Über HubSpot Marketing Hub

HubSpot ist ein eingehendes Internet-Marketing-System, das Unternehmen hilft, die online gehen und mehr Leads generieren wollen.

Erfahre mehr über HubSpot Marketing Hub

Vorteile:

The best easy way to manage clients. Best value for money ever about CRM.

Nachteile:

Also, workflows can be confused in their elaboration. Recomendation: Test before you start on.

Bewertungen zu HubSpot Marketing Hub

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,3
Kundenservice
4,4
Funktionen
4,4
Preis-Leistungs-Verhältnis
4,2

Weiterempfehlungsquote

8,4/10

HubSpot Marketing Hub hat eine Gesamtbewertung von 4,5 von 5 Sternen basierend auf 4.737 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (4.737)

Andreas R.
Andreas R.
Berater in Thailand
Verifizierter Nutzer auf LinkedIn
Versicherung, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Mit HubSpot habe ich meine Marketingstrategie erleichtert und das gesamte Team, die Tools und Daten

5 vor 2 Jahren

Kommentare: Das Beantworten von E-Mails, das Senden von Begrüßungsnachrichten oder die Versendung von E-Mails kann sehr zeitaufwändig und ermüdend sein, wenn dies manuell geschieht. In Fällen, in denen die Benutzerzahl zu groß ist, könnte es sogar unmöglich sein. Die beste Lösung für diese Probleme ist die Verwendung von HubSpot.

Vorteile:

Bei der Automatisierung des Marketings verlassen wir uns auf das individuelle Verhalten zur Anpassung von E-Mails, Inhalten und Angeboten. Automatisieren Sie E-Mail-Kampagnen, um unseren Interessenten zu helfen, den Funnel zu durchlaufen und qualifiziertere Absatzmöglichkeiten zu generieren. Es werden auch besondere E-Mails erstellt, ohne dass Codes geändert werden müssen. Sie können zwischen einem Dutzend verschiedener Aktivierungen, Bedingungen und Aktionen wählen, um die entsprechenden E-Mails zur richtigen Zeit an die richtigen Kunden zu senden. Aber das Beste von allem ist, dass jeder Workflow, den die Software erzeugt, mit einem klaren Ziel verknüpft werden kann, so dass wir immer wissen, ob unsere E-Mails korrekt funktionieren. Da die Workflows Teil der vollständig integrierten Marketing-Plattform sind, verfügt sie auch über die Tools, um unsere Datenbank zu erweitern.

Nachteile:

Die Vermarktung kann ein komplexer Prozess werden, abgesehen von den wirtschaftlichen Kosten, die durch ihre Nutzung entstehen. Auch bei so vielen Instrumenten laufen wir Gefahr, uns auf eines zu konzentrieren und viele automatisierte Marketingmöglichkeiten auszulassen, und wir würden für Funktionen bezahlen, die wir nicht nutzen. Darüber hinaus haben alle Tools für automatisiertes Marketing ihre Basis in der Segmentierung von Leads, und ihre Funktion besteht darin, Informationen über diese Nutzer zu sammeln, um ihnen bestimmte Inhalte zu liefern. Das Problem dabei ist, dass diese Informationen oft nicht immer genau genug sind und dazu führen könnten, dass wir Inhalte zur falschen Zeit an nicht geeignete Personen liefern und dann nichts bekommen, was uns oder dem Kunden bei seiner Entscheidungsfindung oder der betreffenden Marke bei ihrem Wachstum nützt.

Gregor L.
Journalist in Deutschland
Medienproduktion, Selbstständig
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Eine gute Plattform mit vielen Funktionen

4 vor 5 Monaten

Kommentare: Insgesamt entfaltet der Marketing-Hub seine Stärke dann, wenn man Hubspot als CRM nutzt und eine Lösung braucht, die vom Newsletter bis Social Media alles bietet. Wenn es tiefer ins detail gehen soll kommt man an weitren Tools aber nicht vorbei.

Vorteile:

Im Rahmen einer HubSpot Lizenz nutze ich den Marketing Hub für die Social Media Planung, die Kampagnen Auswertung und Mail-Kampagnen. Ein Vorteil ist es sicher, hier alle relevanten Funktionen an einem Ort gesammelt zu haben.

