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Mit Marketing-Attribution-Software können Unternehmen die Auswirkungen jeder Kundeninteraktion, an der sie teilnehmen, verfolgen.
More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics.
There’s usually a 5-10% discrepancy when compared to actual demand.
Nutzerbewertungen filtern (230)
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Nutzerbewertungen filtern (230)
Intelligent & intuitive Analytics Platform by Adobe.
Kommentare: Adobe Analytics has helped us in understanding our customers better, uncovering new insights & instantly act on them. Real-time, cross channel visibility helps our marketing team to deliver personalized experiences to the clients.
Vorteile:
Once we are completely onboard- Adobe Analytics helps us in streamlining all our sales funnels & gives us detailed insights of our current web traffic. AI based predictions help our leaders in making quarterly business decisions.
Nachteile:
Product has a learning curve. Users would be required to go through trainings in order to utilize the platform efficiently.Pricing might not be suitable for smaller businesses.

In Betracht gezogene Alternativen:
A Complicated But Accurate Analytics Option
Kommentare: This product makes me sigh in frustration a lot when new clients share they use Adobe versus Google Analytics. It's just a lot more complicated and takes about 20% longer to access and assess the same data in Google Analytics.
Vorteile:
Adobe Analytics allows website owners to customize more information and data collection than mainstream competitors.
Nachteile:
This software has a steep learning curve and it's far more complicated to use than competitors. It's also just more robust than most website owners require.
Top Tool for Web Analytics
Kommentare: I am able to analyze traffic sources, trends of webpage views and customer journey using out-of-the-box Adobe Analytics reports. So, I can use those insights to optimize site content and layout. But in order to optimize products and categories, I need e-commerce reports enabled which needs additional development dollars which my budget doesn't allow. Same is true for more in-depth pathing, A/B testing or online-to-offline reports through Discovery, Target and Insight tools. So, Adobe Analytics' ROI is high for traffic and pathing but low for e-commerce analytics.
Vorteile:
Adobe Analytics basic reports allow measurement of traffic sources, landing page experience and customer engagement with site tools. If revenue tracking is implemented accurately, Adobe Analytics also enables measurement of e-commerce product conversions. Custom eVars allow sales data to be broken down by individual categories of a site's taxonomy. Custom Props allow similar break-down of traffic metrics. Due to these two custom variables, e-commerce category analysis becomes more efficient and actionable. More advanced web analytics tools such as Target, Discovery and Insights are closely integrated with Adobe Analytics. Similarly, Adobe Experience Manager uses its data for content management automation and personalization. So, Adobe Analytics powers both site analysis, testing and content recommendations based on historical data, when integrated with other Adobe tools.
Nachteile:
Adobe Analytics costs are difficult to afford for small businesses. To make its e-commerce and integration with other tools work, it involves additional tag implementation which makes the cost go higher. Plus, there is a cap on server calls. Once a business hits that cap, there is additional cost for those extra analytics calls. E-commerce data works fine directionally to see the business performance trend over a period of time but specific data doesn't match with actual sales data pulled from business intelligence tools like MicroStrategy or Data Warehouse. So, BI and IT teams always question its data accuracy.

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Best in class analytics comes at a cost
Kommentare: I've used it as a user, implemented, and owned it as a product.
Vorteile:
Adobe can track anything you think of. It's easy to use once implemented.
Nachteile:
It's highly scalable but does require an implementation team consisting of developers.
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Top notch web analytics tool
Kommentare: allow access to data to various departments
Vorteile:
easy to use with drag and drop functionality to modify dashboard and create custom reports
Nachteile:
hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools.

Analytics for Everyone
Kommentare: My overall experience was good I found that I used it to track things and features of my website that I didn't know I could.
Vorteile:
What I love about Adobe is that I can check and track every metric that I needed for my business. I found it very easy to use and a nice interface.
Nachteile:
Visually speaking I found it that I didn't really like being on the site. I found it kind of straining on the eyes and it wasn't anything to ride home about. But I found other software that had more visual aspects to it
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Beautiful Visual of Marketing Efforts
Kommentare: Absolutely incredible. Love how it integrates with Adobe Cloud.
Vorteile:
I have used a ton of analytical software and so far the data I receive from Adobe Analytics is some of the most beautifully designed. Adobe Analytics also allows me to track visitors from any type of device, even wearable devices. I can also really easily dig into where certain visitors are coming from and what content I can attribute our visitors to the best to help show advertisers that their money is well spent. The predictive analytics feature has been fun to mess around with. We haven't depended much on this data yet, but plan to look into it further. The integration with AI is something that makes this program quite helpful. I don't have time to analyze and plan and this helps me predict what my users will be doing. Also captures data from my e-mails, web, and more! The voice data tracking is going to be a huge business factor as voice search grows.
