allows you to enable only the features you'll need for your campaign and skip the advanced analytics setup - getting you up and running in no time!

Lizzie
Associate Director, Strategy and Analytics in UK
Marketing & Werbung, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Very useful system, strong on analytics

5,0 vor 4 Jahren

Kommentare: Really positive experience using the tool on identification and analytics work. My team don’t do long term relationship management (simply because it's not our role within the business) but I can see the tool would be able to support this well. Would definitely recommend as an influencer software.

Vorteile:

Traackr is easy to use and has many useful features. It has a large database and a good search functionality so it is useful for finding influencers across a range of topics and in different countries. The network maps and social listening options are extremely useful, as is the functionality for checking articles being shared organically by influencers. Analytics options within the charts give you lots of useful cuts of the data and it's great being able to share the livelink to the charts. It's a strong option for influencer discovery, relationship management and analytics. I also find the customer service team to be helpful and very prompt with replies, which is really appreciated.

Nachteile:

Taking a good screenshot of the network maps can be a bit of a challenge and it can take a little time to dig into the tweets connecting the influencers - it would be great to be able to see that within the map rather than having to check the influencer profile. Price wise I think it starts at a really competitive price point, which is the reason we've been able to use it on so moany projects, however I would like to see more economies of scale within the pricing so I could sell it in on larger projects

Brigid
Brand Advocates Coordinator in USA
Essen & Trinken, 10.000+ Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

AB Brand Advocates

3,0 vor 4 Jahren

Kommentare: I think it is very easy to use and can be helpful when you're starting from scratch. I find myself using it less when I'm working on a project that's outside of a major city and I rarely use the project management tools.

Vorteile:

The project and tagging features are really helpful to stay organized when working with so many influencers.

Nachteile:

The language used doesn't really line-up to what you're doing if you're working with unpaid influencers. I like the ability to put people into different buckets/stages within a project, but it would be nice if those boxes were customizable. When looking for influencers in smaller cities, I think the pool of people could be better. Those areas don't have as many mega-influencers and it is hard to find people with 7-15k followers who are very influential locally.

Arpit
Arpit
Senior Lead Analyst in Indien
Verifizierter Nutzer auf LinkedIn
Einzelhandel, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

User Friendly Tool

5,0 vor 9 Monaten

Kommentare: Amazing Tool.

Vorteile:

The ability to download post level data including IG reels is an advantage we get over other tools we work with. Also, the accuracy of data is very high.

Nachteile:

The ability to export full account data ie all the posts without creating any keyword query is what we would like to have as it is required in our day-to-day job.

Scarlette
Founder in USA
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

I have been using Traackr for nearly 5 years!

5,0 letztes Jahr

Kommentare: Using this platform has made me a better influencer marketer, educator, and more understanding of the brand's needs and influencer's needs!

Vorteile:

Traackr is truly the best when it comes to influencer discovery, vetting, and tracking. I have worked on numerous campaigns across multiple clients and this is the only way to stay hyper-organized from start to finish. I love that I can search granular details while casting a wide net when tracking.

Nachteile:

The only complaint is that sometimes TikTok's don't populate but we know that's a TikTok problem :) Traackr always manually ads in pieces of content that don't show up the second we flag them.

Antwort von Traackr

letztes Jahr

Thank you for your feedback, Scarlette! We're glad Traackr is helping you stay organized across your campaigns while providing the tools and insights you need to deliver results for your clients.

Olivia
Account Manager in USA
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Why I use Traackr

5,0 letztes Jahr

Vorteile:

It is so easy to use and tracks up to date info about influencers no matter the size. I love how it keeps story data as that is the hardest to track on the social apps

Nachteile:

One thing our company struggles with is finding Tik Toks once they are live on Traackr. It seems like the software updates Tik Tok content at a later date which is hard when clients ask for the KPIs of Tik Toks

Antwort von Traackr

letztes Jahr

Thank you so much for your review, Olivia! We appreciate the feedback about TikTok. Traackr has the ability to capture billions of posts published each day by the creators added to customer accounts. Because of this, we prioritize the tracking of content that is most important to our users, which would be the creators they are working with and are added to their "network". "For TikTok, as long as the influencer is in a customer account, content is tracked every 24 hours.

Simone
Senior Influencer Strategist in UK
Öffentlichkeitsarbeit und Kommunikation, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

In Betracht gezogene Alternativen:

Sophisticated approach to influencer relations

5,0 vor 4 Jahren

Vorteile:

The Traackr team are continually adapting and evolving the platform to move with the needs and demands of the industry

Nachteile:

The software doesn't cover every aspect of social media i.e. stories for Instagram and this is becoming fundamental to many of our campaigns

Beatrice
Social & Influence Manager in UK
Marketing & Werbung, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great software, super easy to use!

