Bewertet am 7.8.2018
Nielsen Marketing Cloud is an excellent software to get to know consumers
Juan cesar G.
Kommentare: thanks to Nielsen Marketing Cloud we have metadata and we know all the clients in several regions of the world, which helps us to continue advancing in our online marketing strategy
Vorteile: What I like most about Nielsen Marketing Cloud is that it helps us improve our marketing by making our advertising effective, thanks to its reports we can see the customs of the users and the trends of the moment.
Nachteile: I think the price is somewhat high, but it is an excellent software
Bewertet am 5.2.2020
Kommentare: It's some years I've been using this software and I never had any problem, I even enjoy something got with the point earned.
Vorteile: WHat I like is that there is nothing I should do, just use my computer as usual and the software does the job.
Nachteile: What I don't like is that someone else can see all what I do with my computer, but by now I did not have any problem about that.
Bewertet am 9.5.2018
Nielsen makes its easy to calculate data that we can then provide to customers.
Vorteile: The support team is amazing, they have the most accurate data in the world and they are able to give estimates immediately.
Nachteile: The building of segments vs. audiences is confusing, and often times you have to wait for all of the data to load before you can even begin building estimates.
Bewertet am 27.11.2019
Go-to for TV/OLV performance campaigns
Kommentare: Unreliable tech backed by clearly hard working, caring people.
Vorteile: Product support teams are the most enjoyable aspect of this offering, they are always quick in response and resolution.
Nachteile: This software is the most frequently down of any that I have access to. For being an industry standard, I think the reliability could be greatly improved.
Bewertet am 25.7.2019
Verification - Nielsen
Vorteile: Able to get the analytics/reporting that was required
Nachteile: Trafficking and analytics can be improve
Bewertet am 8.1.2019
I didn't know how useful one piece of software could be!
Vorteile: Where do I begin? Nielsen is some of the most useful software I have came across, not only for providing me with statistics, but also for providing me with the ability to extract potential Market Insights. The training and support they offer is fantastic too.
Nachteile: It did take a couple of weeks to really get on top of this software due to the share capability of it. As there are so many options and so many ways to filter the data, it can take a while to get used to.
Bewertet am 8.3.2018
The industry leader in TV & Media data with a digital focus
Kommentare: Recognized as the industry leader in TV and Media consumer insights, Nielson understands exactly what audiences are watching what shows.
Vorteile: Nielsen is a global data provider which is key to understand the complete picture. They are the industry leader in TV & Media data with a very good activation partnership to completely understand the audiences behind who actually watches specific shows.
Nachteile: Data discrepancies are common, there's only monthly reporting available, and no keyword search tools to use.
Bewertet am 26.3.2019
Great experience so far
Vorteile: Customer service, features, ease of use overall
Nachteile: No complaints so far, been a great experience