Nachteile:
It took a little while to get used to some of the design elements of the charts
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Lots of fire power, worth the money if you use it right.
Kommentare: We're solving the issue of personalization with Adobe Analytics. Our website will be better catered for each audience.
Vorteile:
Segmentation is the biggest value I have found with Adobe Analytics compared with Google Analytics. I love being able to easily create custom metrics and then create segments based on those metrics. Once those segments get connected with Adobe Target then the magic starts.
Nachteile:
No where close to being as intuitive as Google Analytics. It takes time to master or even to become functional.
Adobe Analytics Review for Marketing Agency
Vorteile:
Adobe Analytics Suite provides advanced analytics capabilities for our digital media campaigns, specific to Paid Search, Digital Display/Video and Paid Social Media. Reporting is very clear and accurate.
Nachteile:
It took a bit of time setting up for all of our campaigns, and we did run into some complications with all data not pulling through but was able to fix.
How to play with data and succeed
Vorteile:
It enhance customizationFlexibility and convenient
Nachteile:
Abit expensiveDefault rate is Abit low 120 request per minute
Adobe analytics makes it easy for you to understand data and information as you wanted
Kommentare: I give Adobe Analytics a 10 because i enjoy using it daily
Vorteile:
Drag and drop functionality makes the tool one of the best to use since its easy for everyoneData is easily visualized with this toolTracking
Nachteile:
It really expensiveit's complicated to learn if your not patientIt should have a better documentation
Analyze data to make decisions
Kommentare: I have involved with this tool once when company wanted to analyze their data to gain insights.
Vorteile:
We set the sources as websites and social media channels to collect data and analyze it. Then adobe analytics transform that data into a specific format that can be analyzed. After that it we can analyze it and see the insights of it. It provides real-time reporting feature and can make decisions based on realtime data.
Nachteile:
The cost of this tool is not affordable for small companies.
Powerful Tool
Kommentare: We use Adobe on a daily basis and it does the job very well. We are likely not using all of its functions at this time which is exciting because we know it can do even more.
Vorteile:
I love how powerful this tool can be when you truly understand how to use it. It can allow you to understand your site metrics as well as marketing metrics incredibly well when done right. It also have a very flexible dashboard that allows you to create whatever you need.
Nachteile:
I dislike how we can hardly ever match up our data to our marketing campaigns. That creates a lack of trust from our teams in the tool.
Incredibly robust tool for web analytics that I use daily.
Kommentare: All kinds of benefits. It greatly increases my productivity and gives me the ability to refine my reporting and data analysis. Most of the benefits were named in the Pros section of my review, so I won't go into much detail here, but I will say that the utility of Adobe Analytics has been proved time and again. I would say the value that it adds to my organization is worth the money, and more. One thing that I forgot to mention in the Pros section is Adobe Target. We implemented this tool around 2 years ago and it's vastly expanded our testing capabilities. This is especially helpful when working with our product team. The results of testing help us evaluate the impact of product features in an efficient and effective manner.
Vorteile:
The tool is amazingly flexible. The possibilities for segment creation in order to refine your data for ad hoc analysis and reporting are endless. The different tools that you can use for ad hoc analysis, visualizations, pulling clickstream data, and creating reports are comprehensive. Adobe consistently updates Analytics with new and useful features. I am constantly discovering new tools that help make my job easier and help make me more effective at my job. Scheduling reports is easy and flexible. The customer service is great as well - fast, reliable, and highly communicative. Last, but not least, is the tool Report Builder that integrates with Excel. You can automatically pull Adobe report into Excel which makes analytics reporting way easier.
Nachteile:
Sometimes Adobe Analytics can be slow, and sometimes certain tools will simply not work. I've been frustrated on occasion when I receive constant errors in the Workspace module. This is rare, but when it happens it significantly disrupts my workflow. Data Warehouse can also be very slow. It is not an agile tool, at least not as agile as I need it to be sometimes. Also, I frequently get logged out of my account after a short time of inactivity.
Adobe smooth
Kommentare: It's been a really good experience all in all only one issue and that that it changes way to often on somethings
Vorteile:
It ran smooth no bugs or any lags was a really good software
Nachteile:
The only downfall was when you were finally used to the software it updates or changes something on you and you got to keep learning new things over and over
Very powerful analytics and reporting platform
Vorteile:
It is a great platform to understand your customer's journeys to your website, the platform is one of the best in finding out the revenue metrics as well as the other marketing metrics. The dashboarding and reporting is very straightforward.