5,0 letztes Jahr

Kommentare: Very positive, the team is also quick to iron out any issues and offer additional solutions.

Vorteile:

Used it for 3 years across 10 different clients - it was great, easy to use and incredibly helpful in reporting. The team at Traackr was also very helpful in producing customised reports.

Nachteile:

Data exports were clunky at times but this got sorted over time.

Antwort von Traackr

letztes Jahr

Thank you so much for your review! We're so glad Traackr is adding value for you. We appreciate the feedback on data exports and are happy that our latest enhancements have sorted things out for you.

Mila
Branding Project Manager in Spanien
Bekleidung & Mode, 201–500 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Good

4,0 vor 8 Monaten

Vorteile:

Price, reports, easy to use, influencer database.

Nachteile:

Limited numbers of inluncers in a campaign, conversions not well developped.

Raquel
content analyst in Brasilien
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

traackr review

4,0 vor 8 Monaten

Vorteile:

The platform offers several metrics of influencers that help when analyzing which is the best content creator for the action that I will create, from engagement rates to reach after action.

Nachteile:

When some functions give an error, such as selecting something in a campaign and then showing that nothing has been selected, as well as slight delays in uploading content creators that have not yet been sought on the platform. Not everything is very simple to use.

Megan
Influencer Marketing Manager in USA
Konsumgüter, 5.001–10.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Essential tool for Influencer programs

5,0 vor 4 Jahren

Kommentare: Overall, I've found Traackr's platform extremely helpful and essential to my influencer campaigns. My account representative is always available to help and goes the extra mile to make sure I'm getting the most out of the platform.

Vorteile:

Audience demographics, ease of adding influencers, availability of contact information and reporting capabilities. Traackr pulls audience demographics, allowing you to see where an influencer's audience is based or what the age range is, which is extremely helpful when vetting new influencers. Additionally, Traackr's database is not an opt-in network, so you can continually identify and add influencers you are interested in working with or need to vet. Plus, the platform provides influencer contact information, giving our team the ability to reach out directly rather than go through an agency. And the reporting capabilities are extremely insightful and elevate a lot of the manual tracking our department had to do in the past.

Nachteile:

Without proper training and the time to consistently use, the platform can feel overwhelming. But like anything, you just need to invest some time.

Lauren
Sr. Marketing Manager in USA
Konsumgüter, 2–10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Easy, Convenient & Great Customer Support

5,0 vor 4 Jahren

Kommentare: Traackr is simple to set up and use, the analytics for each influencer is top-notch and the customer support team is excellent! They're also constantly updating the platform based on customer feedback. They just launched a feature that recommends influencer fees based on their engagement rate, which is super helpful for contract negotiation. I'm very happy we selected this platform.

Vorteile:

The tool recommends influencer fees based on their engagement rate. Once you work with an influencer, you can adjust the fees based on the engagement they received on the post mentioning your brand.

Nachteile:

The analytics & demographic data for Facebook is pretty minimal, but that's too be expected given the privacy of the platform.

Nina
Specialist PR & Communications in Österreich
Elektrische/elektronische Fertigung, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great Influencer Marketing tool

5,0 vor 4 Jahren

Vorteile:

- easy campaign management - helps to find the right influencers (easy search considering reach, demographics and interests) - keeping track of all Influencer postings through defined keywords and time period - simplifying reporting by providing important performance insights

Nachteile:

sometimes it takes a few hours to import new influencer profiles and their channel insights

Alexandra
Communications Manager in UK
Öffentlichkeitsarbeit und Kommunikation, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Influencer Marketing Made Easy!

4,0 vor 4 Jahren

Vorteile:

I like being able to see influencer insights and stats at the click of a button - this makes the whole process of finding on-brand influencers a lot easier. Also, being able to create reports for campaigns is very useful and becomes a necessity when analysing impact and successes of launches and events.

Nachteile:

It takes a little while to find your way around using the platform as at first it can be a little daunting. Having said that, it was great to have the reps on hand to go through the platform and it's uses and functions.

Isobel
Assistant Account Executive (Data and Analytics) in UK
Öffentlichkeitsarbeit und Kommunikation, 1.001–5.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Traackr is excellent, I only have minor suggestions

5,0 vor 4 Jahren

Vorteile:

- the netwok mapping feature is amazing and has been really useful for the projects I'm doing. - The tool is great for social listening - Influencer vetting - Standardised measurements of reach, resonance and relevance using key words.

Nachteile:

I really like Traackr I think there's two minor issues I've noticed or would like to improve. - Firstly, the specificity of links on pages, for example to get on to an influencer's page you can only click on their names, not their photos or the tab. -The thing I'd like as a new feature is to be able to see the conversations between people on the network map. Or get the general themes of the conversatins happening in the map, for example is it relevant to keywords I've inputted.