Nachteile:

Leider sind im Bereich Social Media die Features begrenzt, so sind nicht alle Post-Typen für (beispielsweise) Linkedin über Hubspot anlegbar.

Lisa K.
Marketing in Österreich
Informationstechnologie & -dienste, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Ohne Tricks kommt man nicht weiter

2 letzten Monat Neu

Kommentare: ok

Vorteile:

Die Software ist sehr einfach zu benutzen.

Nachteile:

Wenn man etwas umsetzten möchte stößt man sehr oft an Grenzen. Kundensupport ist zwar schnell aber sie nutzen tricks im pricing system um mehr Geld rauszuholen.

In Betracht gezogene Alternativen: ActiveCampaign, SocialPilot und Mailchimp

Warum HubSpot Marketing Hub gewählt wurde: Job Wechsel

Gründe für den Wechsel zu HubSpot Marketing Hub: War nicht meine entscheidung.

Kapil S.
Kapil S.
Senior Manager in Kanada
Verifizierter Nutzer auf LinkedIn
Automotive, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Multi-purpose, Best in class functionalities & insightful CRM solution

5 vor 2 Wochen Neu

Kommentare: Overall experience has been really satisfying.

Vorteile:

The ease and user friendliness of UI, multi-purpose functionality and efficiency for the completion of tasks are the best part about this software. Also, the maintainability is very less making it apt for the convenient usage of the small businesses.

Nachteile:

The backend panel given has to be more enriched with the functionalities and if the price point is lowered a bit can really be picked by many other small businesses.

In Betracht gezogene Alternativen: Creatio CRM und noCRM.io

Gründe für den Wechsel zu HubSpot Marketing Hub: Reasonable pricing, multi-purpose usage & rich functionalities.

Shannon A.
VP, Operations in USA
Marketing & Werbung, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

HubSpot - A Moderately Decent Enterprise Platform for Mid-Size Business Needs

5 vor 2 Monaten Neu

Vorteile:

What I like most about the software is it's ease of use, it's extensibility, and the robust network of developers and consultants that specialize on the platform. HubSpot has done an excellent job of cultivating a community of users and engineers to service the software, which makes finding the right talent for the platform super easy. Implementation is a breeze and daily use is painless once you're up to speed.

Nachteile:

what I like least about the software is how it's user permissions are structured. They are extremely rigid and don't allow for granular access control. Also, when you block someone from having access to a specific section of the site, you would think they wouldn't see that section in their nav bar, or at least see anything when they click on it, right? Wrong. Blocking someone's access to a feature doesn't block them from seeing the objects they're being blocked from, they just can't interact with it. This is not a tool to share with the overarching team as anyone can access many parts of the platform even when they shouldn't have access. It's extremely fustrating.

In Betracht gezogene Alternativen: ActiveCampaign, Sendinblue, Act-On, Mailchimp und Marketo Engage

Gründe für den Wechsel zu HubSpot Marketing Hub: The agency partner options and platform capabilities were the key influencers in my decision to select HubSpot.

Nyasha B.
Director of Sales & marketing in USA
Unterhaltung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

NO SUCCESS only stress, NO RESOLUTION only rhetoric, NO CUSTOMER GAINS FOR THEIR CUSTOMERS but fina

1 vor 2 Monaten Neu

Vorteile:

Metro Fun Center began its relationship with HubSpot on December 1st, 2020. Our contract/subscription was auto-renewed on December 1st, 2021. Attempts to get information on downgrading our account or canceling our account began in mid-December, unsuccessfully. On January 5th, 2022, we sent an online email for assistance because no calls had been returned and I (we) had been placed on hold several times to no avail. We entered into an “online chat “ with a rep who gave us our first experience with HubSpot Customer ‘No’ Service. After this conversation, we landed with a gentleman whose title is Senior Customer Success Manager (a title that belies what he actually does in regards to a customer being successful, or maybe it is to assure that HubSpot is successful in NOT assisting their customers when they are not happy with HubSpot). Metro Fun Center has spent currently upwards of 50K for a CRM that we are not fully utilizing and are unable to utilize. This can be evident in our past and current usage. HubSpot, if they were truly concerned about the success of their customers and were forward-thinking then they see when customers are not utilizing their product and would reach out to them to offer any assistance. But their customer's success again is NOT their goal but bleeding their customers for monthly payments IS their goal. And they are clearly succeeding. Once an auto-renewal is done then a customer can not even downgrade to a lesser package which would be nice especially

Derrick D.
President in USA
Computer-Software, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

HubSpot solves all the major pain points for online marketers.

