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Über Postalytics

Cloud-basiertes Tool, das Direktwerbung mit automatisiertem Druck, E-Mail- und Postversand sowie CRM-Integration in einen digitalen Marketingkanal umwandelt.

Erfahre mehr über Postalytics

Vorteile:

You can change your target audience, design, CTA, etc all with a simple click. Makes it so much easier to send drip campaigns and increase their success.

Nachteile:

If you are not a print designer or knowledgeable about setting up art files in addition to dealing with mailing lists and having them set up correctly, you may struggle to learn the tool.

Bewertungen zu Postalytics

Durchschnittliche Bewertung

Benutzerfreundlichkeit
4,1
Kundenservice
4,6
Funktionen
4,3
Preis-Leistungs-Verhältnis
4,4

Weiterempfehlungsquote

8,2/10

Postalytics hat eine Gesamtbewertung von 4,3 von 5 Sternen basierend auf 33 Nutzerbewertungen auf Capterra.

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Nutzerbewertungen filtern (33)

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

High performing way to convert leads

5,0 vor 6 Jahren

Kommentare: One of my Postalytics campaigns woke a dormant lead and it turned into a 6 figure deal. Postalytics is an easy to-use web-based system that is easily navigated. I am looking forward to seeing the additional integrations Postalytics release.

Vorteile:

Postalytics allowed me to build unexpected experiences into my campaigns. I was struggling to stand out from the noise against other email marketers and Postalytics gave me the tools to better engage my prospects and accelerate pipeline. Postalytics has changed how I view direct mail as it provides full automation and real-time analytics.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback! We are glad the tool helped you to better engage your prospects and accelerate your pipeline. We'd love the opportunity to spend 15 minutes picking your brain on some of the additional features and integrations you'd be looking for. Please email us at support@postalytics.com to set up a time!

Sydney
Marketing Director in USA
Immobilien, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Postalytics Review

5,0 vor 7 Monaten

Kommentare: Overall our experience has been great. Outside of the internal design editor- everything is easy to set up. Prices are good.

Vorteile:

Postalytics is a great way for us to send direct mailers and not have to worry about the distribution. It's fairly easy to set up different lists, and I like that they send a detailed proof-- so you know your work will look exactly as expected.

Nachteile:

I find that the internal design editor is difficult to work with. I think it's ok for someone who just needs a simple design/template-- but we do all of our design work outside of Postalytics.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Bankwesen, 201–500 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Good but not great.

3,0 vor 5 Jahren

Kommentare: We still continue to dream up was to use Postalytics with our communications, but it seems like this works better (for us at least) with required or plain types of communications.

Vorteile:

I love the integration with Hubspot and the ability track the actions taken by the individual, especially for a medium that has been so hard to track for ROI purposes.

Nachteile:

The lack of customization and available types of mailing makes it very difficult to use for promotions.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback! We are so happy to hear you've had a great experience, especially with the HubSpot integration. We love that you're continuing to dream up ways to use Postaytics. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics, particularly with our customization features. Please email us at support@postalytics.com to set up a time!

Marlene
Brand Manager (and CEO) in USA
Personalbeschaffung & -besetzung, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Overall good experience and good value. They came through for me!

4,0 vor 5 Jahren

Kommentare: Mostly a very good experience. What I struggled with is the learning curve especially since I am not a practicing graphic designer and know only a little, just enough to be dangerous. I was hoping that they would have made the service a little more hands-on to individuals who are not actually professional graphic designers who understand file formats etc. and their user interface.

Vorteile:

I like that it is all done online with a self-help format. The concept for a one-stop shop for handling direct mail is awesome! You upload the files or create them with their tool, They print and mail from your list that you upload into the system.

Nachteile:

There is a bit of a learning curve to deal with the tool. If you are not a print designer or knowledgeable about setting up art files in addition to dealing with mailing lists and having them set up correctly, you may struggle to learn the tool. They are quick with the online help! There is always someone to chat with online to walk you through the learning process. They will not do it for you though.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback, Marlene! We are happy to hear you've had an overall good experience with Postalytics. We'd love the opportunity to spend 15 minutes picking your brain on how we can provide the level of support you are looking for. Please email us at support@postalytics.com to set up a time!

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Gesundheit, Wellness & Fitness, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

A great way to rethink direct mail

5,0 vor 5 Jahren

Vorteile:

I love Postalytics' integration with Hubspot and the ability to send mailers based on workflow triggers. This helps us use multiple channels at the appropriate times to engage with our customers. It also keeps our direct mail sends limited to only the appropriate recipients, which is difficult to pinpoint when using more traditional methods.