Morgan
Influencer Marketing Coordinator in USA
Konsumgüter, 10.000+ Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Traackr Review

4,0 vor 4 Jahren

Kommentare: Overall, I enjoy using this tool and enjoy the features this platform has to offer.

Vorteile:

Very user friendly and easy to pick up on the functions. There are a lot of filters and tags to make organization easy for a large variety and volume of projects. They are consistently coming out with new features and are always open to feedback with how they can improve the tool. Customer service is always great as well!

Nachteile:

There are still some functions and features left to be desired. It would be nice to have conditions such as and/if/or when filtering by tags and projects. It would be nice to have the option to block influencers with inappropriate content when sourcing new influencers using the discovery tool.

Tom
Founder in USA
Marketing & Werbung, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Review of Traackr

5,0 vor 4 Jahren

Kommentare: I like Traackr a lot. As a team we are able to review influencer profiles together to determine suitability for our campaigns.

Vorteile:

Traackr is a useful tool for finding influencers and maintaining a list of influencers by the project. It provides helpful metrics so we can determine how a group of influencers is performing. Also, Traackr provides attractive profiles of the influencers that can be used in decks when presenting to execs, partners, etc.

Nachteile:

Setting up projects to capture specific groupings of influencers isn't intuitive or easy. However, Traackr has an excellent staff and they will help you quickly. They are very responsive.

Jacinda
Influencer Marketing Coordinator in USA
Kosmetik, 201–500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Influencer Marketing Essential

5,0 vor 4 Jahren

Vorteile:

Traackr is an absolute necessity in any influencer marketing strategy. This platform has enabled my team to really hone in on selecting the right influencers to support our campaigns, and has all of the data to back it. From audience score, to campaign tracking, and even how well specific content is performing, Traackr is really a 360 view of all things influencer marketing related.

Nachteile:

Software can be a bit confusing to use at first glance however Traackr team has great customer support and thorough training sessions.

Lea
Influencer Marketing Coordinator in Kanada
Öffentlichkeitsarbeit und Kommunikation, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Would recommend!

4,0 vor 8 Monaten

Kommentare: Great!

Vorteile:

Easy to set up campaigns for clients which has been super helpful compared to GRIN.

Nachteile:

Not much to say. We often use this platform to set up campaigns and monitor.

Mariana
Social Midia in Brasilien
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Effective management for influencer marketing

5,0 vor 9 Monaten

Kommentare: The tool is very complete, and for me, who works directly with influencers, it's a perfect tool. It helps me with the organization and also with the right choice for each campaign.

Vorteile:

In the tool I can get a 360 view of all the main steps of a campaign. I believe that the tool that helps me the most is the search for influencers by filter.

Nachteile:

Influencers who are not registered take time to appear in the tool. When we have a predefined influencer and we need to know their results, the tool ends up making it difficult.

Aleska
Content Coordinator in Brasilien
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Traackr assessment

5,0 vor 9 Monaten

Kommentare: A great experience and very facilitating with data and metrics that are easily achieved.

Vorteile:

It is a very easy-to-use platform, with several interesting features that help with influencer marketing.

Nachteile:

Because there is a lot of information on the platform, navigation is sometimes a little confusing.

Michelle
Social Media in Brasilien
Öffentlichkeitsarbeit und Kommunikation, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Good plataform to find influencers

4,0 vor 9 Monaten

Vorteile:

I like that Traackrt make it easy to find out influencers to campains and give us good insights and reports about them

Nachteile:

The fact that influencers not registered takes a couple days to be able to access at the plataform

Maura
Digital Analyst in USA
Pharmazeutika, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Overall Great Experience - would recommend

4,0 vor 4 Jahren

Vorteile:

really great user experience excellent customer service and assistance with specific use cases visuals are really helpful when analyzing influencer data helpful, intuitive tools for social listening

Nachteile:

some limitations when it comes to finding micro-influencers who have smaller audience sizes

Giulia
Social Media & Content Executive in UK
Gastgewerbe, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Best tool for influencer marketing!

5,0 vor 4 Jahren

Kommentare: Amazing so far! great customer support from the Traackr team!

Vorteile:

The new audience features are really useful to understand the quality and relevance of influencers. I also love the campaign managing tool, extremely useful!

Nachteile:

The 48hrs wait for the insights to load.

Karen
Estagiária in Brasilien
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Feedback Traacker

5,0 vor 9 Monaten

Kommentare: Ótima, traz bastante flexibilidade e melhor gestão de tempo.

Vorteile:

É fácil de usar e é bem complexo e amplo.

Nachteile:

Poderia ter mais opções para configurar linguagem.