Solid and reliable, feature-reach but user friendly, suitable for advanced and simple use cases

Bewertet am 27.10.2017
Chris D.
Technical Operations Director
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis

Vorteile: It works 99.5% of the time without fuss. Advanced creative features are very easy to include. Makes cross-device compatibility and distribution almost completely frictionless. I have enormous respect for Celtra as a company: smart people working on interesting products that genuinely advance the industry; responsive and appreciative of customer feedback; the structure of everything feels like it was genuinely thought out and built to last. Compared to any other creative platform I've used Celtra is just faster, better, easier to use, and with less troubleshooting. Documentation is generally excellent and whoever is writing the release notes is genuinely hilarious. The platform isn't standing still, changes are continuous and result in tangible improvements. It's genuine advancement, not catching up or imitation. Not afraid to terminate peripherals to focus on core and new products, whilst it's occasionally annoying (RIP viewability metrics), in the long run I personally think a bit of ruthless culling leads to a better overall result.

Nachteile: There are a few annoying things; e.g. animations using API code and scenes/timeline animation in the same creative breaks layouts. Some gaps in product offering like VPAID but not VAST, full-screen and aspect-ratio pagebreak formats in Outstream but not Rich Media, etc. (Although I know some are WIP like VAST tags.) UI of the Builder has improved a lot but it could still be better: having to constantly juggle floating panels can be really annoying, the timeline animation is good but means covering most of the screen and creative when in use, etc. Some workflow improvements are definitely possible (if hard to articulate). The core product of enabling the easy building of rich creatives is great, but some of the peripheral things to do with actual distribution could be improved. Generating a lot of tags and then setting them up elsewhere is a tedious job so anything to make that easier would be good (e.g. saveable tag templates, bulk exports of full tags rather than just links). Don't like having to go to the 'Media Analytics' page to get to the report builder, or having to open a report in a new page before it can be downloaded if I just want a one-off report and not a saved template.

Good product for Ad Development

Bewertet am 22.3.2019
Verifizierter Rezensent
Senior Web Developer
Informationstechnologie & -dienste, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
3 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: • Flexible UI
• Lot of options to explore
• Custom code option to add in our custom features
• Events link Before Appear, First Appear, Appear are easier to execute specific functions
• Reset option is very useful while doing custom games
• They keep adding up new features day by day
• Timeline helps designers to get adapted easily
• Great customer support
• Easy to copy creatives from one to another. Even to different accounts
• Report generation UI gives multiple options so that you can generate the report based on your requirement
• Multiple phases to add the trackers helps when we run the same creative in multiple placements

Nachteile: • Working with responsive layout is a bit difficult to understand for the beginners
• Copying the creative can be faster. As of now it takes more time to list the campaigns in the dropdown
• Showing a warning/alert when the CSV format is wrong for the locator component
• Selection of custom attributes while creating a campaign can be made automatic based on what features it has and based on the countries we choose. There are multiple categories and it gets confused every time. Also sending an email when there is a change will be easier to understand.

Everything you need to build digital ads - easily and without issues

Bewertet am 21.8.2018
Neil J.
Creative Solutions Manager
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Our business uses Celtra every day. It's a key part of our offering and we're very happy with it. We have a dedicated account manager and often hear about the regular updates they're making to the platform. Our overall experience with Celtra is overall good.

Vorteile: Overall, Celtra is easy to use and reliable. It's an all-in-one platform for digital ad campaigns; design, build, traffic, analyse and report. The Ad Creator part of the platform is designed to help you build HTML5 digital media adverts and it does this with aplomb. As well as being easy to navigate and understand, it's a very powerful platform that allows you to create rich, dynamic and exciting media without needing code. It just works.

Nachteile: As mentioned in the 'Pros', you have no access to the base-level code of your creations. To some, this may be a disadvantage, as you're limited in how much you can tinker with the deep foundations of you creations. Having said that - you do have the ability to add JavaScript elements on top of your creations.

