Celtra Erfahrungen

Everything you need to build digital ads - easily and without issues

Kommentare: Our business uses Celtra every day. It's a key part of our offering and we're very happy with it. We have a dedicated account manager and often hear about the regular updates they're making to the platform. Our overall experience with Celtra is overall good.

Vorteile:

Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns; design, build, traffic, analyse and report. The Ad Creator part of the platform is designed to help you build HTML5 digital media adverts and it does this with aplomb. As well as being easy to navigate and understand, it's a very powerful platform that allows you to create rich, dynamic and exciting media without needing code. It just works.

Nachteile:

As mentioned in the 'Pros', you have no access to the base-level code of your creations. To some, this may be a disadvantage, as you're limited in how much you can tinker with the deep foundations of you creations. Having said that - you do have the ability to add JavaScript elements on top of your creations.

Great Easy to use

Kommentare: After 5 years using Celtra as our main tool to develop Digital ads, we still find it as a powerful as the first day. The creative and publish process is easy and very complete.

Vorteile:

Celtra is a powerful tool for creative and publishers at the same time is super intuitive.With a great learning curve the tool is ready to create and publish almost any kind of digital ad you could think, with a huge variety of tools, presets and features that makes easy a lot of complex tasks.Plus the support service is the best, always there and helping you on each issue you could find.

Nachteile:

Probably the keyframe animation could be improved.

Best platform

Vorteile:

Its never easy to undertake a project, to make a business work, to keep it competitive, growing and innovative. Celtra is the best platform to make ads.

Nachteile:

Panels. They are very uncomfortable. we cannot use them at the same time unless we have a big wide screen.

Great Software

Kommentare: We have changed how we create mobile and app ads which is one of the fastest growing opportunities for our company.

Vorteile:

The options and functionality that the platform makes available to our advertisers is unparalleled both in its quality and breathed . The mobile-specific solutions have allowed us to elevate our creative abilities and improve campaign performance

Nachteile:

the reporting dashboard used to be challenging to use, but the update has made it much better. My only complaint is the specific names within the report, aligning more closely with naming conventions from popular platforms like freewheel or DFP would help make the reporting more intuitive and require less teaching. Specifically the click out (clicks to website), it is a bit confusing to understand what each engagement metric means

Best CMP I've used

Kommentare: I work for an Digital Marketing and Technology company creating custom ads formats for our clients within the Celtra platform. The ads are all trafficked and served through Celtra as well.

Vorteile:

Celtra is easy to understand and offers a great selection of out of the box components. The platform is intuitive and any user, novice or experienced, can easily build ads within minutes. Support is top notch and they are happy to help anyone and walk them through issues very thoroughly.

Nachteile:

Some of the components could use some help. The Video Player component being one of them. It needs to have more options to create custom video controls to allow the builder to have control over placement and appearance.

Preferred partner for a reason

Vorteile:

The platform is easy to use but also reliable. I have encountered bugs and difficulty with all other providers and any issues we have come up against have been handled efficiently and effectively by our account manager or support team.

Nachteile:

The ability to mask objects in AdCreator would significantly improve animation.

Celtra Review

Kommentare: We can creative super rich media creatives on the fly and have it converted into tags in a matter of minutes. Due to the self service nature we are not reliant on anyone from customer service to action anything for us.

Vorteile:

I really like the UI within Celtra. It is so easy to shift from creative tab to placement tabs and can customise the user access easily.

Nachteile:

The reporting tab can be improved further. Whilst the quick dashboard is helpful, anything custom does tend to confuse the user and feels very basic.

ease of use

Kommentare: Ease of creating MRAID creative and serving it on various DSP platforms

Vorteile:

The platform is very quick to navigate and finding the various menus is not troublesome. The reports are very easy to pull and the creation of placements are very easy as well

Nachteile:

Revert changes to the creative view, you used to be able to switch creative when editing one creative. now you have to exit and click on the next creative you want to edit.

Versatile and Eay to Use Asset Management

Kommentare: The turn around time for the teams are amazing, its a shorter time frame between building to deployment. The ability to quickly transfer between advertisers expedites a tighter communication.

Vorteile:

Creative developers can continue to retain most of the message essence even though it is populated into multiple dimensions.

Nachteile:

Its needs to evolve Into a ultra lightweight asset so that the creative delivery to mobile phones are ultra fast. Also must be agnostic to instream app video player.

Great graphics Designing platform for me

Kommentare: Celtra Creative Automation can still help firms develop high-quality digital advertising swiftly and efficiently. Businesses should use the free trial and seek alternatives if the cost is too expensive to maximise the platform. Before committing to the platform, firms should analyse its limitations and seek other creative automation solutions.