5 vor 3 Monaten

Kommentare: We now have greater control of our blog and website content from an SEO point of view. We use Wordpress and have started shifting our blog/articles to the HubSpot platform. Overall, we are very happy to invest time in optimizing how we use HubSpot's vast feature set.

Vorteile:

The combination of content creation and marketing automation tools helps manage both the website SEO and email marketing components of our marketing plan.

Nachteile:

Getting access to some variables for use in email template creation could be a little easier. The editor is super easy and powerful but accessing variables of our HubSpot users isn't available. (e.g. a sales rep's phone number). I also don't like that the administrator can't update their users' email signatures.

In Betracht gezogene Alternativen: Pardot

Warum HubSpot Marketing Hub gewählt wurde: We used Pardot from 2011 until 2021. We chose Pardot in 2011 over HubSpot and Marketo. While HubSpot had a lot to offer in 2011, they had a long ways to go to meet our needs. Fast forward 10-years and HubSpot has added a ton of features and it was time to switch.

Gründe für den Wechsel zu HubSpot Marketing Hub: We felt a bit "painted into a corner" with Pardot. I'd be happy with Pardot today but not as happy as I am with HubSpot. I will keep an eye on Pardot as Salesforce has been evolving the product. The content creation tools in HubSpot were a major reason for us to switch.

Jill R.
Digital Marketing Specialist in USA
Personalbeschaffung & -besetzung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

HubSpot Marketing Hub Rocks

5 vor 2 Monaten Neu

Kommentare: We are able to manage/schedule social media, ads, email marketing campaigns and more through the Marketing Hub. We love that everything is together in this central location and love the Canva integration as well.

Vorteile:

HubSpot Marketing Hub is very easy to use and implement for anyone with varying level of marketing experience and expertise. HubSpot makes the features easy to use and has knowledge base articles for any topic you can think of in case you have questions. Their support team is fairly helpful if you come to a roadblock.

Nachteile:

We use Bullhorn for our CRM and they do not always integrate seamlessly. Aside from that, I have no real complaints about the Marketing Hub.

Verifizierter Rezensent
Marketing Manager in USA
Verifizierter Nutzer auf LinkedIn
Buchhaltung, 201-500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great for social media management, slow to implement

5 letzten Monat Neu

Kommentare: Great product that just takes longer than you'd think to set up.

Vorteile:

We love how easy it is to monitor social media conversations and schedule posts. It's simple to duplicate posts among our different social media platforms quickly.

Nachteile:

It was very slow to implement and I was not impressed with Hubspot onboarding. I wish I could get social media monitoring alerts via email in realtime.

Adnan Y.
Digital Marketing Specialist in Türkei
Informationstechnologie & -dienste, 11-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great product for marketing analytics and campaigns

5 vor 2 Monaten Neu

Kommentare: We have seen great value in the product as whole team including Sales & Support.

Vorteile:

The product is great if you have a small marketing team to onboard everyone on the same ideas and efforts

Nachteile:

The way that the product counts the marketing contacts might be confusing for some users in the beginning.

In Betracht gezogene Alternativen: Mailchimp

Gründe für den Wechsel zu HubSpot Marketing Hub: 360-degree marketing, sales and support CRM and hub.

Ahsan I.
Ahsan I.
CEO in Pakistan
Verifizierter Nutzer auf LinkedIn
Marktforschung, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

HUBSPOT - My Digital Professor

4 vor 2 Wochen Neu

Kommentare: I can easily say that HUBSPOT has played the most instrumental role in helping me become an online consultant

Vorteile:

I love the way that HUBSPOT is evolving its user interface according to it's users' feedback. The best part is how they have transitioned into a learning hub and launched online certification for content marketing. This market-oriented evolution makes it extremely easy to implement and integrate their solutions with my business

Nachteile:

The price for subscriptions is a bit on the higher end, but I believe that the quality of their product and services is worth it

In Betracht gezogene Alternativen: ActiveCampaign und Bitrix24

Gründe für den Wechsel zu HubSpot Marketing Hub: Hubspot was so much simpler to navigate and their products descriptions were very easy to understand.