Nachteile:

I encountered a few bugs within the platform that needed to be addressed before we continued using it for our needs, but Postalytics' support team has been very helpful and responsive in solving our problems. It takes a bit of time to learn the in's and out's of the platform, but again, their support team has guided me and my team through any questions we had.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback! We love that you've been able to rethink direct mail using the Postalytics + HubSpot integration. We appreciated your patience as we worked on the bugs you've previously encountered. We are a fast growing start up, always looking to improve both the product and our customer support. We'd love to spend 15 minutes picking your brain on how we can continue to support you and your direct mail needs. Please email support@postalytics.com to set up a time!

Jackson
Ceo in USA
Immobilien, Selbstständig
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Impressive Direct Mail Tracking

5,0 vor 7 Monaten

Vorteile:

I like that we can be pro action on the mailing campaigns. Rather than waiting for a phone call to come in, we can track who is interested and actually turn our attention to reaching out to those scanning the QR code.

Nachteile:

I have had some trouble with some of the clients integrating the tracking code into their website or needing a website to use that function which sometimes is an extra step.

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Hochschulbildung, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Powerful Service & Integration

4,0 vor 5 Jahren

Kommentare: Onboarding was a breeze, thanks to the excellent customer service. When I had a concern after launching our first campaign, the response was immediate and continual as the team diagnosed my issue and kept me fully informed while troubleshooting. My concern was resolved within 24 hours.

Vorteile:

The integration with Hubspot is seamless. Building mailing campaigns is intuitive and the end product looks great in the digital proof. Options to personalize mailings are numerous and make this a powerful tool when coupled with the Hubspot behavioral triggers.

Nachteile:

The printed quality is not good, but not on the level of our local print and mail vendor. An acceptable tradeoff for the affordable direct mail personalization and Hubspot integration.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback! We are so happy to hear you've had a great experience, especially with the HubSpot integration. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Finanzdienstleistungen, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Overall positive experience, just wish there were more feature

4,0 vor 5 Jahren

Kommentare: Overall, Postalytics is a good option if you are looking to use PURLS in your direct mail campaign.

Vorteile:

Postalytics is fairly intuitive and easy to use. The PURLS are extremely easy to create, which was a big plus for me.

Nachteile:

When designing the actual postcard, I found myself wishing there were more features/options. It seemed somewhat limited in what you could do.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback! We are happy to hear you've had a positive experience with Postalytics thus far. We'd love the opportunity to spend 15 minutes picking your brain on how we can improve Postalytics. Please email us at support@postalytics.com to set up a time!

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Perfect for A/B Testing

4,0 vor 5 Jahren

Kommentare: It gets the job done.

Vorteile:

A/B testing is extremely important for marketing professionals. Their software for sending out two different postcards for the same campaign was easy to use.

Nachteile:

My manager got angry with them because they sent out the postcards first class without our permission. They apologized though and gave us free credit for future use.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback! We love that you're able to use Postalytics for your A/B testing needs. We'd love the opportunity to spend 15 minutes picking your brain on how we can improve Postalytics. Please email us at support@postalytics.com to set up a time!

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Öl & Energie, 11–50 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

One the Best Direct Mail Tools

4,0 vor 5 Jahren

Kommentare: We wanted to test some direct mail campaigns and track success. Their tools made it very easy to create, send, and track our campaign. Unfortunately, our niche doesn't appear to be a fit with direct mail.

Vorteile:

Postalytics has a decent user interface and is pretty intuitive. The support team is very helpful and always available to hop on a call.

Nachteile:

They don't allow customization of the envelope and they are a little pricey for printing. Not high, but it's pretty easy to find cheaper print/mail services if your willing to give up the dashboard.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback! We are glad you found Postalytics easy to use and intuitive. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Computer-Software, 11–50 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Postcard process was greatly improved by Postalytics

5,0 vor 5 Jahren

Kommentare: Overall positive experience with Postalytics. The Postalytics team is friendly, professional, and helpful.

Vorteile:

The interface is so intuitive it's simplified our weekly postcard campaign process.

Nachteile:

For now we are manually importing contact lists because there is no direct interface between Postalytics and the CRM we use.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback! We are so glad to hear that Postalytics helped to simplify your weekly postcard campaign process. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Versicherung, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Smart tool for direct mail

5,0 vor 5 Jahren

Kommentare: I needed a way to include direct mail in my warm prospecting strategy and this solved the problem. I didnt need a big budget and the tool is very user friendly. On top of that, the folks at Postalytics were great to work with!