Antwort des Softwareanbieters

von Celtra an 9.10.2018

While we certainly understand why you would like to have access to the base code, this would be a potential security and performance risk. We provide a javascript creative API that provides users with access to public functions within our code base that are safe for use.

One of the best ad creation platforms around

Bewertet am 15.8.2018
Verifizierter Rezensent
MOTION GRAPHICS DESIGNER
Animation, 501-1.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Overall Celtra is a solid ad creation platform that allows you to bring your imagination to life with ease when creating ads. At first I did think it would be a hard platform to master given all the tools available but after creating a couple of ads you then realise how easy it is to use and how the developers created this software with the user in mind.

Vorteile: I have been using Celtra for close to 4 years now and therefore had the privileged on creating multiple ads over the years and in comparison to the other ad creation platforms that I have used, Celtra has always come out on top with regarding usability and available functions. The support team are excellent to help with any issues or problems you might face creating your ad. The actual tool provides you with endless possibilities to create the best possible ads with a few clicks of the button. Celtra are always adding new features to their platform which allows you to keep creating ads to industry standards every year. Celtra analytics tool to review how well a ad has performed is also another great feature of the software as it allows you to look at a campaign in fine detail.

Nachteile: For newcomers to the software celtra can appear a little overwhelming. Whilst its great that there are so many tools at your disposal to get started might feel like a uphil task. If you are not too familiar with animation softwares like after effects or photoshop with regarding the timeline, then the timeline animation in Celtra can feel confusing especially when working with multiple stages.

Good HTML5 WYSIWYG Editor with a lot of nice effects

Bewertet am 27.10.2017
Christoph E.
Graphic Designer
Grafikdesign, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
3 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
3 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: We are faster then our competitors with creating cool HTML5 Ads.
Being that fast and flexible makes our potential customer happy.
Besides the professional benefits it is also fun to create ads with celtra, because you don't need to deal with code and concentrate on being creative, playing around, try things you wouldn't try when you would have to code them. Celtra <3

Vorteile: Nice HTML5 effects without the need to write one line of code, although you can add your own code to creatives if you want to. This gives you a huge flexibility and makes it incredibly fast to create very nice looking HTML5 ads. Even the colleagues who can't write any line of code can create awesome ads.
With the toolkit of all celtra effects and possibilities we save so much time (money), that allows us to be faster then our competitors when we pitch for campaigns.

Nachteile: Sometimes celtra changes features or little things without notifiying the user.
I also dont like that you can't see the (file)size of an ad. You can see how big all imagefiles are together, but don't get the whole size of the ad with all js librarys that are loaded into the creative. I wish it would be a little bit more transparent when it comes to files-sizes.

A Must have tool to take your Ad Creative designs in-house

Bewertet am 19.3.2019
Enrique R.
EMEA & APAC Head of Digital Traffic Operations
Rundfunkmedien, 10.001+ Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
3 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: As a publisher, we've been able to generate incremental revenue thanks to Celtra because now we're able to take in-house a lot of design processes that were previously outsourced. Apart from increasing our offering of custom formats that we can build ourselves, processes have also being sped up as we can receive assets build mock ups, get them approved and live in a matter of days or even hours, while previously it would have taken weeks with a lot of back and forth between the agency/client, the vendors carrying out the builds and ourselves.

Vorteile: It's fairly intuitive and you don't require any previous knowledge in ad design. Especially helpful if you don't know how to code as well - you can implement code in Celtra but you don't have to. With fairly basic assets you can produce really slick designs and the capabilities it has for animations result in fairly stunning executions. The animatin timeline was a massive improvement when it was added. It makes programming animations a lot easier and visual as well. The use of scenes it's also great in terms of enabling the combination of scenes as well as copying animations from one ad unit or creative to another without having to rebuild the animations from scratch every time.

Nachteile: It would be great to be able to import layered PSDs directly into the software as well as being able to export creatives as well, be it as PSD's or html5 bundles with the animations in them.