Megan G.
Megan G.
Marketing Coordinator in USA
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

A must have Digital marketing tool

5 vor 4 Wochen Neu

Kommentare: This platform has many features that allow us to segment our leads and customers based on custom criteria. It allows us to track ad spend and conversion effectiveness throughout our sales process so we can create personalized campaigns to ensure that all of our marketing efforts are deliberate.

Vorteile:

HubSpot is one of the most productive tools for people who work in marketing as it allows us to be much more efficient in managing the entire life cycle of our clients. In my team we use HubSpot for Marketing, Sales and Service, HubSpot helps us to have all the data in one place, it gives us a better vision of the commercial possibilities.

Nachteile:

For people who are new to it or have no knowledge of CMR platforms it can be tricky to use at first.

Prabhakar U.
Prabhakar U.
CMO in Indien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Budget friendly and beautiful landing page builder

5 vor 4 Wochen Neu

Kommentare: It comes with powerful features to help you build high-converting and mobile-friendly landing pages with ease. It saves my time, effort, and cost. I am very happy with this product.

Vorteile:

I needed to create a landing page quickly and easily and I found this. I was able to quickly format the page, add content, and put it live in less than 15 minutes. I didn't have to deal with the hassle of coding or development and I didn't have to hire a developer.

Nachteile:

There is nothing to write here. Everything is perfect.

Nour A.
Structural Engineer in Jordanien
Bau, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Strong support for optimal operation and marketing, sales, and staff management.

5 vor 3 Monaten

Kommentare: HubSpot Marketing Hub has made a paradigm shift in our work, and we have benefited a lot from reports and dashboards. He has also worked to increase communication between team members, and provide a distinguished service by managing emails. He has also provided us with a strong comprehensive database available on the cloud and accessible from anywhere and at any time. Which enhanced our capabilities to successfully manage our business remotely.

Vorteile:

The HubSpot Marketing Hub is very easy to use and very enjoyable, and provides many features for companies of all sizes, especially in the areas of marketing and sales, to increase their ability to follow up and organize their affairs. I love the connectivity features that the HubSpot Marketing Hub offers because it allows you to add a company's mobile phones and computers and enables you to track their activity and see how much interaction they're getting. Everything is connected to web hosting and support, and have an integrated CRM with sales center that there are no problems with integrations and integration with the rest of the applications we use. I also like how you can create dashboards that can record and monitor the working hours and vacations of the employees. It's nice to be able to connect with co-workers via the Groups panel on the home page, and I really enjoy the ease with which the HubSpot Marketing Hub allows me to interact with my team and collaborate in real time, as well as the ease with which I can send an individual message to a specific person and get an instant reply. him at the same time. The administrator keeps a note when checking in and when completing tasks. The fact that it is low cost and allows an unlimited number of users and tools is one of the things that I appreciate very much.

Nachteile:

In fact, there are not many annoying things in the HubSpot Marketing Hub, but it depends on the work team receiving the appropriate training, as each department of the company has its privacy, and this privacy must be taken into account when conducting training, in order to achieve the maximum benefit.

Tom K.
VP in USA
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Hubspot Marketing Hub is the Must Have solutions for every marketer

5 vor 4 Monaten

Kommentare: Hubspot is a marketing solution that I have used for nearly a decade. I have deployed at every company I have worked for and when I started my own business I knew I would deploy it there. I recommend to my clients and can't wait to see what the team at Hubspot comes up with next.

Vorteile:

Hubspot is such and easy tool for marketers to utilize right out of the box without having to leverage the IT team or a group of developers unless you want to. If you are a small business, you get a robust solution right out of the box and can start deploying campaigns, emails, list management and more the day you start.

Nachteile:

While there are many integrations the biggest thing missing is the integration with accounting solutions is the biggest short coming. Many small businesses could absolutely benefit from easy integrations for smaller cloud based accounting solutions like Wave App and more.

In Betracht gezogene Alternativen: Pardot, Salesforce Sales Cloud und Marketo Engage

Gründe für den Wechsel zu HubSpot Marketing Hub: HubSpot is so easy to use, deploy and customize to your needs and not having to involve IT for every detail is every marketers dream. No other software compared on these fronts, so the decision was simple.

