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Über Adobe Audience Manager

DMP-System, mit dem Werbetreibende und Publisher umsetzbare Einblicke erhalten, Zielgruppensegmente erstellen und an Zielgruppen verkaufen können.

Erfahre mehr über Adobe Audience Manager

Zeigt 29 Bewertungen

Robby E.
Robby E.
Director of Production in USA
Verifizierter Nutzer auf LinkedIn
Unterhaltung, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

For large/complex project management, Asana is a huge help

5 vor 3 Jahren

Vorteile:

Asana lets you create project timelines, serves as a central document repository, assign tasks and sub-tasks for multiple projects easily. Anytime I need to keep lots of thoughts or processes organized Asana is my go-to.

Nachteile:

The KanBan feature is nice but it could be improved to be on par with other standalone products.

Marsha J.
User Support Specialist in Jamaika
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

I like the ability to customize reporting and review data in multiple formats

4 vor 4 Jahren

Vorteile:

Adobe Audience Manager is particularly proficient at helping us decide where to focus our marketing efforts in order to best target and connect with our customers. We are able to quickly integrate it into our digital platforms and optimize our approach by learning about our customers' patterns quickly, allowing us to make quick changes. If you have software already deployed for customer data, consider whether AAM will add value at the current time, set strategic objectives in when you will change over. AAM has a very robust set of tools that allow you to dig deep within the metrics of every digital facet of your business allowing you to project and predict where your business is going and which segment to focus your attention.

Nachteile:

One of our major challenge has been teaching some of our employees how to use this solution. With the capabilities it provides, we find it rather advanced for those not used to dealing with platforms like this. Outside of those challenges, the software is incredibly useful and can add significant value to your business.

Verifizierter Rezensent
Senior Global Digital & eCommerce Manager in Niederlande
Verifizierter Nutzer auf LinkedIn
Konsumgüter, 11-50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Powerful solution but expensive

4 vor 3 Jahren

Vorteile:

It is a 360 solution providing several tools in a single place, like target for personalization or A/b testing, insights to analyze data similar to google analytics etc that will enable a business to have there whole web activity controlled in a single piece of saas.

Nachteile:

It's very expensive, only catered for really big companies that could use all their power. For a SMB I will not recommend it.

Simon F.
Marketing in Irland
Unterhaltung, 1.001-5.000 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Highly functional with lots of use cases, limited usability for app ads & on the expensive side

4 letztes Jahr

Kommentare: Overall I still think it is a great product. With the use cases described above (frequency capping across channels, suppression based on first party data, LAL audience buidling on 1st party data while adhering to security standards) was definitely worth to go through the trouble of onboarding a Data management platform like Adobe AA.
Even though it is not entirely self-service, at times complex and expensive - these cons are outweighed at the additional benefits of having the complete adobe suite and the cost savings.

Vorteile:

When you are integrated with other Adobe products - it neatly ties into them and makes it easy to share and use. Having first party data - fully anonymized and ready to push to the major DSPs and networks is a huge benefit for e.g. look alike building, suppression and frequency capping across several channels.

Nachteile:

It has only limited usability for ad only networks (like Google App Campaigns) or Facebook Mobile App Install Campaigns - as both do not allow direct integration of Adobe Audience manager to push audiences. Even through work around, this might never be achievable. When using it - I did not really like that it wasnt full service. For some integrations you need to pass them through adobe customer service in order to be able to send segments (the audience) to the ad partners.

Patrick A.
journaliste in Gabun
Computer-Hardware, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Analyse

4 vor 5 Monaten

Kommentare: Avec Adobe Audition, j'ai plusieurs expérience, enregistrer des prises de voix pour un élément du journal, pour habiller les publicités ajouter des effets sonores sur une voix et traiter un e vois soit, en la rendant un peu grave

Vorteile:

J'aime ce logiciel par ce que je me sent allaise lors de mes montages vidéos, infographie sur photoshop, illustrator. L'interface est bien praticable, j'aime aussi créer des animations sur After effet pour la publicité, les génériques bref, c'est un très bon logiciel.

Nachteile:

A mon avis, je ne trouve pas d'inconvénient, sinon je ne bosserais plus avec. C'est le meilleur logiciel que j'utilise depuis des années.