Celtra

Bewertet am 14.3.2019
Verifizierter Rezensent
Senior Creative Director
Onlinemedien, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
4/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Creating and trafficking HTML 5 Rich Media ads and Interactive Video ads in the Celtra platform is easy to learn and cuts our ad building time in half. Our designers are able to turnaround campaigns to the client in half the time that it used to when we had to build everything using a code editor. Having access to all the latest components gives our designers and developers to option to create anything from a simple animated banner to a complex interactive ad experience.

Vorteile: Celtra's CMP provide's powerful tools and components for building Rich Media and Interactive video ad units. They listen to their clients and upgrade their features regularly to put the proper tools in front of designers and developers, enabling them to create striking ads for all devices.

Nachteile: Celtra sometimes seems late to the game for everything else, other than Rich Media formats. They were late to provide a powerful VPAID builder, lack of a builder for most Social Media platforms, no support to Amazon or YouTube.

The elegant solution that stands out from the crowd

Bewertet am 30.10.2017
Verifizierter Rezensent
Sales Engineer & EMEA Innovation Lead
Internet
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Quick creatively complex formats and easy reports.

Vorteile: There's clearly a well devised effort in delivering features that are both valuable to creators and quick to grasp, even when in Beta phase. The simplicity of its UI hides a complex and powerful platform able to centralise all you need in a single place.

Nachteile: When it comes to benchmarks I'd like to have more clarity on how these are generated by Celtra. In addition I'd like to generate benchmarks based on data exclusively from my organisation and per market.

Antwort des Softwareanbieters

von Celtra an 20.11.2017

Dear Valued Customer,

Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature. We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance.

Best,
Celtra

Love the companys and the support for the last 5 year

Bewertet am 2.11.2017
Nik K.
CEO
Medienproduktion, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Our business was first built around the software

Vorteile: The people behind it, the customisable analytics, the creative ad builder
One platform for all our needs (well nearly all)

Nachteile: Would love it more as a white-labelled software
Easier to choose products/platform choose and then choose a product
Benchmarks per region in real time, per product, per region, per category, per functionality

Antwort des Softwareanbieters

von Celtra an 17.11.2017

Dear Nik,

We've just completely redesigned our creative setup process to make it easier to choose products across platforms and get started with creative building.

Thanks for your feedback on benchmark data! Since October 24, 2017, we've temporarily removed benchmarking to allow for a significant overhaul to the feature. We want to offer you measurement beyond pure benchmark comparisons, and once we re-introduce benchmarks, you can expect deeper insights, richer context, and an even greater focus on creative performance.

Best,
Celtra

Great Software

Bewertet am 14.3.2019
Cameron H.
Digital Account Manager
Rundfunkmedien, 10.001+ Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: We have changed how we create mobile and app ads which is one of the fastest growing opportunities for our company.

Vorteile: The options and functionality that the platform makes available to our advertisers is unparalleled both in its quality and breathed . The mobile-specific solutions have allowed us to elevate our creative abilities and improve campaign performance

Nachteile: the reporting dashboard used to be challenging to use, but the update has made it much better. My only complaint is the specific names within the report, aligning more closely with naming conventions from popular platforms like freewheel or DFP would help make the reporting more intuitive and require less teaching. Specifically the click out (clicks to website), it is a bit confusing to understand what each engagement metric means

The Platform is excellent. The Support staff is best in class and I love using this platform.

Bewertet am 26.10.2017
Kat T.
Rich Media Designer/Sales dept.
Onlinemedien, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
4/5
Gesamt
4 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: World class customer service, more comprehensive choices when it comes to rich media units and a wealth of examples from other brands of what is possible to achieve with Celtra.

Vorteile: Honestly, I love the simple things like the ability to copy and paste and drag and drop. I also love the zoom in feature. I am so used to working with photoshop that this is so necessary when working. I would also be remiss if I didn't mention your customer support. I have never worked with a company that has such great service like yours. Everyone else should take note. Time and time again your support staff help me fix bugs, create projects and over all make my life much easier.