Andrew D.
Digital Marketing Specialist in USA
Medizinische Geräte, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Hubspot Is An Upgrade

5 vor 4 Monaten

Kommentare: Overall, Hubspot is a solid B+ type of software. I'm glad it's there, I'm lucky to have it, and I don't even have an idea of something better to recommend right now. But that being said, there are a handful of fixes that, if implemented, Hubspot could be among the best. I don't even have access to the sales or web design module. I feel like if I did, it may even move it up a rank.

Vorteile:

Hubspot does a lot of useful things for a marketer and makes automation easy. You don't need to have deep coding intelligence or skills to manage marketing for a client or business. The email marketing tools alone are some of the best I've used. There are other features in place that just make the application more useful than others. Hubspot is typically easy to use and makes my job easier - not harder.

Nachteile:

Hubspot has gone down a handful of times, or encountered issues where some aspects could have been affected on the customer or site owner's ends. Usually these were fixed quickly and not a big issue. Something I really don't like is the user interface for creating landing pages or web pages seems obtuse. No matter how many times I go back and learn it, I feel like there are better ways to get to the drag and drop editor, or that there could be better ways to edit the content of pages. The Hubble language and interface when it comes to editing Hubspot's page modules is intimidating and unpleasant to use. By contrast, the drag-and-drop editor is fine. Customer Personas exist in the property settings for some reason. For every brilliant addition to Hubspot's toolset, there is a goofy decision behind how things work or how users are expected to use the software. I feel intuitive design isn't always behind these decisions, but am hopeful things will improve in the future.

In Betracht gezogene Alternativen: ActiveCampaign

Warum HubSpot Marketing Hub gewählt wurde: Emma wasn't great to use for making emails more customizable. The interface seemed kind of outdated. Hubspot just does a lot more - but it costs more too. (At least I believe it did)

Gründe für den Wechsel zu HubSpot Marketing Hub: Hubspot seemed more like the tool we needed for our needs. Hubspot Academy and their blogs also meant we were already familiar with them.

Nicole J.
Nicole J.
Digital Marketing Manager in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Powerful and Easy to Use

5 vor 4 Monaten

Kommentare: Marketing Hub has allowed us to become a full-fledged marketing team with 2 contributing people on average. We went from one blog a week and one newsletter a month to a completely integrated marketing strategy. The onboarding process was borderline delightful and we've had excellent support ever since.

Vorteile:

The most impactful aspect of Hubspot is its all-in-one capabilities— especially for small businesses. I never felt like we were paying for features we didn't need. Automation features like workflows, support surveys, sequences, and content scheduling allowed us to operate at the level of a larger team. We could push more content and reach more audiences than was previously impossible. And, the customer support is PHENOMENAL. When reaching out to support actually solves your problem without taking a chunk away from your day is huge IMO. I love using chat support because you can include links and screenshots to address problems quickly.

Nachteile:

Honestly, Hubspot adapts so much that my complaints aren't relevant for very long. However, I do really wish we could set up our own rules to manage duplicate contacts and contact - company associations. There are also some features that seem silly to have to upgrade to enterprise to receive like multi-variate landing page testing.

In Betracht gezogene Alternativen: Zoho CRM und ActiveCampaign

Zuvor genutzte Software: NetResults Tracker

Verifizierter Rezensent
Vice President of Business Development and Product in USA
Verifizierter Nutzer auf LinkedIn
Sport, 2-10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Great Value! Very Powerful Software for Very Little!

4 vor 5 Monaten

Kommentare: Overall, I've been really impressed with Hubspot Marketing. It has been incredibly important with driving leads and engagement with our new start up. That being said, I believe the Cons outlined are minor but things to keep in mind.

Vorteile:

- Very Powerful Software for the Value! - As a small small startup, we were really impressed with the value of the Starter CRM Suite bundle. We were able to get not only the marketing hub, but also sales hub, service hub and operations hub. - Analytics - It is crazy how much you can do with their analytics! The reporting is very good for the value. - Marketing Emails, Content Assistance - They do a great job with not only providing the above analytics, but they go over the top by providing resources (blogs, studies, etc.) within the analytics pages that can help with identifying how to improve.