Alex K.
SMM-manager in Ukraine
2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Allows you to learn all about the potential customer

5 vor 4 Jahren

Vorteile:

We in the company use the advanced package of analytics from Adobe (Adobe Audience Manager we combine with Adobe Analytics and Adobe Social). The result is very satisfied. Such symbiosis allows for deep segmentation of consumers and online monitoring of more than 80 parameters. The ideal solution would be to combine the capabilities of these programs in one package.

Nachteile:

For a really impressive result, you need to combine Adobe Audience Manager with other Adobe products that complement its functionality.

Verifizierter Rezensent
Information Security Engineer in Indien
Verifizierter Nutzer auf LinkedIn
Krankenhausversorgung & Gesundheitswesen, 10.000+ Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

AEM

4 vor 8 Monaten

Kommentare: Good, easy to use product but in terms of there are still better products available in the open market.

Vorteile:

+ Good CMS product. + Easy to use, convenient and I used it for few months it's good but still needs a lot of updates.

Nachteile:

+ Dispatcher needs a lot of updates, there are a lot of security problems when configured by default configuration.

Michelle P.
Implementation Manager in USA
Telekommunikation, 201-500 Mitarbeiter
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Target who sees what!

5 vor 3 Jahren

Vorteile:

Easy to use, comprehensive segmentation and implementation tools

Nachteile:

The learning curve is steep. There is a lot to master.

Verifizierter Rezensent
Owner in USA
Verifizierter Nutzer auf LinkedIn
Bekleidung & Mode, Selbstständig
Verwendete die Software für: Mehr als 2 Jahre
Herkunft der Bewertung

Great Softeate

5 vor 7 Monaten

Kommentare: Great and easy to understand all of the opinions of the software. If you can not use the software then you brain dead.

Vorteile:

It well made software where where anyone that can use their brain can run it and make sense of how to use it. Even a 9th grade drop out for 7 years could lean to use it.

Nachteile:

Was all good, was nothing to hate on. Was fun

Shawn c. R.
Shawn c. R.
Director of Measurement Strategy in USA
Verifizierter Nutzer auf LinkedIn
Internet, 51-200 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

One of the best DMPs in existence

4 vor 4 Jahren

Vorteile:

Amazing level of integration with the rest of the Adobe Marketing/Experience Cloud products, making it easy to share segment/audience data with your other marketing tools. Easy access to 3rd party data marketplace.

Nachteile:

The configuration/deployment can be lengthy and complicated, and usually requires assistance from Adobe consulting services to complete.

Alisa M.
Support manager in Ukraine
2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Gathers as much information as possible

5 vor 4 Jahren

Vorteile:

In my work I use advanced analytics from Adobe: I combine three applications at once: Adobe Audience Manager, Adobe Analytics and Adobe Social. The results are really impressive. I usually track over 80 criteria online.

Nachteile:

It would be worth combining the capabilities of the package in one application, this will greatly simplify the process and save money.

Julie K.
Partner in Kanada
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Has some interesting features that are usable for you to understand your customers

4 vor 4 Jahren

Vorteile:

A decent program that takes a while to learn and understand so that you can predict and help with predictions to determine the direction of your business.

Nachteile:

It takes a while to wade through all of the tutorials you need to figure this one out. I think that it would be better off in the hands of someone more experienced.

Santa F.
IT-manager in Ukraine
2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Very convenient and detailed analytics

5 vor 4 Jahren

Vorteile:

I have in my office the whole package of analytics from Adobe: Adobe Audience Manager, Adobe Analytics and Adobe Social. Applications perfectly complement each other. They allow you to track statistics, analyze and react quickly to changes online.

Nachteile:

It would be convenient to combine these three applications within a single window, such an implementation would save a lot of time and money for users. That's just the developer is unlikely to go for it.

Mirela C.
Web Developer in UK
Buchhaltung, Selbstständig
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Good overall

4 vor 4 Jahren

Kommentare: Great experience so far.

Vorteile:

As positive fats - It's great that you can pull insights across a variety of metrics to further rationalize decisions. You can see the details of the graphics themselves audiences, and takes advantage of all the structure that has been already put in place.

Nachteile:

AAM is quite expensive, but you get a great return on investment and is definitely not for novice users. AAM can be challenging as implementation is tricky because it has to integrate with all your products deployed on the website and need lots of work.

Milana R.
Team lead in Ukraine
2-10 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Great solution for work!

5 vor 4 Jahren

Vorteile:

I am glad that in Adobe Audience Manager I can easily create various reports, process data and build on the results of further profitable strategies to implement their work plans.