Vorteile:

Celtra Creative Automation speeds up digital advertising creation the most. Creative automation lets advertisers swiftly generate high-quality ads for all digital media. Celtra's cloud-based technology makes project collaboration easier. Users can track their success with thorough metrics.

Nachteile:

Despite the many benefits of Celtra, there are some drawbacks to consider. The subscription costs for Celtra can be quite expensive, especially for small businesses. Additionally, the platform does have some limitations, such as a lack of support for animation and video.

Solid and reliable, feature-reach but user friendly, suitable for advanced and simple use cases

Vorteile:

It works 99.5% of the time without fuss. Advanced creative features are very easy to include. Makes cross-device compatibility and distribution almost completely frictionless. I have enormous respect for Celtra as a company: smart people working on interesting products that genuinely advance the industry; responsive and appreciative of customer feedback; the structure of everything feels like it was genuinely thought out and built to last. Compared to any other creative platform I've used Celtra is just faster, better, easier to use, and with less troubleshooting. Documentation is generally excellent and whoever is writing the release notes is genuinely hilarious. The platform isn't standing still, changes are continuous and result in tangible improvements. It's genuine advancement, not catching up or imitation. Not afraid to terminate peripherals to focus on core and new products, whilst it's occasionally annoying (RIP viewability metrics), in the long run I personally think a bit of ruthless culling leads to a better overall result.

Nachteile:

There are a few annoying things; e.g. animations using API code and scenes/timeline animation in the same creative breaks layouts. Some gaps in product offering like VPAID but not VAST, full-screen and aspect-ratio pagebreak formats in Outstream but not Rich Media, etc. (Although I know some are WIP like VAST tags.) UI of the Builder has improved a lot but it could still be better: having to constantly juggle floating panels can be really annoying, the timeline animation is good but means covering most of the screen and creative when in use, etc. Some workflow improvements are definitely possible (if hard to articulate). The core product of enabling the easy building of rich creatives is great, but some of the peripheral things to do with actual distribution could be improved. Generating a lot of tags and then setting them up elsewhere is a tedious job so anything to make that easier would be good (e.g. saveable tag templates, bulk exports of full tags rather than just links). Don't like having to go to the 'Media Analytics' page to get to the report builder, or having to open a report in a new page before it can be downloaded if I just want a one-off report and not a saved template.

Good HTML5 WYSIWYG Editor with a lot of nice effects

Kommentare: We are faster then our competitors with creating cool HTML5 Ads.
Being that fast and flexible makes our potential customer happy. Besides the professional benefits it is also fun to create ads with celtra, because you don't need to deal with code and concentrate on being creative, playing around, try things you wouldn't try when you would have to code them. Celtra <3

Vorteile:

Nice HTML5 effects without the need to write one line of code, although you can add your own code to creatives if you want to. This gives you a huge flexibility and makes it incredibly fast to create very nice looking HTML5 ads. Even the colleagues who can't write any line of code can create awesome ads. With the toolkit of all celtra effects and possibilities we save so much time (money), that allows us to be faster then our competitors when we pitch for campaigns.

Nachteile:

Sometimes celtra changes features or little things without notifiying the user. I also dont like that you can't see the (file)size of an ad. You can see how big all imagefiles are together, but don't get the whole size of the ad with all js librarys that are loaded into the creative. I wish it would be a little bit more transparent when it comes to files-sizes.

Love the companys and the support for the last 5 year

Kommentare: Our business was first built around the software

Vorteile:

The people behind it, the customisable analytics, the creative ad builder One platform for all our needs (well nearly all)

Nachteile:

Would love it more as a white-labelled software Easier to choose products/platform choose and then choose a product Benchmarks per region in real time, per product, per region, per category, per functionality

Best builder till now used

Vorteile:

Best builder I have used till now. Any designer can even work without need of developer for most of the creatives

Nachteile:

For advance features there is feature available in celtra

Hands down the best ad building platform today.

Kommentare: Celtra's ability to make as simple or complex an ad as needed. Trackable, quantitative data easily accessed for all parties. Supported across the digital ad ecosphere, Celtra can handle any digital ad experience.

Vorteile:

From a designers perspective its easy to create engaging rich media ad units. From a client management side the ability to get deep granular data easily makes it perfect for both sides of the business, clients and your own.

Nachteile:

The inability to put a subset of custom font characters in a unit to reduce file size. Limited interactive components for the video product. I would also add a way to collapse a unit in the list but not archive it like with a turn down arrow. To help with going through long lists of units in a campaign.