Nachteile:

- Support - knowledgable, but at times slow with response rates... If you don't get a hold of someone on their chat functionality right away, you likely will not hear back for a day. This proved to be difficult when setting up the account at times. - Hubspot Marketing Academy - I was very excited to learn more about the tool with their educational academy videos. After going through the course, I saw that almost 30%-40% of the content was clearly focused on Hubspot account holders who had the two higher paid tiers (we have the "starter"). This was incredibly frustrating because in order to receive certification, you had to understand aspects of the platform that you didn't have... With that in mind, I was prepared to learn, but instead had to sit what felt like an informercial. This felt like a disconnect when there were other videos in the same academy course that emphasized how important it is to create content specific to your audience... I think they missed the boat on this. That said, I wish they had a way to have these certifications specific to your package. Last thing to note: it seems like this was the only certification that had this dynamic. Their other academy courses (thus far) have been good.

In Betracht gezogene Alternativen: Salesforce Marketing Cloud

Warum HubSpot Marketing Hub gewählt wurde: Pipedrive's least expensive version did not hit on stride with what we were looking for. There seemed to be a lot of clicks, I didn't like the user interface and it seemed like their integration partners were not as robust as Hubspots.

Zuvor genutzte Software: Pipedrive

Gründe für den Wechsel zu HubSpot Marketing Hub: Way way way to expensive.

Aaron R.
Aaron R.
Digital Director in USA
Verifizierter Nutzer auf LinkedIn
Groߟhandel, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great Now, and Getting Better Faster Than Any Other Competitor

5 vor 8 Monaten

Kommentare: With Hubspot, we were trying to get all our marketing in once place to help keep from creating a spiderweb of tools. We used Hubspot for list organization, drip campaigns, attribution tracking, ad posting, customer service, sales pipeline, email campaigns, service tickets, and more.

Vorteile:

This software is here to help create great customer experiences, and as a marketer you can focus on that. Hubspot has spent so much time making this software easy to use, that I can't name any other software that even comes close. It's incredible how easy it is to deploy a campaign, monitor performance, manage lists, and do so across multiple channels, and product lines. And what I love most, is that they continue to listen to their customers, and create great tools for marketers, so that they can create great customer experiences. So many high dollar software companies take your money, and forget about you. Hubspot goes above and beyond, always innovating and providing incredible customer service. We were in Enterprise, and if we ever had a problem, they would chat, phone call, or screen share with us any time of day, in under 15 minutes. Love these guys forever. Additionally, attribution tracking is incredible on this, I've never seen anything even close. You can see exactly how many sales you converted from campaigns, forms, marketing channels, and it's so easy to pull together. Going to Hubspot after using GA, FB, and LI pixels, you will begin to use Hubspot as your source of truth and never look back.

Nachteile:

The social media monitoring and posting tools were there, but not the best. Likely though, this is because social media companies don't develop integration tools right away, so Hubspot can only do so much. Posting to social can be done, but posting Instagram stories, tagging other brands, etc will likely give you difficulty.

In Betracht gezogene Alternativen: Bronto Marketing Platform, Dynamics 365, NetSuite, Pardot und Klaviyo

Warum HubSpot Marketing Hub gewählt wurde: Needed to be able to deploy campaigns, and changes quicker, at high quality.

Zuvor genutzte Software: Capsule und Mailchimp

Gründe für den Wechsel zu HubSpot Marketing Hub: The product was great, and it was clear their team understood our goals and needs.

Juan M.
Juan M.
Growth Marketer in Argentinien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Great marketing tool for SMB

4 vor 9 Monaten

Kommentare: Hubspot marketing hub is a robust marketing tool for small and medium businesses. Working as a growth manager I found it very convenient to complement Hubspot CRM and Sales hub with its marketing hub. It gives you the possibility of managing your growth strategies in one-stop tool. This makes everyday work simpler, which is not a small thing at all.
When looking for more advance features, specially in reporting and automation, you may have to look for complementary tools.

Vorteile:

I really like its ease of use. It's very well integrated with different useful plugins like Gmail, Google Calendar, Slack and specially Zoom. It's part of Hubspot CRM solutions, thus if you are already working with the CRM, adding Marketing features comes very handy to use a one-stop marketing/sales software. Customization comes effortless and no coding is required. Administrating templates and contact properties can be done by non-experience users. Hubspot learning curve is quite short, getting used to the platforms can be done in a speedy fashion.