Nachteile: I think over all its a great platform but live chat might be something that I would want to see. I know that wasn't the question but I really can't think of anything bad to say. The only issue I had, which was the not being able to zoom in on the "artboard" you guys fixed!

Best CMP I've used

Bewertet am 14.8.2018
Marcus R.
Senior Creative Director
Marketing & Werbung, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: I work for an Digital Marketing and Technology company creating custom ads formats for our clients within the Celtra platform. The ads are all trafficked and served through Celtra as well.

Vorteile: Celtra is easy to understand and offers a great selection of out of the box components. The platform is intuitive and any user, novice or experienced, can easily build ads within minutes. Support is top notch and they are happy to help anyone and walk them through issues very thoroughly.

Nachteile: Some of the components could use some help. The Video Player component being one of them. It needs to have more options to create custom video controls to allow the builder to have control over placement and appearance.

Antwort des Softwareanbieters

von Celtra an 9.10.2018

Thanks for your feedback. We've made a note for our team to review.

Experience has been great. Great customer support and smooth ad creation process.

Bewertet am 3.11.2017
Steven M.
Team Lead, Ad Operations
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis

Vorteile: The creative templates in ad creator and the level of customer service. The ad creation building part of the service helps our creative teams expedite the ad creation process.

Nachteile: Unfortunately there is no universals SDK which prevents these assets from delivering multi platform without generating multiple tags that are environment specific.

Antwort des Softwareanbieters

von Celtra an 20.11.2017

Dear Steven,

We've recently been working on a Universal Ad tag and it is now available for Beta testing. Our Universal tag eliminates the need for SDK specific tags as it dynamically detects the environment in which the ad unit is served, and automatically applies the correct javascript files for the detected SDK. If you do not see the Universal tag option available on Tag Generator pages for your account, please reach out to support@celtra.com for assistance.

Best,
Celtra

Celtra Makes Our Campaigns Happen

Bewertet am 14.3.2019
Verifizierter Rezensent
Lead Designer
Internet, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: The design and sales team love Celtra for its ease of use, ability to display a series of creative formats at once for client preview, and the market-leading builder . options it offers. This tool has made our ability to create and serve campaigns a million times easier and more effective, and creating reports is just as simple and intuitive.

Vorteile: Celtra's breadth of features makes it the obvious go-to for the needs of our in-house creative team. Our need for quick turnaround, multi-format creative builds requires a platform that can delivery quality features and accuracy every time, and Celtra fits the bill.

Nachteile: There's really no part of the platform I think needs work, and the constant updates and feature roll-outs make it the most cutting edge ad builder we use.

A Great Platform

Bewertet am 14.3.2019
Verifizierter Rezensent
Designer
Computerspiele, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
4/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: I found it extremely quick and easy to pick up and use Celtra. I got grips with the more advanced tools pretty quickly and found the customer support knowledgable and helpful.

Vorteile: Familiar design interface to adobe programs.
There are some good options for animations that have gotten better over time.
The knew Preview all is a big step up from the original preview of single creatives.

Nachteile: There could be more options for direct camera interactions, rather than users having to upload pictures. We'd like to try some snapchat filter style ads, if that is even possible.
I still find that the way responsive design looks within the creator and previews hard to design for.
Time and Date on The Creative relevancy doesn't have an option for time of day without a complicated workaround. It would also really help to be able to switch it to UK formatting, so the day and months aren't switched.

Hands down the best ad building platform today.

Bewertet am 26.10.2017
Keith W.
Art Director
Marketing & Werbung, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
4/5
Gesamt
5 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: Celtra's ability to make as simple or complex an ad as needed. Trackable, quantitative data easily accessed for all parties. Supported across the digital ad ecosphere, Celtra can handle any digital ad experience.

Vorteile: From a designers perspective its easy to create engaging rich media ad units. From a client management side the ability to get deep granular data easily makes it perfect for both sides of the business, clients and your own.