Vorteile:

It's very user friendly and the team there could not have been more helpful and responsive.

Nachteile:

Some of the editing tools can be a little clunky, but overall still a good tool.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback! We are so happy to hear you've had a great experience. As a fast growing start up, we are always looking for ways to better the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Finanzdienstleistungen, 201–500 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Good Concept: Still has a way to go

3,0 vor 5 Jahren

Vorteile:

I liked being able to track the performance of my postcards. This was more difficult with other print vendors.

Nachteile:

Glitchy. Sometimes couldn't complete my order. Postcard quality could be a little poor. Print issues... etc.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback! We are happy to hear you had a good experience tracking the performance of your postcards. We are sorry to hear some of the troubles you've encountered. Your success matters to us! As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

An innovative solution that helped us cut through the marketing noise!

5,0 vor 6 Jahren

Kommentare: Generated some new sales opportunities. We also cut way down on the time it takes to create a direct mail campaign. The direct mail analytics is a really nice feature too which eliminates some of the guesswork.
Using Postalytics, we were able to get our message in front of key targets who previously had been very difficult to get in touch with.

Vorteile:

Postalytics really simplified direct mail for us. We were able to access the Postalytics portal directly from our marketing automation system - and create automated direct mail campaigns in minutes. Things like automated workflows could be built into our direct mail campaigns with personalized urls attached to each piece of mail sent out.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback! We are thrilled to hear the success you've experienced with Postalytics. We would love to hear from you about ways we can continue to simplify Direct Mail for you! Please email us at support@postalytics.com to set up a time.

Rachel
Director of Content in USA
Gesundheit, Wellness & Fitness, 51–200 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Increased effectiveness of drip campaigns

5,0 vor 5 Jahren

Kommentare: We used Postalytics to target visitors to specific pages on our website and sent them a VIP offer in the mail for a related service. We experimented with a few different campaigns and enjoyed watching the return.

Vorteile:

Love how customizable Postalytics cards are! You can change your target audience, design, CTA, etc all with a simple click. Makes it so much easier to send drip campaigns and increase their success.

Nachteile:

The website interface is not the most intuitive. We had to play around with it quite a bit before we were able to settle on a design.

Antwort von Postalytics

vor 4 Jahren

Rachel, thank you for the review! The ability to use direct mail in drip campaigns is one of the really cool new use cases for direct mail that Postalytics helps customers deploy. The tool is evolving and growing rapidly, and we're working hard to make the interface easy and intuitive. We'll keep you up to date on software updates & look forward to seeing more great campaigns in the future!

Katrina
Owner in USA
Bau, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Great product but pricey.

5,0 vor 5 Jahren

Kommentare: Their customer service is good, software is good, ease of use great.

Vorteile:

The ease of use, being able to schedule drops is awesome.

Nachteile:

It is about double what we were paying before.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback, Katrina! We are so happy to hear you've had a great experience and find Postalytics so easy to use. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Rob
Director in USA
Lebensmittelproduktion, 10.000+ Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Good and easy, but needs to improve quality

3,0 vor 8 Monaten

Kommentare: Overall good!

Vorteile:

The simplicity and cost were what attracted us to postalytics and the reliability is what keeps us coming back. Again, would like to see quality of letters improve. Thanks!

Nachteile:

The quality of the letters that go out. Postcards are better, but need to improve the print quality.

Lindsey
Director of Digital in USA
Gesundheit, Wellness & Fitness, 501–1.000 Mitarbeiter
Verwendete die Software für: Mehr als 1 Jahr
Herkunft der Bewertung

Postalytics Review

4,0 vor 5 Jahren

Vorteile:

I love the integration to send direct mail cards to customers & prospective customers!

Nachteile:

Setup is a bit confusing & reporting is minimal.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback, Lindsey! We are happy to hear that you're loving the ability to send direct mail to your customers and prospects. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics, particularly as it pertains to the initial setup and overall reporting aspects. Please email us at support@postalytics.com to set up a time!

Audra
Audra
Digital Outreach Lead in USA
Verifizierter Nutzer auf LinkedIn
Einzel- & Familiendienstleistungen, 201–500 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

I’m only skimming the surface

5,0 vor 5 Jahren

Kommentare: For a service based industry targeting an older population, it’s important to follow up with prospects using multiple media. You just never know how tech savvy one may or may not be. So, having a good old fashioned postcard sent in the mail is helpful.