Nachteile:

I wish Analytics and reporting features would be more advanced. Creating reports and dashboard is straightforward, but when it comes to more sophisticated visualization, Hubspot falls short. You may need to integrate with a BI Tool to get the most of your visualizations. Marketing automation can be done with its Workflow features. However I felt disappointed finding out that Email sequences can not be included as part of an automated workflow. Variable pricing dependent on the number of contacts is not the most convenient. When managing an extensive contact list, it can become too expensive too fast.

In Betracht gezogene Alternativen: Zoho CRM, Pipedrive und Marketo Engage

Warum HubSpot Marketing Hub gewählt wurde: Nimble counted with very promising features, that did not live up to the expectation. Hubspot was a well know, leading solution in the CRM space and counted with embedded marketing tools. It allow us to reduce the number of tools (e.g. Mailchimp) in our marketing and sales teams.

Zuvor genutzte Software: Nimble

Gründe für den Wechsel zu HubSpot Marketing Hub: Hubspot provided sales and marketing solutions, reducing the need of working with multiple tools at the same time. We were looking for a one-stop marketing saas.

Brent w P.
Brent w P.
President in USA
Verifizierter Nutzer auf LinkedIn
Computer-Software, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Love HubSpot Marketing Hub - Dislike the way they handle contacts

5 letztes Jahr

Kommentare: My overall experience was positive and it covered 99% of our requirements.

Vorteile:

HubSpot is fantastic and the MarketHub handles everything we do including Social Media, Ads, and emails. I love that we can easily create landing page that work with an email, track users and even add a code to our website to track where users have been on our site (Registered users)

Nachteile:

The way they use contacts made the product VERY expensive. I would prefer to see a large bucket of users along with a way to keep users in our account when we don't use them for marketing. It was a significant cost to load users and then never market to them. I understand they maybe making some changes at this time but we chose to leave because of this cost.

In Betracht gezogene Alternativen: Salesforce Sales Cloud

Warum HubSpot Marketing Hub gewählt wurde: The cost of HubSpot was the only reason we switched

Zuvor genutzte Software: ActiveCampaign

Gründe für den Wechsel zu HubSpot Marketing Hub: It was the easiest to use

Cecilia H.
CEO in Argentinien
Computer-Software, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Scalable, easy to deploy, faster ROI

5 letztes Jahr

Kommentare: Excellent. Couldn't be better compared to other software vendors. Solving problems, getting things done is intuitive, fast, excellent customer support.

Vorteile:

Compared to other automation platforms, deployment is easier and takes only weeks to start. Inmediately after is in production, we've started to improve processes to make them more effective meaning, getting more inquiries, request for proposals and quotations. Integrating Hubspot to other enterprise software is SO smooth and easy, no need to spend months to get data from different softwares to integrate front-end and back-end.

Nachteile:

Dashboard could be more flexible or include more default pre-set dashboards by category. It is getting better compared to a year ago but still needs some extra effort, specially the dashboards related to content (blogs).

In Betracht gezogene Alternativen: Marketo Engage und Dynamics 365

Warum HubSpot Marketing Hub gewählt wurde: Easy of use, scalable licensing model, TCO.

Zuvor genutzte Software: Marketo Engage, Salesforce Platform und Dynamics 365

Gründe für den Wechsel zu HubSpot Marketing Hub: TCO considering license, deployment and post-deployment maintenance cost and complexity.

Verifizierter Rezensent
COO in USA
Verifizierter Nutzer auf LinkedIn
Metallabbau, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Beware of the Ad Spending Limit

5 letztes Jahr

Kommentare: I signed up for another year to get access to Microsoft Ads control (supposed to be in BETA.)

Vorteile:

When enabled, it is easy to review the overall advertising performed in Google, LinkedIn and Facebook. Basically an All-In-One platform to create content, share content and see who interacts with the media.

Nachteile:

Recently learned about a $10,000 limit per month on advertising. Normally do not spend this much monthly, but I was on Holiday. Going on my 11th day without using the ADS feature. (It stopped allowing maintenance of the ads through the easy to use control panel for ads because I went 465 dollars over the limit in December.)

In Betracht gezogene Alternativen: Salesforce Sales Cloud

Warum HubSpot Marketing Hub gewählt wurde: The first year I was able to basically get a price match, but that was taken away recently.