Nachteile: The inability to put a subset of custom font characters in a unit to reduce file size. Limited interactive components for the video product. I would also add a way to collapse a unit in the list but not archive it like with a turn down arrow. To help with going through long lists of units in a campaign.

Easy to use interactive design tool

Bewertet am 14.8.2018
Leo B.
Interactive producer
Design, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: It is a great tool for digital advertisers.

Vorteile: Ease of use, technical support, the new features they are adding day by day.

Nachteile: Their current sales strategy. When I started working with Celtra their sales team was more customer focussed on helping with new innovations to improve their business. Couple years back it is changed to more sales focussed.

Antwort des Softwareanbieters

von Celtra an 9.10.2018

Thank you for your feedback. We're thrilled to hear that you enjoy the platform. We are always working to add new features and improvements to our product. We highly prize innovation and development at Celtra, and we are always looking for new ways to expand the functionality of our platform. If you ever have suggestions for how to improve our product, please email them to our support team and they will note them for the product team.

Celtra Review - Fairfax - Goran Tatomirovic

Bewertet am 14.8.2018
Goran T.
Campaign Manager
Medienproduktion, 5.001-10.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
4/5
Gesamt
3 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
2 / 5
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: It's been pretty hit and miss with Celtra. Love some of the functionality and particularly the reporting however I find the tags so heavy that I am constantly having to answer questions from clients why their ad takes 30-60s to load.

Vorteile: - Reporting functionality is great
- Creative preview is the best in the industry

Nachteile: Has significant bugs when it comes to CTR's as often there is a large discrepancy between the ad server and Celtra platform. I find the tags to be quite heavy compared to other vendors

Antwort des Softwareanbieters

von Celtra an 9.10.2018

If you're noticing any large discrepancies between Celtra and your ad server, please reach out to support. It's possible these could be the result of a simple configuration issue, but if not our team will work to investigate. We are also consistently working to optimize the performance and weight of our creatives. We would be happy to review any tags in which you've observed high initial load weights so that we can make recommendations as to how to resolve those issues.

I really enjoy the ease and great versatility of the Celtra platform.

Bewertet am 26.10.2017
Tommy H.
Designer/Developer
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
4/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis

Vorteile: Celtra offers a wide variety of component, creative, and animation options that make creating custom creative very straight forward and effective. The platform is expertly designed from a UI standpoint with a quick learning curve.

Nachteile: While Celtra offers an API to use custom javascript, there is room for improvement. Many of the components only offer one or two methods for granular control, which results in the user having to use external libraries or components to accomplish what could easily be done with their existing components. Celtra should expand it's documentation to cater more to the audience of users that are skilled in custom development .

My experience has been good. The application is really intuitive, the documentation is good.

Bewertet am 26.10.2017
Verifizierter Rezensent
Senior Mobile Ad Developer
13-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
4/5
Gesamt
3 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: it's very stable. You always make improvements. The preview side is in most of the cases exact. So you don't need to do a lot of test.

Nachteile: It's not too flexible. Some components need an improvement, such as: add radial gradient to the shapes, responsive image for the 360 view component. More availability of fonts. The swipe component I think that need to be more flexible. Need to add more real world example of the JS documentation. In the beginning to learn the responsive of the unit is really difficult. nor with the examples becomes simple. In the end with experience with responsive it is still difficult in some cases to fix elements.

Quick, intuitive and fun to use...

Bewertet am 26.3.2019
Ben B.
Head of Production
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: As an old Flash designer / developer, I'm a big fan of the new timeline feature, and I also love how easy it is to apply subtle, ambient effects to a creative - these add a lot of instant polish to otherwise mundane scene, and it's very satisfying to see your work suddenly spring to life. By far and away the biggest selling point for me, though, is the formats themselves - not only have they made rich media more relevant again in the age of programmatic advertising, but they also do a lot of the grunt work for you. With the 'Interscroller' or a 'Universal Miniscroller', for example, the way the ads reveal themselves is so attention-grabbing that you really don't have to do too much more than come up with a strong layout. And in digital advertising (esp. on mobile devices), winning that battle for attention in the first 1-2 seconds is everything!