Nachteile:
It is costly as compared to any other platform in the market. New tags or metrics to be implemented come with another price of implementation too. Not recommended for small or medium-sized businesses.

Good and robust software!
Vorteile:
Use this software daily to keep track of our website visitors.
Nachteile:
The inability to track content beyond one link at a time.
Still the leader for good reason
Kommentare: Access to a wealth of powerful digital analytics data
Vorteile:
It is incredibly full-featured, with access to all of the reports, metrics, visualizations, and integrations that one would expect from an enterprise digital analytics platform.
Nachteile:
The learning curve can be steep. The UI changes sometimes without a lot of notice and it can be hard to find where your favorite report or tool has moved to. Support can be lacking at times, so if you run into trouble it can take time to get the answer you need.
In Betracht gezogene Alternativen:
Using Adobe Analytics from 4 years
Kommentare: I am a developer and I have implementation and reporting in both parts. I worked with DTM, Adobe Launch to build the Analytics libraries, and send the data to various Analytics report suites to further use in the reports. As a developer of Analytics, my overall experience is great with Adobe Analytics in compare to other Analytics tools. Thank you Adobe.
Vorteile:
Adobe Analytics is easy to implement and integrate with any application and portal. I have been working from many years on the Adobe platform and found Analytics implementation is very easy and creating and setup the reports is also so easy.
Nachteile:
There are no Cons which I noticed. Everything is very well managed and options are easily available the tool.
In Betracht gezogene Alternativen:
Adobe Analytics is A Powerful Data Reporting Tool
Vorteile:
I love how data collection with Adobe Analytics is made easy including all complex segmentations.
Nachteile:
Even though it's one of the best tools, it still has limitations in terms of user's ability to modify data to their need.
One of the best web analytics platforms available
Vorteile:
Very powerful and customizable. Integrates well with other tools, including other Adobe Marketing Cloud (AMC) products.
Nachteile:
A little pricey, so not well-suited for smaller businesses who may be better offer with a free service like Google Analytics. Takes a while to learn how to use all features.
The industry old hat still pushing new tricks
Kommentare: Still a had a good experience due to my level of familiarity with the product. I also noticed the product support team were quite attentive.
Vorteile:
It's familiarity since the overall feel retains many elements from when it was still Omniture SiteCatalyst. I also enjoyed the ability to easily report on growth (or not) over a period of several months or weeks and be able to showcase each month in a spreadsheet
Nachteile:
The overall clunkiness it's retained since it was Omniture SiteCatalyst. I've seen that it's also now experimenting with real time metrics but perhaps seem to be playing catch up with Google Analytics.
Adobe Analytics is an information investigation instrument that empowers organizations
Vorteile:
Adobe Analytics has colossal out-of-the-crate investigation, and notwithstanding that, is exceptionally very much intended to be modified to a client's specific business needs. He said that organizations will have the capacity to decide precisely what change measurements are appropriate for them and guide out everything on their site, enabling them to get an awesome comprehension of their clients.
Nachteile:
Platform is very best in class and effective, which implies that it accompanies incredible many-sided quality as far as route and utilize. In that capacity, he prescribes having a committed contractual worker to actualize it to have the capacity to boost its maximum capacity. Else, he advised that it won't be taken a toll effective to utilize it as it accompanies a robust sticker price.
Very powerful analytics tool that is more than most people need
Vorteile:
Real-time data is something Google Analytics can't really compete with right now. The amount of dashboards and automated reports you can set up is mind boggling.
Nachteile:
I don't pay for it, so it's not my money. But most people and most businesses can get by without paying for an analytics tool. Unless you have very specific needs, just go with Google Analytics.
The informatin about Adobe Analytics
Kommentare: Adobe Analytics and Google Analytics are not competing software, but different products. With its custom variable structure, Adobe can better serve large businesses, while Google can be more convenient for companies that have just started with analytics.
Vorteile:
Analytics is the transformation of information that is readily available through different resources and different technologies into information, and transforming it into action for your organization's growth, profitability and other purposes.
Nachteile:
When you start using Adobe Analytics for the first time, Adobe's diverse variable structure can confuse you. The fact that this infrastructure is not understood is one of the biggest reasons for technical installation and analysis errors. The analysts who go from Google Analytics to Adobe Analytics say that Adobe is very confused and therefore have difficulty.