Zuvor genutzte Software: Act-On

Gründe für den Wechsel zu HubSpot Marketing Hub: Tried Salesforce a few years ago, and the learning curve was much too high.

Ravindu R.
Ravindu R.
Software Engineer in Sri Lanka
Verifizierter Nutzer auf LinkedIn
Informationstechnologie & -dienste, 501-1.000 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Personal Review of HubSpot Marketing Automation

5 letztes Jahr

Kommentare: HubSpot Marketing Hub dominates in our email promoting gathering. The email formats help get you through the cycle of email creation in a proficient style. HubSpot additionally has imposing contact with the executives and mix with an assortment of web-based media devices. Notwithstanding the computerization and email advertising capacities of this item, the organization additionally dispatched a client relationship with the executives (CRM) arrangement in HubSpot CRM just as an assistance work area offering. The entirety of the highlights of HubSpot CRM is fused into HubSpot Marketing Hub. While the combination between these contributions could be more grounded, it's something the organization keeps on improving. HubSpot is extremely near a start to finish client confronting showcasing and backing suite that may give organizations like Salesforce a run for their cash.

Vorteile:

HubSpot Marketing Hub, which begins at $50 every month, is an incredible all-around promoting mechanization membership administration that ends up coordinating an assortment of CRM, email advertising, and deals arrangements. Considered by numerous individuals to be a spearheading item in its class, it can satisfy the requirements of little to medium size organizations (SMB) hoping to set their advertising arrangement center. While it is expensive, HubSpot Marketing Hub offers an exhaustive list of capabilities and multifaceted arrangements portfolio that encourages it stands its ground against driving items in the classification. It is tantamount to Salesforce Pardot, which alongside HubSpot, is an Editors' Choice for showcasing robotization. The organization offers a quickly developing programming portfolio that is complete regardless of whether it requires a precarious expectation to absorb information for new clients.

Nachteile:

The Enterprise plan costs $3,200 every month (charged yearly). It gives you admittance to 10,000 contacts, income detailing, custom occasion robotization triggers, and vast mission revealing. You can add HubSpot's free Sales and CRM apparatuses to move contact information into the deals and administration channel for essential requirements. You can likewise pay to turn on HubSpot's further developed Sales and CRM instruments should you require further developed highlights.

Winnie M.
Journalist in Kenia
Rundfunkmedien, 51-200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

HUBSPOT MARKETING AUTOMATION

5 letztes Jahr

Kommentare: In case you're needing an apparatus that will assist you with overseeing everything beginning to end, at that point yes — HubSpot CRM may be an interesting point.

Vorteile:

It's really an across the board stage for everything and anything promoting, deals, and client care, across the board place. It incorporates free CRM programming for your business groups, promoting robotization programming, email showcasing, online media the executives, and client assistance instruments. It's anything but difficult to utilize and you can even utilize it as a CMS for content promoting or to construct your site. In any event, utilizing only the free arrangement for promoting robotization, you can begin developing and sustaining your email list. Email showcasing is urgent on the grounds that it has a ROI unrivaled by some other kind of advertising.

Nachteile:

HubSpot offers restricted highlights in its free form, so you'll simply have the option to utilize it for the most essential things. In addition, as your business develops, the costs you should pay will likewise rise, and steeply. For example, their Starter plan ($50) just incorporates 1,000 contacts. In the event that you go past that, you'll need to buy in to their Professional arrangement, which will permit you to add another 1,000 contacts to your information base, yet it'll hamper you $800 every month. Furthermore, on the off chance that you require more, at that point you'll need to get their Enterprise plan at $3,200 every month. All things considered, this will just offer you a limit of 10,000 contacts. When you consent to an agreement — like six or a year — you're secured, period. There are no early abrogations or discounts. On the off chance that you don't utilize your greatest number of contacts or acknowledge you don't care for a particular instrument, it doesn't make a difference. You will keep on being charged (regardless of whether it's consistently) until you've satisfied the whole agreement cost. While this may be OK for organizations whose procedures and cycles fit well with HubSpot's highlights, this isn't down to earth for organizations that are as yet in all the more a testing period. In the event that you need to encounter HubSpot's full advantages, running everything through its foundation is the suggested strategy.