Nachteile: I guess this is always going to be a problem with any software that you use through a web browser, but I do miss being able to move all of my windows / menus / libraries etc away from the stage and drag them onto a different monitor.

Everything is improvable

Bewertet am 20.8.2018
Andres E.
Head of Design team
Marketing & Werbung, 13-50 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
4/5
Gesamt
5 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
4 / 5
Kundenbetreuung
3 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Vorteile: Simple, versatile, powerful, fast, complete and nice analytics reports, constantly make improvements. Good support. Ideal for a designer who does not have programming skills

Nachteile: I would like to have more components of gyro and acelerometer actions. I have seen that there are problems with videos related to the autoplay (android)
Problems with the maps also, referring to the user's location.

Antwort des Softwareanbieters

von Celtra an 9.10.2018

If you run into issues with any components, please let our support team know and we would be happy to troubleshoot those for you. Additionally, if there are features you would like added to the gyro component, please email our support team and we can pass that along to our product team as feedback.

I am a designer who builds and codes ad units the builder

Bewertet am 26.10.2017
Alex B.
Senior Designer
Grafikdesign, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
3 / 5
Kundenbetreuung
4 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: A seamless ability to create and traffic ad units agnostic of common device pitfalls.

Vorteile: Intuitive and easy to use interface that only requires a browser. The builder is far more advanced than similar offerings in the space. The responsiveness of the whole cloud platform is very impressive.

Nachteile: Online only, no offline building. If there are connection issues, you are unable to build an ad. Interface is still a bit cluttered despite recent improvements. Code editor is basic and only offers a view of specific instances of JS injection without away to browse the code as a whole. You have to click around a bunch of get into other nested instances. The code editor doesn't have a find and replace option either. Native interface support for .SVG, advanced shapes, CSS3 filters etc would be nice.

Celtra Overview

Bewertet am 19.3.2019
Dave G.
Global Head of Digital Traffic
Verlagswesen, 10.001+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Quelle des Nutzers 
5/5
Gesamt
4 / 5
Benutzerfreundlichkeit
4 / 5
Eigenschaften & Funktionalitäten
Kundenbetreuung
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: My team is able to create and implement custom ads with a lot of ease with the Celtra platform. Anything more complicated typically needs to be sourced out but the options available in the platform are good enough that it makes using Celtra a good experience.

Vorteile: Celtra is a very easy platform to use. It's pretty user intuitive and to create a simple ad with little animation can take a matter of minutes. The logic behind a lot of Celtra's offerings make sense and the workflow makes sense.

Nachteile: I wish there were more template options in Celtra and ways to build different ads. The offerings right now are interesting but for a system that is so robust, there could be more to offer in terms of creative templates. I also wish there was a seamless way to upload fonts to the system.

The Mercedes Benz of the CMP platforms

Bewertet am 15.3.2019
Kimmo K.
creative designer
Onlinemedien, 1.001-5.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Quelle des Nutzers 
5/5
Gesamt
5 / 5
Benutzerfreundlichkeit
5 / 5
Eigenschaften & Funktionalitäten
5 / 5
Kundenbetreuung
5 / 5
Preis-Leistungs-Verhältnis
Wahrscheinlichkeit der Weiterempfehlung:
Unwahrscheinlich Äußerst wahrscheinlich

Kommentare: With Celtra CMP we have managed to lift the overall quality and performance of the display advertising in our country.

Vorteile: Celtras CMP is amazing in so many ways. It has such intuitive UX on the AD Creator and also has very clever ad formats build in. Also the analytics dashboard for creatives performance is great. All the Ad creator components are super good and animations are easy to create.

Nachteile: there is not a lot bad to say about this CMP but perhaps adding and managing the users list on the account could be slightly easier.