Nachteile:

In the process of working, I often have problems with cookies, and in addition, the application does not work well on mobile devices.

Helen R.
VP in USA
Medienproduktion, 2-10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great Data Management Platform

5 vor 3 Jahren

Kommentare: Adobe Audience Manager has the features necessary to help optimize campaigns and uncover insights.

Vorteile:

Adobe Audience Manager is a great data management program. It gives audience insights and gives a 360 degree view of your customers. The reporting is comprehensive. It is flexible regarding how data is organized and gives better audience insights and analytics.

Nachteile:

There is nothing to dislike. It is a great program.

Muhammad A.
Manager in Pakistan
Freizeit, Reisen & Tourismus, 11-50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Tageting the audeince made easy

4 vor 3 Jahren

Kommentare: It helped me in reaching potential customers

Vorteile:

One of the main advantage of Adobe Audience Manager is that it helps you in targeting the quality customer maximize you sale but my opinion is that it will help you more if you add adobe analytics with it also.

Nachteile:

As far as I am concerned I think there is not a thing I dislike in that but they have to improve it day by day.

Verifizierter Rezensent
Copywriter in Brasilien
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Good software

4 letztes Jahr

Kommentare: My experience have been good with Adobe Audience Manager.

Vorteile:

What I most like about the Adobe Audience Manager is how I can use look a like to create new settings to my ads.

Nachteile:

What I least like about it is the disintegration with other media managers softwares that makes my work harder.

Milan K.
Video in Serbien
Fotografie, Selbstständig
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Adobe Audience Manager is Very helpfull

5 vor 2 Jahren

Kommentare: Adobe Audience Manager is Very helpful so i highly recommend!
For myself i dont have any problems to solve, but I am sure in quality of this product

Vorteile:

Adobe Audience Manager is Very helpfull so i highly recommend!

Nachteile:

Nithing, as ai said "Adobe Audience Manager is Very helpfull so i highly recommend"!

Carl R.
Carl R.
Community Manager in Venezuela
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 2-10 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

The best ear to the whole community

5 vor 3 Jahren

Vorteile:

Managing audience data is another level when you use Audience, it is efficient when positioning products, services and achieving objectives. Essential

Nachteile:

Well I do not find anything wrong with the software, it's excellent. Keep improving it!

Karen celen R.
Karen celen R.
Community Manager in Venezuela
Verifizierter Nutzer auf LinkedIn
Verwendete die Software für: Nicht angeboten
Herkunft der Bewertung

allows to create very detailed, segments from different datasets, that can be easily entered

5 vor 3 Jahren

Kommentare: Effectively implementing marketing strategies already allows a company to identify users and act quickly.

Vorteile:

This tool allows producers, for example, to provide relevant online content based on the TV series they consume or, at a minimum, on products that are viewed by other users with a similar profile.

Nachteile:

Possible incompatibilities with other platforms making it difficult to follow clients and use that information efficiently.

Nate H.
Video Producer in USA
Marketing & Werbung, 51-200 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Great Insight and Depth to Data Marketing

4 vor 3 Jahren

Vorteile:

-It's data abilities are much deeper than most data management programs. -Once you learn it, the potential is limitless to learning about your targeted audiences

Nachteile:

-Ends up being very pricey. Although, it is worth the money if you are really looking to delve deep into analytics

Algenon H.
Machine Operator in USA
Lebensmittelproduktion, 201-500 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Adobe still rising

4 vor 5 Monaten

Kommentare: I never really can complain about adobe. Like Google and apple they're always at the top and they always improve

Vorteile:

It brought everything together and made everything I use easier

Nachteile:

It was a little pricey if you aren't using it frequently

Osanda G.
Osanda G.
Student in Sri Lanka
Verifizierter Nutzer auf LinkedIn
Hochschulbildung, 1.001-5.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

processing Is here

5 vor 3 Jahren

Vorteile:

I have full package of adobe collection. this is a one of the best software from adobe collection. using this I can create various reports easily and process the data quickly.

Nachteile:

There is no problem for now. I love this software as other adobe software

Sierramae P.
Manager in Philippinen
Verbraucherdienste, 10.000+ Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Manager of Operations

4 vor 9 Monaten

Kommentare: Overall, I feel like this product is very promising though it could use some updates.

Vorteile:

The set up is very intuitive as well as the menu.

Nachteile:

UI is very laggy and it's very hard to troubleshoot.