Vorteile:

Integration. It integrates with our CRM, HubSpot and you can trigger printed postcards via a workflow which is super helpful.

Nachteile:

Many times, we do not collect mailing addresses from our prospects. It’s just not something that they are willing to divulge due to unwanted spamming. So, we are unable to utilize this product in its full capacity many times as we are really unable to collect the address until much farther along in the process. It’s great for birthday cards, though.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback, Audra! We are so happy to hear you've had a great experience, especially with our HubSpot integration. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Dustin
Senior Business Development in USA
Architektur & Planung, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Valuable Marketing Avenue

5,0 vor 5 Jahren

Kommentare: The prints are very high quality and idea of custom printed personal URLs for each recipient is a great idea. Their online tracking dashboard is great.

Vorteile:

It works with both online design and offline design making customization and A/B testing work pretty well.

Nachteile:

The customized domain name is pointed at their DNS, making branding a bit hard to coordinate.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback, Dustin! We are so happy to hear you've had a great experience. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Caroline
Caroline
Marketing Manager in USA
Verifizierter Nutzer auf LinkedIn
Krankenhausversorgung & Gesundheitswesen, 11–50 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Stellar Customer Service

5,0 vor 5 Jahren

Vorteile:

I love the analytics. It's so easy to see which postcards are making an impact to our conversions. I'm also excited to use the tool to retarget postcards that may not have converted.

Nachteile:

It can be a little finniky with the functionalities of the site, but the Postalytics team is so helpful to get us back up and running so we can continue on without a hitch.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback, Caroline! We are so glad to hear our tool has made it easier for you to see which direct mail campaigns are making an impact to your conversions. We'd love to pick your brain on different ways we can continue to improve the product. Please email us at support@postalytics.com to set up a time!

Edward
Edward
Legal Solutions Consultant in USA
Rechtsberatung, 11–50 Mitarbeiter
Verwendete die Software für: Kostenlose Testversion
Herkunft der Bewertung

Great tool

4,0 vor 5 Jahren

Kommentare: Has been helpful to get marketing material in front of the right people as opposed to traditional calling / emailing methods.

Vorteile:

Great tool for sending bulk messages, sales and marketing material, and even one to one letters.

Nachteile:

Somewhat difficult to format letters and messages using the customizing tools

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback, Edward! We are so happy to hear you've had a great experience using Postalytics to get your marketing material in front of the right people. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Samantha
Director of Production in USA
Marketing & Werbung, 51–200 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Direct Mail in the Digital Age

4,0 vor 5 Jahren

Kommentare: We were looking at a way to get into the Direct Mail world but did not want to spend the time and effort of building out full functionality when this is just an initial test. This allowed us to quickly get in and test with out the investment of building it ourselves.

Vorteile:

I like the simplicity it provides for sending Direct Mail. The template editor and builder allow me to quickly build, proof and test my campaigns.

Nachteile:

It is still a newer software so it is working through the different bugs that all new software has. The good side of that is that the bugs are relatively minor and Postalytics is very responsive when reporting the bugs.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback, Sami! We are so happy to hear you've enjoyed the simplicity and ease of use Postalytics has to offer. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics as we grow. Please email us at support@postalytics.com to set up a time!

Verifizierter Rezensent
Verifizierter Nutzer auf LinkedIn
Informationsdienst, 201–500 Mitarbeiter
Verwendete die Software für: 1-5 Monate
Herkunft der Bewertung

Changes The Way We Will Do Direct Mail

4,0 vor 5 Jahren

Kommentare: We needed a way to update postcards (fonts, colors, etc) quickly and easily, and Postalytics met all of our requirements.

Vorteile:

It's very practical. Easy to navigate throughout each step along the process, and overall it opens unique multi-channel marketing initiatives.

Nachteile:

It's a little on the pricey side when compared to other automated direct mail platforms.

Antwort von Postalytics

vor 5 Jahren

Thank you for your feedback! We are so happy to hear you've had a great experience. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Sunil
Business Advisor in Kanada
Unternehmensberatung, 2–10 Mitarbeiter
Verwendete die Software für: 6-12 Monate
Herkunft der Bewertung

Postalytics campaign

4,0 vor 7 Monaten

Kommentare: very good

Vorteile:

The features , specifically tracking for deliveries or who opened and clicked are key and useful features.

Nachteile:

The quality of paper that direct mail is printed on. I am a business advisor and need high quality paper.