I really enjoy the ease and great versatility of the Celtra platform.

Vorteile:

Celtra offers a wide variety of component, creative, and animation options that make creating custom creative very straight forward and effective. The platform is expertly designed from a UI standpoint with a quick learning curve.

Nachteile:

While Celtra offers an API to use custom javascript, there is room for improvement. Many of the components only offer one or two methods for granular control, which results in the user having to use external libraries or components to accomplish what could easily be done with their existing components. Celtra should expand it's documentation to cater more to the audience of users that are skilled in custom development .

I am a designer who builds and codes ad units the builder

Kommentare: A seamless ability to create and traffic ad units agnostic of common device pitfalls.

Vorteile:

Intuitive and easy to use interface that only requires a browser. The builder is far more advanced than similar offerings in the space. The responsiveness of the whole cloud platform is very impressive.

Nachteile:

Online only, no offline building. If there are connection issues, you are unable to build an ad. Interface is still a bit cluttered despite recent improvements. Code editor is basic and only offers a view of specific instances of JS injection without away to browse the code as a whole. You have to click around a bunch of get into other nested instances. The code editor doesn't have a find and replace option either. Native interface support for .SVG, advanced shapes, CSS3 filters etc would be nice.

Best Ad Server platform I have ever worked with.

Kommentare: I have been in the Ad business over 10 years, I am using Celtra platform for more than 6-7 years . I have used other platforms but no one is near Celtra they are the best.

Vorteile:

Celtra has the best platform for creative builder and networking. It's so easy to use. Their trafficing and reporting tools are excellent.

Nachteile:

They should have one tag for different inventory.

Designing with style

Kommentare: AdsLive works on marketing and advertising, with Celtra, we have been more capable and creative with the demands in Guatemala. Our campaigns have great success along modern design with widgets provided by Celtra. Clients love the Conditionals used in the creatives, it's a big benefit for them to know what are the best part of their publicity and what can the improve, this, is a plus for our company.

Vorteile:

Sophisticated interface with customization Good selection of widgets for all creatives Functional and easy panel for coding Fast customer service Easy tag manager Useful conditional on creatives

Nachteile:

Limit of how we can use the widgets Functional widgets where removed Discrepancy with creative's data and 3rd Party DSPs

Feedback

Vorteile:

The functionality, Webinars, Tutorials and ease of use.

Nachteile:

There are complex issues with the location and feed aspects I believe this can be improved. Especially when searching for locations.

A must-have tool

Vorteile:

Celtra's creative ad platform has one of the best UIs I have worked with, encouraging innovation and creativity. The different creative components enable us as designers to create bespoke functional ads for each one of our clients.

Nachteile:

There's nothing I dislike, but like everything else in the world, the software can definitely use a few tweaks to better the UI - adding a 'colour palette' feature so we don't have to keep searching colour hex codes, a feature to allow categorising of creatives within a campaign - these would be extremely useful.

Campaign Execution

Kommentare: Overall, the campaign execution is pretty straight forward and easy to setup.

Vorteile:

it helps to minimize too much time spend on troubleshooting.

Nachteile:

Not all ad formats have been incorporated and sometimes change of backend without our knowledge affects creatives that are already running which we only discovered when someone happened to notice it

I have been using Celtra to build mobile ads for over 5 years now. Its the best platform out there.

Kommentare: Best platform to build mobile ads hands down!

Vorteile:

Its very intuitive. My team is able to get in and build ads with very minimal training. You can generate a tag in like 2 minutes whereas other platform can take at least 5 or more. The reporting is THE BEST. Whoever your UI guy is don't let him go. I also love that Celtra stays ahead of the curve. The new features like 360 video and the emitters are great.

Nachteile:

I like the animation tool but I just wish there was quick way for the layout to match the first frame of the animation timeline. As of now, I have to manually record the values and set them so that the elements on the layout match the positioning of the layers in my animation. Otherwise you see a jump as the ad loads.

User Experience

Vorteile:

As a designer, I can focus more on creating an enticing creative and focus less on the backend. It's easy to use and learn. The support is responsive and makes it easy to work with! Allows our company to be innovative on the creative end!

Nachteile:

Limitation on masking on layers. Other than that, I don't have any issues with Celtra.

Best Ad Server platform I have ever worked with.

Kommentare: One of the best platform I have ever used.

Vorteile:

Their Creative builder is excellent. Trafficking quality that is the same creative can be shared with the different publisher with the different placement and all can be reported nicely via their reporting systems.

Nachteile:

Why can not the same trafficing code be used in differen inventory?